--- title: Profit.co Reviews meta\_title: 'Profit.co Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 495 reviews by the users' company size, role or industry to find out how Profit.co works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 495 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- ### Profit.co Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Profit.co, which simplifies tracking and aligning objectives across departments. [(36 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1359026&qs=pros-and-cons#reviews) Users commend the **responsive customer support** of Profit.co, ensuring smooth onboarding and ongoing assistance. [(31 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1357392&qs=pros-and-cons#reviews) Users appreciate the **clarity of ownership and progress tracking** in OKR management, enhancing team alignment and goal achievement. [(30 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356700&qs=pros-and-cons#reviews) Users appreciate the **goal-setting capabilities** of Profit.co, enabling effective tracking and alignment with company objectives. [(28 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356529&qs=pros-and-cons#reviews) Users appreciate the **user-friendly interface and robust features** of Profit.co for effective business and performance management. [(21 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1359179&qs=pros-and-cons#reviews) Users find the **learning curve steep** , struggling with complex UI and insufficient training on updates and functionalities. [(18 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1357300&qs=pros-and-cons#reviews) Users note that the **missing features** in Profit.co hinder efficiency and complicate the overall user experience. [(12 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1355679&qs=pros-and-cons#reviews) Users find the **navigation difficult** , especially during initial use, as the UI/UX could be more intuitive. [(12 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356174&qs=pros-and-cons#reviews) Users find the **navigation challenging** , particularly when starting out and adjusting to the software's features. [(12 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356446&qs=pros-and-cons#reviews) Users find the **limited customization** of Profit.co hinders adaptability and increases manual processes, impacting overall user experience. [(10 mentions)](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356160&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Profit.co ##### 1. Ease of Use Users value the **ease of use** of Profit.co, which simplifies tracking and aligning objectives across departments. [ See 36 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1359026&qs=pros-and-cons#reviews) See Related User Reviews LS Lesedi S. Mid-Market (51-1000 emp.) 5.0/5 "It has been amazing, super user experience friendly, Jashmin is a great support." What do you like about Profit.co? What I like most is the data and the platform’s adaptability. I use it across the board, both as a super user and as a candidate, and it works well in PT Pyline T. Enterprise (\> 1000 emp.) 4.0/5 "Simple to Use with Rapid Support but Needs UI Speed Improvement" What do you like about Profit.co? I use Profit.co to help track my department and my company's objectives, key results, and initiatives. It serves as a single platform for tracking and ##### 2. Customer Support Users commend the **responsive customer support** of Profit.co, ensuring smooth onboarding and ongoing assistance. [ See 31 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1357392&qs=pros-and-cons#reviews) See Related User Reviews PT Pyline T. Enterprise (\> 1000 emp.) 4.0/5 "Simple to Use with Rapid Support but Needs UI Speed Improvement" What do you like about Profit.co? I use Profit.co to help track my department and my company's objectives, key results, and initiatives. It serves as a single platform for tracking and ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. 4.0/5 "Structured OKR Platform with Comprehensive Features" What do you like about Profit.co? It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to d ##### 3. OKR Management Users appreciate the **clarity of ownership and progress tracking** in OKR management, enhancing team alignment and goal achievement. [ See 30 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356700&qs=pros-and-cons#reviews) See Related User Reviews ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. 4.0/5 "Structured OKR Platform with Comprehensive Features" What do you like about Profit.co? It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to d ![Alison B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alison B.") AB Alison B. Enterprise (\> 1000 emp.) 5.0/5 "A Major Step Forward for Our OKR Program—Flexible Platform & Outstanding Customer Success" What do you like about Profit.co? Our organization has been on an evolving OKR journey for several years — starting with Excel spreadsheets, then moving to Viva Goals, and most recentl ##### 4. Goal Setting Users appreciate the **goal-setting capabilities** of Profit.co, enabling effective tracking and alignment with company objectives. [ See 28 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356529&qs=pros-and-cons#reviews) See Related User Reviews ![odana v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "odana v.") OV odana v. Small-Business (50 or fewer emp.) 4.5/5 "Clear Goal Alignment with Real-Time Performance Visibility" What do you like about Profit.co? Clear goal alignment Real time performance visibility ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. 