--- title: Rakuten Advertising Reviews meta\_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 93 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews & Product Details Visit Website Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. * * * Product Website Rakuten Advertising Seller [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising) Discussions [Rakuten Advertising Community](https://www.g2.com/products/rakuten-advertising/discuss) Languages Supported German, English, French, Portuguese Solution Type All-in-One Overview by Holly Brim Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) ## Rakuten Advertising Integrations (3) What do users say about integrations? Verified by Rakuten Advertising [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Affluent ](https://www.g2.com/products/affluent/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Python ](https://www.g2.com/products/python/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Pankaj S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pankaj S.") PS Pankaj S. Digital Marketing Professional Internet Small-Business (50 or fewer emp.) 1/21/2025 "One of the best networks for me!" 4/5 What do you like best about Rakuten Advertising? It has been a great resource for me to connect with leading advertizers. Over the years I have earbed thousands of dollars with the platform. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? They are sometimes not accurate about measuring the reports. I noticed some advertizers do not share the exact numbers. The audit team of Rakuten doesn't go above and beyond to question them. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? I am able to connect with leading advertizers. There are a few advertizers who have been a great help for me in running my livelihood. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Devon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devon M.") DM Devon M. Affiliate Account Manager and Influencer Specialist Small-Business (50 or fewer emp.) 8/19/2024 "Rakuten is extremely easy to use and their support team is incredible." 5/5 What do you like best about Rakuten Advertising? The platform is very user friendly and there are a lot of helpful tools for reporting, publisher discovery, and outreach. Their support team is very reliable and friendly. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I use Rakuten almost daily and there is really nothing I can pinpoint as a dislike. It is easy to onboard influencers, send new and updated rates, track sales, etc. It meets all of my needs as both an influencer specialist and affiliate account manager. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? In my role, it can be really difficult to onboard influencers who are unfamiliar with affiliate networks. Rakuten has really simplified the process for my team, allowing us to recruit more high-converting creators for our clients and their programs Rakuten Advertising also solves the problem of finding unique publishers for each client's niche. Their AI partnership discovery tool has been really useful the past few weeks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Emily C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily C.") EC Emily C. Founder - Affiliate & Partnerships Consultant Small-Business (50 or fewer emp.) 8/19/2024 "Really great team and customer service but not a fan of the network's capabilities" 3/5 What do you like best about Rakuten Advertising? The agency support is incredible, and I LOVE the monthly agency newsletters. They are extremely helpful in finding new partnerships. In addition, Rakuten has some of the best conferences -- they're organized, well put together, and nicely intimate. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? The UI of the network isn't my favorite. My least favorite thing about the network is when I have to change commissions for affiliates. I have to follow up with the affiliates to accept the CPA whereas other networks just automatically changes it by the next business day. It creates a lot of manual work and not a lot of control for how us as brands/agencies want to manage the efficiency of our channel. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? It's a good/solid network that has top affiliates in it, which is ultimately the most important thing in an affiliate channel (IMO) Review collected by and hosted on G2.com. Show More Response from Beth Kavoukas of Rakuten Advertising [Editedit](https://www.g2.com/survey_responses/rakuten-advertising-review-10022199/official_response/edit) Thank you for your feedback and for acknowledging our agency support and conferences! We’re delighted to hear that you find them valuable. We're excited to announce that improvements to our offer management workflows are on the way, including automatic transitions for existing partners to new commission offers and a shortened notification period. We’d greatly appreciate the opportunity to discuss your experiences in more detail to further our enhancements. Could you please contact me a beth.kavoukas@rakuten.com? Your insights are invaluable to us, and we're here to assist you with any more suggestions or needed support. Thanks for helping us improve and for your continued support! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kayleigh R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kayleigh R.") KR Kayleigh R. Account Manager Mid-Market (51-1000 emp.) 8/28/2024 "Intuitive and easy to use" 4.5/5 What do you like best about Rakuten Advertising? I like that Rakuten Advertising is very easy to use! The platform sections are clear and it's simple to navigate. I don't have to waste any time trying to figure out where the information I'm looking for would be housed. Also the reporting insights are very helpful. It's also extremely easy to upload textlinks & banners to the network which I can't say about other networks I've worked in. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? The one thing that I I don't love about Rakuten Advertising is that going through affiliate applications is not super intuitive. There's no additional information besides an affiliates name and website are shown. It would be helpful to maybe have access to reviews for affiliates. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten Advertising helps me manage multiple affiliate programs easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite DC Darren C. Ecommerce Manager Mid-Market (51-1000 emp.) 11/14/2024 "Great Affiliate Partners" 4/5 What do you like best about Rakuten Advertising? The team are very attentive, always looking for new partnership streams. They take the time to understand your business and you customer. The dashboard allows for easy reporting and provides quality insights into your program. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Integrations with some publishers can require development work for tag implementation, albeit relatively straightforward. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten help us to reach prospects outside of our own channels, assist in converting them into customers, while allowing us the freedom to set our own commission rates based on our needs. Review collected by and hosted on G2.com. Show More 11/18/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Marsha L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marsha L.") ML Marsha L. CEO & Founder Small-Business (50 or fewer emp.) 8/19/2024 "Best in Class Agency Support" 5/5 What do you like best about Rakuten Advertising? Rakuten has become an invaluable partner in the affiliate space and a top choice for launching new merchants. I love working with the dedicated agency support team. They are always responsive, knowledgeable, and provide best in class service in terms of support as well as tools and data to make informed decisions to grow our partners. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Rakuten's user interface and the way their technology works in some areas can be counter-intuitive. On occasion, this makes some features a bit clunky or difficult to work around when you have specific unique goals or tasks in mind. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten provides a top-tier solution for my e-commerce clients to manage and host their affiliate programs and digital partnerships. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/22/2024 "Best Affiliate Network" 5/5 What do you like best about Rakuten Advertising? Rakuten Advertising is by far the easiest affiliate network of the many i've used in my time in the field. The platform is laid out in such a way that it is very easy to find what you're looking for, onboard publishers, create links and assets, and track performance. Their modernized reporting makes finding even the deepest of info a breeze. Subnetwork transparency was a game changer. RA also gives you the best agency side contacts, who provide detailed new information on a regular basis and are extremely responsive to questions and concerns. It is also extremely easy to set up RA for a new affiliate client or Migration. For all of this, we now operate a large majority of our clients on Rakuten. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? For as good as RA is, there are a few small missing features, like being able to add collumns of information when looking at lists of publishers in your program or that have been extended a given offer. The biggest fault though is the inaccurate publisher contact info. Many times we go into the platform to recruit and message new prospects and get only an email bounceback because the company has not updated their address. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten makes running programs for our clients easy. It is the easiest platform to use to recruit new publishers, grow the progam, and make sure everything from linking and tracking to payments are frictionless for all involved. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jake F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake F.") JF Jake F. CEO Small-Business (50 or fewer emp.) 8/19/2024 "A Personal, Effective, Innovative, and Thoughtful Team and Company" 5/5 What do you like best about Rakuten Advertising? Rakuten Advertising has created a very user friendly and innovative platform that creates a quick and simplified way to deploy technical integrations or unique implementations and receive access to incredible features when it comes to running the affiliate/partnership channel. Their customer support teams are top-notch and, in my opinion, stand out as the prime example for others in the industry to follow. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Downsides are difficult to outline with this particular platform. Whenever we run into any issues from a product or technical standpoint, their teams are so quick to help provide additional training to us or simply resolve the issue alongside us, that it hardly becomes a problem in the first place. They do an outstanding job. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten helps solve some of the industry problems like proper attribution and tracking in today's online maze of new policies, privacy restrictions, and consumer protection laws. They utilize new opportunities (like Artificial Intelligence) in a measured and impactful manner that creates more effeciency and within their network. Running a brand affiliate program is hard work, though Rakuten Advertising has bridged the gap between functionality and effectiency across their entire product line that we can get more done, with less time. The final piece is their ability to truly underscore Customer Service. Never has there been a time our team has felt undersupported. When we have questions or concerns, they are adressed quickly, professionally, and thouroughly which makes them an outstanding partner to work with. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alec S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec S.") AS Alec S. SEM and Affiliate Manager Enterprise (\> 1000 emp.) 6/25/2024 "Rakuten Advertising: A Game Changer for Affiliate Marketing Success" 5/5 What do you like best about Rakuten Advertising? Top-Notch Account Management: Our Account Manager Garrett Oswald is the best Publisher Paradise: high-quality publishers throughout the coverage Tech Support That Delivers: Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? the platform is a bit outdated, could improve it's easy to use features. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Connecting with Publishers and bring us GMV generated from all kinds of publishers Review collected by and hosted on G2.com. Show More 11/14/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Stephanie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie S.") SS Stephanie S. Director of Client Strategy Small-Business (50 or fewer emp.) 8/19/2024 "Love working with Rakuten Advertising" 4.5/5 What do you like best about Rakuten Advertising? Our support team is super responsive and helpful in all situations and keeps us up to date on all important things happening in the industry and with Rakuten. We truly appreciate this as this gives us the upper hand when communicating with our merchants. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Tech support has habitually been very slow and non-responsive and when you're up against some deadlines with merchants, this is a big headache. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Making sure that all new/existing programs are easily able to update their Shopify pixel to effectively track and report without error - Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 2 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) Rakuten Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab46ee2b9f736461254e0ed1b0206f10/awin-com.png "Product Avatar Image") Awin 4.1/5(507) [ Compare Now ](https://www.g2.com/compare/awin-com-vs-rakuten-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image") impact.com 4.4/5(2,404) [ Compare Now ](https://www.g2.com/compare/rakuten-advertising-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "Product Avatar Image") CJ Affiliate Marketing... 3.8/5(48) [ Compare Now ](https://www.g2.com/compare/cj-affiliate-marketing-solution-vs-rakuten-advertising) ##### ##### Rakuten Advertising Features Marketing Operations ROI Tracking Data Collection Campaign Activity Campaign Insights Reports and Dashboards Multichannel Tracking Link Options Custom Links Referral Link Generator Smart Link Tracking Options Email Updates Activity Tracking Cookieless Tracking [ View More Features ](https://www.g2.com/products/rakuten-advertising/features) ## Top-Rated Alternatives [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Awin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Awin") Awin 4.1/5(507) ](https://www.g2.com/products/awin-com/reviews) [ ![CJ Affiliate Marketing Solution](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CJ Affiliate Marketing Solution") CJ Affiliate Marketing Solution 3.8/5(48) ](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) [ View All Alternatives ](https://www.g2.com/products/rakuten-advertising/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising)[Affiliate Marketing](https://www.g2.com/categories/affiliate-marketing)[Retargeting](https://www.g2.com/categories/retargeting) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best document creation tools for legal and compliance teams](https://www.g2.com/discussions/what-is-the-best-document-creation-tools-for-legal-and-compliance-teams)[Best app to manage affiliate sales](https://www.g2.com/discussions/best-app-to-manage-affiliate-sales)[What work instructions software integrates with existing worker training systems so procedures and training records stay connected without duplicate data entry?](https://www.g2.com/discussions/what-work-instructions-software-integrates-with-existing-worker-training-systems-so-procedures-and-training-records-stay-connected-without-duplicate-data-entry) [What solution integrates incident management with ITSM tools?](https://www.g2.com/discussions/what-solution-integrates-incident-management-with-itsm-tools)[What are the highest rated admissions and enrollment management platforms for institutions managing 500+ annual applications?](https://www.g2.com/discussions/what-are-the-highest-rated-admissions-and-enrollment-management-platforms-for-institutions-managing-500-annual-applications)[Pros and Cons Details](https://www.g2.com/products/rakuten-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)