Link copied to clipboard # Optimizely Commerce Connect vs Salesforce B2C Commerce Comparison - What are their main differences? Share [ Export ](/compare/optimizely-commerce-connect/salesforce-b2c-commerce/export.csv) Optimizely Commerce ConnectSalesforce B2C Commerce[+ Add Product](#) Pricing **Optimizely Commerce Connect** No pricing available **Salesforce B2C Commerce** **Contact Us** Per Year · B2C Commerce - Growth **Contact Us** Per Year · B2C Commerce-Plus **Contact Us** Per Year · B2C Commerce - Premium **Pricing Insights** from reviews Perceived Cost **Optimizely Commerce Connect** $$$$$ **Salesforce B2C Commerce** $$$$$ Average Discount **Optimizely Commerce Connect** Not enough reviews yet **Salesforce B2C Commerce** 19% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Optimizely Commerce Connect** 6 months Based on 100 responses **Salesforce B2C Commerce** 6 months Based on 100 responses Return on Investment **Optimizely Commerce Connect** 6 months Based on 100 responses **Salesforce B2C Commerce** 6 months Based on 100 responses ![Optimizely Commerce Connect](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-commerce-connect.svg "Optimizely Commerce Connect") ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Optimizely Commerce Connect** Customization Options (1) Ease of Use (1) **Salesforce B2C Commerce** Ease of Use (72) Features (48) Complex Setup (39) Expensive (37) Integrations **Optimizely Commerce Connect** Not enough data **Salesforce B2C Commerce** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ede6c93edfdf1e40aa77e95f22cfdc0/cin7-core.jpg "Product Avatar Image") Cin7 Core ](https://www.g2.com/products/cin7-core/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image") Docusign ](https://www.g2.com/products/docusign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cde2dc1378e0584bb1d52c7e577b0c7e/natterbox.png "Product Avatar Image") Natterbox ](https://www.g2.com/products/natterbox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e189c9a0582c6b3467658109ad95bd9/oracle-netsuite.png "Product Avatar Image") NetSuite ](https://www.g2.com/products/oracle-netsuite/reviews)[ View all ](https://www.g2.com/products/salesforce-b2c-commerce/integrations) Screenshots **Optimizely Commerce Connect** ![Optimizely Commerce Connect screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1745486/Opal-Commerce-Connect-draft-1%282%29.png) **Salesforce B2C Commerce** ![Salesforce B2C Commerce screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/175288/b2c-device-1.png) **Ratings** from reviews Meets Requirements **Optimizely Commerce Connect** **7.5** /10 Based on 22 responses **Salesforce B2C Commerce** **8.7** /10 Based on 349 responses Ease of Use **Optimizely Commerce Connect** **8.3** /10 Based on 22 responses **Salesforce B2C Commerce** **8.2** /10 Based on 557 responses Ease of Setup **Optimizely Commerce Connect** **7.0** /10 Based on 15 responses **Salesforce B2C Commerce** **7.9** /10 Based on 385 responses Ease of Admin **Optimizely Commerce Connect** **7.9** /10 Based on 16 responses **Salesforce B2C Commerce** **8.2** /10 Based on 132 responses Quality of Support **Optimizely Commerce Connect** **8.3** /10 Based on 20 responses **Salesforce B2C Commerce** **8.3** /10 Based on 329 responses Has the product been a good partner in doing business? **Optimizely Commerce Connect** **8.6** /10 Based on 15 responses **Salesforce B2C Commerce** **8.6** /10 Based on 130 responses Product Direction (% positive) **Optimizely Commerce Connect** **8.9** /10 Based on 22 responses **Salesforce B2C Commerce** **8.7** /10 Based on 331 responses **Features** ratings from reviews E-Commerce Platforms **8.0** /10 Based on 23 responses **8.4** /10 Based on 401 responses Mobile E-Commerce Not enough data **8.4** /10 Based on 29 responses E-Merchandising Not enough data **9.1** /10 Based on 25 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Shopping Cart Not enough data **8.6** /10 Based on 29 responses Omnichannel Commerce Not enough data **8.4** /10 Based on 30 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 17.9% Mid-Market(51-1000 emp.) 46.4% Enterprise(\> 1000 emp.) 35.7% Small-Business(50 or fewer emp.) 17.9% Mid-Market(51-1000 emp.) 46.4% Enterprise(\> 1000 emp.) 35.7% Small-Business(50 or fewer emp.) 27.1% Mid-Market(51-1000 emp.) 39.9% Enterprise(\> 1000 emp.) 33.0% Small-Business(50 or fewer emp.) 27.1% Mid-Market(51-1000 emp.) 39.9% Enterprise(\> 1000 emp.) 33.0% **Reviewers' Industry** [![Optimizely Commerce