--- title: Moz Pro Reviews meta_title: 'Moz Pro Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 608 reviews by the users' company size, role or industry to find out how Moz Pro works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 608 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Moz Pro Reviews **Vendor:** Moz **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 608 ## About Moz Pro Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference. ## Moz Pro Pros & Cons **What users like:** - Users value Moz Pro for **accurate keyword research** , aiding in content planning and tracking keyword performance effectively. (11 reviews) - Users find Moz Pro to be **user-friendly and intuitive** , making it suitable for both beginners and experienced users. (11 reviews) - Users value the **data accuracy** of Moz Pro, ensuring reliable insights for effective SEO strategies. (9 reviews) - Users value the **detailed reporting** in Moz Pro, enhancing their SEO strategies with insightful analytics and custom schedules. (8 reviews) - Users appreciate the **ease of use** of Moz Pro, finding it simple and intuitive for their SEO needs. (8 reviews) - Users praise Moz Pro for its **intuitive interface** , making SEO metrics easy to understand, especially for beginners. (8 reviews) - Intuitive Interface (7 reviews) - SEO Optimization (7 reviews) - Users value the **valuable insights** provided by Moz Pro, enhancing their SEO strategies and improving search rankings. (7 reviews) - Training Benefits (6 reviews) **What users dislike:** - Users find Moz Pro has **limited features** , especially concerning keyword tracking and depth of analysis, impacting usability. (8 reviews) - Users note the **feature deficiencies** in Moz Pro, highlighting issues with depth, reporting limits, and keyword tracking. (4 reviews) - Users find the **keyword management cumbersome** , requiring manual input and facing limitations on tracked keywords and pricing. (4 reviews) - Users are frustrated by the **niche limitations** of Moz Pro, which hinder advanced and large-scale SEO efforts. (4 reviews) - Users find the **high costs** of Moz Pro steep, especially for smaller businesses needing more comprehensive tools. (3 reviews) - Inadequate Tutorials (3 reviews) - Integration Issues (3 reviews) - Users find **keyword issues** frustrating, noting difficulties in tracking and relevance across their marketing campaigns. (3 reviews) - Keyword Research (3 reviews) - Users find the **layout issues** of Moz Pro make it feel outdated and complicate the user experience. (3 reviews) ## Moz Pro Reviews ### 1. Great iverall SEO management tool that has come a long way **Rating:** 4.5/5.0 stars **Reviewed by:** James N. | SEO Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Moz Pro?** Keyword research features, competitor analysis & rank tracking work all very well. Used daily it's really effective at managing several websites and campaigns. It's intuitive and easy to use. The ability to ignore flagged issues in the weekly crawls is really good too. **What do you dislike about Moz Pro?** I think the link database is lacking compared to other suppliers, and when you compare date ranges in the rank tracking suite sometimes the differences in the numbers (up/down) aren't quite clear enough as to what they mean. Number of "seats" can be an issue if I'm using multiple devices logged into the same account. Integrating Analytics was really tricky. I dislike the range of default pdf reports that it can generate. **What problems is Moz Pro solving and how is that benefiting you?** Moz (and our use of it) has moved away from research/competitive analysis tools and more towards management of SEO campaigns, which is fine. The management side of Moz works really well for daily/weekly/monthly monitoring and this has always been a challenge for me as I manage so many sites on a daily basis. The ability to see a snap shot of day to day performance is important to me, and maybe there's a little way to go still for Moz. It'd be great to integrate Moz with Search Console data in Looker Studio or similar, but I'm not sure there's an easy way to make this happen if you aren't familiar with how to use the various APIs. **Official Response from Miro Mustonen:** > Thanks for sharing such detailed feedback, James! We're happy that Moz Pro's keyword research, competitor analysis, and rank tracking features have been effective for your daily management of multiple websites and campaigns. It’s great to know that you find the tool intuitive and easy to use. We understand the importance of a comprehensive link database and clear rank tracking comparisons, and we are continuously working to improve these areas. Your feedback on the limitations regarding "seats," challenges with integrating Analytics, and the default PDF reports is valuable and will be passed on to our product team for consideration. Regarding the integration of Moz with Search Console data in Looker Studio, we recognize that this can be challenging without familiarity with APIs. While this integration isn't straightforward, we're here to support you if you need guidance or have any questions. ### 2. Moz Pro - A Comprehensive SEO Tool with Room for Transparency **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan S. | Internet Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Moz Pro?