Purands Retention Suite Reviews & Product Details

Purands is an Agentic Retention Marketing Suite for e-commerce brands. Autonomous AI agents, not rule-based flows, predict which customers are about to lapse and act on it, running win-back and replenishment across WhatsApp, email, SMS and push. Most retention tools give a marketer a flow builder: if a customer does X, wait Y days, send Z. Someone has to design every branch, keep it current, and accept that everyone who enters a flow gets the same message. Purands removes the flow. You set the goal; an AI agent decides per customer whether to engage at all, on which channel, with what message and offer, at the moment of sending. WHAT PURANDS DOES Agentic Skills - autonomous agents for checkout recovery, win-back and replenishment. Each one decides for a single customer at a time, rather than firing on a schedule someone set months ago. Agentic Concierge - 24/7 AI customer support across your website and WhatsApp. Agentic Email Generator - AI-generated, ready-to-send email campaigns. Profiling and Identities - unified customer profiles that update themselves from every touchpoint, including what customers tell you in conversation. CHANNELS WhatsApp, email, SMS, mobile push and an on-site web assistant, orchestrated from one platform. WhatsApp runs as a native two-way conversation, not only as a broadcast channel. WHAT MAKES IT DIFFERENT - Per-customer decisions, not segments. The agent chooses the channel, timing and message for each individual customer. - Zero-party data from conversation. Customers tell you their preferences in chat, with no popups or forms, and it flows straight into their profile to sharpen every later decision. - Discounts by propensity. The agent sizes an offer to the individual customer instead of sending one code to a whole segment. - Built for your vertical. Industry-specific models for skincare and beauty, pet care, food and beverage, and consumer goods, with reorder timing that follows each product's real usage cycle. INTEGRATIONS Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix, Squarespace and WordPress. RESULTS Aire, a Singapore adult-care brand, unified email, WhatsApp and an AI assistant on Purands and saw 8.2% higher customer retention in one quarter and 2x online revenue. The full case study is at purands.com/case-studies/aire. PRICING Two plans, Growth and Enterprise, both quoted to your scale. Every messaging channel and the AI agents are included in both, with no per-channel fees. Purands is never priced per contact or per active user, so a growing customer list does not grow your bill on its own. Enterprise adds a business analytics tool, custom integrations, custom Agentic Skills and a dedicated forward deployed engineer. SECURITY AND DATA Customer data is encrypted in transit and at rest. Each brand's data is kept separate from every other brand's, with internal access granted by role rather than by default. Data is held in-region by default, is never used to train third-party AI models, and is never sold. Purands is PDPA compliant and is independently penetration-tested by Privacy Ninja Pte Ltd, which is licensed by the Cyber Security Agency of Singapore; the most recent assessment was in July 2026. GDPR readiness is in progress. WHO IT IS FOR E-commerce and D2C brands selling products their customers buy again, who want retention to run itself rather than live in a flow builder. Founded in Singapore, Purands serves 20+ brands including Minimalist and Heads Up For Tails.