Link copied to clipboard # MediaMath by Infillion vs Roku OneView (formerly Dataxu) Comparison - What are their main differences? Share [ Export ](/compare/mediamath-by-infillion/roku-oneview-formerly-dataxu/export.csv) MediaMath by InfillionRoku OneView (formerly Dataxu)[+ Add Product](#) Pricing **MediaMath by Infillion** No pricing available **Roku OneView (formerly Dataxu)** No pricing available **Pricing Insights** from reviews Perceived Cost **MediaMath by Infillion** $$$$$ **Roku OneView (formerly Dataxu)** $$$$$ Average Discount **MediaMath by Infillion** 10%2% more **Roku OneView (formerly Dataxu)** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **MediaMath by Infillion** 6 months Based on 100 responses **Roku OneView (formerly Dataxu)**6 months Based on 100 responses Return on Investment **MediaMath by Infillion** 6 months Based on 100 responses **Roku OneView (formerly Dataxu)**6 months Based on 100 responses **Pros & Cons** from reviews **MediaMath by Infillion** Ad Management (1) Advertising Management (1) Complexity (1) Complex Setup (1) **Roku OneView (formerly Dataxu)** Not enough data Screenshots **MediaMath by Infillion** ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png) **Roku OneView (formerly Dataxu)** ![Roku OneView (formerly Dataxu) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/70882/expirable-direct-uploads_2Fb52ec5f7-85bb-464f-8984-68f7b4e3b73d_2FScreen_Shot_2017-11-07_at_2.16.41_PM.png) **Ratings** from reviews Meets Requirements **MediaMath by Infillion** **7.7** /10 Based on 110 responses **Roku OneView (formerly Dataxu)** **7.6** /10 Based on 79 responses Ease of Use **MediaMath by Infillion** **7.5** /10 Based on 108 responses **Roku OneView (formerly Dataxu)** **7.1** /10 Based on 77 responses Ease of Setup **MediaMath by Infillion** **7.5** /10 Based on 55 responses **Roku OneView (formerly Dataxu)** **7.0** /10 Based on 46 responses Ease of Admin **MediaMath by Infillion** **7.7** /10 Based on 49 responses **Roku OneView (formerly Dataxu)** **7.3** /10 Based on 45 responses Quality of Support **MediaMath by Infillion** **8.0** /10 Based on 110 responses **Roku OneView (formerly Dataxu)** **8.3** /10 Based on 77 responses Has the product been a good partner in doing business? **MediaMath by Infillion** **8.2** /10 Based on 56 responses **Roku OneView (formerly Dataxu)** **8.1** /10 Based on 50 responses Product Direction (% positive) **MediaMath by Infillion** **8.1** /10 Based on 108 responses **Roku OneView (formerly Dataxu)** **7.4** /10 Based on 80 responses **Features** ratings from reviews Display Advertising **7.6** /10 Based on 108 responses **7.5** /10 Based on 74 responses Data Management Platform (DMP) **7.6** /10 Based on 21 responses **8.3** /10 Based on 10 responses Mobile Advertising **7.5** /10 Based on 108 responses **7.6** /10 Based on 74 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Video Advertising **7.5** /10 Based on 107 responses **7.7** /10 Based on 74 responses Demand Side Platform (DSP) **7.5** /10 Based on 107 responses **7.6** /10 Based on 74 responses Social Media Advertising **7.5** /10 Based on 107 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 40.5% Enterprise(\> 1000 emp.) 27.4% Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 40.5% Enterprise(\> 1000 emp.) 27.4% **Reviewers' Industry** [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Marketing and Advertising 64.1% Internet 16.2% Gambling & Casinos 1.7% Information Technology and Services 1.7% Insurance 1.7% Other 14.5% [![Roku OneView (formerly Dataxu)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Roku OneView (formerly Dataxu)")](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) Roku OneView (formerly Dataxu) Marketing and Advertising 63.1% Hospital & Health Care 7.1% Broadcast Media 6.0% Automotive 2.4% Computer Software 2.4% Other 19.0% Alternatives **MediaMath by Infillion Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) **Roku OneView (formerly Dataxu) Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ## MediaMath by Infillion vs Roku OneView (formerly Dataxu) FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between MediaMath by Infillion vs Roku OneView (formerly Dataxu)? MediaMath by Infillion stands out for its transparency and control over spending, while Roku OneView (formerly Dataxu) is recognized for its leadership in OTT and proprietary data access. | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | | --- | --- | | 3.9/5 (126 reviews) | 3.8/5 (86 reviews) | | Mid-Market | Mid-Market | | 7.5 | 7.0 | | 8.0 | 8.3 | | Transparency and control over spending | Leadership in OTT and proprietary data access | ### How do the pricing models of MediaMath by Infillion and Roku OneView (formerly Dataxu) compare? MediaMath by Infillion is viewed as the stronger value on price and cost satisfaction, with reviewers citing lower fees and competitive CPMs compared to Roku OneView (formerly Dataxu). - **MediaMath by Infillion:** In recent reviews, many cite lower fees than other DSPs and highlight competitive cost per click and CPMs as a key advantage. - **Roku OneView (formerly Dataxu):** Recent reviews mention that pricing is not always comparable to counterparts, and some note higher costs for certain features. - **Switching reasons:** Reviewers mention switching to MediaMath by Infillion for its lower costs and transparency in spending. ### What are the best alternatives to MediaMath by Infillion and Roku OneView (formerly Dataxu)? The top 3 alternatives to MediaMath by Infillion and Roku OneView (formerly Dataxu) are Facebook, AdRoll, and Criteo Commerce Growth. