RedEye Features

Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 18 RedEye reviews.

As reported in 17 RedEye reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

As reported in 13 RedEye reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

System provides sufficient customization to meet business requirements 17 reviewers of RedEye have provided feedback on this feature.

Based on 18 RedEye reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 15 RedEye reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 14 RedEye reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 15 reviewers of RedEye have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 19 reviewers of RedEye have provided feedback on this feature.

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 45 RedEye reviews.

Based on 45 RedEye reviews. Create targeted lists, schedule and manage bulk email sending.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 46 RedEye reviews.

As reported in 36 RedEye reviews. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 28 reviewers of RedEye have provided feedback on this feature.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 39 reviewers of RedEye have provided feedback on this feature.

As reported in 38 RedEye reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 41 RedEye reviews. Support mobile-optimized emails, online forms, and landing pages.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 26 RedEye reviews.

As reported in 29 RedEye reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 41 RedEye reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 26 RedEye reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 27 RedEye reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 31 reviewers of RedEye have provided feedback on this feature.

Based on 24 RedEye reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

As reported in 24 RedEye reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 30 reviewers of RedEye have provided feedback on this feature.

As reported in 19 RedEye reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

As reported in 18 RedEye reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Based on 21 RedEye reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 45 RedEye reviews.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 29 reviewers of RedEye have provided feedback on this feature.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 28 reviewers of RedEye have provided feedback on this feature.

As reported in 28 RedEye reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Uses external data sources to improve customer profiles. This feature was mentioned in 17 RedEye reviews.

Can be updated to accept new sources and types of data. 16 reviewers of RedEye have provided feedback on this feature.

Based on 16 RedEye reviews. Can act as a content marketing platform.

As reported in 19 RedEye reviews. Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency. 20 reviewers of RedEye have provided feedback on this feature.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 18 RedEye reviews.

Based on 16 RedEye reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives