I like that Odoo Marketing Automation seems simple to use and shows me all of the client channels I'm responsible for working with. It allows me to see all of my social channels at a glance, which is a big help when scheduling social media posts for multiple clients. What I find especially valuable is that I can manage several clients who need posts every week, and I can post for all of them at the same time using one program. I just type in my copy, upload a graphic, and I'm ready to go. The initial setup was pretty simple too—just enter some info, connect the platforms, and off you go! Review collected by and hosted on G2.com.

It seems to forget which channels I don't need to see. When I launch the program, some of those channels appear even though I have hidden them before. I'd love an easier way to remove those channels that I'm not using at the moment and save them for later. They'd be out of sight and gone from my dashboard, but still part of the program for when I need to work with them again. Review collected by and hosted on G2.com.

I got a chance to use Odoo Marketing Automation while experimenting with a few freelancing projects during my MBA. I was in the middle of applying my classroom learning in marketing and wanted to see how tech tools could make campaigns more efficient, so I picked Odoo as a test platform.

The tool is surprisingly straightforward once you spend a little time with it. I really appreciated the way it allows you to automate email campaigns and track responses without needing a lot of technical know-how. The workflow design is quite visual, so it helped me actually understand how automation flows work in practice, which was a good complement to my academic learning. For someone who’s just stepping into marketing automation, I’d say it gives you a solid starting point without feeling too overwhelming. Review collected by and hosted on G2.com.

That said, I did find some areas where Odoo could improve. At times, the interface felt a bit slow and clunky, and I struggled with the reporting part, it didn’t give me the level of deep analytics I was hoping for. Compared to some of the other marketing tools I’ve seen during my MBA case studies, Odoo feels a little basic on insights. I also think if you’re handling larger-scale campaigns, you might need integrations or additional tools to really make it work. Review collected by and hosted on G2.com.

Odoo Marketing Automation makes it incredibly easy to design, schedule, and track campaigns from one place. I love how seamlessly it integrates with other Odoo apps—CRM, Sales, and Email Marketing—so I don’t need multiple tools to manage the customer journey. The drag-and-drop workflow builder is intuitive, and I can set up automated triggers based on customer actions without writing a single line of code. The reporting dashboard gives me clear, actionable insights to refine my campaigns. Review collected by and hosted on G2.com.

The initial setup and configuration can be a bit overwhelming for new users, especially if you’re not familiar with Odoo’s ecosystem. While the flexibility is great, it sometimes means there’s a steeper learning curve. Also, certain advanced automation features require a good understanding of Odoo’s backend to fully optimize. Customer support is helpful but can occasionally be slow to respond during high-demand periods. Review collected by and hosted on G2.com.

What stands out most is its seamless integration with the entire Odoo ecosystem—especially CRM, Email Marketing, and Sales. This connectedness allows for highly targeted, automated workflows that respond to real-time customer data. The visual workflow editor is also a major plus—intuitive yet flexible, making it easy to design complex automation chains without needing coding expertise. Overall, it offers excellent value for businesses looking to centralize and automate their marketing efforts. Review collected by and hosted on G2.com.

While Odoo Marketing Automation offers solid functionality, it does have a learning curve—especially for users who are new to the Odoo ecosystem or marketing automation in general. Additionally, the reporting and analytics features could be more robust; deeper insights or visual dashboards would make campaign performance easier to analyze. Lastly, integration with third-party tools is limited out-of-the-box and often requires technical support or customization. Review collected by and hosted on G2.com.

It solves problems like- Re-engagement,Abandoned cart,welcome email, save time and so on.. Review collected by and hosted on G2.com.

I have zero dislike for it . I like it and I use it freely . Review collected by and hosted on G2.com.

What I like most about Odoo Marketing Automation is how it connects everything in one place, making it easy to manage email campaigns, track leads, and analyze results. The automation tools are user-friendly, helping to create personalized workflows and target the right audiences. It streamlines marketing efforts and makes the whole process more efficient. Review collected by and hosted on G2.com.

Odoo Marketing Automation can feel limiting in terms of customization and scalability for complex marketing campaigns. While it offers basic automation features, it may lack the advanced segmentation, analytics, and integration options that larger businesses need. Additionally, its user interface can sometimes be unintuitive, leading to a steeper learning curve for new users. Review collected by and hosted on G2.com.

Ease of use

Ease of implementation

Ease of Intergration Review collected by and hosted on G2.com.

No Support

Complicated UI

Less Features Available Review collected by and hosted on G2.com.

It enables us to segregate prospect database comfortably, and it assists us to convey the right message to suitable prospects. it is very helpful in frequent using and easy to implement, helpful support if when needed. Review collected by and hosted on G2.com.

doesnt have option to integrate with other business tools. Review collected by and hosted on G2.com.

While creating the campagin in email we spend lot time but after using the odoo its just cake walk for us nd make more easier to create campagin. Easy to use, provide the support and easy to integrate with tools. Review collected by and hosted on G2.com.

It dosent provide the effective to upload the email list Review collected by and hosted on G2.com.

With the app I have been able to develop inbound marketing activities very well and execute digital marketing strategies in an easy and effective way Review collected by and hosted on G2.com.

There are many things to improve that the company is already aware of doing Review collected by and hosted on G2.com.