4.0/5 "Structured OKR Platform with Comprehensive Features" What do you like about Profit.co? It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to d ##### 5. Features Users appreciate the **user-friendly interface and robust features** of Profit.co for effective business and performance management. [ See 21 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1359179&qs=pros-and-cons#reviews) See Related User Reviews LS Lesedi S. Mid-Market (51-1000 emp.) 5.0/5 "It has been amazing, super user experience friendly, Jashmin is a great support." What do you like about Profit.co? What I like most is the data and the platform’s adaptability. I use it across the board, both as a super user and as a candidate, and it works well in ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. 4.0/5 "Structured OKR Platform with Comprehensive Features" What do you like about Profit.co? It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to d ### 5 Cons or Disadvantages of Profit.co ##### 1. Learning Curve Users find the **learning curve steep** , struggling with complex UI and insufficient training on updates and functionalities. [ See 18 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1357300&qs=pros-and-cons#reviews) See Related User Reviews LS Lesedi S. Mid-Market (51-1000 emp.) 5.0/5 "It has been amazing, super user experience friendly, Jashmin is a great support." What do you dislike about Profit.co? I think the updates are difficult to familiarize yourself. The backend workflow ![odana v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "odana v.") OV odana v. Small-Business (50 or fewer emp.) 4.5/5 "Clear Goal Alignment with Real-Time Performance Visibility" What do you dislike about Profit.co? Hard to navigate and learn at first Some employees still find it hard to navigate through the UI ##### 2. Missing Features Users note that the **missing features** in Profit.co hinder efficiency and complicate the overall user experience. [ See 12 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1355679&qs=pros-and-cons#reviews) See Related User Reviews ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. 4.0/5 "Structured OKR Platform with Comprehensive Features" What do you dislike about Profit.co? The Arabic interface could benefit from further refinement, as some labels and translations appear inconsistent or partially untranslated. Additionall LC Laurence C. Small-Business (50 or fewer emp.) 5.0/5 "So Intuitive and Easy to Use—No Training Needed" What do you dislike about Profit.co? For us, a homepage that looks like Facebook really isn’t useful. The notifications on that page ended up creating more questions than anything else, a ##### 3. Navigation Difficulty Users find the **navigation difficult** , especially during initial use, as the UI/UX could be more intuitive. [ See 12 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356174&qs=pros-and-cons#reviews) See Related User Reviews ![odana v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "odana v.") OV odana v. Small-Business (50 or fewer emp.) 4.5/5 "Clear Goal Alignment with Real-Time Performance Visibility" What do you dislike about Profit.co? Hard to navigate and learn at first Some employees still find it hard to navigate through the UI ![Riffayu Deen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Riffayu Deen S.") RS Riffayu Deen S. Mid-Market (51-1000 emp.) 4.0/5 "Love the “Say-Do” Ratio for Tracking Delivery Against Key Results" What do you dislike about Profit.co? Users frequently report that finding specific settings or moving between different "views" (e.g., from an individual task board back to a corporate st ##### 4. Poor Navigation Users find the **navigation challenging** , particularly when starting out and adjusting to the software's features. [ See 12 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356446&qs=pros-and-cons#reviews) See Related User Reviews ![odana v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "odana v.") OV odana v. Small-Business (50 or fewer emp.) 4.5/5 "Clear Goal Alignment with Real-Time Performance Visibility" What do you dislike about Profit.co? Hard to navigate and learn at first Some employees still find it hard to navigate through the UI ![Riffayu Deen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Riffayu Deen S.") RS Riffayu Deen S. Mid-Market (51-1000 emp.) 4.0/5 "Love the “Say-Do” Ratio for Tracking Delivery Against Key Results" What do you dislike about Profit.co? Users frequently report that finding specific settings or moving between different "views" (e.g., from an individual task board back to a corporate st ##### 5. Limited Customization Users find the **limited customization** of Profit.co hinders adaptability and increases manual processes, impacting overall user experience. [ See 10 mentions ](https://www.g2.com/products/profit-co/reviews?filters%5Bsentiment_snippet%5D=1356160&qs=pros-and-cons#reviews) See Related User Reviews ![Alison B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alison B.") AB Alison B. Enterprise (\> 1000 emp.) 5.0/5 "A Major Step Forward for Our OKR Program—Flexible Platform & Outstanding Customer Success" What do you dislike about Profit.co? Custom Power BI integration/reporting requires DAX queries, which adds a bit of technical complexity. ![Mohammed F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed F.") MF Mohammed F. Mid-Market (51-1000 emp.) 5.0/5 "OKR Management App" What do you dislike about Profit.co? Some features feel a bit complex to configure initially, especially for new users who may not be familiar with OKRs. The system could benefit from mor ![Anna H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna H.") AH Anna H. HR Manager Computer Software Mid-Market (51-1000 emp.) 8/5/2026 "Profit.co brought more clarity to goal alignment" 4.5/5 What do you like best about Profit.co? OKR Management has been useful because it helps us organize objectives across