Path Social Pricing Overview

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Instagram Core

$49.00

Per Month

Instagram Expert

$99.00

Per Month

Instagram Elite

$69.00

Per Month

Plans are available on both a monthly and a yearly subscription basis. The annual plans are discounted by 50% compared to their monthly counterparts.

Path Social has 3 pricing editions, from $49 to $99. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Path Social is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Path Social must be conducted with the seller.

Pricing information was last updated on July 09, 2025

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Path Social Pricing Reviews

(2)

John S.

Senior Territory Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

12/13/2025

"An Implementable Plan to Create Real Market Presence"

4.5/5

What do you like best about Path Social?

For me, sourcing leads and also allowing brand dominance in particular regions is vital. The secret sauce of Path Social is the AI targeting. I can set parameters that reflect our ideal customer profile — industry, tech interests, even competitors they follow. It was a relief how simple it was for me to depoy and I set it up at our corporate account within 15 minutes without involvement of IT. Dashboard is clear and scales grow at a glance, so it’s very effective in use, I need only several check-ins per week to see how many things grow. It hums along in the background and provides a steady vehicle for early stage pipeline or top-of-funnel mindshare. Review collected by and hosted on G2.com.

What do you dislike about Path Social?

My two main criticisms are integration and functionality. I’m a manager, so I want to tie growth metrics back to our CRM pipe line, but there’s no native Salesforce or HubSpot integration. This introduces a reporting process, which needs to be done manually. And don't get me started on the sub-par analytics… It has enough features to scale while still not offering the depth I need. I can see follower gain but not what companies or job titles these now accounts may represent, and that's really important for my territory planning. The customer support is strong for technical issues, but not designed for strategic business consultations. Review collected by and hosted on G2.com.

Recommendations to others considering Path Social:

Path Social is not a magic lead gen tool; it’s an organic reach amplifier. I switched from Predis. ai because I was looking for more targeted audience growth, and less of the automation stuff. I'd recommend it to any other B2B sales and marketing types that want to build or enhance their authentic Instagram presence in a particular market, too. Your content needs to be strong — this tool makes sure the right people see it. Review collected by and hosted on G2.com.

What problems is Path Social solving and how is that benefiting you?

It addresses head-on the challenge of achieving affordable yet targeted brand exposure amid a crowded IT services sector. Previously, our Instagram had been stagnant - broadcasting but nothing changed rapidly. Now, we have a consistent flow of relevant followers, which extends the reach of our case studies and tech insights. It's a double win, as it warms up potential leads before they hit our website AND it does a ton for how my brand is positioned in terms of being an active, authority player in my local market, which makes that initial phone call very easy. Review collected by and hosted on G2.com.