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Compare Rakuten Advertising and impact.com 
Featured Products
At a Glance
Market Segments
Small-Business (52.4% of reviews)
Small-Business (74.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Rakuten Advertising
Star Rating
(91)4.3 out of 5
Market Segments
Small-Business (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Rakuten Advertisingimpact.com
Star Rating
(2,023)4.5 out of 5
Market Segments
Small-Business (74.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that impact.com excels in providing a comprehensive attribution view, which allows users to analyze the interactions between partners effectively. This feature is particularly beneficial for understanding consumer paths and optimizing marketing strategies.
- Users say that Rakuten Advertising is easy to navigate, which helps them stay organized in their affiliate marketing efforts. The platform's user-friendly interface and clear performance tracking make it a solid choice for those looking to manage their campaigns efficiently.
- Reviewers mention that impact.com offers superior tracking capabilities, with many praising its accurate system for monitoring conversions. This level of detail in performance reporting helps users optimize their marketing campaigns more effectively than with Rakuten Advertising.
- According to verified reviews, Rakuten Advertising's initial setup is straightforward, making it accessible for users who may not be as tech-savvy. The appealing website design and ease of finding deals also enhance the overall user experience.
- Users highlight that impact.com has a higher overall satisfaction rating, reflecting its strong market presence and user support. Many appreciate the seamless integration and the ability to generate custom links easily, which contributes to a more efficient workflow.
- G2 reviewers note that while Rakuten Advertising has a solid reputation for support, impact.com outshines it in terms of overall user satisfaction and feature richness, particularly in areas like multi-step planning and autonomous task execution.
Pricing
Entry-Level Pricing
Rakuten Advertising
No pricing availableimpact.com
No pricing availableFree Trial
Rakuten Advertising
No trial information availableimpact.com
No trial information availableRatings
Meets Requirements
8.4
75
8.6
1,073
Ease of Use
8.1
76
8.2
1,277
Ease of Setup
8.5
58
8.1
977
Ease of Admin
8.8
36
8.3
486
Quality of Support
8.8
71
8.3
996
Has the product been a good partner in doing business?
9.1
37
8.6
480
Product Direction (% positive)
8.7
74
8.6
1,043
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
21
Not enough data
8.8(won by default)
20
Not enough data
8.7(won by default)
19
Not enough data
8.9(won by default)
19
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
20
Reports & Dashboards
Not enough data
8.7(won by default)
21
Not enough data
8.8(won by default)
21
Not enough data
9.0(won by default)
21
Not enough data
8.3(won by default)
20
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Retargeting
7.0
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
7.4
58
8.7
778
7.2
57
8.7
756
6.3
52
8.1
637
Agentic AI - Affiliate Marketing
5.0
8
6.8
264
4.6
8
7.0
258
5.2
8
7.1
259
5.6
8
7.0
258
4.8
8
7.1
259
5.0
8
Feature Not Available
Tracking Options
7.5
55
7.9
714
8.2
61
8.7
816
6.9
54
8.1
684
Affiliate Management
8.9
58
8.6
657
8.4
56
8.6
662
7.4
55
8.1
624
Control
Not enough data
8.8
97
|
Verified
Not enough data
8.0
96
|
Verified
Not enough data
7.8
88
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
96
|
Verified
Not enough data
7.8
92
|
Verified
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
7.3
17
Not enough data
7.0
19
Not enough data
8.6
17
Not enough data
7.4
17
Not enough data
7.9
15
Not enough data
7.3
14
Not enough data
8.3
19
Not enough data
7.6
17
Not enough data
7.6
15
Agentic AI - Partner Relationship Management (PRM)
Not enough data
7.0
17
Not enough data
Feature Not Available
Not enough data
7.0
16
Not enough data
6.6
16
Attribution Modeling
Not enough data
8.5
70
|
Verified
Not enough data
7.9
69
|
Verified
Not enough data
6.7
61
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.1
66
Not enough data
7.6
68
Agentic AI - Attribution
Not enough data
7.3
25
Not enough data
7.6
26
Not enough data
Feature Not Available
Not enough data
7.3
25
Marketing
Not enough data
7.4
59
|
Verified
Not enough data
8.3
64
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
8.0
63
|
Verified
Reporting
Not enough data
8.7
75
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.7
74
|
Verified
Platform Basics
Not enough data
7.5
42
|
Verified
Not enough data
7.4
42
|
Verified
Platform Data
Not enough data
7.7
44
|
Verified
Not enough data
7.8
44
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
8.0
45
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
41
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.1
20
Not enough data
7.0
20
Not enough data
6.9
19
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
35
Not enough data
8.9
36
Not enough data
8.2
30
Not enough data
8.4
33
Not enough data
7.6
30
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.3
30
Not enough data
8.2
32
Not enough data
8.5
32
Not enough data
8.5
29
Not enough data
8.1
31
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.6
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.3
24
Not enough data
7.3
25
Not enough data
7.1
24
Partner Collaboration
Not enough data
8.5
26
Not enough data
8.5
23
Not enough data
8.4
24
Analytics
Not enough data
8.3
24
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
7.0
23
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
7.6
181
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
175
|
Verified
Not enough data
7.5
170
|
Verified
Not enough data
7.7
180
|
Verified
Not enough data
7.5
166
|
Verified
Not enough data
7.7
175
|
Verified
Not enough data
8.0
167
|
Verified
Not enough data
8.3
185
|
Verified
Not enough data
8.1
175
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
140
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
36
Agentic AI - Influencer Marketing Platforms
Not enough data
7.0
49
Not enough data
Feature Not Available
Not enough data
7.3
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
8.0
34
Not enough data
8.2
37
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
32
Not enough data
Feature Not Available
Not enough data
7.3
32
Reporting
Not enough data
8.2
32
Not enough data
7.2
31
Not enough data
7.5
31
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.3
30
Not enough data
7.4
29
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
17
8.2
118
|
Verified
8.6
18
8.6
131
|
Verified
8.1
16
7.6
119
|
Verified
9.1
17
8.4
123
|
Verified
7.3
16
7.9
94
|
Verified
5.6
15
Feature Not Available
Campaign Activity
8.4
17
8.5
128
|
Verified
8.6
18
8.7
134
|
Verified
6.4
16
7.7
110
|
Verified
7.3
18
7.9
116
|
Verified
7.9
17
7.9
115
|
Verified
6.1
15
6.4
17
Agentic AI - Marketing Analytics
Not enough data
7.1
29
Not enough data
7.2
29
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Rakuten Advertising and impact.com are categorized as Affiliate Marketing, Marketing Analytics, and Influencer Marketing Platforms
Unique Categories
Rakuten Advertising is categorized as Retargeting and Display Advertising
Reviews
Reviewers' Company Size
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Apparel & Fashion
15.9%
Retail
9.8%
Health, Wellness and Fitness
4.9%
Consumer Goods
4.9%
Other
35.4%
Marketing and Advertising
22.5%
Computer Software
6.2%
Information Technology and Services
5.2%
Retail
4.9%
Financial Services
4.6%
Other
56.5%
Alternatives
Discussions
Rakuten Advertising has no discussions with answers
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