the company, department, team, and individual levels, while still making it clear how everything connects. From an HR perspective, I don’t need to interfere with every technical or commercial goal, but I do need enough visibility to spot when teams are working in isolation, when too many Key Results depend on the same person, or when departments turn routine tasks into OKRs just to complete the cycle. That kind of visible alignment also helps employees understand why a priority shows up in their goals, instead of viewing it as just another initiative coming from leadership with little context. Our first implementation also exposed a problem we had created ourselves: every manager wrote OKRs in their own style. Some used measurable outcomes, while others wrote goals like “improve team communication” or “support business growth.” The wording sounded positive, but progress couldn’t be assessed without reopening the same discussion about what success was supposed to mean. Profit.co supports percentage, numeric, milestone, and KPI-based Key Results, so after the first cycle we created internal examples and required every KR to include a measure, a data source, and an update frequency. Review collected by and hosted on G2.com. What do you dislike about Profit.co? Profit.co covers a lot of ground: OKRs, KPIs, tasks, performance reviews, 360 feedback, engagement, recognition, meetings, project management, and AI Agents can all live in the same environment. That breadth can help reduce the number of disconnected systems, but it also makes the initial setup feel heavier than it needs to be. The navigation can feel dense, especially for new users and administrators who are still figuring out how the different modules connect and relate to one another. We saw better adoption once we narrowed the first rollout to the parts people actually needed, instead of introducing every available feature as if everything had to be used from day one. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Our midyear performance cycle was already in motion when we noticed a problem: several managers were still evaluating employees against goals that hadn’t been updated after a reorganization. In other situations, priorities had shifted in one-on-one conversations, but there was no dependable record of those changes anywhere. To correct course, we reopened the OKRs, realigned the active objectives to the department’s current priorities, and asked managers to complete a Check-in that clearly documented what had changed, which results were still measurable, and which work now fell outside the original plan. The Performance Review itself combined self-assessment, manager assessment, peer feedback, and a mix of results and competencies. Calibration surfaced another issue quickly—two managers were interpreting the rating scale in very different ways. We worked through real examples together, tightened the score descriptions, and only then used the 9-Box Matrix, instead of treating the visual as an objective answer on its own. For employees who needed a concrete next step, we created Individual Development Plans rather than leaving development guidance buried in a final comment. Profit.co didn’t eliminate judgment from the process, and it didn’t magically make every manager equally strong at evaluating performance. What it did provide was a single place to keep goals, updates, evidence, and review decisions. That made inconsistencies easier to catch before ratings were finalized and reduced the time HR spent reconstructing the cycle from spreadsheets, memory, and private messages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jishesh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jishesh K.") JK Jishesh K. IT Head Mid-Market (51-1000 emp.) 12/8/2022 "Best OKR Tool in Industry" 4/5 What do you like best about Profit.co? The tool is very intuitive & really helps to put in our OKRs and execute them in a well-defined manner, even tuned for niche industries like education excellence. Their support in the Implementation phase & training they provide is tailor-made based on our industry & the team also supports us on both concept & product. Also, the UI & UX of this App is very straightforward and simple to understand & use. Review collected by and hosted on G2.com. What do you dislike about Profit.co? Improvement in the dashboard is something that I would highlight. More insights as the Program Manager will make the job easier & the profit team promised they are working on it. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? We have been doing goals for more than 20+ years, but Profit helped us with the team alignment & stop duplications of plans & realistic review. The review now takes very little time, and we can identify the areas we need to optimize and track the improvement.  At first, we were able to hit our targets by the teams and now aiming to achieve higher numbers. Review collected by and hosted on G2.com. Show More Response from Poovizhi Devaraj of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-7474279/official_response/edit) Hi Jishesh, It's great to know you are having a wonderful experience with Profit.co. We appreciate you taking the time to share your feedback with us. We're glad our product has helped you align the team and track your progress. We hope to hear more about your experience in the future! Cheers, Profit.co 6/2/2026 Current UserValidated ReviewerSource: Organic ![Bob W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bob W.") BW Bob W. Sr. Director Security and Infrastructure Mid-Market (51-1000 emp.) 4/15/2026 "Mature OKR Platform with Powerful Dashboards and Exceptional Support" 5/5 What do you like best about Profit.co? Profit.co is a mature and well-developed platform that closely mirrors