# Best Analyst Relations (AR) Agencies *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Analyst relations (AR) agencies help B2B technology companies build and manage relationships with industry analysts who influence market perception and buying decisions. AR agencies use their deep expertise of the analyst landscape to strengthen engagement and communication with analysts, ensuring a company’s value, differentiation, and strategy are clearly understood. In turn, analysts can confidently represent and recommend a company’s products or services to buyers. AR services are particularly valuable for companies targeting enterprise buyers and aiming to be recognized in well-established industry reports or for strengthening positioning among competitors. AR agencies primarily serve B2B technology and SaaS companies. These services are typically prioritized by teams responsible for market positioning, visibility, and growth, including product marketing leaders, analyst relations (AR), and communications teams, as well as executives and heads of strategy. AR agencies’ core services include researching and identifying the most relevant and influential analysts, creating structured analyst relations programs, coordinating and preparing analyst briefings, and supporting ongoing analyst engagement so that clients are accurately represented between evaluation cycles. They also guide their clients through the full evaluation process for reports published by major research analyst firms, ensuring submissions are strong and aligned with evaluation criteria. In some cases, [PR firms](https://www.g2.com/categories/pr-firms) may offer AR services, but PR firms and AR agencies are not the same, even though their work can overlap. PR firms focus on media relations, press coverage, public reputation, and broader brand visibility. Whereas AR agencies focus specifically on relationships with industry analysts who evaluate markets, vendors, and buying decisions. To qualify for inclusion in the Analyst Relations (AR) Agencies category, a services provider must: - Help companies plan and manage analyst relations programs or strategy as a core service - Identify and prioritize relevant analysts and research firms based on the client’s target market, technology sector, audience, and business goals - Advise clients on analyst evaluation processes and support preparation for relevant analyst reports and assessments, including guidance on submissions, criteria alignment, and evaluation readiness - Support analyst briefings and inquiries, including engagement coordination, presentation material development, and executive talking points - Help companies stay engaged with analysts and clearly communicate their value, differentiation, vision, and market relevance through strategic messaging and positioning support ## How Many Analyst Relations (AR) Agencies Products Does G2 Track? **Total Products under this Category:** 10 ### Category Stats (Jun 2026) *Last updated: June 15, 2026* ## How Does G2 Rank Analyst Relations (AR) Agencies Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 100+ Authentic Reviews - 10+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## What Are the Top-Rated Analyst Relations (AR) Agencies Products in 2026? ### 1. [Gabriel Marketing Group](https://www.g2.com/products/gabriel-marketing-group/reviews) Gabriel Marketing Group (GMG) offers wide a variety of marketing and PR services designed to impact product adoption and revenue generation immediately. This includes market strategy consulting, brand development and definition, demand generation including inbound marketing planning and execution, content marketing, public relations, analyst relations, social media strategy and comprehensive digital services such as SEO and web strategy and development. GMG also produces award-winning brands and elements including animations, videos, advertisements and rich text media. **Who Is the Company Behind Gabriel Marketing Group?** - **Seller:** [Gabriel Marketing Group](https://www.g2.com/sellers/gabriel-marketing-group) - **Year Founded:** 2011 - **HQ Location:** McLean, US - **Twitter:** @GabrielMrktg (1,407 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gabriel-marketing-group (14 employees on LinkedIn®) ### 2. [Kea Company](https://www.g2.com/products/kea-company/reviews) Kea Analyst Relations is a specialised consultancy that helps technology vendors succeed in the complex world of Analyst Relations (AR). In an industry where analyst influence can make or break market momentum, Kea ensures tech companies are seen, heard, and understood by the right analysts at the right time. With decades of experience and deep relationships across firms like Gartner, Forrester, IDC, and others, Kea provides strategic, data-driven guidance tailored to each client’s goals—whether that’s securing briefing opportunities, influencing key research, or shaping analyst perception ahead of a product launch or market entry. Kea’s approach goes beyond check-the-box AR. We help clients: Identify the analysts who shape their space. Refine messaging that resonates with what analysts care about most. Drive recognition in major evaluations like Magic Quadrants and Waves. Turn analyst insights into sharper product and go-to-market strategies. Ultimately, Kea is more than a service provider—we are a long-term partner. Our mission is to help tech vendors not just engage in AR, but excel at it—building visibility, credibility, and competitive advantage that lasts. **Average Rating:** 4.9/5.0 **Total Reviews:** 18 **Who Is the Company Behind Kea Company?