Connect](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-commerce-connect.svg "Optimizely Commerce Connect")](https://www.g2.com/products/optimizely-commerce-connect/reviews) Optimizely Commerce Connect Consumer Goods 11.1% Apparel & Fashion 7.4% Computer Software 7.4% Information Technology and Services 7.4% Internet 7.4% Other 59.3% [![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")](https://www.g2.com/products/salesforce-b2c-commerce/reviews) Salesforce B2C Commerce Retail 12.6% Information Technology and Services 10.4% Computer Software 7.2% Apparel & Fashion 5.3% Accounting 4.2% Other 60.3% Alternatives **Optimizely Commerce Connect Alternatives** ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify") [ Shopify ](/products/shopify/reviews) ![Magento Open Source](https://images.g2crowd.com/uploads/product/hd_favicon/5757bf9a9fcd66f1549eccbd4de55394/magento-open-source.svg "Magento Open Source") [ Magento OS ](/products/magento-open-source/reviews) ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud") [ SAP Commerce Cloud ](/products/sap-commerce-cloud/reviews) ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus") [ Shopify Plus ](/products/shopify-plus/reviews) **Salesforce B2C Commerce Alternatives** ![Adobe Commerce (formerly Magento Commerce)](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-commerce-formerly-magento-commerce.svg "Adobe Commerce (formerly Magento Commerce)") [ Adobe Commerce (formerly... ](/products/adobe-commerce-formerly-magento-commerce/reviews) ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus") [ Shopify Plus ](/products/shopify-plus/reviews) ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce") [ BigCommerce ](/products/bigcommerce/reviews) ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud") [ SAP Commerce Cloud ](/products/sap-commerce-cloud/reviews) ## Optimizely Commerce Connect vs Salesforce B2C Commerce FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Salesforce B2C Commerce vs Optimizely Commerce Connect? Salesforce B2C Commerce stands out for its higher G2 rating, broader review base, and more frequently cited strengths in integrations and personalization, while Optimizely Commerce Connect is noted for quick setup and reliability in recent reviews. | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | [Optimizely Commerce Connect](https://www.g2.com/products/optimizely-commerce-connect/reviews) | | --- | --- | | 4.3/5 (593 reviews) | 4.2/5 (32 reviews) | | Mid-Market | Mid-Market | | 7.9 | 7.0 | | 8.3 | 8.3 | | Integrations (35 all-time mentions) | Quick Setup (recent reviews) | ### How do the pricing models of Salesforce B2C Commerce and Optimizely Commerce Connect compare? Salesforce B2C Commerce is rated higher for price and value satisfaction than Optimizely Commerce Connect. - **Salesforce B2C Commerce:** Reviewers frequently cite high costs and complex pricing, but also note the platform's value at enterprise scale. - **Optimizely Commerce Connect:** Reviewers mention high licensing costs and challenges with certification and training, but appreciate the out-of-the-box features reducing developer needs. - **Switching reasons:** Recent reviews highlight that businesses may switch from Salesforce B2C Commerce due to escalating costs as order volume grows. ### What are the best alternatives to Salesforce B2C Commerce and Optimizely Commerce Connect? The top three alternatives to Salesforce B2C Commerce and Optimizely Commerce Connect are Adobe Commerce (formerly Magento Commerce), Shopify Plus, and Shopify. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5 (593 reviews) | Mid-Market | High cost, value at enterprise scale | Integrations (35 all-time mentions) | | [Optimizely Commerce Connect](https://www.g2.com/products/optimizely-commerce-connect/reviews) | 4.2/5 (32 reviews) | Mid-Market | High licensing costs, reduced developer needs | Quick Setup (recent reviews) | | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5 (623 reviews) | Small-Business | — | — | | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5 (872 reviews) | Small-Business | — | — | | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5129 reviews) | Small-Business | — | — | ### Which E-Commerce Platforms features should I prioritize when comparing Salesforce B2C Commerce and Optimizely Commerce Connect? Buyers comparing Salesforce B2C Commerce and Optimizely Commerce Connect should prioritize Customization, Integrations, Personalization, Ease of Setup, and