--- title: Rakuten Advertising Reviews meta\_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 93 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews & Product Details Visit Website Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. * * * Product Website Rakuten Advertising Seller [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising) Discussions [Rakuten Advertising Community](https://www.g2.com/products/rakuten-advertising/discuss) Languages Supported German, English, French, Portuguese Solution Type All-in-One Overview by Holly Brim Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) ## Rakuten Advertising Integrations (3) What do users say about integrations? Verified by Rakuten Advertising [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Affluent ](https://www.g2.com/products/affluent/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Python ](https://www.g2.com/products/python/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 9/4/2025 "Rakuten is a great partner" 5/5 What do you like best about Rakuten Advertising? What I like best about Rakuten Advertising is their people. Our dedicated account team is always very responsive, extremely helpful with new offer launches and identifying and onboarding new publishers and provide valuable insights about the affiliate marketing space and how best to utilize it for the financial services industry. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I can't say there is anything I dislike about Rakuten Advertising. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? We are a small digital marketing team and Rakuten's full account management option enables us to be successful in the affiliate marketing space by taking on day-to-day publisher management which our team would not have the bandwidth to do effectively on our own. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Small-Business (50 or fewer emp.) 1/13/2026 "Rakuten Advertising: Easy to Use and Straightforward to Integrate" 5/5 What do you like best about Rakuten Advertising? Rakuten Advertising is easy to use and straightforward to integrate into my website. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I can’t think of anything I dislike about it. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten Advertising allows me to incorporate affiliate marketing ads into my web site for additional income opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Andrea B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea B.") AB Andrea B. Growth, CRM, Partnership and channels DIRECTOR Utilities Enterprise (\> 1000 emp.) 1/16/2026 "Great CTV targeting, but limited audience and elevated CPM" 2.5/5 What do you like best about Rakuten Advertising? Even if they still don’t have a large audience, it allows you to reach a specific target of clients through connected TV channels. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Still not a great audience, CPM elevated Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Activating new “Digital” channels within traditional media. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Allexus A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allexus A.") AA Allexus A. 1/15/2026 "Smooth Setup, Highly Recommended" 5/5 What do you like best about Rakuten Advertising? I like that with Rakuten Advertising, you can share your thoughts, stay calm, and it makes you feel more comfortable. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I doesn't dislike nothing Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten Advertising helps me reach different places through commercials and other quality outlets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Small-Business (50 or fewer emp.) 9/3/2025 "Rakuten Advertising is a trusted global affiliate and advertising platform." 4.5/5 What do you like best about Rakuten Advertising? Rakuten Advertising is one of the largest and most established affiliate networks that I have been using for years. They have incredible enterprise advertisers that have been with their network for the long haul. Rakuten has an expansive global presence which allows publishers to expand into different regions. Their teams are responsive and easy to work with - especially their publisher support team (Kudos, Jacee!) Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Often payout cycles can be longer than compared to networks like AWIN or CJ, which can be frustrating. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Giving access to more enterprise level advertisers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 1/7/2026 "Great Discounts, But Setup Could Be Easier" 3.5/5 What do you like best about Rakuten Advertising? The possibility of getting discounts on online shopping Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? You have to set up the browser extension to get it to work properly Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Rakuten is solving the lack of exposure problem. It benefits me because customers have a chance to be made aware of my brand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Carla C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carla C.") CC Carla C. Sr. Manager, Client Success Mid-Market (51-1000 emp.) 9/4/2025 "Rakuten Advertising Review" 5/5 What do you like best about Rakuten Advertising? The Rakuten Team members are terrific to work with !!!! Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? The new Network portal is not as good and the old one. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? They are providing us access to Top Retailers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 9/3/2025 "Efficient, accurate, reliant" 4.5/5 What do you like best about Rakuten Advertising? I love the intuitive nature of the product from a user POV. From affiliate marketing lens, Rakuten has an incredible breadth of brands and they're a key player in the industry. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? I wish there was a better, more streamlined way to ingest coupons/deals from brands. I do find a lot of brands don't always post the most updated information and they'll do so only in email for example. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Driving additional revenue for our business without having to contact every brand individually. No integration required. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 9/13/2024 "Rakuten Advertising is supportive of our business needs, goals and requests." 5/5 What do you like best about Rakuten Advertising? Industry trends and connections with publishers in the fashion space Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? Entry level associates put on to the account to manage day to day needs, and needing to audit their work, creating more work for myself. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? Affiliate flat fee, cpa and Cb placements. Review collected by and hosted on G2.com. Show More 9/3/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite RM Rachel M. eCommerce Specialist Enterprise (\> 1000 emp.) 10/2/2024 "Insightful & Progressive" 5/5 What do you like best about Rakuten Advertising? The visual dashboards are a great way to be able to keep across performance at a glance. I like how you can build reports to further deep dive into performance. I think it is really progressive when it comes to find new publishers with new AI tool. This is amazing, as previously this was tricky to find new publishers based off their name alone. Review collected by and hosted on G2.com. What do you dislike about Rakuten Advertising? It would be great to be able to load paid placements into the dashboard as soon as you book. Instead of having to wait for that particular month. It would also be great to attribute spend to previous months for reporting purposes. For example, it bonus payments are made early or late then the following year when comparing data is it not an accurate reflection. It would also be great to see tracking and commission spend together to be able to track in the dashboard the true ROI. Lastly, it would be great the dates on the dashboard so I can track both the calendar year and our French calendar year. Review collected by and hosted on G2.com. What problems is Rakuten Advertising solving and how is that benefiting you? We are able to access new customer base and drive new customer acquistion and retention of existing customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 2 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/rakuten-advertising/pricing) Rakuten Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab46ee2b9f736461254e0ed1b0206f10/awin-com.png "Product Avatar Image") Awin 4.1/5(507) [ Compare Now ](https://www.g2.com/compare/awin-com-vs-rakuten-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image") impact.com 4.4/5(2,404) [ Compare Now ](https://www.g2.com/compare/rakuten-advertising-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "Product Avatar Image") CJ Affiliate Marketing... 3.8/5(48) [ Compare Now ](https://www.g2.com/compare/cj-affiliate-marketing-solution-vs-rakuten-advertising) ##### ##### Rakuten Advertising Features Marketing Operations ROI Tracking Data Collection Campaign Activity Campaign Insights Reports and Dashboards Multichannel Tracking Link Options Custom Links Referral Link Generator Smart Link Tracking Options Email Updates Activity Tracking Cookieless Tracking [ View More Features ](https://www.g2.com/products/rakuten-advertising/features) ## Top-Rated Alternatives [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Awin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Awin") Awin 4.1/5(507) ](https://www.g2.com/products/awin-com/reviews) [ ![CJ Affiliate Marketing Solution](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CJ Affiliate Marketing Solution") CJ Affiliate Marketing Solution 3.8/5(48) ](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) [ View All Alternatives ](https://www.g2.com/products/rakuten-advertising/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Display Advertising](https://www.g2.com/categories/display-advertising)[Affiliate Marketing](https://www.g2.com/categories/affiliate-marketing)[Retargeting](https://www.g2.com/categories/retargeting) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best document creation tools for legal and compliance teams](https://www.g2.com/discussions/what-is-the-best-document-creation-tools-for-legal-and-compliance-teams)[Best app to manage affiliate sales](https://www.g2.com/discussions/best-app-to-manage-affiliate-sales)[What work instructions software integrates with existing worker training systems so procedures and training records stay connected without duplicate data entry?](https://www.g2.com/discussions/what-work-instructions-software-integrates-with-existing-worker-training-systems-so-procedures-and-training-records-stay-connected-without-duplicate-data-entry) [What solution integrates incident management with ITSM tools?](https://www.g2.com/discussions/what-solution-integrates-incident-management-with-itsm-tools)[What are the highest rated admissions and enrollment management platforms for institutions managing 500+ annual applications?](https://www.g2.com/discussions/what-are-the-highest-rated-admissions-and-enrollment-management-platforms-for-institutions-managing-500-annual-applications)[Pros and Cons Details](https://www.g2.com/products/rakuten-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)