--- title: RedEye Reviews meta_title: 'RedEye Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 85 reviews by the users' company size, role or industry to find out how RedEye works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 85 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RedEye Reviews **Vendor:** Spotler Group **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 85 ## About RedEye Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value. ## RedEye Pros & Cons **What users like:** - Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices. (6 reviews) - Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective. (4 reviews) - Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization. (3 reviews) - Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly. (3 reviews) - Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting. (2 reviews) - Users find RedEye's **easy integration** allows seamless data sharing and supports effective multichannel marketing efforts. (2 reviews) - Users appreciate the **easy setup** of RedEye, allowing quick integration and intuitive functionality for daily use. (2 reviews) - Helpful (2 reviews) - Integrations (2 reviews) - Personalization (2 reviews) **What users dislike:** - Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support. (3 reviews) - Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support. (3 reviews) - Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye. (2 reviews) - Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye. (1 reviews) - Users find the **reporting features lacking** , suggesting improvements for a more robust experience. (1 reviews) - Users often face **delays** in customer support, impacting their overall satisfaction with RedEye. (1 reviews) - Users face **insufficient guidance** with RedEye, making it difficult to utilize features effectively and access deeper reports. (1 reviews) - Layout Issues (1 reviews) - Limited Features (1 reviews) - Poor Customer Support (1 reviews) ## RedEye Reviews ### 1. Good Software - very reliant on the people at redeye though **Rating:** 2.5/5.0 stars **Reviewed by:** james k. | Digital platform co-ordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about RedEye?** The system collects lots of valuable data and also emails are the best possible to avoid getting blocked or put in people's junk. **What do you dislike about RedEye?** You cant do a lot yourself. Most projects need redeye to support you and a lot of the features come at an extra cost. The system crashes... a lot. There aren't many features out of the box either, for example, landing pages. **Recommendations to others considering RedEye:** If you are looking to have full control and the ability to function autonomously this isn't for you but if you need that extra support this is a great option. **What problems is RedEye solving and how is that benefiting you?** we use red-eye to curate and communicate with our customers. One key benefit we have found is the ability to use the APIs to employ personalised content on our website based on the data stored in redeye. ### 2. Redeye Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about RedEye?** Their customer management is excellent. The design team produce some amazing designs. The insights tool to extremely handy. **What do you dislike about RedEye?** The platform overall. It is hard to get into; I have to use a different browser, where I use nothing else. When reviewing more than 30 days of data, even for one or two campaigns, the table at the bottom of the insights tool doesn't show all the data but gives you the total revenue, for example. This means you must download and work through the data rather than seeing it directly on the platform. **What problems is RedEye solving and how is that benefiting you?** N/A ### 3. Good Platform, Good Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2021 **What do you like best about RedEye?** The platform is mostly simple and easy to use. The support team are good and they share helpful suggestions when needed. **What do you dislike about RedEye?** Functionality in the platform can be sluggish and there are times when campaigns have corrupted. Weird bugs when adding birthdays to segments and breaking if you recalculate. Inability to delete seedlists. Cannot upload multiple files at once to the uploader. You have to click to add each file separately then upload them in bulk once added to the list. **What problems is RedEye solving and how is that benefiting you?** Having one centralised platform for multiple channels and reporting on trasactional and marketing campaigns ### 4. Useable but glitchy **Rating:** 3.0/5.0 stars **Reviewed by:** Georgie G. | Sales & Marketing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about RedEye?** Redeye offers a great reporting system, with easy to read results **What do you dislike about RedEye?** Redeye can sometimes be very glitchy, for example everytime i edit a creative, I am forced to log in and log out otherwise the website seizes up! **Recommendations to others considering RedEye:** Go for it but know the glicthes **What problems is RedEye solving and how is that benefiting you?