What I value most about Profit.co is its ability to centralize our strategic planning. In the Processes area of Ingenes, we manage multiple initiatives to optimize the clinic, and Profit allows us to impeccably structure our Balanced Scorecard (BSC). The visibility to break down the BSC into OKRs and land them in KPIs is excellent. The native integration with ClickUp allows us to connect operational tasks directly with the OKRs without manually updating two platforms. Review collected by and hosted on G2.com.

The initial setup of process flows requires dedication. It took us time to train the team to understand the hierarchy of metrics. Review collected by and hosted on G2.com.

OKR Management has been useful because it helps us organize objectives across the company, department, team, and individual levels, while still making it clear how everything connects. From an HR perspective, I don’t need to interfere with every technical or commercial goal, but I do need enough visibility to spot when teams are working in isolation, when too many Key Results depend on the same person, or when departments turn routine tasks into OKRs just to complete the cycle. That kind of visible alignment also helps employees understand why a priority shows up in their goals, instead of viewing it as just another initiative coming from leadership with little context. Our first implementation also exposed a problem we had created ourselves: every manager wrote OKRs in their own style. Some used measurable outcomes, while others wrote goals like “improve team communication” or “support business growth.” The wording sounded positive, but progress couldn’t be assessed without reopening the same discussion about what success was supposed to mean. Profit.co supports percentage, numeric, milestone, and KPI-based Key Results, so after the first cycle we created internal examples and required every KR to include a measure, a data source, and an update frequency. Review collected by and hosted on G2.com.

Profit.co covers a lot of ground: OKRs, KPIs, tasks, performance reviews, 360 feedback, engagement, recognition, meetings, project management, and AI Agents can all live in the same environment. That breadth can help reduce the number of disconnected systems, but it also makes the initial setup feel heavier than it needs to be. The navigation can feel dense, especially for new users and administrators who are still figuring out how the different modules connect and relate to one another. We saw better adoption once we narrowed the first rollout to the parts people actually needed, instead of introducing every available feature as if everything had to be used from day one. Review collected by and hosted on G2.com.

The tool is very intuitive & really helps to put in our OKRs and execute them in a well-defined manner, even tuned for niche industries like education excellence.

Their support in the Implementation phase & training they provide is tailor-made based on our industry & the team also supports us on both concept & product.

Also, the UI & UX of this App is very straightforward and simple to understand & use. Review collected by and hosted on G2.com.

Improvement in the dashboard is something that I would highlight.

More insights as the Program Manager will make the job easier & the profit team promised they are working on it. Review collected by and hosted on G2.com.

Profit.co is a mature and well-developed platform that closely mirrors the core functionality of Microsoft Viva Goals, while extending it with a broader and more practical feature set. Beyond standard OKR tracking for teams and individuals, it integrates personal task management, offering a unified view of priorities, execution, and progress through intuitive dashboards and strong visibility controls.

The platform stands out in its ability to bridge strategic alignment with day-to-day execution, making it useful not just for leadership oversight but also for individual productivity and accountability. Its reporting and dashboarding capabilities provide clear, actionable insights without unnecessary complexity.

Customer support and customer success are exceptional, responsive, proactive, and consistently effective. This is an area where Profit.co clearly outperforms many larger vendors and sets a benchmark others would benefit from following. Review collected by and hosted on G2.com.

certain integration components remain to be enhanced, but given the dedication and effort the Profit.co team invests in all the requests and complaints, I expect it to be fixed soon Review collected by and hosted on G2.com.

Our organization has been on an evolving OKR journey for several years — starting with Excel spreadsheets, then moving to Viva Goals, and most recently migrating to Profit.co after Microsoft announced Viva Goals’ end-of-life. Without hesitation, Profit.co has been a significant step forward compared to our previous approaches.

What stands out most about Profit.co is the combination of structured onboarding and highly responsive Customer Success support. As we migrated from Viva Goals, their team tailored training to our different business units and ensured we could quickly reestablish momentum. The hands-on guidance — especially around integrations like monday.com and Microsoft Power BI — made adoption smooth and effective. Review collected by and hosted on G2.com.