** - **Seller:** [Kea Company](https://www.g2.com/sellers/kea-company) - **Year Founded:** 2010 - **HQ Location:** Bocholt, DE - **Twitter:** @KeaCompany (1,793 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kea-company (19 employees on LinkedIn®) - **Ownership:** Private **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 50% Mid-Market, 28% Small-Business ### 3. [Marathe Analyst Relations](https://www.g2.com/products/marathe-analyst-relations/reviews) Marathe Analyst Relations offers specialized analyst relations (AR) services to help organizations elevate their market perception, influence key decision-makers, and improve engagement with industry analysts. We provide a comprehensive suite of AR services tailored to your business needs. We ensure a strategic, consistent, and results-driven approach to analyst relations. We understand the unique challenges of maintaining strong analyst relationships and participating in influential research reports. This presentation outlines how Marathe Analyst Relations can help you achieve your goals through structured services and dedicated support. Our Offering: Introductory AR Sessions: Organize and facilitate introductory sessions with top decision-makers to establish strong analyst relationships. Participation in Analyst Reports: Ensure your company is included in up to 03 key analyst reports per year, providing necessary insights and positioning materials. AR Content Management: Create and manage content for analyst briefings, inquiries, and updates (e.g., decks, briefings, reports). Dedicated Support (30 Hours Monthly): Allocate 30 monthly hours for activities including: Analyst briefings and inquiries Internal AR meetings Strategic AR planning sessions About our founder, Bhushan Marathe: With almost a decade in Analyst Relations and the tech sector, as an IIAR certified Analyst Relations Professional, I help brands build strategic connections with industry analysts to drive recognition and influence. I've worked with organizations like BT, Colt Technology Services, Crisil Ltd, and Inspira Enterprise, guiding them to align business goals with impactful analyst engagements. My Kellogg School of Management certification in ‘Advertising and Marketing Communication Strategy’ helps me create compelling messages to promote a brand. My mission is to offer affordable AR solutions for growing companies looking to establish their Analyst Relations function and elevate their market presence. Let’s turn analyst perception into brand advocacy and business success. **Who Is the Company Behind Marathe Analyst Relations?** - **Seller:** [Marathe Analyst Relations](https://www.g2.com/sellers/marathe-analyst-relations) - **Year Founded:** 2024 - **HQ Location:** Maharashtra, IN - **LinkedIn® Page:** https://www.linkedin.com/company/marathear/ (1 employees on LinkedIn®) ### 4. [PAN](https://www.g2.com/products/pan/reviews) PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. **Average Rating:** 4.9/5.0 **Total Reviews:** 11 **Who Is the Company Behind PAN?** - **Seller:** [PAN Communications](https://www.g2.com/sellers/pan-communications) - **Company Website:** https://www.pancommunications.com/ - **Year Founded:** 1995 - **HQ Location:** Boston, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/pan-communications/ (313 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 64% Mid-Market, 27% Enterprise #### What Are PAN's Pros and Cons? **Pros:** - Communication (3 reviews) - Team Skills (3 reviews) - Collaboration (2 reviews) - Commitment (2 reviews) - Expertise (2 reviews) ### 5. [Schaffer AR](https://www.g2.com/products/schaffer-ar/reviews) We provide analyst relations services to B2B tech vendors, from the smallest startups to the largest global powerhouses. We help vendors build strong positions with Gartner, Forrester, IDC and others. **Average Rating:** 4.9/5.0 **Total Reviews:** 7 **Who Is the Company Behind Schaffer AR?** - **Seller:** [Schaffer AR](https://www.g2.com/sellers/schaffer-ar) - **Year Founded:** 2020 - **HQ Location:** Rockaway, US - **LinkedIn® Page:** https://www.linkedin.com/company/schaffer-ar (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Mid-Market, 14% Small-Business ### 6. [Spotlight Analyst Relations](https://www.g2.com/products/spotlight-analyst-relations/reviews) Spotlight is the world’s largest analyst relations and influence orchestration consultancy, trusted by 165+ teams globally. For over a decade, we’ve helped organizations – from Dell, Google, NetApp, and ServiceNow to emerging market leaders – elevate reputation and brand influence through analyst relations, peer reviews, and the emerging world of AI search. We partner with clients to: — Unlock Market Insights: Stay ahead with a holistic view of your market. Spotlight combines analyst intel, market and competitive insights, user feedback and visibility in AI search for a holistic view of the market and your place in it. — Accelerate AR Program Impact: Our consulting teams partner with you to design AR programs tailored to your goals. Powered by our enabling technology, Spotlight Oz, you get real-time insights delivered directly to your team – driving faster alignment, smarter decisions, and measurable results. — Create Competitive Advantage: Spotlight’s innovative approach to influence orchestration helps you show up and stand out across the sources that matter most in B2B buying: — AI Search: Ensure your brand is surfaced in LLMs with accurate, verifiable insights. — Analyst Relations: Maximize recognition and visibility through insights-driven AR. — Peer Reviews: Build trust with authentic, consistent customer reviews that highlight real value. Spotlight is consistently recognized as the Institute of Influencer & Analyst Relations’ Agency of the Year. Analysts praise us for driving effective engagements with business leaders while remaining humble and collaborative in the AR community. Based in Kansas City, MO, we’re also regularly honored as a Best Place to Work by the Kansas City Business Journal. **Average Rating:** 4.9/5.0 **Total Reviews:** 25 **Who Is the Company Behind Spotlight Analyst Relations?