Pricing. - **Customization:** Salesforce B2C Commerce is cited 18 times for flexibility and customization, while Optimizely Commerce Connect has 1 all-time mention for customization options. - **Integrations:** Salesforce B2C Commerce has 35 all-time mentions for integrations, compared to 1 for Optimizely Commerce Connect. - **Personalization:** Salesforce B2C Commerce is cited 29 times for personalization features; Optimizely Commerce Connect is noted for personalized search and recommendations in recent reviews. - **Ease of Setup:** Salesforce B2C Commerce scores 7.9, Optimizely Commerce Connect scores 7.0. - **Pricing:** Reviewers of Salesforce B2C Commerce frequently mention high costs, while Optimizely Commerce Connect reviewers note high licensing costs but value in reduced developer needs. ### What are the pros and cons of Salesforce B2C Commerce vs Optimizely Commerce Connect? Salesforce B2C Commerce's headline strength is integrations, while Optimizely Commerce Connect is most frequently praised for quick setup and reliability. - **Salesforce B2C Commerce strengths:** Integrations (35 all-time mentions), personalization (29), flexibility (18), and robust features (35). - **Salesforce B2C Commerce trade-offs:** Complex setup (33), expensive (32), complexity (26), difficult customization (18), and challenging implementation (21). - **Optimizely Commerce Connect strengths:** Quick setup, customization options, reliability, and ease of use (all recent reviews, each with 1 all-time mention). - **Optimizely Commerce Connect trade-offs:** Reviewers note challenges with certification, evolving documentation, and high licensing costs. ### Is Salesforce B2C Commerce or Optimizely Commerce Connect better for small businesses? Shopify and Shopify Plus are better suited for small businesses, while Salesforce B2C Commerce and Optimizely Commerce Connect are both primarily used by mid-market companies. - **Salesforce B2C Commerce:** Largest segment is Mid-Market; reviewers frequently note that high costs and complex setup make it less accessible for small businesses. - **Optimizely Commerce Connect:** Largest segment is Mid-Market; reviewers highlight reduced developer needs but also mention high licensing costs and certification challenges for smaller teams. ### Which E-Commerce Platforms platform has better integrations? Salesforce B2C Commerce is favored for integrations, with significantly more reviewer-cited mentions than Optimizely Commerce Connect. - **Salesforce B2C Commerce:** 35 all-time mentions for integrations, with reviewers highlighting integration with the broader Salesforce ecosystem, Marketing Cloud, Service Cloud, and CRM. - **Optimizely Commerce Connect:** Recent reviews mention integration with Salesforce and other systems, but with only 1 all-time mention for integrations. ### How do Salesforce B2C Commerce and Optimizely Commerce Connect compare on customer support? Salesforce B2C Commerce and Optimizely Commerce Connect are rated equally on Quality of Support, both scoring 8.3, indicating parity in reviewer satisfaction. - **Salesforce B2C Commerce:** Reviewers describe support as generally good, with some noting slow response times and the value of the Trailhead learning hub. - **Optimizely Commerce Connect:** Reviewers mention good support experiences, but also note challenges with evolving documentation and certification processes. ### Which is easier to implement, Salesforce B2C Commerce or Optimizely Commerce Connect? Salesforce B2C Commerce scores higher on Ease of Setup (7.9 vs 7.0), indicating reviewers find it easier to implement than Optimizely Commerce Connect. - **Salesforce B2C Commerce:** Reviewers frequently mention a steep learning curve and complex setup, but also note that onboarding becomes easier with experience and support resources. - **Optimizely Commerce Connect:** Reviewers cite quick setup in some cases, but also mention challenges with certification, evolving documentation, and the need for external implementers. ### Which product has better Customization? Salesforce B2C Commerce is more frequently cited for Customization than Optimizely Commerce Connect. - **Salesforce B2C Commerce:** Customization is cited 18 times in all-time reviews, with a Meets Requirements score of 8.7 and feature differences including Customization, Extensibility, and REST APIs. - **Optimizely Commerce Connect:** Customization options are mentioned in recent reviews, with a Meets Requirements score of 7.5 and 1 all-time mention for customization.