--- title: Rakuten Advertising Reviews meta\_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 93 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews & Product Details Visit Website Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. * * * Product Website Rakuten Advertising Seller [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising) Discussions [Rakuten Advertising Community](https://www.g2.com/products/rakuten-advertising/discuss) Languages Supported German, English, French, Portuguese Solution Type All-in-One Overview by Holly Brim Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) ## Rakuten Advertising Integrations (3) What do users say about integrations? Verified by Rakuten Advertising [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Affluent ](https://www.g2.com/products/affluent/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Python ](https://www.g2.com/products/python/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Denis G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denis G.") DG Denis G. Founder and CEO Marketing and Advertising Small-Business (50 or fewer emp.) 9/15/2021 "Rakuten closed our account (Kashback.com) with no reason" 0/5 What do you like best about Rakuten Advertising? They have many offers from different countries, a wide range to choose from. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Their support and how they treat their publishers. This review is written because they stopped replying to my e-mails, and I have no other options for reaching them out. They "terminated" our account with more than 300 active offers. Their first answer to my e-mail was: "The reason why we terminated your account is because you failed to respond to inquiries from a member of our Network Quality Team." Ok, I found the missed e-mail, replied to those questions (they were pretty simple: about our traffic and promotional methods). Their next question was: "Thank you for writing back to us. Please note that in our report we can see that there is one IP which is generating multiple clicks...In Rakuten Advertising Affiliate Network, we don't allow such type of traffic. So, we request you to investigate on your end and block the IP." Of course, we replied to this at once (it was our server IP address - and then we asked for more details - what they mean), but no answer since then. We've been working through Awin, Admitad, CJ, Shareasale, and many others affiliate networks for many years (we at "kashback com" has 5,000+ advertisers across the globe Booking com, Aliexpress, iHerb, etc.) but never met such attitude. The subject of our correspondence was "Business Model Inquiry: 3178654 ...." Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Compare them to other affiliate networks Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Finding offers across many countries and different verticals. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic NN Neha N. Small-Business (50 or fewer emp.) 10/23/2020 "Rakuten Marketing Best Solution For Business Advertisement In Low Budget" 5/5 What do you like best about Rakuten Advertising? Rakuten Marketing operates multichannel campaigns for business branding and promotion. They provide advance tracking solution with advance analytic services using their platform. It is easy to use Rakuten Marketing services for our business. It is totally secured and useful for business. We can check all social media campaigns in one dashboard view online form any location. Rakuten also offers affiliate marketing services in low budget with extraordinary results. We can check our campaigns real time visitors and optimize our business campaigns easily. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Customer support of Rakuten Marketing services are very good. They solve easily customer problems and provide a detail solution to know better out their tools and services. Price of services are little bit higher than market rates. Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: We recommend Rakuten Marketing for business advertising, We can easily improve business ROI and target new customer with its paid marketing services. It is secure for business and provide best solution for business marketing. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? In Current marketing lots of agency and digital marketers available for tracking and analytic. To hire one of your business is not easy. We have to search deeply for our business promotion and marketing. We found Rakuten Marketing and analytic services are very good for business. They create high quality premium ads and provide the login creadinational to their customer. We can easily improve our business marketing and target lots of business customers online. Rakuten Marketing tool provide best search engine marketing experience with advance features to know better about marketing campaigns and optimize according to business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 7/17/2021 "regular rakuten user" 4.5/5 What do you like best about Rakuten Advertising? I like that the product is easy to use and well known by many brands Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I don't like the name because it does not describe what the produuct is. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten helps combine brand cash-back and I prefer using the single rakuten product rather than multiple loyalty programs at differenet brands. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jennifer S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer S.") JS Jennifer S. Outside Event Marketing Specialist SSR Small-Business (50 or fewer emp.) 5/14/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Would recommend to a friend who is tech savvy" 3.5/5 What do you like best about Rakuten Advertising? I like that there are so many different options for marketing research. There are so many ways that you can utilize Rakuten Marketing to better influence your business structure and customer base. It is a tool that helps to optimize where you stand in your target market/customer base. It has great customer service and it is easy to set up an account. There are lots of different tools you can use to figure out your target markets, reach, influence, etc. It was definitely a beneficial tool for me to use with a business. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I don't like all of the ads that constantly pop up on my social outlets that try to get me to do more with the service. There also are some tricky things about it that I don't believe are very well suited for unknowing users. It's not a super easy thing to learn how to use, but it is definitely easier than a lot of outlets I've used in the past. Also I wish it was more collaborative. Personally I think it's better suited for larger (well maybe not larger, but basically just not nonprofits) businesses. It's harder to use for nonprofits, especially during this state of panic. Some things just don't make much sense. Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: I'd advise you to give it a shot. There are so many different outlets out there that are beneficial, so trying them all is definitely worth it. It's not for everyone, but for those it is for, it is the only thing you'll need to use with marketing measures. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? I'm solving problems such as community engagement and products sold. Specifically, affiliate marketing programs, display advertising, influencer marketing, marketing analytics, retargeting (KEY!), search advertising. The benefits have showed me where to target audiences more and what to do with the audience I currently have to increase product sales.There are lots of benefits for it. I've realized that there are a lot of markets we have yet to infiltrate that would be very beneficial for us to utilize in the future of our business ventures. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 9/15/2020 "Great Support Team" 5/5 What do you like best about Rakuten Advertising? The account managers that come with the plans are helpful and knowledgable. Dashboard can give you insights that you can show the C-Suite. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Some of the campaigns are not as transparent as i would like. Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Make sure you understand that this is an enterprise level solution. If you are not spending 5-6 figures a month, the AI takes longer to make optimizations. However, no matter what you spend, the support is always top notch. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Reaching new audiences and casting a wide net for our BtoC services. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Matt H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt H.") MH Matt H. Product Development Lead & Client Success Manager Internet Small-Business (50 or fewer emp.) 4/23/2020 "My team uses Rakuten to source affiliate links and offers." 3.5/5 What do you like best about Rakuten Advertising? Rukuten is a fantastic affiliate platform for sourcing links and offers from both established and emerging merchants in the affiliate space. The best features in my opinion are: - Wide variety of merchants to choose from. Many top merchants in the space seem to use Rakuten. - Most advertisers have links - Deep linking extension works well compared to similar features on other affiliate platforms. (Note: more info on which brands accept deep linking would be helpful) Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Some things I dislike: - You can't access links and offers from multiple brands at one time on the platform - "Shortened links" are not provided for text links - Searching for offers within an individual merchant does not work well. In order to properly search for offers the user typically has to manually scroll througha nd review each offer. - Search filters within the links search function typically do not work well Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Use multiple products at the same time as Rakuten to determine which best fits your needs (in our case it is multiple programs). Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? We're currently solving our issues for sourcing a large amount of affiliate offers at once. Using Rakuten has allowed us to partner with many quality merchants. Needs from Rakuten: - Links for creative images and content such as banner images - Links to general web pages for merchants - Links to spicific merchant offers - Coupons for merchants with coupon codes included In the future: - We hope to directly connect with the Rakuten API in order to further automate the sourcing of affiliate offers, links, images, and content. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Enterprise (\> 1000 emp.) 12/10/2020 "Everything You'll Need But UI Unimpressive" 3/5 What do you like best about Rakuten Advertising? Taking a data driven approach to Marketing Campaigns, Rakuten Marketing will provide the reporting you need on the collateral you're using. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? While the reporting is robust, the user interface is unimpressive and could use an upgrade. Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Affiliate partners need to be help accountable and often surface old Marketing collateral. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Taking a data driven approach to Marketing Campaigns to drive the highest Conversion Rate possible. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/2/2020 "Enjoy Rakuten" 5/5 What do you like best about Rakuten Advertising? Rakuten is very helpful for online consumer targeting Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Rakuten's quick stats dashboard is not customizable Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Customer support takes quite a bit of time Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten helps me understand easily target audiences online Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TZ Thokozille Z. Enterprise (\> 1000 emp.) 12/23/2019 "Digital advertising enforcement tool" 4.5/5 What do you like best about Rakuten Advertising? Its machine learning and artificial intelligence features put us on the forefront in how we handle our marketing campaigns by giving us essential analytics and insights. It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs. It also has a wide outreach of clients and it has helped us to build a large diverse base of clients. Most of the work is automated and gives us more time to concentrate on other major tasks of marketing. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Some reports and insights that it brings do not suit our industry. This makes us filter other reports and use those that are relevant only thereby taking some of our time on unproductive tasks. Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: It is a great tool to make sure that digital campaigns reach our targets with ease. It only needs to be streamlined further to handle every industry separately. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? It helps us to understand our customers from who they are to what they really need. It also helps our digital campaigns to reach our target independent of what platform they are using online. Review collected by and hosted on G2.com. Show More 1/2/2020 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 9/14/2020 "Rakuten Review" 4.5/5 What do you like best about Rakuten Advertising? I like the ease of use between the agency and platform Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Not any negatives at the moment and enjoy the platform Review collected by and hosted on G2.com. Recommendations to others considering Rakuten Advertising: Ensure Rakuten's terms and conditions align with your clients needs -- i.e. frequency capping, block lists, etc. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? We find that this opportunity fulfills our gap in consumer marketing by reaching to our contextually relevant consumers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 2 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) Rakuten Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab46ee2b9f736461254e0ed1b0206f10/awin-com.png "Product Avatar Image") Awin 4.1/5(507) [ Compare Now ](https://www.g2.com/compare/awin-com-vs-rakuten-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image") impact.com 4.4/5(2,404) [ Compare Now ](https://www.g2.com/compare/rakuten-advertising-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "Product Avatar Image") CJ Affiliate Marketing... 3.8/5(48) [ Compare Now ](https://www.g2.com/compare/cj-affiliate-marketing-solution-vs-rakuten-advertising) ##### ##### Rakuten Advertising Features Marketing Operations ROI Tracking Data Collection Campaign Activity Campaign Insights Reports and Dashboards Multichannel Tracking Link Options Custom Links Referral Link Generator Smart Link Tracking Options Email Updates Activity Tracking Cookieless Tracking [ View More Features ](https://www.g2.com/products/rakuten-advertising/features) ## Top-Rated Alternatives [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Awin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Awin") Awin 4.1/5(507) ](https://www.g2.com/products/awin-com/reviews) [ ![CJ Affiliate Marketing Solution](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CJ Affiliate Marketing Solution") CJ Affiliate Marketing Solution 3.8/5(48) ](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) [ View All Alternatives ](https://www.g2.com/products/rakuten-advertising/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising)[Affiliate Marketing](https://www.g2.com/categories/affiliate-marketing)[Retargeting](https://www.g2.com/categories/retargeting) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best document creation tools for legal and compliance teams](https://www.g2.com/discussions/what-is-the-best-document-creation-tools-for-legal-and-compliance-teams)[Best app to manage affiliate sales](https://www.g2.com/discussions/best-app-to-manage-affiliate-sales)[What work instructions software integrates with existing worker training systems so procedures and training records stay connected without duplicate data entry?](https://www.g2.com/discussions/what-work-instructions-software-integrates-with-existing-worker-training-systems-so-procedures-and-training-records-stay-connected-without-duplicate-data-entry) [What solution integrates incident management with ITSM tools?](https://www.g2.com/discussions/what-solution-integrates-incident-management-with-itsm-tools)[What are the highest rated admissions and enrollment management platforms for institutions managing 500+ annual applications?](https://www.g2.com/discussions/what-are-the-highest-rated-admissions-and-enrollment-management-platforms-for-institutions-managing-500-annual-applications)[Pros and Cons Details](https://www.g2.com/products/rakuten-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)