** - **Seller:** [Spotlight](https://www.g2.com/sellers/spotlight) - **Company Website:** https://spotlightar.com/ - **Year Founded:** 2012 - **HQ Location:** Kansas City, US - **Twitter:** @SpotlightAR (1,027 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/spotlight-analyst-relations/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 80% Enterprise, 16% Mid-Market ### 7. [Starsight Communications](https://www.g2.com/products/starsight-communications/reviews) Starsight Analyst Relations is a specialist consultancy established by experienced analyst & influencer relations practitioners. We offer growth and scale companies the full scope of strategic expertise and hands-on best practices previously only enjoyed by blue chip vendors. Until now. Starsight Communications has the unique expertise to deliver insights-led AR strategies that elevate our clients. We understand you: our unmatched in-house track record is second to none – 30+ years AR expertise with best in-house teams such as IBM, Oracle, Microsoft, HPE, etc. We’re bold, hands-on and insightful, supporting vendors with strategy, insights and execution. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **Who Is the Company Behind Starsight Communications?** - **Seller:** [Starsight Communications](https://www.g2.com/sellers/starsight-communications) - **Year Founded:** 2021 - **HQ Location:** London, GB - **Twitter:** @starsightbiz (503 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/starsight (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market ### 8. [The Skills Connection](https://www.g2.com/products/the-skills-connection/reviews) The Skills Connection is a specialist analyst relations firm made up of former senior Gartner analysts and executives with offices in the US, Europe and the Middle East. We have an NPS score of +83. Other analyst relations firms advise vendors on how to speak to analysts and to facilitate these meetings. We were the analysts. We wrote Magic Quadrants, one of our team invented The Hype Cycle, others helped develop the methodologies for IDC MarketScapes, FutureScapes and MaturityScapes. We scored vendor submissions, sat in review sessions, fielded inquiry calls from enterprise buyers, and decided which vendors deserved to be shortlisted and why. That institutional knowledge does not come from reading Gartner's published methodology. It comes from having lived it for decades. Since 2009, we have worked with more than 650 technology firms across the full spectrum of analyst assessments (e.g. Magic Quadrant, Wave, MarketScape, Leadership Compass, Peak Matrix, SPARK Matrix), engagement programs and go-to-market positioning challenges. Our clients range from early-stage SaaS companies engaging analysts for the first time to large enterprises defending a hard-won Leaders’ position. THE TEAM The depth of the team’s knowledge and experience is what makes The Skills Connection genuinely unique. This is not a one-person boutique or a rebranded PR agency with an analyst relations practice grafted on. Delivery is all done by senior, former analysts. Details of all the team members can be found at https://theskillsconnection.com/who-we-are/ WHAT WE DO FOR ANALYST ENGAGEMENT Analyst Assessment Services We are best known for preparing technology vendors for Gartner Magic Quadrant (MQ), Gartner Emerging Market Quadrant (EMQ), Gartner Startups Market Quadrant (SMQ), Forrester Wave, IDC MarketScape, and other structured analyst assessments. 1. We work with your subject matter experts (SMEs) to collectively identify the case to present and to identify and collate all the relevant evidence 2. Together we co-create the response materials set to reflect that case. We define structures and priorities, we identify key content for inclusion and the focus required, we review every aspect of the work in progress for the detailed content and structure. 3. We manage the process using our proven methodologies, and associated assets, for surveys, briefings, demos and customer feedback (e.g. references, Gartner Peer Insights) 4. At the draft review stage, we collaborate on both written and presented responses and, if required, orchestrate the content and processes required for content or process escalation 5. Finally, we provide guidance on how to turn research outcomes into real business outcomes (i.e. pipeline building and competitive wins) Our 2026 survey of over 100 vendors found that 90% of vendors find analyst criteria do not precisely align with their solution. Being a perfect fit is the exception. Knowing how to present your real capabilities compellingly within a complex assessment framework is the skill we have spent 17 years developing and delivering to clients. These are project-based activities following our proven Tune-Up methodology. 84% of clients, who engaged us to improve their assessment rating, report that we helped them to shift positively in their Magic Quadrant or Wave. Analyst Engagement Strategy Assessments are periodic. Analyst influence on your enterprise pipeline is continuous. Enterprise buyers talk to analysts through inquiry calls throughout their lifecycle of interest with any technology, often before a formal RFP has even been issued. If analysts don't understand your story, don't trust your evidence, and can't articulate your differentiation, your name may never reach the buyer. 