** Moz Pro is a robust SEO tool that excels in providing a clear overview of your site’s performance. One of its standout features is the Search Visibility metric, which distills the often overwhelming array of SEO variables into a single, easy-to-understand number. This is particularly beneficial when I need to quickly assess how a site is performing or when I’m communicating with clients who may not be familiar with the nitty-gritty of SEO. Beyond that, Moz Pro offers a suite of tools that cover almost every aspect of core SEO best practices. The Keyword Explorer is particularly useful, providing in-depth insights into keyword difficulty, potential, and search volume. I also appreciate the Link Explorer, which offers a detailed analysis of a site’s backlink profile, helping to identify opportunities for improvement. The on-page optimization suggestions are another highlight, making it easier to identify and address issues that could be affecting search rankings. Additionally, the concise, understandable, and accessible descriptions of each issue identified by the crawler are incredibly useful when communicating with clients. The tool’s user interface is fairly intuitive, and it’s clear that Moz is investing in updating both the tool and the underlying metrics, which is encouraging. **What do you dislike about Moz Pro?** While Moz Pro does a great job of simplifying SEO, there are some areas where it falls short. The Search Visibility metric, while useful, sometimes feels like a black box. I often find myself questioning the accuracy of this metric, especially when trying to explain the results to clients. This can be frustrating when clients are looking for clear, tangible results from their investment. Additionally, while the tool offers a comprehensive range of features, some of them feel a bit outdated compared to newer tools on the market. The crawler can be slower and less thorough than I’d like, occasionally missing issues that other tools detect. The site audit tool, while generally good, doesn’t always provide the depth of analysis I need for more complex websites. The custom report builder, despite having a lot of good ideas, is clumsy in execution. It’s easy to “break” a report while editing, and the date functionality, although powerful, is fairly counterintuitive. **What problems is Moz Pro solving and how is that benefiting you?** SEO Issue identification, solution identification, tracking and reporting. **Official Response from Miro Mustonen:** > Thank you for your detailed feedback, Ryan! We're thrilled you find value in Moz Pro's robust SEO tools, particularly the Search Visibility metric, Keyword Explorer, and Link Explorer. It's great to hear that these features have been instrumental in assessing site performance and communicating insights with clients. We also appreciate your honest feedback about areas where Moz Pro could improve. We're constantly striving to enhance our tools, so your insights about the Search Visibility metric, crawler speed, and custom report builder are invaluable. We're committed to making sure that Moz Pro continues to evolve to meet your needs and provide clear, actionable insights. ### 3. Moz is great for basic site SEO but it lacks capabilities to connect teams to the work of SEO **Rating:** 2.5/5.0 stars **Reviewed by:** Kristin H. | Senior Content Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Moz Pro?** It is an easy to use tool that provides insights needed to get your site up and running with good technical SEO and good keyword strategy. It has been around for a long time and integrates well with a lot of different tools, **What do you dislike about Moz Pro?** It lacks the ability to elevate the next right thing to do to improve your site in comparison with tools like SEMRush. SEO work is often done by teams that are overtaxed and need to be able to spend an hour in the tool knowing where to focus and how to move the needle even a little on improving site performance. I also think it needs more powerful intent based capabilities and content strategy resources to help content teams optimize content before they publish. **What problems is Moz Pro solving and how is that benefiting you?** It shows us keyword ranking and opportunties, some compeitior data, local and business SEO and all of the tools a business would need to do SEO well. I don't believe it is up to the level of an enterprise tool like SEMRush. **Official Response from Miro Mustonen:** > Thanks for sharing your insights, Kristin! We're glad that Moz Pro has helped get your site up and running with strong technical SEO and keyword strategies. We appreciate your feedback regarding the need for more advanced features. Your suggestions for elevating actionable next steps and enhancing intent-based capabilities are valuable, and we'll take them into consideration as we continue to improve. We strive to support teams of all sizes and ensure that Moz Pro remains a comprehensive tool for your SEO needs. ### 4. A great resource for managing online presence! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle O. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** I mainly use it for SERP analysis by keyword and it is the first resource I go to when I need to assess my client's online presence, whether it's to set the benchmark/baseline or check for changes week over week. It is also super helpful to use the keyword suggestions for a website and see where the gaps are. I use it almost daily since it is so user friendly and easy to find what you are looking for. **What do you dislike about Moz Pro?** I don't love that the SERP analysis just stops at the first page, I wish there was an option to view more so if we need to check the rankings beyond the first page we have that available with just using an incognito browswer window. **What problems is Moz Pro solving and how is that benefiting you?** I monitor my client's online presence and consult on where there are keyword gaps, unwanted articles that need to be suppressed or wanted results that should be boosted to rank higher. It also is super beneficial to see the domain and page authority and how many linking domains are pointing to that specific result. **Official Response from Miro Mustonen:** > Thanks for the great review, Michelle! We're thrilled that Moz Pro is a valuable resource for your SERP analysis and keyword research. It’s fantastic to know that the user-friendly design and detailed insights are helping you manage and improve your clients' online presence effectively. We appreciate your feedback on the SERP analysis and will keep it in mind as we enhance the platform. Thanks again for choosing Moz Pro! ### 5. Competitor Analysis Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam S. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Moz Pro?** Checking PA, DA, spam score, backlinks of competitors and keyword research. **What do you dislike about Moz Pro?** In some cases, it is quite slow which needs to be improved. **What problems is Moz Pro solving and how is that benefiting you?** It is solving the issue of finding high-quality backlinks on sites with high PA DA. **Official Response from Miro Mustonen:** > Thanks for the review, Shivam. We're glad to hear you've found our SEO tool valuable for competitor analysis and keyword research. We'd be curious to learn more about your sign-in issue. If possible, please reach out to our support team by email at help@moz.com and we can assist. It's great that Moz Pro has helped you build high-quality backlinks and replicate competitor strategies for website ranking. We're here to support your SEO goals. ### 6. Best tool out there for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Amy W. | Marketing Director, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** I love how easy it is to see where we're tracking with our keywords, how we compare to competitors, and the keyword research functionality has been a lifesaver when deciding on which keywords to use in our content! **What do you dislike about Moz Pro?** There really isn't anything I don't like. The only thing I could think of is having more of an onboarding process when becoming a new customer AND having someone (a real human) check in periodically to see if customers have any questions. There are so many features within Moz, it's hard for me to learn how to use them all :) **What problems is Moz Pro solving and how is that benefiting you?** It's giving me an idea of what potential customers are searching so I can use those keywords in our content to increase the likelihood that they'll click and convert on our website. **Official Response from Miro Mustonen:** > Thank you for the awesome feedback, Amy! We're happy to hear how Moz Pro has been a game-changer for your keyword tracking and research. We appreciate your suggestion about onboarding and regular check-ins—we want to make sure you're getting the most out of all the features Moz has to offer. If you ever have any questions or need assistance, our team is here to help! You can always reach our support team at help@moz.com. ### 7. Good product with very simple intro for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Moz Pro?** It's simplicity and it's course for SEO. I made keyword research really easy and the initial success manager call, that taught us how to use the product was very useful. I also liked the interface very much although it does seem basic after using a competitors product for a while now. The product was easy too impliment and all connectors with things like Google Search Console worked quickly and easily. **What do you dislike about Moz Pro?** It lacks the same level of reporting detail and tools that it's competitors have. It's also a pretty expensive tool considering it does the same thing as it's competitors. **What problems is Moz Pro solving and how is that benefiting you?** We needed to upskill our marketing team for SEO. MOZ did that and gave them a great base to continue their learning from. We also used it for keyword research and competitor monitoring. **Official Response from Miro Mustonen:** > Thanks for your feedback! We’re glad Moz Pro helped upskill your team and made keyword research and competitor monitoring easier. It’s great to hear you appreciated the simplicity, interface, and seamless integrations. We also value your input on reporting tools and pricing—your feedback helps us improve. Thanks for sharing your experience! ### 8. Power SEO Tool that is easy to start and grow on **Rating:** 5.0/5.0 stars **Reviewed by:** Bar W. | Sr Director, Product, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz is easy to use as a novice to the SEO world. It steps you through the basics and provides helpful tools and capabilities as you get more familiar with the full suite. I appreciate the helpful hints on optimizing my sites and being able to run checks on keywords, etc. **What do you dislike about Moz Pro?