# Optimizely Commerce Connect vs Salesforce B2C Commerce Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Commerce for B2C excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely Commerce Connect. Users appreciate its **user-friendly interface** and efficient navigation, making it a preferred choice for managing online stores. - **According to verified reviews** , Salesforce Commerce for B2C offers a robust set of features, including effective **inventory tracking** and seamless integration with the broader Salesforce ecosystem. This integration allows users to manage customers and sales in one unified system, enhancing operational efficiency. - **Users say** that while Optimizely Commerce Connect is quick to set up and offers a **developer-friendly environment** , it falls short in certain areas like reporting and analytics. Reviewers noted that the platform could benefit from more advanced analytics capabilities to better inform business decisions. - **Reviewers mention** that Salesforce Commerce for B2C shines with its **personalization tools** and smooth checkout process, which are crucial for enhancing customer experience. This focus on user experience is a key differentiator that many users find valuable. - **Users highlight** that Optimizely Commerce Connect provides a solid content management system and is effective for **quick website creation**. However, some users feel that it lacks the depth of features found in Salesforce Commerce for B2C, particularly in areas like **customization** and **product visualization**. - **According to recent feedback** , both platforms offer strong support, but Salesforce Commerce for B2C has a slight edge in terms of overall user satisfaction. Users appreciate the quality of support they receive, which is crucial for resolving issues quickly and maintaining smooth operations. | | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | | **Total Reviews** | 32 | 580 | | **Largest Market Segment** | Mid-Market (48.1% of reviews) | Mid-Market (40.5% of reviews) | | **Entry Level Price** | No pricing available | Contact Us Per Year | --- ## Top Pros & Cons ### Optimizely Commerce Connect Pros: - Customization Options (1 reviews) - Ease of Use (1 reviews) ### Salesforce B2C Commerce Pros: - Ease of Use (72 reviews) - Features (48 reviews) Cons: - Complex Setup (39 reviews) - Expensive (37 reviews) --- ## Ratings Comparison | Rating | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Meets Requirements** | 7.5 (22 reviews) | 8.7 (348 reviews) | | **Ease of Use** | 8.3 (22 reviews) | 8.2 (448 reviews) | | **Ease of Setup** | 7.0 (15 reviews) | 7.9 (275 reviews) | | **Ease of Admin** | 7.9 (16 reviews) | 8.1 (131 reviews) | | **Quality of Support** | 8.3 (20 reviews) | 8.3 (328 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (15 reviews) | 8.6 (129 reviews) | | **Product Direction (% positive)** | 8.9 (22 reviews) | 8.7 (331 reviews) | --- ## Pricing ### Optimizely Commerce Connect #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce B2C Commerce #### Entry-Level Pricing Plan: B2C Commerce - Growth Price: Contact Us Per Year Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books. Key Features: - 5 sites - 10 price books - 1.2M On-demand Sandbox Credits [Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing) #### Free Trial No --- ## Features Comparison By Category ### Web Content Management | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Content | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Content Authoring** | Not enough data | Not enough data | | **Rich Text Editor** | Not enough data | Not enough data | | **Versioning** | Not enough data | Not enough data | | **Plug-ins/Widgets/Apps** | Not enough data | Not enough data | | **Approval Process** | Not enough data | Not enough data | | **Content Scheduling** | Not enough data | Not enough data | | **Asset Management** | Not enough data | Not enough data | | **Internal Search** | Not enough data | Not enough data | | **Content Repository** | Not enough data | Not enough data | #### Design | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Breadth of Pre-Built Templates** | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | | **Branding/Themes** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | #### Platform | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **User Community** | Not enough data | Not enough data | | **SEO** | Not enough data | Not enough data | | **Flexible Navigation Structures** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Enterprise Scalability** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Dashboards and Reports** | Not enough data | Not enough data | | **API / Integrations** | Not enough data | Not enough data | #### Agentic AI - Web Content Management | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Mobile E-Commerce | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | N/A | N/A | | **Salesforce B2C Commerce** | 8.4/10 | 30 | #### Design | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Templates - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | | **Versions - Mobile E-Commerce** | Not enough data | 8.5 (29 reviews) | | **Testing - Mobile E-Commerce** | Not enough data | 8.6 (28 reviews) | | **Multichannel - Mobile E-Commerce** | Not enough data | 8.5 (28 reviews) | #### Personalization | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Branding - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | | **Localization - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | | **Digital Content - Mobile E-Commerce** | Not enough data | 8.5 (29 reviews) | | **Geofencing - Mobile E-Commerce** | Not enough data | 8.5 (27 reviews) | #### Analysis | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Dashboards - Mobile E-Commerce** | Not enough data | 8.4 (27 reviews) | | **User Behavior - Mobile E-Commerce** | Not enough data | 8.7 (26 reviews) | | **Sales - Mobile E-Commerce** | Not enough data | 8.3 (25 reviews) | ### E-Merchandising | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | N/A | N/A | | **Salesforce B2C Commerce** | 9.1/10 | 23 | #### Merchandising | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Product Recommendations** | Not enough data | 9.2 (22 reviews) | | **Product Search** | Not enough data | 9.3 (22 reviews) | | **Product Display** | Not enough data | 9.3 (22 reviews) | | **Media File Storage** | Not enough data | 8.6 (22 reviews) | | **Web Content Management** | Not enough data | 8.8 (22 reviews) | #### Analytics | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Reports & Analytics** | Not enough data | 9.2 (22 reviews) | | **Customer Data** | Not enough data | 9.2 (22 reviews) | #### Administration | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Integrations** | Not enough data | 9.2 (21 reviews) | | **Dashboard** | Not enough data | 9.0 (21 reviews) | ### Shopping Cart | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | N/A | N/A | | **Salesforce B2C Commerce** | 8.6/10 | 28 | #### Administration | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Reporting** | Not enough data | 9.0 (27 reviews) | | **Cart Management** | Not enough data | 8.7 (26 reviews) | | **Shipping Information Collection** | Not enough data | 8.8 (27 reviews) | #### Integrations | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Payment Gateway Integration** | Not enough data | 8.8 (27 reviews) | | **E-commerce Platform Integration** | Not enough data | 9.0 (27 reviews) | | **Email Integration** | Not enough data | 8.6 (27 reviews) | #### Cart Management | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Multi Cart** | Not enough data | 8.3 (28 reviews) | | **Products** | Not enough data | 8.5 (27 reviews) | | **Templates** | Not enough data | 8.6 (26 reviews) | | **Embed** | Not enough data | 8.6 (27 reviews) | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | 8.0/10 | 23 | | **Salesforce B2C Commerce** | 8.3/10 | 295 | #### Headless Commerce | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Decoupling** | Feature Not Available | 8.2 (97 reviews) | | **REST APIs** | Feature Not Available | 8.5 (101 reviews) | | **Data Orchestration** | Feature Not Available | 8.4 (99 reviews) | | **Customization** | Feature Not Available | 8.4 (102 reviews) | | **Extensibility** | Feature Not Available | 8.4 (101 reviews) | #### Generative AI | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (82 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (86 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.8 (18 reviews) | | **Cross-system Integration** | Not enough data | 8.4 (19 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (18 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (18 reviews) | | **Proactive Assistance** | Not enough data | 8.6 (18 reviews) | | **Decision Making** | Not enough data | 8.6 (18 reviews) | #### Merchandising/Marketing | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Storefront Design Tools** | 7.3 (10 reviews) | 8.3 (216 reviews) | | **Product Visualization** | 8.3 (12 reviews) | 8.3 (162 reviews) | | **Recommendations / Personalization** | 8.1 (15 reviews) | 8.2 (233 reviews) | | **Promotions and Discounts** | 7.8 (10 reviews) | 8.0 (222 reviews) | | **Shopping Cart Abandonment** | 8.1 (7 reviews) | 7.7 (208 reviews) | | **Product Reviews** | 7.5 (8 reviews) | 8.1 (207 reviews) | | **SEO** | 7.6 (14 reviews) | 8.1 (205 reviews) | #### Product Catalog | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Content Management** | 8.8 (14 reviews) | 8.4 (218 reviews) | | **Product Configuration** | 8.8 (11 reviews) | 8.2 (215 reviews) | | **Product Search and Filtering** | 7.8 (16 reviews) | 8.3 (224 reviews) | | **Intangible Products** | 7.9 (8 reviews) | 8.2 (195 reviews) | #### Order Process | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Checkout Process** | 8.1 (13 reviews) | 8.3 (218 reviews) | | **Shipping Options** | 7.6 (13 reviews) | 8.2 (212 reviews) | | **Tax Display and Processing** | 7.3 (10 reviews) | 8.3 (209 reviews) | | **Payment Processing** | 7.8 (10 reviews) | 8.3 (215 reviews) | | **Order Management** | 7.5 (12 reviews) | 8.3 (218 reviews) | | **Returns / Refunds** | 7.2 (9 reviews) | 7.9 (203 reviews) | | **Inventory Management** | 7.0 (11 reviews) | 8.3 (204 reviews) | | **Multi-Channel Fulfillment** | 8.3 (9 reviews) | 8.2 (187 reviews) | #### Multi-Channel Support | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Omnichannel** | 8.2 (10 reviews) | 8.3 (201 reviews) | | **Mobile** | 9.1 (13 reviews) | 8.2 (203 reviews) | | **Social Commerce** | 7.8 (10 reviews) | 8.4 (187 reviews) | | **Customer Service** | 7.4 (9 reviews) | 8.3 (207 reviews) | | **Store Locator** | 8.3 (8 reviews) | 8.0 (193 reviews) | | **3rd-Party Store Integration** | 8.1 (7 reviews) | 8.1 (134 reviews) | | **B2B** | 8.7 (9 reviews) | 8.2 (182 reviews) | #### Platform | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **APIs** | 8.2 (14 reviews) | 8.2 (199 reviews) | | **Customization** | 7.2 (16 reviews) | 8.2 (216 reviews) | | **Integrations to Add-on Tools** | 8.0 (14 reviews) | 8.3 (207 reviews) | | **User Management** | 7.5 (16 reviews) | 8.4 (216 reviews) | | **Reporting / Analytics** | 6.3 (14 reviews) | 8.2 (221 reviews) | | **Security** | 8.7 (13 reviews) | 8.6 (210 reviews) | | **Multi-Site Management** | 9.3 (14 reviews) | 8.6 (198 reviews) | | **Admin Access Rights** | 8.8 (17 reviews) | 8.5 (202 reviews) | | **Test-to-Product Migration** | 8.1 (14 reviews) | 8.3 (187 reviews) | | **Internationalization** | 8.9 (14 reviews) | 8.5 (183 reviews) | | **Cross Browser Support** | 8.8 (16 reviews) | 8.4 (194 reviews) | | **Performance and Reliability** | 8.6 (17 reviews) | 8.5 (224 reviews) | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Optimizely Commerce Connect** | N/A | N/A | | **Salesforce B2C Commerce** | 8.4/10 | 28 | #### Reporting | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Reports & Analytics** | Not enough data | 8.6 (28 reviews) | | **Data Transfer Tools** | Not enough data | 8.5 (28 reviews) | #### Omnichannel Features | Feature | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Retail Management** | Not enough data | 8.0 (27 reviews) | | **POS Integration** | Not enough data | 8.0 (27 reviews) | | **Social Media Integration** | Not enough data | 8.2 (26 reviews) | | **Customer Service Integration** | Not enough data | 8.6 (27 reviews) | | **Marketing Tools** | Not enough data | 8.6 (27 reviews) | | **E-commerce Integration** | Not enough data | 8.6 (28 reviews) | | **ERP Integration** | Not enough data | 8.3 (27 reviews) | --- ## Categories **Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Unique to Optimizely Commerce Connect (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management) **Unique to Salesforce B2C Commerce (4):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) --- ## Reviewer Demographics ### By Company Size | Segment | Optimizely Commerce Connect | Salesforce B2C Commerce | |---|---|---| | **Small-Business** | 14.8% | 26.0% | | **Mid-Market** | 48.1% | 40.5% | | **Enterprise** | 37.0% | 33.5% | ### By Industry #### Optimizely Commerce Connect - **Consumer Goods:** 11.1% - **Apparel & Fashion:** 7.4% - **Computer Software:** 7.4% - **Information Technology and Services:** 7.4% - **Internet:** 7.4% - **Retail:** 7.4% - **Warehousing:** 7.4% - **Wholesale:** 7.4% - **Non-Profit Organization Management:** 3.7% - **Leisure, Travel & Tourism:** 3.7% - **Other:** 29.6% #### Salesforce B2C Commerce - **Retail:** 12.4% - **Information Technology and Services:** 11.1% - **Computer Software:** 8.1% - **Apparel & Fashion:** 5.6% - **Accounting:** 4.3% - **Consumer Goods:** 4.1% - **Consulting:** 3.9% - **Financial Services:** 3.8% - **Marketing and Advertising:** 3.2% - **Internet:** 2.4% - **Other:** 41.0% --- ## Alternatives ### Alternatives to Optimizely Commerce Connect - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5092 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (323 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (600 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1273 reviews) - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) ### Alternatives to Salesforce B2C Commerce - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (600 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (323 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5092 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1273 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) --- ## Top Discussions ### Optimizely Commerce Connect No discussions available for this product. ### Salesforce B2C Commerce - Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability. Customers o all sizes can..." - Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..." - Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..." - Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimizely-commerce-connect-vs-salesforce-b2c-commerce)