# Rakuten Advertising vs impact.com Comparison
---
## AI Generated Summary
- **G2 reviewers report** that impact.com excels in providing a user-friendly experience, with many users highlighting its intuitive onboarding process. One user mentioned that the initial setup was very simple, making it easy to get started with affiliate programs.
- **Users say** Rakuten Advertising offers a reliable platform that "simply works without much hassle." Reviewers appreciate the accurate tracking capabilities, which allows them to focus on their campaigns without constantly worrying about missing conversions.
- **According to verified reviews** , impact.com stands out for its ability to serve as a central hub for affiliate programs. Users have noted that it saves them time by eliminating the need to repeatedly enter their information when applying to different programs, enhancing overall efficiency.
- **Reviewers mention** that Rakuten Advertising provides access to a vast directory of well-known brands, which is a significant advantage for users looking to partner with household names. This extensive reach is particularly appealing for businesses aiming to expand their audience.
- **Users highlight** that impact.com has a strong focus on data-driven marketing, with features that help users organize their promotional programs effectively. One user noted that it reinforces their credibility in the marketing sector, showcasing its value in professional settings.
- **G2 reviewers indicate** that while Rakuten Advertising has a solid support system, impact.com generally receives higher ratings for overall satisfaction. Users appreciate the quality of support from impact.com, which is crucial for businesses that rely on timely assistance for their marketing efforts.



| | Rakuten Advertising | impact.com | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 93 | 2,230 | 
| **Largest Market Segment** | Small-Business (54.8% of reviews) | Small-Business (75.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Rakuten Advertising

Pros:
- Helpful (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Time Delays (7 reviews)
- Improvement Needed (5 reviews)

### impact.com

Pros:
- Ease of Use (636 reviews)
- Features (379 reviews)

Cons:
- Not Intuitive (210 reviews)
- Learning Curve (194 reviews)

---
## Ratings Comparison
| Rating | Rakuten Advertising | impact.com | 
|---|---|---|
  | **Meets Requirements** | 8.4 (76 reviews) | 8.6 (1153 reviews) | 
  | **Ease of Use** | 8.0 (77 reviews) | 8.2 (1398 reviews) | 
  | **Ease of Setup** | 8.5 (59 reviews) | 8.0 (1070 reviews) | 
  | **Ease of Admin** | 8.8 (36 reviews) | 8.3 (488 reviews) | 
  | **Quality of Support** | 8.7 (72 reviews) | 8.3 (1060 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (37 reviews) | 8.7 (482 reviews) | 
  | **Product Direction (% positive)** | 8.8 (75 reviews) | 8.5 (1110 reviews) | 

---
## Pricing

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### impact.com

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | N/A | N/A |

#### Channel Functionality

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 8.5/10 | 25 |

#### Social Analytics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Feature Not Available | 
| **Follower Analysis** | Not enough data | 8.1 (23 reviews) | 
| **Post Performance** | Not enough data | 8.9 (21 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 8.6 (21 reviews) | 
| **Attribution** | Not enough data | 8.9 (19 reviews) | 
| **Hashtag Analytics** | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | Not enough data | 8.3 (20 reviews) | 

#### Reports & Dashboards

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.7 (22 reviews) | 
| **Report Exporting** | Not enough data | 8.9 (22 reviews) | 
| **Scalability** | Not enough data | 9.0 (23 reviews) | 
| **White Label** | Not enough data | 7.9 (21 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | 9.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | 8.3/10 | 7 |
| **impact.com** | N/A | N/A |

#### Retargeting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **A/B Testing** | 7.0 (5 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (6 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.7 (5 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.6 (6 reviews) | Not enough data | 
| **Geo Targeting** | 8.7 (5 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (5 reviews) | Not enough data | 
| **Personalization** | 8.3 (5 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | 6.6/10 | 66 |
| **impact.com** | 7.9/10 | 984 |