** I wish there was a way to provide continuity when migrating a site to a new domain. Having to start over is not ideal, but at least the previous information can be archived for reference. **What problems is Moz Pro solving and how is that benefiting you?** It helps me optimize pages and keywords while providing strategy considerations, which is especially helpful as we redesign our site for better a more personal user experience and new content. **Official Response from Miro Mustonen:** > Thank you for your feedback, Bar! We're thrilled that Moz Pro is helping you navigate SEO and provides valuable insights as you grow your skills. We understand that site migration can be a challenge, and your suggestion to improve continuity is a great one. We’ll keep this in mind for future updates. ### 9. Moz - Does It Job Though Some Insights Are Rather Generic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz is easy to use and maintain in seeing keywords and comparison to three other competitors. It is constantly trying to provide new features, though not clear how to implement them easily. In other words, lots of good data, not necessarily good information. **What do you dislike about Moz Pro?** Moz only has keyword rankings up to 50. Other competitive products go up to 100. Moz doesn't have easy ways to save analysis that you can go back to easily. It is one and done. There are minor bugs such as "last week" filter still pulls up 2 weeks of data on CSV. Ability to analyze beyond week over week is not possible -- only week over week. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro is solving how the site is viewed by Google search engine, which is helpful to track keyword rankings and domain authority. This helps to know if people are viewing our site in not based on defined keywords. **Official Response from Miro Mustonen:** > Thanks for sharing your detailed feedback. We're glad that Moz Pro's helped track keyword rankings and domain authority. Your insights on data versus information and the suggestions for deeper analysis are invaluable, and we’re always working on improving the user experience. ### 10. THE SEO tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz is a great tool for our SEO efforts. The keyword research and link analysis features are robust, providing us with actionable insights that have significantly improved our search engine rankings. One of the standout features is the Domain Authority metric, which gives us a clear understanding of our site’s strength and helps us track our progress over time. Additionally, the competitive analysis tools allow us to keep a close eye on our competitors, uncovering opportunities to outrank them in search results. **What do you dislike about Moz Pro?** I don't find the interface intuitive and it makes it difficult to navigate, especially for those new to SEO. **What problems is Moz Pro solving and how is that benefiting you?** Firstly, Moz simplifies the process of identifying and targeting the right keywords, which is crucial for driving relevant traffic to our site. Secondly, Moz Pro’s site audit features allow us to quickly identify and fix technical SEO issues that could be hurting our rankings. This proactive approach to SEO health ensures that our website remains optimized and competitive. **Official Response from Miro Mustonen:** > Thanks for the detailed review! We’re thrilled that Moz Pro’s keyword research, link analysis, and Domain Authority metric have been valuable in improving your search rankings and keeping tabs on competitors. We appreciate your feedback on the interface. We’re continuously working to enhance the user experience, so your insights are incredibly helpful. ### 11. MOZ is an essential SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Audrey S. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Moz Pro?** Moz is a great tool for the occasional or daily user relative to SEO and site performance. We use it daily to check crawls for any site warnings, keyword ranking and page recommendations. There is also an ability to see a competitive view and address backlinks. Using Moz to identify irrelevant and spamy backlinks took little effort and we were able to disavow them quickly and this helped improve our domain authority by 2 points. I like that it is an easy tool to use for people that aren't SEO experts and it provide guidance to improve your site and your SEO knowledge. **What do you dislike about Moz Pro?** I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10. I would also like to suppress certain subdomains. **What problems is Moz Pro solving and how is that benefiting you?