--- title: Nova Data Analytics Reviews meta_title: 'Nova Data Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Nova Data Analytics works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 4 scale: '5' date_modified: '2026-04-15' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nova Data Analytics Reviews **Vendor:** Nova **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 5.0/5.0 **Total Reviews:** 4 ## About Nova Data Analytics Nova Data Analytics is an Amazon seller analytics software platform that aggregates financial, advertising, and inventory data from Amazon Seller Central into a unified dashboard. It is designed for FBA sellers, brands, agencies, and aggregators who sell on Amazon and need SKU-level visibility into profitability across multiple marketplaces. The platform connects directly to Amazon's Selling Partner API and pulls transactional data, including orders, refunds, reimbursements, advertising spend, and over 40 fee types that Amazon charges at the product level. Data refreshes on an hourly basis across 21 supported Amazon marketplaces. Nova serves users who find Seller Central's native reporting insufficient for understanding true product-level margins. Rather than exporting spreadsheets and manually reconciling fees, users connect their Amazon account and receive a consolidated profit and loss statement broken down by SKU, marketplace, or custom product groupings. Core capabilities include: Profit and loss tracking that factors in product costs (COGS), Amazon fees (referral, FBA fulfillment, storage, advertising, and others), shipping, and custom cost lines to calculate net profit per unit sold PPC analytics that connect advertising spend to product-level profitability, showing metrics like ACoS, TACoS, and ROAS alongside margin data rather than in isolation Inventory analytics that monitor stock levels, aging inventory, storage fee exposure, and restock timing across warehouses and marketplaces Custom reporting that allows users to build saved views with filters, date ranges, and metric selections, then share them with team members or clients A/B test tracking that monitors the financial impact of listing experiments (title, image, price changes) on conversion and profit, supplementing Amazon's native Manage Your Experiments tool Additional features include BSR (Best Sellers Rank) tracking, Search Query Performance keyword analysis, a day-to-day performance dashboard, and a winners-and-losers view that surfaces the highest and lowest margin products in a catalog. Nova supports multi-account management, allowing agencies and aggregators to view consolidated or per-client P&L across multiple seller accounts. Users can organize products using custom tags and category groupings independent of Amazon's catalog structure. The platform offers a Data-as-a-Service API for organizations that want to build custom analytics applications on top of Nova's data infrastructure. Pricing starts at $29 per month for accounts processing up to 500 orders, scaling to $199 per month for up to 20,000 orders. Enterprise pricing is available for higher volumes. All plans include access to all features. A 14-day free trial is available without requiring a credit card. Nova was founded in 2023 and currently serves over 2,000+ Amazon sellers worldwide. ## Nova Data Analytics Reviews ### 1. Partner-Focused Analytics with Unique Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Josh G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Nova Data Analytics?** I run an Amazon agency and use Nova Data Analytics to guide analysis and insights across accounts. It removes the need for clunky Looker Studio reports while adding in some advanced tools for analysis and visualization. I like that they are a true data partner and not just a software platform. The team is very helpful and responsive, and the platform is built by ecommerce people for ecommerce people. The event tracker is a truly unique and intriguing tool that other dashboard solutions like Looker Studio reports don't offer. During the trial, their team was very hands-on and helpful, so I felt like I was working with a partner rather than just paying for a product. The setup was extremely easy, and I'm very likely to recommend it to friends or colleagues. **What do you dislike about Nova Data Analytics?** I'd like to have more advertising analytics, but I already know that is on the roadmap. **What problems is Nova Data Analytics solving and how is that benefiting you?** I use Nova Data Analytics to guide analysis and insights across accounts. It removes the need for clunky Looker Studio reports and adds advanced tools for analysis and visualization, providing always-on client-facing dashboards. ### 2. Highly Customizable with Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rajni B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Nova Data Analytics?** I like that the support team is very responsive and that the team is willing to adapt to our business needs. When we started using Nova, we realized there were features we would love but were not available via our usual competitors. They updated the version to suit us and added other items to their roadmap to resolve at a later stage. The initial setup was pretty easy. They do all the hard work; we just need to enter our costs and some settings, and they do the rest. **What do you dislike about Nova Data Analytics?** There are a few small teething issues, which are being resolved as we flag them up. Also, I don't think it links to anything else. **What problems is Nova Data Analytics solving and how is that benefiting you?** I use Nova Data Analytics as a customizable finance and analytical tool for PL reporting and SKU analysis. ### 3. Speedy, modern, and efficient for Amazon Sellers **Rating:** 5.0/5.0 stars **Reviewed by:** Béatrice d. | Strategy and Corporate Development, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Nova Data Analytics?** I use Nova Data Analytics for day-to-day follow-up of my Amazon activity. I think it gives a lot of features that normal tools did not provide to me. I really like the options for personalization and prioritization of dashboards, and it's very speedy. I love that it actually refreshes accurately every hour. The speed and modernity of the user experience are fantastic, and the tailorization lets me go super fast. Also, their support team is great and very reactive, always listening to my feedback. The initial setup was a breeze, just one API connection that less than 3 minutes **What do you dislike about Nova Data Analytics?** For now they have Amazon. I would love to see TikTok shop **What problems is Nova Data Analytics solving and how is that benefiting you?** Nova gives me features that normal tools don't provide, with options for personalization and speedy data refresh. It's like having an externalized data expert at a low cost. ### 4. Foolproof Data Analysis and Time Saving **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Nova Data Analytics?** I love the interface of Nova Data Analytics, it is incredible and very well presented, which saves me a lot of time. All my data is accessible in the blink of an eye, which structures all my data and summarizes everything in a few moments. This saves me a tremendous amount of time. **What do you dislike about Nova Data Analytics?** For my use, there is nothing negative. **What problems is Nova Data Analytics solving and how is that benefiting you?** It structures all my data, summarizes everything in a few moments, saves me a lot of time. The interface is very well presented, I see all the data at a glance. - [View Nova Data Analytics pricing details and edition comparison](https://www.g2.com/products/nova-data-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+20%3A48%3A44+-0500&secure%5Bsession_id%5D=d6c64929-53b8-4682-98ce-9e9273d43ca8&secure%5Btoken%5D=740fb37b8221858e80abcbdf24a8bca18f559de594bffe7e447d460b86872a5e&format=llm_user) ## Nova Data Analytics Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Administration** - Data Storage - A/B Testing - Integrations **Generative AI** - AI Text Generation **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Nova Data Analytics Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,328 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,032 reviews)