Pendo Features
Metrics (23)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
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Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
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Funnels
See how many users proceed down a certain path to conversion.
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Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
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Exit Tracking
Accurately determines where users close the app during their sessions.
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Retention
Accurately measures bounce rate.
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Return
Tracks user return rates and related metrics.
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Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
Reporting (7)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
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Trending
Report on how any user activity has changed over time.
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Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
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Unification Across Devices
Able to unify user data across devices, recognizing returning users.
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Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (7)
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User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
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Site Search Reporting
Report on keywords used in internal searches.
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Load Time Monitoring
Track load times on different devices and systems.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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E-Commerce
Track revenue and transactions.
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Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
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Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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QA Testing
Able to test that event and variable setup are reporting data accurately.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (4)
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Demographics
Identifies user demographics like gender or age.
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User Segmentation
Enables the view of analytic data based on user segment.
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Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (8)
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Custom Event Tracking
Enables you to define custom events for analysis.
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Real-Time Insights
Provides real-time reports.
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Attribution
Measures user acquisition analytics.
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Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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User Path Tracking
Displays a users progress throughout specific paths in an application.
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User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
User Behavior (3)
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Click Tracking
Tracks where users are clicking on a web page.
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Mouse Movement
Tracks mouse movement over a web page.
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Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (4)
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Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
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Split URL Testing
Split web traffic to a page between two different URLs.
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Data Analysis
Offers insights into relationships between user information and user behavior.
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Notes
Leave notes on sessions and bugs.
Visitor Information (2)
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User Identification
Collects user information (location, IP address, email, etc.).
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Search Box
Search sessions by keywords or IP address.
User Analysis (4)
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Survey Implementation
Allows you to deploy NPS surveys to users.
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Data Analysis
Analyzes user survey responses and information in the application.
Real-Time Data
Receive data and information in real time
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
User Support (3)
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User Segmentation
Organizes users into predefined groups and provides different responses based on group.
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Multi-Language Support
Supports multiple languages.
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Behavior-responsive Messaging
Provides responses based on user behavior and feedback.
Walkthrough Type (2)
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Audio-visual Walkthroughs
Supports audio and video-based walkthroughs.
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Text Bubble Walkthroughs
Supports text bubble walkthroughs.
Product Analytics (9)
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Account-Level Analytics
Ability to see analytics at the account level.
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User-Level Analytics
Ability to see analytics at the user level.
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Segmentation
Ability to compare usage across segments such as role, company size, etc.
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Funnels
See how users move though a product via grouped page sequences
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Alerts
Receive automated alerts and reports based on gains or losses in performance.
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Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
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User Scoring
Scores customers and visitors to identify at-risk or thriving accounts.
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Integrations
Breadth and functionality of integrations with third-party products.
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Platform Basics - Digital Adoption Platform (2)
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Integration
Enables integration with web-based software, websites, or other software applications.
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Communications
Provides cued prompts, messages, tooltips, notifications and branded tutorials.
Analytics - Digital Adoption Platform (4)
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Analytics
Manages user interactions and analyzes user behavior data within the software or application.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Functions - Digital Adoption Platform (3)
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Customer self-service
Supports self-service features like troubleshooting, form completion, or knowledge base access.
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In-app guidance
Provides in-app guidance on company-specific tools and workflows for onboarding.
Contextual Guidance
Interprets what a user is doing based on context and helps guide them through the process.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Product Analytics (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Machine Learning
Enable businesses to implement machine learning algorithms on business data such as sales and revenue
Agentic AI - Digital Analytics (4)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Adoption Platform (4)
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Adaptive Learning
Improves performance based on feedback and experience
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
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User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.
Tracing & Debugging (3)
Agent Debugging
Enables step-by-step inspection of agent reasoning, tool calls, and intermediate outputs to identify failure points.
Trace Visualization
Displays agent execution paths, decision trees, and tool call sequences in a visual, navigable format.
End-to-End Agent Tracing
Traces multi-step AI agent workflows including LLM calls, tool invocations, retrieval steps, and intermediate reasoning states.
Evaluation & Quality (3)
Regression Testing
Detects behavioral regressions by comparing agent performance across model versions, prompt changes, or configuration updates.
Hallucination Detection
Identifies instances where the agent generates factually incorrect or unsupported content.
Automated Output Evaluation
Assesses agent output quality using methods such as LLM-as-judge, rule-based checks, or custom evaluators.
Production Monitoring (3)
Alerts & Notifications
Notifies teams of quality degradations, error spikes, or anomalous agent behavior in production.
Latency Monitoring
Tracks response times across agent steps, LLM calls, and tool invocations to identify performance bottlenecks.
Token Usage & Cost Tracking
Monitors token consumption and attributes costs across models, agents, and workflows.
Agent Discovery & Governance (3)
Audit Logging
Maintains comprehensive logs of agent actions, decisions, and data access for compliance and governance purposes.
Agent Discovery
Automatically identifies and inventories AI agents deployed across environments, including their configurations and dependencies.
Policy Compliance Monitoring
Monitors agent behavior against defined organizational policies, guardrails, and regulatory requirements.
Additional Functionality (86)
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Session Recording
Record active support and chat sessions for auditing and training
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Visualization
Graphical representation of data
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Interactive Reports
Edit and personalize data view as needed
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Task Management
Create, manage and track all task activities and progression
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
In-App Training
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Gamification
Games or game-like elements to track progress and reward accomplishments
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Customizable Fields
Customize data fields to support various needs and use cases
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Customizable Reports
Alter the layout and content of reports
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Launch Management
Content Library
Centralized repository to store content and assets
API
Application programming interface that allows for integration with other systems/databases
User Onboarding
Guide new users to understand and become proficient in using a product or service
Customizable Branding
Add customized logos and colors to align with company branding
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Data Quality Control
Establish guidelines about how much and what kind of data can be stored in the repository
Data Import/Export
Import and export data to and from software applications
Employee Onboarding
Process of familiarizing new employees with the company, their position, and responsibilities
Self Service Tools
Survey/Poll Management
Create and administer polls and surveys
Learning Management
Organize and track educational activities
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Interactive Content
Allow the audience to interact or engage with the content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Training Management
Track employee/learner's progression through training programs
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Content Creation
The ability to create unique content
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Technology Glossary Features
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