I like the personal attention that our online Continuing Education company - CEU By Net - receives from MultiView's Chad Richart, in terms of identifying good targets for our advertising projects in the mental health and addiction education field. Chad clearly understands our company and the customers we serve - specific mental health and addiction licenses, areas of practice and programming, states, etc.. He always alerts us when new opportunities arise which match our various marketing criteria. He also understands what things we want to avoid, and doesn't take up our time by proposing things that he has learned are not on our priority list.
Over 10,000 continuing education courses were purchased and taken on the CEU By Net website in the past year. The advertising that MultiView has done for us at a very affordable price is a significant part of that success.
We also love love love the art department! The fact that MultiView's art department will do the work for free, for which we have had to pay in the past, is awesome. There was a brief time in the past in which we were not so happy with a particular art director, but that didn't last long, and we are delighted with the work that has been done for us in the past couple of years. In our last project, I sent a very complicated advertising banner to MultiView that we had used with a different vendor, and I said I would love it if you could do this and this with it, but change this and that and how this gif functions, etc., etc.. And they did it! It was/is beautiful, and is bringing us good business this year.
Obviously, we are not interested in the more expensive advertising projects that few companies our size could afford - and we think that frankly, some of the online newsletter advertising prices have gotten out of hand. But Chad has learned this, and he proposes only the affordable projects which are within our budget, which match our target criteria and result in good returns.
Develop a working relationship with one person at MultiView. You may occasionally receive calls from other MultiView employees who work in a different location, offering to connect you with a given online ad campaign, but stay with the MultiView representative whom you know, who knows and understands your company. This person become your advocate, and is always looking over new opportunities with an eye to your company's interests.
Online Continuing Education is now highly competitive. Whereas there were once 2 or 3 CE Providers who had good visibility in the national market, there are now several. We have to compete with companies who have bigger budgets than we do, but we are doing quite well. Our targeted campaigns with MultiView have always been helpful to bring us visibility with a given segment of the market.