#### Link Options

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Custom Links** | 7.5 (59 reviews) | 8.8 (794 reviews) | 
| **Referral Link Generator** | 7.2 (57 reviews) | 8.8 (782 reviews) | 
| **Smart Link** | 6.3 (52 reviews) | 8.1 (638 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (8 reviews) | 6.8 (264 reviews) | 
| **Multi-step Planning** | 4.6 (8 reviews) | 7.0 (258 reviews) | 
| **Cross-system Integration** | 5.2 (8 reviews) | 7.1 (260 reviews) | 
| **Adaptive Learning** | 5.6 (8 reviews) | 7.0 (260 reviews) | 
| **Proactive Assistance** | 4.8 (8 reviews) | 7.1 (259 reviews) | 
| **Decision Making** | 5.0 (8 reviews) | Feature Not Available | 

#### Tracking Options

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Email Updates** | 7.5 (55 reviews) | 7.9 (720 reviews) | 
| **Affiliate Tracking** | 8.2 (61 reviews) | 8.8 (870 reviews) | 
| **Cookieless Tracking** | 6.9 (54 reviews) | 8.1 (686 reviews) | 

#### Affiliate Management

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Affiliate Network** | 8.9 (58 reviews) | 8.6 (685 reviews) | 
| **Commissions and Payouts** | 8.4 (57 reviews) | 8.6 (688 reviews) | 
| **Customization** | 7.4 (55 reviews) | 8.1 (629 reviews) | 

### Partner Relationship Management (PRM)

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.8/10 | 144 |

#### Control

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | 8.8 (98 reviews) ✓ Verified | 
| **Opportunity Management** | Not enough data | 8.0 (100 reviews) ✓ Verified | 
| **Recognized Escalation** | Not enough data | 7.8 (89 reviews) ✓ Verified | 

#### Platform - Partner Relationship Management (PRM)

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Individual Portals** | Not enough data | 8.2 (96 reviews) ✓ Verified | 
| **Content Repository** | Not enough data | 7.8 (93 reviews) ✓ Verified | 
| **Revenue Tracking** | Not enough data | 8.3 (21 reviews) | 
| **Cross-System Integration** | Not enough data | 7.8 (20 reviews) | 
| **Workflow Automation & Notifications** | Not enough data | 7.9 (23 reviews) | 
| **Onboarding, Training & Certifications** | Not enough data | 7.2 (24 reviews) | 
| **Payouts & Global Compliance** | Not enough data | 8.5 (22 reviews) | 
| **Partner Discovery & Recruitment** | Not enough data | 7.1 (25 reviews) | 
| **Incentive Management** | Not enough data | 7.9 (15 reviews) | 
| **Recognized Escalation** | Not enough data | 7.3 (14 reviews) | 
| **Dashboards & Reporting** | Not enough data | 8.6 (32 reviews) | 
| **Marketing Tools** | Not enough data | 7.6 (17 reviews) | 
| **Deal Management** | Not enough data | 7.6 (15 reviews) | 

#### Agentic AI - Partner Relationship Management (PRM)

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.1 (18 reviews) | 
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 7.0 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (17 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.7/10 | 80 |

#### Attribution Modeling

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.5 (70 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | Not enough data | 7.9 (69 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Not enough data | 6.7 (61 reviews) ✓ Verified | 
| **Cross-Device Attribution** | Not enough data | 7.6 (69 reviews) ✓ Verified | 
| **Offline Attribution** | Not enough data | 7.1 (66 reviews) | 
| **Custom Attribution** | Not enough data | 7.6 (68 reviews) | 

#### Agentic AI - Attribution

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 7.3 (25 reviews) | 

#### Marketing

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.4 (59 reviews) ✓ Verified | 
| **B2C Attribution** | Not enough data | 8.3 (64 reviews) ✓ Verified | 
| **Marketing Channels** | Not enough data | 7.8 (65 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (64 reviews) ✓ Verified | 

#### Reporting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Dashboards** | Not enough data | 8.7 (75 reviews) ✓ Verified | 
| **Data Visualizations** | Not enough data | 8.5 (72 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | 8.7 (75 reviews) ✓ Verified | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.4/10 | 47 |

#### Platform Basics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.5 (42 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 7.4 (42 reviews) ✓ Verified | 

#### Platform Data

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.7 (44 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 7.8 (44 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.1 (45 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.0 (45 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Journey Mapping** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 7.5 (41 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 7.1 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (19 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 8.4/10 | 12 |

