# MediaMath by Infillion vs Roku OneView (formerly Dataxu) Comparison

---
## Frequently Asked Questions

### What is the difference between MediaMath by Infillion vs Roku OneView (formerly Dataxu)?

MediaMath by Infillion stands out for its transparency and control over spending, while Roku OneView (formerly Dataxu) is recognized for its leadership in OTT and proprietary data access.

| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) |
| --- | --- |
| 3.9/5 (126 reviews) | 3.8/5 (86 reviews) |
| Mid-Market | Mid-Market |
| 7.5 | 7.0 |
| 8.0 | 8.3 |
| Transparency and control over spending | Leadership in OTT and proprietary data access |



### How do the pricing models of MediaMath by Infillion and Roku OneView (formerly Dataxu) compare?

MediaMath by Infillion is viewed as the stronger value on price and cost satisfaction, with reviewers citing lower fees and competitive CPMs compared to Roku OneView (formerly Dataxu).

- **MediaMath by Infillion:** In recent reviews, many cite lower fees than other DSPs and highlight competitive cost per click and CPMs as a key advantage.
- **Roku OneView (formerly Dataxu):** Recent reviews mention that pricing is not always comparable to counterparts, and some note higher costs for certain features.
- **Switching reasons:** Reviewers mention switching to MediaMath by Infillion for its lower costs and transparency in spending.



### What are the best alternatives to MediaMath by Infillion and Roku OneView (formerly Dataxu)?

The top 3 alternatives to MediaMath by Infillion and Roku OneView (formerly Dataxu) are Facebook, AdRoll, and Criteo Commerce Growth.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126) | Mid-Market | Lower fees and competitive CPMs | Transparency and control over spending |
| [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | 3.8/5 (86) | Mid-Market | — | Leadership in OTT and proprietary data access |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457) | Small-Business | — | Extensive reach and audience targeting |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | Retargeting capabilities |
| [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242) | Mid-Market | — | Commerce-focused growth solutions |



### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and Roku OneView (formerly Dataxu)?

Buyers should prioritize targeting capabilities, reporting and analytics, integration options, user interface usability, and cost management when comparing MediaMath by Infillion and Roku OneView (formerly Dataxu).

- **Targeting:** MediaMath by Infillion has all-time mentions for targeting limitations, while Roku OneView (formerly Dataxu) is praised for proprietary data and OTT targeting.
- **Reporting and Analytics:** MediaMath by Infillion receives recurring feedback on dashboard issues and reporting delays; Roku OneView (formerly Dataxu) is noted for robust reporting but also for some clunky reporting experiences.
- **Integration Options:** MediaMath by Infillion is cited for ease of connecting with 1st and 3rd party data; Roku OneView (formerly Dataxu) is recognized for data import/export features.
- **User Interface Usability:** MediaMath by Infillion has all-time mentions for complex and outdated UI; Roku OneView (formerly Dataxu) is described as straightforward but with some workflow inefficiencies.
- **Cost Management:** MediaMath by Infillion is frequently mentioned for low costs and competitive CPMs; Roku OneView (formerly Dataxu) receives mixed feedback on pricing.



### What are the pros and cons of MediaMath by Infillion vs Roku OneView (formerly Dataxu)?

MediaMath by Infillion's headline strength is transparency and control over spending, while Roku OneView (formerly Dataxu) excels in OTT and proprietary data access.

- **MediaMath by Infillion strengths:** Transparency and control over spending (all-time mentions: 1); competitive cost per click and CPMs; strong HIPAA-compliant targeting; extensive catalog of 3rd party data; access to unique inventory; customer support (all-time mentions: 1).
- **MediaMath by Infillion trade-offs:** Complexity and complex setup (all-time mentions: 1); outdated and not intuitive UI (all-time mentions: 1); dashboard and reporting issues (all-time mentions: 1); limited targeting in some regions; inventory management challenges.
- **Roku OneView (formerly Dataxu) strengths:** Leadership in OTT and access to Roku's proprietary data; strong audience scaling abilities; flexibility in campaign management; robust support for CTV and video campaigns.
- **Roku OneView (formerly Dataxu) trade-offs:** Geo-targeting issues; clunky reporting and workflow inefficiencies; higher costs for some features; some limitations in banner and audio campaign performance.



### Is MediaMath by Infillion or Roku OneView (formerly Dataxu) better for small businesses?

Facebook is the top-ranked alternative for small businesses, while both MediaMath by Infillion and Roku OneView (formerly Dataxu) primarily serve the mid-market segment.

- **MediaMath by Infillion:** Largest reviewer segment is Mid-Market, with reviewers noting transparency and control over spending but also mentioning complexity in setup and navigation.
- **Roku OneView (formerly Dataxu):** Largest reviewer segment is Mid-Market, with reviewers highlighting strengths in OTT and proprietary data but noting some workflow inefficiencies and geo-targeting issues.



### Which Cross-Channel Advertising platform has better integrations?

MediaMath by Infillion and Roku OneView (formerly Dataxu) are at parity for integrations, as neither product has recent reviewer-cited third-party integration mentions above the publish floor.

- **MediaMath by Infillion:** Recent reviews mention ease of connecting with 1st and 3rd party data, but no specific third-party tools are named.
- **Roku OneView (formerly Dataxu):** No recent reviewer-cited third-party integration tools are named.