1. We start with a deep dive into your business and relevant solutions. Using the information structure analysts use, we build up an understanding of your situation, goals and plans. Our proprietary analyst engagement assessment allows for us to collectively explore where the most urgent gaps are and prioritize actions 2. Our living annual plan is designed to align business and analyst goals and then set out a suitable collaborative program of work to deliver against those goals. The plan will include who to target, activity planning, evidence planning and goal alignment. 3. Together we plan out all the engagement activities throughout the year and, once again using our skills as experienced analysts, engage with all the relevant SMEs in your company, as well as analyst relations resources, to build out the right content for results 4. Whether its regular briefings, analyst news sheets, advisory sessions, demos, ad hoc communications (e.g. via email, social media posts) we work to co-create every piece of required content, review and stress test the content and its delivery 5. The analyst on the inside (i.e. our analyst on your team) will ensure execution of the plan through regular engagement and then facilitate a year-end assessment to identify future priorities for action For newer technology initiatives this can also lead to getting recognition from the likes of Gartner as a Cool Vendor or IDC as an IDC Innovator – both extremely valuable sources of trusted, third-party validation. 97% of our customers say that they would recommend The Skills Connection (and often do). COMMON QUESTIONS Do you only support Gartner Magic Quadrants? No. We support clients with assessments from across the analyst spectrum Do you only support assessment work? Not at all. Most of our clients work with us year-round on effective engagement with analysts. Assessments are often a part of that, whether Cool Vendor, SMQ/EMQ or full MQ, Wave etc. Why The Skills Connection versus an AR or PR agency Our focus is the story you tell and the evidence to tell it. Our senior analysts immerse themselves in your business and solution and have the credibility with your executives and SMEs to build that story and align messaging from across your organization What will the process demand from us? Effective engagement needs product, customer success, marketing and leadership input. The essential elements are the story and associated evidence, which we help you identify, construct, collate and orchestrate to get true ROI from your analyst engagement Do you work alongside existing AR teams? We work alongside AR teams and other AR agencies in a number of our clients. These AR professionals typically have strong relationships and institutional knowledge. What we bring is the analyst-side perspective and skillset to help assemble the right content to move the needle. WHY THE SKILLS CONNECTION IS DIFFERENT It’s simply that we are a team of former senior analysts and research executives with an average tenure of 11.5 years at Gartner alone, and over 16 years across different analyst firms. We have robust and proven processes, but for us these are table stakes. We focus on content using senior, experienced analysts who understand your technology, solutions and vision and know exactly how to root out the right information and take that insight and communicate it effectively to the analyst channel to drive real impact and measurable results. **Who Is the Company Behind The Skills Connection?** - **Seller:** [The Skills Connection](https://www.g2.com/sellers/the-skills-connection) - **Year Founded:** 2009 - **HQ Location:** New York, USA. - **LinkedIn® Page:** http://www.linkedin.com/company/the-skills-connection (21 employees on LinkedIn®) - **Phone:** +1 203 912 7205, +44 1494 464397, +972 544 214 555 ### 9. [VOC Services](https://www.g2.com/products/voc-services/reviews) Our success is to get Technology vendors recognized by industry analysts. Thanks to our extensive experience by working with and within top analyst firms, we are able to support you with hands-on actionable advice to create an analyst relations strategy with Gartner, Forrester and IDC. **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **Who Is the Company Behind VOC Services?** - **Seller:** [VOC](https://www.g2.com/sellers/voc) - **Year Founded:** 2021 - **HQ Location:** Milan, IT - **LinkedIn® Page:** https://it.linkedin.com/company/voc-services (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 10. [Walker Sands](https://www.g2.com/products/walker-sands/reviews) Walker Sands is an outcome-based B2B marketing agency with capabilities spanning insights, strategy, branding, creative and media, including public relations, demand generation and social. The firm’s outcome-based approach delivers on business objectives related to position, growth, reputation and engagement for 100+ clients around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, Seattle and Boston. Learn more at walkersands.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 32 **Who Is the Company Behind Walker Sands?** - **Seller:** [Walker Sands](https://www.g2.com/sellers/walker-sands) - **Year Founded:** 2001 - **HQ Location:** Chicago, Illinois - **Twitter:** @WalkerSands (5,826 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/86414/ (231 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 69% Mid-Market, 16% Small-Business ## What Is Analyst Relations (AR) Agencies? [Marketing Services Providers](https://www.g2.com/categories/marketing-services)