# Personalizer Reviews **Vendor:** Microsoft **Category:** [Machine Learning Software](https://www.g2.com/categories/machine-learning) **Average Rating:** 4.2/5.0 **Total Reviews:** 26 ## About Personalizer Recommendations API is a tool that helps customer discover items in users catalog, customer activity in a user's digital store is used to recommend items and to improve conversion in digital store. ## Personalizer Pros & Cons **What users like:** - Users value the **real-time, AI-driven personalization** of Personalizer, enhancing user experience through adaptive and automated recommendations. (3 reviews) - Users commend Personalizer for its **adaptive problem-solving** , using real-time learning to enhance user interactions effectively. (2 reviews) - AI Technology (1 reviews) - Users value the **ease of use** of Personalizer, quickly benefiting from its intuitive content recommendation capabilities. (1 reviews) - Integrations (1 reviews) - Scalability (1 reviews) **What users dislike:** - Users find the **complex setup** of Personalizer challenging, particularly with defining rewards and features for effective use. (2 reviews) - Users find the **learning process challenging** , requiring time and effort to understand setup and monitor results. (2 reviews) - Users find the **robotic responses** of Personalizer can feel overly artificial, affecting the personal touch of interactions. (1 reviews) - Users find the **setup not beginner-friendly** , requiring trial and error to understand reward definitions and signals. (1 reviews) - Time Consumption (1 reviews) ## Personalizer Reviews ### 1. Personalizer Makes Personalization Feel Simple and Practical **Rating:** 4.0/5.0 stars **Reviewed by:** Aniket D. | Graphic Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Personalizer?** I initially started using personalizer out of curiosity not because I was actively looking for a new tool. What stood out to me fairly quickly was how it tries to make personalization feel less complicated that it usually is. Instead of overwhelming you with too many controls at once, the platform gradually lets you experiment with different personalization approaches. I liked that it didn't feel like I needed a full technical background to understand what was going on. Another thing that I appreciated was how quickly you can start seeing patterns in user behavior once things are set up. It's not one of those tools where you spend weeks configuring everything before getting any value, Of course like most platforms in this space there's a bit of a learning curve when you start exploring the more advanced features. But once you get comfortable with the interface it becomes easier to experiment and refine your strategies. Overall the, Personalizer feels like a tool that focuses more on practical usability rather than unnecessary complexity which I found refreshing. **What do you dislike about Personalizer?** Some of the advance features take time to fully understand and some ares could clear documentation. **What problems is Personalizer solving and how is that benefiting you?** Personalizer helps address the challenge of delivering the same experience to every user. It allows us to adapt content and recommendations based on user behavior making interactions more relevant and improving engagement without needing complex manual setup ### 2. Effortless Personalization with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Noelia M. | HR Business Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Personalizer?** I use Personalizer to deliver more relevant, tailored experiences by optimizing content and recommendations for our users. It helps us improve engagement by showing more relevant content, reduces guesswork in decision-making through data-driven recommendations, and saves time. I like that it quickly adapts to user behavior and delivers relevant experiences without a lot of manual effort. It lets us respond to user behavior as it happens so content and recommendations stay relevant in real life. **What do you dislike about Personalizer?** Transparency isn't always clear, making it hard to understand why certain recommendations are made. The controls have limited ability to fine-tune or guide the model beyond basic settings. The reporting analytics could be deeper. There are also some issues with A/B testing and comparison tools. The initial setup complexity can be challenging, as the configuration and tuning take time. **What problems is Personalizer solving and how is that benefiting you?** I use Personalizer to deliver tailored experiences, improving engagement with relevant content, reducing decision-making guesswork through data-driven recommendations, and saving time. It adapts to user behavior quickly without much manual effort, keeping content relevant. ### 3. Real-Time Reinforcement Learning That Keeps Personalization Improving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Personalizer?** I appreciate that Personalizer uses real-time reinforcement learning to make decisions that keep improving based on actual user behavior. Rather than relying on static rules or pre-trained recommendation models, it learns directly from the context and the reward signals we define. That approach gives it a level of adaptability that’s difficult to achieve with more traditional personalization systems. **What do you dislike about Personalizer?** The main drawback of Personalizer is that Microsoft has already announced its retirement, which makes it hard to justify for any long-term or strategic use. While the underlying reinforcement-learning approach is powerful, the uncertainty about the product’s future limits how much an organization can realistically invest in it or build around it. **What problems is Personalizer solving and how is that benefiting you?** Higher engagement and a better user experience. Less time spent maintaining personalization logic, thanks to a more data‑driven and automated approach to decision optimization. Iteration is also faster because the system continuously learns from feedback, which helps improvements happen more smoothly over time. ### 4. Makes tasks Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Justine L. | advocate, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Personalizer?** It makes my work easy. The AI aspect of it is amazing. **What do you dislike about Personalizer?** The overall usage is great. I have not encountered any issues so far. **What problems is Personalizer solving and how is that benefiting you?** communication issues. It is set to organize a response with a notification, including priorities on the notification set. ### 5. Helpful Personalization App That Enhances the Customer Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Personalizer?