** We've had good results from testing email subjects **Official Response from Andy Gilhooley:** > Hi Georgie, thanks for taking the time to leave a review of RedEye. It's great to hear you think our reporting system is great and easy to read. We've spent a lot of time and effort to make reporting in RedEye a fantastic tool to use. We're sorry to find out about your issues with logging in and out when editing a creative. It's not something we've experienced everytime. In our June 2022 release we have improved our timeout error handling when building creatives so you should not be logged out for potential inactivity in future. Please get in touch with your account manager if you continue to experience issues with being logged out each time. ### 5. Hands On Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about RedEye?** Dedicated Team Support, Monthly Reporting **What do you dislike about RedEye?** Contour platform not very user friendly vs other platforms **Recommendations to others considering RedEye:** Great if you have a small internal marketing team and need to rely on account support from Red Eye to build and send emails on your behalf. Great for reporting and insights. **What problems is RedEye solving and how is that benefiting you?** Email Build, Segmentation Help, Behavioural emails ### 6. RedEye review **Rating:** 3.0/5.0 stars **Reviewed by:** John A. | IT Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about RedEye?** The segmentation tool. It easily allows the user to build user groups. **What do you dislike about RedEye?** Creative manager felt very cumbersome to user at somepoints. **What problems is RedEye solving and how is that benefiting you?** It allowed the business to communicate with different audiences effectively. **Official Response from Andy Gilhooley:** > Hi John, thank you for leaving a review. We're glad to know you enjoy using the segmentation tool to build various user groups. The options in segment builder are powerful, especially when the platform ingests customer data from various locations, allowing for a deeper layer of segmentation. We are currently in the process of adapting creative manager under a UI/UX project which will improve the user journey and reduce the amount of clicks required for managing your creatives. ### 7. Good service & product, sometimes problematic using **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about RedEye?** It is simple to use, with its simple to work out. Also easy to get hold of the team when there is an issue **What do you dislike about RedEye?** Having to whitelist websites to use as we don't always know what ones I will need to use in advance and need a quick turnaround **What problems is RedEye solving and how is that benefiting you?** Being able to send out aesthetic and fun comms internally ### 8. A powerful tool with some usability issues **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about RedEye?** RedEye is an incredibly powerful platform. The segment builder is vast and allows you to target customers in an incredibly precise manner. It also includes a useful built in reporting tool, which captures a range of data so you can analyse anything you need to (subject lines performance, schedule specific or campaign specific performance, send time performance, etc.). The team at RedEye are also really responsive and, when you face an issue, are very fast to resolve problems. **What do you dislike about RedEye?** The UI seems outdated - building segments is not always intuitive, building emails is clunky, etc. Folder management is near on impossible - you can't delete folders, moving them is glitchy (sometimes you can move folders into a sub folder, other times you can't) and sometimes it won't let you name a folder something, even if the name isn't previously used. Dynamic content is virtually unusable, as the platform frequently crashes while trying to create dynamic builds. Sometimes a schedule won't calculate the respondents. If you remove any rules on the schedule, and then re-add them, it calculates them. The heatmap reporting is quite glitchy - sometimes you just cant see the heatmap, other times, you can, but the "engagement" metrics are shown on different areas of the email than if you look at the engagement on the summary at the bottom of the heatmap. You cant delete campaigns, or rename them, once you've made them, even if the campaign is empty. A/B testing is somewhat limited, and you can't do tests such as send time optimisation tests in an intuitive way. **What problems is RedEye solving and how is that benefiting you?** Ability to target very specific sets of customers with relevant marketing, and set up automated journeys based on customer behaviour. ### 9. Early days but system seems easy to use and account team are helpful. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about RedEye?** System is simple to use so it's easy to start building emails **What do you dislike about RedEye?** Some inflexibility with reporting, and have used easier systems to move copy blocks without needing HTML. **What problems is RedEye solving and how is that benefiting you?** Looking for more data insights and use of modelling. ## RedEye Discussions - [How can you do it?](https://www.g2.com/discussions/how-can-you-do-it) - 1 comment, 2 upvotes - [View RedEye pricing details and edition comparison](https://www.g2.com/products/redeye/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A34%3A27+-0500&secure%5Bsession_id%5D=ef1de601-0f07-49d6-a3e4-ea81511d2ed5&secure%5Btoken%5D=6b43a5502d8a87c29731a77135312b5b6a6505efc8cd37bddb560d769e732647&format=llm_user) ## RedEye Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Campaign Management - Workflow Management - Template Management **Social** - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top RedEye Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)