# How do Marketo LaunchPoint apps compare for CRM integration and data synchronization with Salesforce or Dynamics?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Most companies running Adobe's Marketo Engage also run a CRM like Salesforce or Microsoft Dynamics, and the two need to share lead and customer data constantly. Marketo connects to both natively, and LaunchPoint apps extend what that connection can do. So how do Marketo LaunchPoint apps compare for CRM integration and data synchronization with Salesforce or Dynamics?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The relevant options in G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/marketo-launchpoint-apps"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/marketo-launchpoint-apps">Marketo LaunchPoint Apps</a> category approach sync from different directions:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/progress-software-progress-datadirect/reviews"><strong>Progress DataDirect</strong></a>: Rated 4.7 on G2. Data connectivity from a vendor founded in 1981; G2 reviewers highlight its high-performance connectivity, reliability in production workloads, and seamless cloud integration for hybrid data pipelines. The fit: when Marketo and your CRM are two of many systems that need to stay connected.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gigya-customer-identity-management-platform/reviews"><strong>Gigya Customer Identity Management Platform</strong></a>: Rated 3.8 on G2, now part of SAP's Customer Data Solutions. Pulls customer identities from different channels into one unified profile with consent management built in, relevant when the sync problem is really about recognizing the same customer across CRM, web, and Marketo.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/grazitti-interactive-maginate/reviews"><strong>Maginate</strong></a>: Rated 5.0 on G2 by its early reviewers. Grazitti's connector syncs Magento store customer and purchase data into Marketo, a good example of a pattern worth knowing: connectors built for one specific system often work better than generic middleware.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The practical way to compare: let Marketo's native Salesforce or Dynamics sync carry the core lead and activity data, then add a LaunchPoint app where the native sync stops, whether that is extra data sources, customer identity matching, or a specific platform like an online store.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams running Marketo alongside Salesforce or Dynamics, where did the native sync stop being enough?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 10 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

Progress DataDirect being around since 1981 and still getting credited for reliable production connectivity says something about how this category has actually evolved rather than just accumulated newer tools. I&#39;d let Marketo&#39;s native sync handle the core lead data and only reach for a LaunchPoint app once that native sync genuinely stops covering what I need.

##### Comment Metadata
- Posted at: about 14 hours ago
- Author title: Marketing Executive





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