Nielsen Marketing Mix Modeling Reviews & Product Details

Nielsen Marketing Mix Modeling Overview

What is Nielsen Marketing Mix Modeling?

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

Nielsen Marketing Mix Modeling Details
Product Description

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.


Seller Details
Seller
Nielsen
Ownership
NYSE:NLSN
Company Website
Year Founded
1923
HQ Location
New York, NY
Total Revenue (USD mm)
$6,498
Twitter
@Nielsen
197,390 Twitter followers
LinkedIn® Page
www.linkedin.com
35,952 employees on LinkedIn®
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Nielsen Marketing Mix Modeling Reviews

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EE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Several community opinion projects for development. Review collected by and hosted on G2.com.

What do you like best?

The response rate because of the Nielsen brand is outstanding. Review collected by and hosted on G2.com.

What do you dislike?

Anything short of focus groups is not as accurate; still they provided a great mix. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Understanding how to respond to community reaction. Review collected by and hosted on G2.com.

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OE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

I have used Nielsen about a year ago to answer questions about the types of television shows that I watch. I had to rate different shows and how much time I watched a particular show. Review collected by and hosted on G2.com.

What do you like best?

The product is easy to use and is user friendly for almost anyone who wants to collect useful data. Review collected by and hosted on G2.com.

What do you dislike?

I did not like the amount of time that it took to collect the data on the user end. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I would recommend this product to anyone who wants to find out information from the public. Review collected by and hosted on G2.com.

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