** It is a helpful personlization app and helps in personalizing regular tasks. **What do you dislike about Personalizer?** It sometimes become too much of robotics answers. **What problems is Personalizer solving and how is that benefiting you?** It helps me personalize things. ### 6. Review of Personalizer **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2021 **What do you like best about Personalizer?** I like that this site helps you to organize details in one centralized location. **What do you dislike about Personalizer?** It was a bit challenging at the start understanding all the resources on personalizer. **What problems is Personalizer solving and how is that benefiting you?** Personalizer was beneficial for scheduling purposes. ### 7. I have appreciated using API, and am disappointed that it is no longer being produced. **Rating:** 2.5/5.0 stars **Reviewed by:** Katie R. | Lay Editor, Substitute Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** We appreciate that the API tools are easy to use, and the system was organized clearly and distinctly. There were two of us using the system the most, and we both felt very comfortable with it. I liked the use of JSON, which Microsoft used for the data exchange portion of the software. The option used for authentication was API Keys. This was also a good part of the software. **What do you dislike about Personalizer?** Mostly, our dislike comes as a result of the software not being produced anymore. It is never fun to learn how to use a system, and become familiar with it, only to have to learn a new system. **Recommendations to others considering Personalizer:** Since this product no longer is in production, I cannot recommend it,. **What problems is Personalizer solving and how is that benefiting you?** At our church, we used it to connect our system to other servers. As mentioned earlier, I liked the use of JSON, which Microsoft used for the data exchange portion of the software. The option used for authentication was API Keys. This was also a good part of the software. Both of these areas of the program were used when working at the church, and helped efficiently problem solve for our company. ### 8. Great user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Personalizer?** The ease of us is absolutely wonderful. We got the configuration, and our products recommended in our site in no time. After deployment the app integration was so great that sometimes we forget is running in the background doing all the heavy work. **What do you dislike about Personalizer?** There is some lack of documentation online, but it was not really needed for it´s configuration. There was some configuration roadblocks here and there. A FAQ or configuration guide would be nice to avoid contacting Microsoft support unnecessarily. **Recommendations to others considering Personalizer:** It's great for what is supposed to do. Great integration and ease of use. **What problems is Personalizer solving and how is that benefiting you?** Tool needed for our Developers team. They were neeeed an automated applet for software recommendations on our web site. And this one got the job done. ### 9. Powerful yet easy to learn API **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Personalizer?** The best thing about the API is its documentation. It is written in a very structured way, and the API could be incorporated in a lot no of languages. **What do you dislike about Personalizer?** I had some configuration problems initially, but figured it out initially. **Recommendations to others considering Personalizer:** It's a great API. I would suggest you set up and use it. It will undoubtedly increase your user base and revenue. Documentation can be hard at first, but once you have followed it, its easy! **What problems is Personalizer solving and how is that benefiting you?** We are mapping potential clients with the products that they would like to purchase, thus increasing revenue for the company. The benefits that we have got is that many users, have accepted the recommendation positively. We have a high positive rate. ### 10. Deprecated Software but Missed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** The API was actually easy to use. Easy documentation provided us with quite a bit of flexibility as to what we needed to use it for. **What do you dislike about Personalizer?** Eventually it became outdated and required us to replace it with a new api, but it was build by microsoft as well so the transition was nearly seamless. **Recommendations to others considering Personalizer:** Move to the new Azure recommendations API, which is similar but going up and up with it's development! It works wonders and I await getting to work on another project with it. **What problems is Personalizer solving and how is that benefiting you?** Finding products on our client's website included beads, colored thread, necklaces. ### 11. Was good - has been shuttered **Rating:** 1.0/5.0 stars **Reviewed by:** Tomer Y. | Managing Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Personalizer?** plugged into Azure easily and relatively easy to learn and get up and running for a recommendation platform **What do you dislike about Personalizer?** sadly, this product is no longer under active development - still works well enough, but most are moving to the open source Recommendations Solution **Recommendations to others considering Personalizer:** Don't start with the Recommendations API at this point - just go straight for Recommendations Solution template for new projects - this should only be used for legacy work **What problems is Personalizer solving and how is that benefiting you?** live updating recommendation for users to our site for product upsell ### 12. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Ishaan R. | General Office Assistant, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Personalizer?** When we used it, it was such a great tool for hosting a recommendations engine with Azure. **What do you dislike about Personalizer?** Lagged at times and the results can be unexpected a few times **What problems is Personalizer solving and how is that benefiting you?** There's a bunch of problem that we solved and since it retired, we have missed it but hopefully something better showed up. ### 13. Thanks for supporting **Rating:** 5.0/5.0 stars **Reviewed by:** AMAL C. | DATA VALIADTION ASSOCIATE, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** This solution enables me to create product recommendations predictive models based transaction data and information on the product catalog **What do you dislike about Personalizer?** it didnt support recommendation’s reason and also direct link to sql is not provided **What problems is Personalizer solving and how is that benefiting you?