### How do MediaMath by Infillion and Roku OneView (formerly Dataxu) compare on customer support?

Roku OneView (formerly Dataxu) has a slight edge in Quality of Support, scoring 8.3 versus MediaMath by Infillion's 8.0, but both are rated highly by reviewers.

- **MediaMath by Infillion:** Reviewers consistently praise customer support, noting helpful and responsive teams, though some mention support could be more proactive in problem-solving.
- **Roku OneView (formerly Dataxu):** Reviewers highlight strong support experiences, with many citing dedicated account managers and quick responses to issues, especially for campaign setup and troubleshooting.



### Which is easier to implement, MediaMath by Infillion or Roku OneView (formerly Dataxu)?

MediaMath by Infillion and Roku OneView (formerly Dataxu) are at near-parity on Ease of Setup, with scores of 7.5 and 7.0 respectively, indicating similar implementation experiences.

- **MediaMath by Infillion:** Reviewers describe the initial setup as complex and time-consuming, with a learning curve due to the platform's depth and UI complexity.
- **Roku OneView (formerly Dataxu):** Reviewers note straightforward setup for campaign management, but mention some workflow inefficiencies and occasional bugs that can slow down the process.



### Which product has better Targeting?

Targeting is the most frequently mentioned feature across both MediaMath by Infillion and Roku OneView (formerly Dataxu) reviews.

- **MediaMath by Infillion:** Reviewers mention strong HIPAA-compliant targeting and access to unique audience segments, but also note limitations in targeting for certain regions and verticals.
- **Roku OneView (formerly Dataxu):** Reviewers highlight proprietary data and OTT targeting as key strengths, with positive feedback on audience scaling abilities and confined geo-targeting for events and political campaigns.



| | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 126 | 86 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### MediaMath by Infillion

Pros:
- Ad Management (1 reviews)
- Advertising Management (1 reviews)

Cons:
- Complexity (1 reviews)
- Complex Setup (1 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 7.7 (110 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 7.5 (108 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 7.5 (55 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 7.7 (49 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 8.0 (110 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (56 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 8.1 (108 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### MediaMath by Infillion

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.6/10 | 108 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | 8.2 (79 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (83 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.6 (75 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.3 (74 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.9 (76 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.6/10 | 21 |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | 8.4 (16 reviews) | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | 7.7 (11 reviews) | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | 8.4 (16 reviews) | 7.4 (7 reviews) | 
| **Offline Data Integration** | 7.2 (9 reviews) | Not enough data | 
| **Mobile Data Integration** | 7.7 (10 reviews) | 9.3 (5 reviews) | 
| **Data Import/Export** | Feature Not Available | 9.4 (6 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | 8.2 (19 reviews) | 7.2 (10 reviews) | 
| **Recommendations** | 6.6 (19 reviews) | 7.7 (10 reviews) | 
| **Standard Dashboards** | 7.5 (17 reviews) | 7.2 (10 reviews) | 
| **Custom Reports** | 6.3 (18 reviews) | 9.0 (10 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | 6.9 (15 reviews) | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | 8.2 (17 reviews) | 8.5 (10 reviews) | 
| **Performance and Reliability** | Feature Not Available | 8.5 (10 reviews) | 
| **Enterprise Scalability** | 8.0 (14 reviews) | 7.9 (8 reviews) | 
| **Internationalization** | 8.0 (11 reviews) | 7.9 (8 reviews) | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 108 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | 7.3 (43 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (83 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.6 (75 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.3 (74 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.9 (76 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | 7.1 (40 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | 7.4 (38 reviews) | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (83 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.6 (75 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.3 (74 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.9 (76 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Functionality** | Feature Not Available | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (83 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.6 (75 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.3 (74 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.9 (76 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | 7.5/10 | 107 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 7.9 (93 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.8 (95 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.2 (83 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.7 (83 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.1 (77 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.6 (75 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.3 (74 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 8.0 (83 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 8.0 (94 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 7.3 (83 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (64 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.4 (26 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.2 (27 reviews) | 7.5 (30 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.3 (95 reviews) ✓ Verified | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.5 (91 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.1 (90 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.9 (76 reviews) | 7.6 (60 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | 8.2 (57 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | 6.9 (58 reviews) ✓ Verified | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 6.9 (43 reviews) ✓ Verified | 8.0 (34 reviews) ✓ Verified | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.3 (68 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.2 (84 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (82 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (91 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.6 (75 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.1 (75 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 7.0 (75 reviews) ✓ Verified | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (57 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 6.9 (75 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **MediaMath by Infillion** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to MediaMath by Infillion (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | MediaMath by Infillion | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 26.7% | 32.1% | 
| **Mid-Market** | 50.0% | 40.5% | 
| **Enterprise** | 23.3% | 27.4% | 

### By Industry

#### MediaMath by Infillion

- **Marketing and Advertising:** 64.1%
- **Internet:** 16.2%
- **Gambling & Casinos:** 1.7%
- **Information Technology and Services:** 1.7%
- **Insurance:** 1.7%
- **Online Media:** 1.7%
- **Publishing:** 1.7%
- **Retail:** 1.7%
- **Pharmaceuticals:** 0.9%
- **Public Relations and Communications:** 0.9%
- **Other:** 7.7%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to MediaMath by Infillion

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (186 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (186 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)

---
## Top Discussions

### MediaMath by Infillion

No discussions available for this product.

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mediamath-by-infillion-vs-roku-oneview-formerly-dataxu)