#### Monitoring & Listening

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.9 (12 reviews) | 
| **Influencer Identification** | Not enough data | 7.5 (12 reviews) | 
| **Brand Monitoring** | Not enough data | 7.8 (12 reviews) | 
| **Keyword Tracking** | Not enough data | 7.9 (12 reviews) | 
| **Trend Analysis** | Not enough data | 7.9 (12 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (12 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 9.3 (7 reviews) | 
| **Decision Making** | Not enough data | 8.6 (7 reviews) | 

#### Data Management & Analysis

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 9.0 (12 reviews) | 
| **Social Reporting** | Not enough data | 9.2 (12 reviews) | 
| **Alerts and Notifications** | Not enough data | 9.3 (12 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.5 (11 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 8.2/10 | 37 |

#### Loyalty Experience

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.6 (35 reviews) | 
| **Rewards** | Not enough data | 8.9 (36 reviews) | 
| **Membership** | Not enough data | 8.2 (30 reviews) | 
| **Personalization** | Not enough data | 8.4 (33 reviews) | 
| **Gamification** | Not enough data | 7.6 (30 reviews) | 
| **Loyalty Cards** | Not enough data | Feature Not Available | 

#### Loyalty Platform

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.3 (30 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.2 (32 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.5 (32 reviews) | 
| **Localization** | Not enough data | 8.5 (29 reviews) | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 7.6 (9 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Partner Ecosystem Platforms

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.9/10 | 28 |

#### Account Mapping

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Common overlaps** | Not enough data | Feature Not Available | 
| **Mapping Segmentation** | Not enough data | Feature Not Available | 
| **Account Mapping Playbook** | Not enough data | Feature Not Available | 

#### Partner Discovery

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Competitive Discovery** | Not enough data | 7.3 (24 reviews) | 
| **Social media discovery** | Not enough data | 7.3 (25 reviews) | 
| **Content-Based Discovery** | Not enough data | 7.1 (24 reviews) | 

#### Partner Collaboration

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Brand Messaging** | Not enough data | 8.5 (26 reviews) | 
| **Offer Management** | Not enough data | 8.5 (23 reviews) | 
| **Catalog Management** | Not enough data | 8.4 (24 reviews) | 

#### Analytics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Conversion Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Customer value tracking** | Not enough data | 8.0 (23 reviews) | 
| **ROI Measurement** | Not enough data | 8.2 (25 reviews) | 

#### Integrations

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Data warehouse Integration** | Not enough data | Feature Not Available | 
| **CRM Integration** | Not enough data | 7.2 (24 reviews) | 
| **Account-Based Marketing Software Integration** | Not enough data | Feature Not Available | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.7/10 | 242 |

#### Influencer Marketing

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.6 (184 reviews) ✓ Verified | 
| **Influencer Scoring** | Not enough data | Feature Not Available | 
| **Audience Analysis** | Not enough data | 7.5 (175 reviews) ✓ Verified | 
| **Influencer Segmentation** | Not enough data | 7.5 (170 reviews) ✓ Verified | 
| **Influencer Collaboration** | Not enough data | 7.7 (182 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Not enough data | 7.5 (166 reviews) ✓ Verified | 
| **Content Approval** | Not enough data | 7.8 (175 reviews) ✓ Verified | 
| **Campaign Analytics** | Not enough data | 8.1 (174 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | 8.4 (192 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | Not enough data | 8.1 (174 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Not enough data | 7.9 (140 reviews) ✓ Verified | 
| **Social Commerce** | Not enough data | Feature Not Available | 
| **E-Commerce Integration** | Not enough data | 8.0 (38 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 7.3 (49 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 8.0/10 | 6 |

#### Agentic AI - Customer Advocacy

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | N/A | N/A |

#### Marketing Distribution

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | 7.5/10 | 39 |

#### Database

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Media Database** | Not enough data | 8.0 (35 reviews) | 
| **Contact/Campaign Management** | Not enough data | 8.2 (38 reviews) | 
| **Newsroom** | Not enough data | Feature Not Available | 

#### Outreach

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Media Distribution** | Not enough data | 7.6 (32 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 7.3 (32 reviews) | 

#### Reporting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (32 reviews) | 
| **Response Desk** | Not enough data | 7.2 (31 reviews) | 
| **Impact Measurement** | Not enough data | 7.5 (31 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 7.4 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (20 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (20 reviews) | 