** it wiil be help to create stable architecture in my platform ### 14. Great, wide range of content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Personalizer?** Very organized and simple to use. We found it very useful at the time we were using it. Way better than having to look through API's that are standing alone. **What do you dislike about Personalizer?** Don't have any concrete complaints about this product. **Recommendations to others considering Personalizer:** Great product in finding ways to connect systems to servers. At least that's what we used it for, I know there is a plethora of other options. **What problems is Personalizer solving and how is that benefiting you?** Connecting our servers to other systems we were using at the time. ### 15. MS Reco API Pretty Good **Rating:** 2.5/5.0 stars **Reviewed by:** Justin L. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** I like the user functionality and the ease of use. **What do you dislike about Personalizer?** It can be clunky at times and often slows my machine **What problems is Personalizer solving and how is that benefiting you?** IT allows me to think fast and utilize the data in a professional and timely manner. ### 16. Microsoft Recommendations API **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Personalizer?** The ease of us is absolutely wonderful. We got the configuration, and our products recommended in our site in no time. **What do you dislike about Personalizer?** There is some lack of documentation online, but it was not really needed for it´s configuration. **What problems is Personalizer solving and how is that benefiting you?** Tool needed for our Developers team. They were neeeed an automated applet for software recommendations on our web site. And this one got the job done. ### 17. Microsoft API **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** Microst API thoroughly helped me and other coworkers work effectively. **What do you dislike about Personalizer?** I liked pretty much everything about it some things were explained in ways that were difficult to follow but that may be on me. **What problems is Personalizer solving and how is that benefiting you?** We are able to communicate and plan much more effectively now that we’ve utilized this. ### 18. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Personalizer?** It’s a software that works on the background and you don’t even know it. Is doing the heavy lifting behind the scenes. **What do you dislike about Personalizer?** First time configuration might be very difficult. **What problems is Personalizer solving and how is that benefiting you?** We used it for users recommendetion who were visiting our site. ### 19. Start your day right **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** Easy to use, especially if you’re a windows person **What do you dislike about Personalizer?** Took a bit to get the hang of but I don’t like to read instructions so maybe that was the issue **What problems is Personalizer solving and how is that benefiting you?** Better linked communication ### 20. great user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Personalizer?** the ease of use makes it the best. very user friendly. **What do you dislike about Personalizer?** lack of documentation online makes it the most undesirable. **What problems is Personalizer solving and how is that benefiting you?** great integration and it does what it is supposed to do. ### 21. It’s been great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** I like how I can get many things done with it **What do you dislike about Personalizer?** I do not dislike anything. It’s been perfect! **What problems is Personalizer solving and how is that benefiting you?** It gives me lots of benefits. ### 22. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Personalizer?** Best product recommendation Application **What do you dislike about Personalizer?** Nothig to dislike. Best recommendation app ever **What problems is Personalizer solving and how is that benefiting you?** Good recommendation system to avoid confusion ### 23. Microsoft API Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Personalizer?** The Microsoft APIs are a wonderful set of tools. **What do you dislike about Personalizer?** The Microsoft API tools are hard to find documentation for. **What problems is Personalizer solving and how is that benefiting you?** The Microsoft API tools are great for the Developers to use. ### 24. Easy to use program **Rating:** 3.5/5.0 stars **Reviewed by:** Carolann T. | Food Resource Coordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Personalizer?** The thing I liked best was that it was extremely easy to implement into usage **What do you dislike about Personalizer?** I don't know of anything I dislike at this time **What problems is Personalizer solving and how is that benefiting you?** product recommendations ### 25. Absolutely Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Personalizer?** integrating the api to our azure server which helps the bot recommend products to our site. **What do you dislike about Personalizer?** limited sets of library so far we're on stage of testing the api and might as well consider purchasing the recommender solution itself **Recommendations to others considering Personalizer:** one of the best api recommender i've used though its discontinued and changed to Recommendations Solutions **What problems is Personalizer solving and how is that benefiting you?** product recommendations. ### 26. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Personalizer?** It is super easy to use and allows the university to be more money conscious. **What do you dislike about Personalizer?** I don't have to use it for a lot, so it is not always on my radar. **What problems is Personalizer solving and how is that benefiting you?** We are finding the best prices around to safe the nonprofit money - [View Personalizer pricing details and edition comparison](https://www.g2.com/products/personalizer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+06%3A56%3A08+-0500&secure%5Bsession_id%5D=276231c7-7d08-4fc8-b83c-36a638cfd441&secure%5Btoken%5D=6bdfba7a1094fd18bf072d7cd384e4e21b11b1ecce174dd7567fcb80f967c960&format=llm_user) ## Personalizer Integrations - [Azure Functions](https://www.g2.com/products/azure-functions/reviews) ## Personalizer Features **Integration - Machine Learning** - Integration **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm ## Top Personalizer Alternatives - [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) - 4.3/5.0 (647 reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) - 4.3/5.0 (754 reviews) - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) - 4.5/5.0 (4,009 reviews)