Profit.co Reviews & Product Details

What I value most about Profit.co is its ability to centralize our strategic planning. In the Processes area of Ingenes, we manage multiple initiatives to optimize the clinic, and Profit allows us to impeccably structure our Balanced Scorecard (BSC). The visibility to break down the BSC into OKRs and land them in KPIs is excellent. The native integration with ClickUp allows us to connect operational tasks directly with the OKRs without manually updating two platforms. Review collected by and hosted on G2.com.

The initial setup of process flows requires dedication. It took us time to train the team to understand the hierarchy of metrics. Review collected by and hosted on G2.com.

OKR Management has been useful because it helps us organize objectives across the company, department, team, and individual levels, while still making it clear how everything connects. From an HR perspective, I don’t need to interfere with every technical or commercial goal, but I do need enough visibility to spot when teams are working in isolation, when too many Key Results depend on the same person, or when departments turn routine tasks into OKRs just to complete the cycle. That kind of visible alignment also helps employees understand why a priority shows up in their goals, instead of viewing it as just another initiative coming from leadership with little context. Our first implementation also exposed a problem we had created ourselves: every manager wrote OKRs in their own style. Some used measurable outcomes, while others wrote goals like “improve team communication” or “support business growth.” The wording sounded positive, but progress couldn’t be assessed without reopening the same discussion about what success was supposed to mean. Profit.co supports percentage, numeric, milestone, and KPI-based Key Results, so after the first cycle we created internal examples and required every KR to include a measure, a data source, and an update frequency. Review collected by and hosted on G2.com.

Profit.co covers a lot of ground: OKRs, KPIs, tasks, performance reviews, 360 feedback, engagement, recognition, meetings, project management, and AI Agents can all live in the same environment. That breadth can help reduce the number of disconnected systems, but it also makes the initial setup feel heavier than it needs to be. The navigation can feel dense, especially for new users and administrators who are still figuring out how the different modules connect and relate to one another. We saw better adoption once we narrowed the first rollout to the parts people actually needed, instead of introducing every available feature as if everything had to be used from day one. Review collected by and hosted on G2.com.

What I like best about Profit.co is its user-friendly interface and structured approach to employee engagement. The dashboards make it easier to understand trends, while the survey features help track employee sentiment over time. Overall, it provides a convenient way to manage engagement initiatives in a more organised and data-driven manner. Review collected by and hosted on G2.com.

The front end of Profit.co could be more customisable, especially in terms of dashboard layouts, visualisation, and how information is displayed. Greater flexibility to tailor the interface based on specific team requirements would make the platform more intuitive and user-friendly. Review collected by and hosted on G2.com.

I really like Profit.co for its ease of use, which makes it simple to stay on top of goals with its clear dashboards and straightforward tracking. It effectively aligns and holds teams accountable toward achieving goals. The platform helps with goal alignment, progress tracking, and performance visibility, which is crucial for staying focused on priorities. Setup was quick and hands-on, which was quite a relief. Review collected by and hosted on G2.com.

Overall, Profit.co works well, but I feel that more customization options and simpler access to advanced features would make it even better. Having more dashboard customization and easier access to these advanced tools is an area where there could be minor improvements. Review collected by and hosted on G2.com.

The tool is very intuitive & really helps to put in our OKRs and execute them in a well-defined manner, even tuned for niche industries like education excellence.

Their support in the Implementation phase & training they provide is tailor-made based on our industry & the team also supports us on both concept & product.

Also, the UI & UX of this App is very straightforward and simple to understand & use. Review collected by and hosted on G2.com.

Improvement in the dashboard is something that I would highlight.

More insights as the Program Manager will make the job easier & the profit team promised they are working on it. Review collected by and hosted on G2.com.

My experience with Profit.co has been good. I like how easy it is to use and how it connects different departments and teams. The Profit.co team is willing and able to support us through the journey, responds promptly, and adapts to our requirements and provides tool updates in an agile, fast way. We often feel like part of the same team. Profit.co helps us bring strategy from global to regional to local levels transparently, measure outcomes and outputs, and track initiatives. I like that it gives us one single truth without overwhelming us with information, and keeps things neat and clean. I particularly appreciate being able to track tasks with Kanban and milestones, and the clarity between outcomes and outputs. The initial setup was quite easy. Review collected by and hosted on G2.com.

I sometimes find there are lots of menus, and navigation can be a little cumbersome. I think the most-used features should be one click away, since I sometimes have to remember where to go. The licensing setup also means not everyone is in Profit.co, which restricts our ability to use tasks fully, so we have to use Microsoft Planner. Review collected by and hosted on G2.com.

Profit.co is a mature and well-developed platform that closely mirrors the core functionality of Microsoft Viva Goals, while extending it with a broader and more practical feature set. Beyond standard OKR tracking for teams and individuals, it integrates personal task management, offering a unified view of priorities, execution, and progress through intuitive dashboards and strong visibility controls.

The platform stands out in its ability to bridge strategic alignment with day-to-day execution, making it useful not just for leadership oversight but also for individual productivity and accountability. Its reporting and dashboarding capabilities provide clear, actionable insights without unnecessary complexity.

Customer support and customer success are exceptional, responsive, proactive, and consistently effective. This is an area where Profit.co clearly outperforms many larger vendors and sets a benchmark others would benefit from following. Review collected by and hosted on G2.com.

certain integration components remain to be enhanced, but given the dedication and effort the Profit.co team invests in all the requests and complaints, I expect it to be fixed soon Review collected by and hosted on G2.com.

The platform offers a great amount of customizations across all the functionalities. The User experience is clean and not confusing. Customer support and service is very prompt with a very quick turnaround time. The team is always there to help and support on queries. Review collected by and hosted on G2.com.

Nothing as of now. They have been very proactive to enhance whatever isn't there. Review collected by and hosted on G2.com.

What I like most about Profit.co is that it makes it easier to keep track of goals and see how things are progressing. I like having everything organized in one place, as it helps everyone stay on the same page and makes it easier to see what’s going well and what needs more attention. Review collected by and hosted on G2.com.

I don't have any major dislikes about Profit.co so far. Overall, my experience with the platform has been good. Review collected by and hosted on G2.com.

Our organization has been on an evolving OKR journey for several years — starting with Excel spreadsheets, then moving to Viva Goals, and most recently migrating to Profit.co after Microsoft announced Viva Goals’ end-of-life. Without hesitation, Profit.co has been a significant step forward compared to our previous approaches.

What stands out most about Profit.co is the combination of structured onboarding and highly responsive Customer Success support. As we migrated from Viva Goals, their team tailored training to our different business units and ensured we could quickly reestablish momentum. The hands-on guidance — especially around integrations like monday.com and Microsoft Power BI — made adoption smooth and effective. Review collected by and hosted on G2.com.

Custom Power BI integration/reporting requires DAX queries, which adds a bit of technical complexity. Review collected by and hosted on G2.com.