#### User Rights/Roles

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Version Control** | Not enough data | 7.3 (30 reviews) | 
| **Team Collaboration** | Not enough data | 7.4 (29 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | N/A | N/A |
| **impact.com** | N/A | N/A |

#### Discovery

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Rakuten Advertising** | 7.7/10 | 20 |
| **impact.com** | 7.7/10 | 146 |

#### Marketing Operations

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **ROI Tracking** | 8.4 (17 reviews) | 8.2 (120 reviews) ✓ Verified | 
| **Data Collection** | 8.6 (18 reviews) | 8.6 (131 reviews) ✓ Verified | 
| **Customer Insights** | 8.1 (16 reviews) | 7.6 (120 reviews) ✓ Verified | 
| **Multi-User Access** | 9.1 (17 reviews) | 8.4 (123 reviews) ✓ Verified | 
| **Spend Management** | 7.3 (16 reviews) | 7.9 (94 reviews) ✓ Verified | 
| **White Label** | 5.6 (15 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Campaign Insights** | 8.4 (17 reviews) | 8.5 (128 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (18 reviews) | 8.7 (136 reviews) ✓ Verified | 
| **Campaign Stickiness** | 6.4 (16 reviews) | 7.7 (110 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.3 (18 reviews) | 7.9 (116 reviews) ✓ Verified | 
| **Brand Optimization** | 7.9 (17 reviews) | 7.9 (115 reviews) ✓ Verified | 
| **Predictive Analytics** | 6.1 (15 reviews) | 6.4 (17 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Rakuten Advertising | impact.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (29 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (3):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Rakuten Advertising (2):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to impact.com (10):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm), [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms), [Attribution Software](https://www.g2.com/categories/attribution), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Rakuten Advertising | impact.com | 
|---|---|---|
| **Small-Business** | 54.8% | 75.2% | 
| **Mid-Market** | 26.2% | 19.6% | 
| **Enterprise** | 19.0% | 5.2% | 

### By Industry

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel & Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food & Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

#### impact.com

- **Marketing and Advertising:** 22.4%
- **Computer Software:** 6.1%
- **Information Technology and Services:** 5.0%
- **Retail:** 4.8%
- **Financial Services:** 4.5%
- **Apparel & Fashion:** 4.3%
- **Health, Wellness and Fitness:** 4.0%
- **Online Media:** 3.1%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.7%
- **Other:** 40.0%

---
## Alternatives

### Alternatives to Rakuten Advertising

- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (924 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14821 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5425 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (532 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (721 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)

### Alternatives to impact.com

- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (924 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (721 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (560 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Channelscaler](https://www.g2.com/products/channelscaler/reviews) — 4.4/5 stars (453 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)

---
## Top Discussions

### Rakuten Advertising

No discussions available for this product.

### impact.com

- Title: [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) — 4 comments
  > **Top comment:** "impact.com is intended to be used as a partnership management platform"
- Title: [How many dashboars out there for Impact.com?](https://www.g2.com/discussions/how-many-dashboars-out-there-for-impact-com) — 2 comments, 2 upvotes
  > **Top comment:** "You can not use more than one account on impact,it's only one account you need to have to avoid being ban."
- Title: [Does SaaSquatch integrate with 3rd-party tools?](https://www.g2.com/discussions/46613-does-saasquatch-integrate-with-3rd-party-tools) — 2 comments, 3 upvotes
  > **Top comment:** "SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s..."
- Title: [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) — 1 comment
  > **Top comment:** "Forensiq (a solution under impact.com) is used for fraud detection and prevention in digital marketing. It helps identify and block ad fraud, fake traffic,..."
- Title: [IMPACT RADIUS STEAL MY EARNINGS WITHOUT ANY REASON AND LOCK ACCESS IN TO MY ACCOUNT THEY ARE A SCAM WEBSITE](https://www.g2.com/discussions/52222-impact-radius-steal-my-earnings-without-any-reason-and-lock-access-in-to-my-account-they-are-a-scam-website) — 1 comment, 1 upvote
  > **Top comment:** "I DID N'T RECOMEND ANY ONE TO WORK WITH IMPACT RADIUS BECAUSE THEY WILL BLOCK ACCESS TO YOUR ACCOUNT WITHOUT ANY REASON AND THEY WILL NOT PAY TO YOU YOUR..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/rakuten-advertising-vs-impact-com)