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Personalizer

By Microsoft

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4.2 out of 5 stars

How would you rate your experience with Personalizer?

Personalizer Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

20 months

Personalizer Integrations

(1)
Integration information sourced from real user reviews.
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Personalizer Reviews (25)

Reviews

Personalizer Reviews (25)

4.2
25 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and real-time personalization capabilities of the software, noting its ability to adapt based on user interactions. Many appreciate how it integrates seamlessly with Azure, making deployment straightforward. However, a common limitation is the lack of documentation, which can hinder initial setup and configuration.
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KK
Software developer tire 2
Mid-Market (51-1000 emp.)
"Effortless Real-Time AI Personalization with Seamless Azure Integration"
What do you like best about Personalizer?

What I like best about Personalizer is its ability to deliver real-time, AI-driven personalization without requiring complex model development. It automatically learns from user interactions to optimize recommendations and content ranking. The seamless integration with the Azure ecosystem, along with built-in scalability and security, makes it easy to deploy and manage personalized experiences efficiently. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

It can be challenging to configure initially, especially when defining rewards, features, and learning policies correctly. It also requires sufficient user interaction data to perform effectively, which may limit results during early adoption. Additionally, monitoring and fine-tuning the model behavior can take time for teams new to reinforcement learning concepts. Review collected by and hosted on G2.com.

DK
Director
Mid-Market (51-1000 emp.)
"Works well once it’s wired into a real use case"
What do you like best about Personalizer?

Once we connected it to an actual feature on our site, it started working better than expected. We used it to decide which content variation to show to users, and after a short learning period it clearly favored the options that users interacted with more. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

The setup is not very beginner-friendly. Understanding how to define rewards and make sure the signals are meaningful takes some trial and error. We also had to spend time monitoring early results to make sure it wasn’t learning the wrong behavior. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business (50 or fewer emp.)
"Real-Time Reinforcement Learning That Keeps Personalization Improving"
What do you like best about Personalizer?

I appreciate that Personalizer uses real-time reinforcement learning to make decisions that keep improving based on actual user behavior. Rather than relying on static rules or pre-trained recommendation models, it learns directly from the context and the reward signals we define. That approach gives it a level of adaptability that’s difficult to achieve with more traditional personalization systems. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

The main drawback of Personalizer is that Microsoft has already announced its retirement, which makes it hard to justify for any long-term or strategic use. While the underlying reinforcement-learning approach is powerful, the uncertainty about the product’s future limits how much an organization can realistically invest in it or build around it. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business (50 or fewer emp.)
"Helpful Personalization App That Enhances the Customer Experience"
What do you like best about Personalizer?

It is a helpful personlization app and helps in personalizing regular tasks. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

It sometimes become too much of robotics answers. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business (50 or fewer emp.)
"Review of Personalizer"
What do you like best about Personalizer?

I like that this site helps you to organize details in one centralized location. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

It was a bit challenging at the start understanding all the resources on personalizer. Review collected by and hosted on G2.com.

KR
Lay Editor, Substitute Teacher
Small-Business (50 or fewer emp.)
"I have appreciated using API, and am disappointed that it is no longer being produced. "
What do you like best about Personalizer?

We appreciate that the API tools are easy to use, and the system was organized clearly and distinctly. There were two of us using the system the most, and we both felt very comfortable with it. I liked the use of JSON, which Microsoft used for the data exchange portion of the software. The option used for authentication was API Keys. This was also a good part of the software. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

Mostly, our dislike comes as a result of the software not being produced anymore. It is never fun to learn how to use a system, and become familiar with it, only to have to learn a new system. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Mid-Market (51-1000 emp.)
"Great user experience"
What do you like best about Personalizer?

The ease of us is absolutely wonderful. We got the configuration, and our products recommended in our site in no time.

After deployment the app integration was so great that sometimes we forget is running in the background doing all the heavy work. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

There is some lack of documentation online, but it was not really needed for it´s configuration.

There was some configuration roadblocks here and there. A FAQ or configuration guide would be nice to avoid contacting Microsoft support unnecessarily. Review collected by and hosted on G2.com.

Verified User in Internet
GI
Mid-Market (51-1000 emp.)
"Powerful yet easy to learn API"
What do you like best about Personalizer?

The best thing about the API is its documentation. It is written in a very structured way, and the API could be incorporated in a lot no of languages. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

I had some configuration problems initially, but figured it out initially. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Small-Business (50 or fewer emp.)
"Deprecated Software but Missed"
What do you like best about Personalizer?

The API was actually easy to use. Easy documentation provided us with quite a bit of flexibility as to what we needed to use it for. Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

Eventually it became outdated and required us to replace it with a new api, but it was build by microsoft as well so the transition was nearly seamless. Review collected by and hosted on G2.com.

TY
Managing Director
Enterprise (> 1000 emp.)
"Was good - has been shuttered"
What do you like best about Personalizer?

plugged into Azure easily and relatively easy to learn and get up and running for a recommendation platform Review collected by and hosted on G2.com.

What do you dislike about Personalizer?

sadly, this product is no longer under active development - still works well enough, but most are moving to the open source Recommendations Solution Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

20 months

Perceived Cost

$$$$$
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