Custom Power BI integration/reporting requires DAX queries, which adds a bit of technical complexity. Review collected by and hosted on G2.com.

What I like most is the data and the platform’s adaptability. I use it across the board, both as a super user and as a candidate, and it works well in each role. Being able to customize it to the needs of the business is especially valuable. Review collected by and hosted on G2.com.

I think the updates are difficult to familiarize yourself. The backend workflow Review collected by and hosted on G2.com.

I use Profit.co to help track my department and my company's objectives, key results, and initiatives. It serves as a single platform for tracking and reporting. The interface is simple to use, allowing folks to enter their data and monitor progress easily. I like how quickly the customer support team responds to questions and requests. I appreciate how collaborative they are, especially when we first started setting up Profit.co. The collaborative nature of the team is instrumental in adoption success. We decided to go with Profit because we like the simplicity and the customer support team. The initial setup was pretty smooth. Review collected by and hosted on G2.com.

At times, I have problems with the UI being super slow at loading my data. I do not think this is an internet issue since I can load other pages on the web super fast. So I think an improvement would be how fast data gets rendered on the platform. For example, I am an admin. When I click and terminate each user, it refreshes the page automatically and goes back to the top of the list, even though I was at the bottom of the list. If the page did not refresh and the users terminated just disappear from the list instead, that would save me a lot of time. Review collected by and hosted on G2.com.

It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to defining objectives, cascading key results, and monitoring progress through dashboards and reporting tools. The availability of OKR learning resources and certification programs is also a strong differentiator, as it supports both system adoption and capability building. The disciplined structure for translating strategy into measurable objectives and key results reduces ambiguity and improves clarity across different organizational levels. The learning resources strengthen understanding of OKR best practices, supporting more effective implementation. The reporting and dashboard capabilities enhance visibility, making it easier to monitor progress, identify gaps early, and support data-driven follow-up. Together, these elements create value by combining methodology, capability building, and performance tracking within one ecosystem. The platform also offers strong capabilities and a comprehensive set of features, and the introduction of Arabic language support is a very positive step. Review collected by and hosted on G2.com.

The Arabic interface could benefit from further refinement, as some labels and translations appear inconsistent or partially untranslated. Additionally, the subscription cost is relatively high compared to other platforms offering similar OKR and performance management features. Review collected by and hosted on G2.com.

Profit.co is an impressively simple and intuitive platform; fast, easy to configure, and built on a solid foundation. I especially value how many flexible “building blocks” the system offers. It allows you to launch a basic performance management setup quickly while still giving you the room to grow and customize as your needs evolve.

One of the greatest strengths of Profit.co is their development team. They are exceptionally attentive, receptive to feedback, and genuinely invested in helping us succeed. Even when certain features weren’t originally designed for the customization we needed, the team proactively explored solutions, created workarounds, and adapted settings to support us. Their willingness to collaborate, understand our goals, and continuously improve the platform truly stands out.

It’s evident that Profit.co is a young, dynamic company with tremendous potential, built on strong technical foundations and powered by a team that truly cares about delivering value. Review collected by and hosted on G2.com.

The only area that required a bit more coordination was timing, which is completely understandable given the time zone difference and the large number of enhancements we requested. With such a high volume of improvements and iterations, it was natural for certain steps to take a bit longer. What stood out to me, however, was how consistently supportive and committed my primary point of contact remained throughout the process. He was always patient, proactive, and willing to go the extra mile to help us move forward. His dedication ensured that every one of our needs was ultimately met, and we truly appreciated his partnership. Review collected by and hosted on G2.com.

The UI/UX is similar to our previous tool, so it was easy to transfer over. They have a long list of integrations, including AI. They had a competitive price and the support and onboarding have been strong to get us started Review collected by and hosted on G2.com.

I like that there are a large number of options for different features (like okr reporting, for example) but sometimes that makes it hard to know what to choose. Review collected by and hosted on G2.com.