The NBA designer is something that has helped our org immensely. It is very simple to implement, and has really made our customer support workflows very productive. The low code features have also helped citizen developers like me in creating business rules without any coding. Review collected by and hosted on G2.com.

The UI can feel very cluttered and overwhelming. I really wish the UI was more compact and the information was logically grouped to enhance ease of access. Review collected by and hosted on G2.com.

Best customer experience by providing the relatable interests of user by making better decisions using AI recommendations. Review collected by and hosted on G2.com.

When I have tried CDH we found that it is somewhat difficult to integrate with other systems and the time for implementing it is high compared to other platforms. Review collected by and hosted on G2.com.

Simple user interface. Intuitive functionality that connects well to business and customer KPIs. Predictive analytics that is starting to leverage generative AI. Review collected by and hosted on G2.com.

Lack of customization, options, and lack of OOB integration with other platforms. Review collected by and hosted on G2.com.

This is best because it is easy for users to handle. With the use of Pega’s Next-Best-Action Designer, you can configure and control all of your one-to-one decision strategies from a single interface – with best-practice guardrails built right in. The Pega decisioning hub does what it says on the tin; it is a truly integrated single platform that enables business to deliver personalization at scale. Experience of other software companies often brings 'stuck together' solutions where they've procured products and sellotaped them. Pega provides a wealth of capability and features in a single product that is core to the solution. It is robust, scalable and has enabled us to manage a complex portfolio and customer base. Complex doesn't mean complicated but it allows us to leverage insights, ML, and decisioning strategies to do the right thing for the customer at the right time. Review collected by and hosted on G2.com.

I don't think there is anything to dislike, but to compete in this digital era, its team needs to work on its improvement on a daily basis. It should be more user-friendly. Further investment from Pega to seamlessly integrate into data visualization tools like Qlik would be really valuable. While Pega itself has its own, this is considerate of the data mastered within it rather than the broader aspects of customer insight and analytics. For its own purpose, it can be useful, but we need to be able to stream data out of Pega into other tool sets to enable self-serve. Pega has invested heavily in recent years in traditional CRM channels, and the latest version is vastly improved. Further investment here, especially with helping clients transition from traditional batch to always-on, would be valuable. Staying ahead of the latest advancements in technology - Python, R, SageMaker, StreamSets, Kafka, React, Google Cloud, etc., are where big companies are focusing their effort, and Pega needs to ideally go faster to ensure their technology can be developed at speed in line with their clients' growing demand. Review collected by and hosted on G2.com.