the core functionality of Microsoft Viva Goals, while extending it with a broader and more practical feature set. Beyond standard OKR tracking for teams and individuals, it integrates personal task management, offering a unified view of priorities, execution, and progress through intuitive dashboards and strong visibility controls. The platform stands out in its ability to bridge strategic alignment with day-to-day execution, making it useful not just for leadership oversight but also for individual productivity and accountability. Its reporting and dashboarding capabilities provide clear, actionable insights without unnecessary complexity. Customer support and customer success are exceptional, responsive, proactive, and consistently effective. This is an area where Profit.co clearly outperforms many larger vendors and sets a benchmark others would benefit from following. Review collected by and hosted on G2.com. What do you dislike about Profit.co? certain integration components remain to be enhanced, but given the dedication and effort the Profit.co team invests in all the requests and complaints, I expect it to be fixed soon Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Over nearly a year of using the platform, every issue we’ve brought forward has been resolved effectively, often with additional enhancements that go beyond the original request. The team consistently delivers thoughtful improvements alongside fixes, creating a level of responsiveness and follow-through that stands out in today’s market. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12635266/official_response/edit) We’re glad to hear that Profit.co is helping bridge strategy and execution while supporting both team alignment and individual productivity. It’s also great to know that our dashboards, reporting, and overall feature set are delivering value. We appreciate your feedback on integrations as well. Thanks again for your continued trust and partnership! Current UserValidated ReviewerSource: Seller invite ![Alison B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alison B.") AB Alison B. Senior Director, Marketing Enterprise (\> 1000 emp.) 2/12/2026 "A Major Step Forward for Our OKR Program—Flexible Platform & Outstanding Customer Success" 5/5 What do you like best about Profit.co? Our organization has been on an evolving OKR journey for several years — starting with Excel spreadsheets, then moving to Viva Goals, and most recently migrating to Profit.co after Microsoft announced Viva Goals’ end-of-life. Without hesitation, Profit.co has been a significant step forward compared to our previous approaches. What stands out most about Profit.co is the combination of structured onboarding and highly responsive Customer Success support. As we migrated from Viva Goals, their team tailored training to our different business units and ensured we could quickly reestablish momentum. The hands-on guidance — especially around integrations like monday.com and Microsoft Power BI — made adoption smooth and effective. Review collected by and hosted on G2.com. What do you dislike about Profit.co? Custom Power BI integration/reporting requires DAX queries, which adds a bit of technical complexity. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Profit.co helps us scale and formalize a mature OKR program across multiple business units. After transitioning from Excel and migrating from Viva Goals, we needed a flexible, long-term platform that could improve visibility, alignment, and accountability. Profit.co provides stronger structure, clearer progress tracking, and better integration with our reporting tools. This has improved cross-functional alignment and increased adoption of our OKR process across the organization. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12349399/official_response/edit) We’re delighted to hear that Profit.co has been a strong step forward in your OKR journey, especially after transitioning from Excel and Microsoft Viva Goals. It’s great to know that our structured onboarding and Customer Success support helped your teams quickly regain momentum and drive adoption across business units. Thank you for highlighting your experience with Power BI and DAX queries. Feedback like this helps us better understand how users interact with our reporting capabilities. It’s especially rewarding to hear that Profit.co is helping you scale your OKR program, improve alignment, and strengthen accountability across the organization. Thank you for your trust and partnership! Current UserValidated ReviewerIncentivizedSource: Seller invite LS Lesedi S. People Operations Coordinator Mid-Market (51-1000 emp.) 9/11/2025 "It has been amazing, super user experience friendly, Jashmin is a great support." 5/5 What do you like best about Profit.co? What I like most is the data and the platform’s adaptability. I use it across the board, both as a super user and as a candidate, and it works well in each role. Being able to customize it to the needs of the business is especially valuable. Review collected by and hosted on G2.com. What do you dislike about Profit.co? I think the updates are difficult to familiarize yourself. The backend workflow Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Performance Management and employee surveys Review collected by and hosted on G2.com. Show More 6/4/2026 Current UserValidated ReviewerSource: Organic Review from Pop Up PT Pyline T. Enterprise (\> 1000 emp.) 2/25/2026 "Simple to Use with Rapid Support but Needs UI Speed Improvement" 4/5 What do you like best about Profit.co? I use Profit.co to help track my department and my company's objectives, key results, and initiatives. It serves as a single platform for tracking and reporting. The interface is simple to use, allowing folks to enter