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126) | Mid-Market | Lower fees and competitive CPMs | Transparency and control over spending | | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | 3.8/5 (86) | Mid-Market | — | Leadership in OTT and proprietary data access | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457) | Small-Business | — | Extensive reach and audience targeting | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | Retargeting capabilities | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242) | Mid-Market | — | Commerce-focused growth solutions | ### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and Roku OneView (formerly Dataxu)? Buyers should prioritize targeting capabilities, reporting and analytics, integration options, user interface usability, and cost management when comparing MediaMath by Infillion and Roku OneView (formerly Dataxu). - **Targeting:** MediaMath by Infillion has all-time mentions for targeting limitations, while Roku OneView (formerly Dataxu) is praised for proprietary data and OTT targeting. - **Reporting and Analytics:** MediaMath by Infillion receives recurring feedback on dashboard issues and reporting delays; Roku OneView (formerly Dataxu) is noted for robust reporting but also for some clunky reporting experiences. - **Integration Options:** MediaMath by Infillion is cited for ease of connecting with 1st and 3rd party data; Roku OneView (formerly Dataxu) is recognized for data import/export features. - **User Interface Usability:** MediaMath by Infillion has all-time mentions for complex and outdated UI; Roku OneView (formerly Dataxu) is described as straightforward but with some workflow inefficiencies. - **Cost Management:** MediaMath by Infillion is frequently mentioned for low costs and competitive CPMs; Roku OneView (formerly Dataxu) receives mixed feedback on pricing. ### What are the pros and cons of MediaMath by Infillion vs Roku OneView (formerly Dataxu)? MediaMath by Infillion's headline strength is transparency and control over spending, while Roku OneView (formerly Dataxu) excels in OTT and proprietary data access. - **MediaMath by Infillion strengths:** Transparency and control over spending (all-time mentions: 1); competitive cost per click and CPMs; strong HIPAA-compliant targeting; extensive catalog of 3rd party data; access to unique inventory; customer support (all-time mentions: 1). - **MediaMath by Infillion trade-offs:** Complexity and complex setup (all-time mentions: 1); outdated and not intuitive UI (all-time mentions: 1); dashboard and reporting issues (all-time mentions: 1); limited targeting in some regions; inventory management challenges. - **Roku OneView (formerly Dataxu) strengths:** Leadership in OTT and access to Roku's proprietary data; strong audience scaling abilities; flexibility in campaign management; robust support for CTV and video campaigns. - **Roku OneView (formerly Dataxu) trade-offs:** Geo-targeting issues; clunky reporting and workflow inefficiencies; higher costs for some features; some limitations in banner and audio campaign performance. ### Is MediaMath by Infillion or Roku OneView (formerly Dataxu) better for small businesses? Facebook is the top-ranked alternative for small businesses, while both MediaMath by Infillion and Roku OneView (formerly Dataxu) primarily serve the mid-market segment. - **MediaMath by Infillion:** Largest reviewer segment is Mid-Market, with reviewers noting transparency and control over spending but also mentioning complexity in setup and navigation. - **Roku OneView (formerly Dataxu):** Largest reviewer segment is Mid-Market, with reviewers highlighting strengths in OTT and proprietary data but noting some workflow inefficiencies and geo-targeting issues. ### Which Cross-Channel Advertising platform has better integrations? MediaMath by Infillion and Roku OneView (formerly Dataxu) are at parity for integrations, as neither product has recent reviewer-cited third-party integration mentions above the publish floor. - **MediaMath by Infillion:** Recent reviews mention ease of connecting with 1st and 3rd party data, but no specific third-party tools are named. - **Roku OneView (formerly Dataxu):** No recent reviewer-cited third-party integration tools are named. ### How do MediaMath by Infillion and Roku OneView (formerly Dataxu) compare on customer support? Roku OneView (formerly Dataxu) has a slight edge in Quality of Support, scoring 8.3 versus MediaMath by Infillion's 8.0, but both are rated highly by reviewers. - **MediaMath by Infillion:** Reviewers consistently praise customer support, noting helpful and responsive teams, though some mention support could be more proactive in problem-solving. - **Roku OneView (formerly Dataxu):** Reviewers highlight strong support experiences, with many citing dedicated account managers and quick responses to issues, especially for campaign setup and troubleshooting. ### Which is easier to implement, MediaMath by Infillion or Roku OneView (formerly Dataxu)? MediaMath by Infillion and Roku OneView (formerly Dataxu) are at near-parity on Ease of Setup, with scores of 7.5 and 7.0 respectively, indicating similar implementation experiences. - **MediaMath by Infillion:** Reviewers describe the initial setup as complex and time-consuming, with a learning curve due to the platform's depth and UI complexity. - **Roku OneView (formerly Dataxu):** Reviewers note straightforward setup for campaign management, but mention some workflow inefficiencies and occasional bugs that can slow down the process. ### Which product has better Targeting? Targeting is the most frequently mentioned feature across both MediaMath by Infillion and Roku OneView (formerly Dataxu) reviews. - **MediaMath by Infillion:** Reviewers mention strong HIPAA-compliant targeting and access to unique audience segments, but also note limitations in targeting for certain regions and verticals. - **Roku OneView (formerly Dataxu):** Reviewers highlight proprietary data and OTT targeting as key strengths, with positive feedback on audience scaling abilities and confined geo-targeting for events and political campaigns. ## MediaMath by Infillion vs Roku OneView (formerly Dataxu) When assessing the two solutions, reviewers found MediaMath by Infillion easier to use, set up, and administer. Reviewers also preferred doing business with MediaMath by Infillion overall. - Reviewers felt that MediaMath by Infillion meets the needs of their business better than Roku OneView (formerly Dataxu). - When comparing quality of ongoing product support, reviewers felt that Roku OneView (formerly Dataxu) is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of MediaMath by Infillion over Roku OneView (formerly Dataxu).