Plixi Pricing Overview

The geo-targeting and interest-based AI is very accurate. Plixi lets us discover and connect with local customers who share our brand affinities, visit certain places or engage with fashion hashtags. This means we are all up in growth. I also appreciate the basic analytics dashboard that allows me to pull a quickie report analyzing for my area manager how our social efforts are building local awareness. The automation frees up me, as a busy manager, from hours of manual effort scouring the net and responding to potential customers online. Review collected by and hosted on G2.com.

The platform has a strong emphasis on growth and analytics, but does not include direct shopping or inventory functions. I would love to be able to tag our Instagram posts with product links or in store inventory through Plixi easy! It would help shorten that customer journey of finding us on a discovery page and then going searching for products or visiting the exact product shown. The pricing is not out of the question (because it’s worth it), but is a lot for just one store's marketing budget. Review collected by and hosted on G2.com.

In the world of hospitality, a silent Instagram page is a warning sign. To launch our new rooftop lounge last year, we had to both generate real excitement and bring in a stylish crowd with high spending power on day one. We have a lot of things that our team uses for marketing, but we brought Plixi in to execute algorithmic foundational growth on the base of followers. The ability to geotarget users who like other competing luxury venues, high-end fashion brands, and specific Influencers within a 25-mile radius also proved invaluable.

Set-and-forget" reliability was perfect for our rapid development pace. As our team produced beautiful shots ranging in style from cocktail to ambiance, Plixi worked tirelessly behind the scenes to make sure that content was being driven straight into the eyes of those who needed to see it. And this wasn’t just followers — these were relevant followers, people who were already predisposed to shell out for premium experiences. Monitoring just as closely was the uptick in tagged posts and user-generated content coming from our venue which, of course, is the end-all social proof. For a product guy, the user count increasing was an obvious, measurable KPI of the effectiveness of our pre-launch marketing. Review collected by and hosted on G2.com.

The primary operational problem, of course, is the distance between follower growth and direct revenue-to-dollar attribution. We get more reservation requests from Instagram, but there’s no real integration between Plixi analytics and our reservation / CRM platform (like SevenRooms or OpenTable). This makes it quite tough to measure a tangible ROI outside of some engagement measurements that can be cumbersome when you’re trying to justify a regular cost as this to more fiscal focused members.

I also would love for the platform to give you deeper insights into your followers demographics beyond location and broad interests. It would be cool to learn more granular details, like estimate spend propensity, or how often customers eat out — so we know which on-site promotions and event invites would fit best.. Review collected by and hosted on G2.com.