their data and monitor progress easily. I like how quickly the customer support team responds to questions and requests. I appreciate how collaborative they are, especially when we first started setting up Profit.co. The collaborative nature of the team is instrumental in adoption success. We decided to go with Profit because we like the simplicity and the customer support team. The initial setup was pretty smooth. Review collected by and hosted on G2.com. What do you dislike about Profit.co? At times, I have problems with the UI being super slow at loading my data. I do not think this is an internet issue since I can load other pages on the web super fast. So I think an improvement would be how fast data gets rendered on the platform. For example, I am an admin. When I click and terminate each user, it refreshes the page automatically and goes back to the top of the list, even though I was at the bottom of the list. If the page did not refresh and the users terminated just disappear from the list instead, that would save me a lot of time. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? I use Profit.co to track objectives, key results, and initiatives for my department. It serves as a single platform for tracking and reporting with a simple interface for entering data and monitoring progress. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12407026/official_response/edit) We’re glad to hear that Profit.co has been a simple and effective platform for tracking OKRs and initiatives, and that our customer support team has been responsive and collaborative, especially during your setup. Driving smooth adoption is something we care deeply about. We also appreciate your feedback on UI speed and admin workflows. Thanks again for your support and for sharing your experience with us! Validated ReviewerIncentivizedSource: Seller invite ![Albaraa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albaraa B.") AB Albaraa B. HC Senior Advisor - MENA Division 2/14/2026 "Structured OKR Platform with Comprehensive Features" 4/5 What do you like best about Profit.co? It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to defining objectives, cascading key results, and monitoring progress through dashboards and reporting tools. The availability of OKR learning resources and certification programs is also a strong differentiator, as it supports both system adoption and capability building. The disciplined structure for translating strategy into measurable objectives and key results reduces ambiguity and improves clarity across different organizational levels. The learning resources strengthen understanding of OKR best practices, supporting more effective implementation. The reporting and dashboard capabilities enhance visibility, making it easier to monitor progress, identify gaps early, and support data-driven follow-up. Together, these elements create value by combining methodology, capability building, and performance tracking within one ecosystem. The platform also offers strong capabilities and a comprehensive set of features, and the introduction of Arabic language support is a very positive step. Review collected by and hosted on G2.com. What do you dislike about Profit.co? The Arabic interface could benefit from further refinement, as some labels and translations appear inconsistent or partially untranslated. Additionally, the subscription cost is relatively high compared to other platforms offering similar OKR and performance management features. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? It can used "Profit.co" for designing, cascading, and tracking OKRs. It addresses strategy execution challenges, aligns organizational and team goals, clarifies ownership of objectives, and enhances progress tracking. This structure supports accountability and improves visibility across teams. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12360671/official_response/edit) We’re glad to hear that the structured OKR framework, dashboards, and reporting capabilities are helping bring clarity to strategy execution and improve alignment and accountability across your organization. It’s also great to know that our learning resources and certification programs are supporting adoption and building OKR expertise. We appreciate your feedback. We’ll continue refining language support, and we'll evaluate overall value. Thanks again for your insights and continued support! Validated ReviewerSource: Organic DT Deanna T. Human Resource Business Partner Mid-Market (51-1000 emp.) 11/25/2025 "Intuitive Platform with Outstanding Support and Flexibility" 5/5 What do you like best about Profit.co? Profit.co is an impressively simple and intuitive platform; fast, easy to configure, and built on a solid foundation. I especially value how many flexible “building blocks” the system offers. It allows you to launch a basic performance management setup quickly while still giving you the room to grow and customize as your needs evolve. One of the greatest strengths of Profit.co is their development team. They are exceptionally attentive, receptive to feedback, and genuinely invested in helping us succeed. Even when certain features weren’t originally designed for the customization we needed, the team proactively explored solutions, created workarounds, and adapted settings to support us. Their willingness to collaborate, understand our goals, and continuously improve the platform truly stands out. It’s evident that Profit.co is a young, dynamic company with tremendous potential, built on strong technical foundations and powered by a team that truly cares about delivering value. Review collected by and hosted on G2.com. What do you dislike about Profit.co? The only area that required a bit more coordination was timing, which is completely understandable given the time zone difference and the large number of enhancements we requested. With such a high volume of improvements and iterations, it was natural for certain steps to take a bit longer. What stood out to me, however, was how consistently supportive and committed my primary point of contact remained throughout the process. He was always patient, proactive, and willing to go the extra mile to help us move forward. His dedication ensured that every one of our needs was ultimately met, and we truly appreciated his partnership. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Before Profit.co, our performance management process was handled through Word documents. This made it difficult to maintain consistency across the organization. Some leaders had structured career development discussions, while others struggled to fit them in or didn’t have an easy way to track them. We also lacked real visibility into overall participation and progress because everything was scattered and manual. Profit.co has solved these problems by giving us a centralized, consistent process and real-time visibility into engagement and completion metrics, all while fully preserving confidentiality. We can now see whether evaluations are completed, goals are updated, and processes are followed, without reading or accessing the private content of individual reviews. This balance of confidentiality and organizational visibility has been a major benefit. The system also saves us significant time and effort by providing reliable performance management metrics instead of relying on manual documents. After evaluating many other platforms, many of which felt outdated or rigid, Profit.co stood out as a modern, flexible solution that supports accountability and development in a meaningful way. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12009712/official_response/edit) We’re glad to hear that you find Profit.co intuitive, flexible, and easy to configure, while still supporting your evolving needs. It’s especially great to know that our team’s collaboration, responsiveness, and willingness to adapt made a positive impact on your experience. It’s wonderful to hear how Profit.co has helped you move from manual, inconsistent processes to a centralized system with real-time visibility, while still maintaining confidentiality. Enabling that balance, along with saving time and improving accountability, is exactly what we strive for. Thank you for your feedback. We look forward to continuing to work with you! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Medical Devices](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Devices") AM Verified User in Medical Devices Mid-Market (51-1000 emp.) 5/4/2026 "Easy Transition, Strong Onboarding, and Lots of Integrations" 4.5/5 What do you like best about Profit.co? The UI/UX is similar to our previous tool, so it was easy to transfer over. They have a long list of integrations, including AI. They had a competitive price and the support and onboarding have been strong to get us started Review collected by and hosted on G2.com. What do you dislike about Profit.co? I like that there are a large number of options for different features (like okr reporting, for example) but sometimes that makes it hard to know what to choose. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? we are a mature org and have used OKRs for many years. Profit is an important product for our day-to-day management of the business. we have clear line of sight and data to back it up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite SR Sunil R. 2/3/2026 "Great Platform with Executive Review Enhancements Needed" 4/5 What do you like best about Profit.co? I have found Profit.co to be a very helpful platform for OKR and initiative tracking, especially in bringing structure and visibility to how objectives, initiatives, and KPIs are managed across the organization. It has significantly improved alignment, cadence, and transparency in our monthly meetings. The biggest value for us is the clear linkage between objectives, initiatives, and KPIs along with at-a-glance progress visibility that supports consistent executive reviews. Additionally, the initial setup of Profit.co was very easy. Review collected by and hosted on G2.com. What do you dislike about Profit.co? When executives ask detailed questions during reviews, it's hard to get into the specifics without navigating multiple screens. It would be better to click directly into initiatives to see the related notes, updates, and documents. Also, the ability to toggle views within an initiative, like hiding KPIs to focus on initiative progress, would make live reviews smoother and reduce context switching. Seeing initiative-level notes, supporting documents, and commentary in the same view would also be great for leadership meetings. Review collected by and hosted on G2.com. What problems is Profit.co solving and how is that benefiting you? Profit.co helps us with OKR and initiative tracking, bringing structure and visibility to managing objectives, initiatives, and KPIs. It enhances alignment, cadence, and transparency in meetings, with clear linkage and progress visibility that supports executive reviews. Review collected by and hosted on G2.com. Show More Response from Janani Subramanian of Profit.co [Editedit](https://www.g2.com/survey_responses/profit-co-review-12301062/official_response/edit) Thank you for your thoughtful and detailed feedback. We’re glad to hear that Profit.co is helping bring structure, visibility, and strong alignment across your organization. It’s also great to know the initial setup was smooth for your team. We’ve shared your feedback with our team. Thanks again. 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