** We target several problems: Keyword ranking, critical warnings, competitive landscape, backlinks, SEO page recommendations. **Official Response from Miro Mustonen:** > Thanks for your detailed review, Audrey! We're delighted that Moz Pro has been instrumental in managing your SEO tasks, from site performance checks to improving domain authority. We understand your feedback about the limitations on competitors and subdomain suppression. Your suggestions are valuable, and we'll take them into account as we continue to enhance our platform. ### 12. Easy to navigate, great features **Rating:** 4.5/5.0 stars **Reviewed by:** Nancy D. | CEO/Program Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** I’ve used Moz Pro for about six years or so. While I have access to multiple paid and professional SEO and keyword tools, I always default to using Moz Pro. It has the features I need (competitor analytics, keyword volume, technical audit, on page audit, backlink profile). The cost is competitive. If I had to choose only one tool, it would be Moz Pro. **What do you dislike about Moz Pro?** It can get pricy to add keywords to the plan. This is good in a way that it keeps my team focused on the keywords that matter to us and our clients. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps us determine technical, on page, and off site improvement opportunities for SEO. **Official Response from Miro Mustonen:** > Thanks for the fantastic review, Nancy! We're delighted that Moz Pro remains your go-to tool for SEO and keyword analysis. It’s great to know that our features are helping you manage and optimize your SEO efforts effectively. We understand that the cost of adding keywords can be a consideration, but we're glad to hear it’s helping your team stay focused. If you have any suggestions or need further support, we're here to help! ### 13. Moz has been a game changer for our SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Brian H. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** There are several things I like about Moz Pro. The first is that it's easy to use and very intutive. Secondly, the results are fast and provide detailed reporting that enables us to make better decions. **What do you dislike about Moz Pro?** Every software has some drawbacks. The one minor dislike is that sometimes when choosing a reporting period it seems to be a little glitchy and takes a minute to get the reporting periods correct. Not a big deal but annoying. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro is helping us to improve our SEO and specifically giving us close to real time looks at the areas of our website that you can only see with crawling and back end tools. **Official Response from Miro Mustonen:** > Thanks for the great review, Brian! We're thrilled to hear that Moz Pro has been a game changer for your SEO efforts. It's fantastic to know that you find the platform easy to use and intuitive, allowing you to navigate through your SEO tasks effortlessly. Additionally, we're delighted that the fast results and detailed reporting provided by Moz Pro have empowered you to make better decisions for your website optimization. We appreciate your feedback regarding the occasional glitchiness when selecting reporting periods. Rest assured, our team is continuously working to enhance the platform's performance and user experience, and we'll take your input into consideration as we strive to improve. It's great to hear that Moz Pro is instrumental in providing you with close-to-real-time insights into various aspects of your website's performance, ultimately helping you improve your SEO strategies. ### 14. A fundamental tool for SEOs **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz is one of the original tools in the industry that is foundational to any SEO strategy. With a variety of tools that help you conduct thorough competitor research, it is simply one of the best out there. We use it every single week at our company. **What do you dislike about Moz Pro?** However, some downsides include not being as up-to-date with updating backlinks compared to other tools, and the user interface being a bit clunky and outdated. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro allows us to get an inside look at our competitor's backlink profiles, thus giving us a sneak peek at their SEO strategy and things we may be able to take on for ourselves. **Official Response from Miro Mustonen:** > Thank you for your thoughtful feedback, Sarah! We're thrilled that Moz Pro is an essential part of your SEO strategy and that you find our tools invaluable for competitor research. We also appreciate your honesty about areas for improvement, like backlink updates and the user interface—your insights help us get better every day. Thanks for being a part of the Moz community! ### 15. I’ve used Moz for about 8 years and I’m always impressed with the platforms continued improvement. **Rating:** 4.0/5.0 stars **Reviewed by:** Adrienne R. | Digital Marketing Senior Data Analyst and SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Moz Pro?** One of the best things about MozPro is the intuitive interface and regular updates, both which make it accessible for both beginners and experienced SEO professionals. **What do you dislike about Moz Pro?** The lower-tier plans have restrictions on the amount of data or the number of campaigns you can manage, which can be limiting for users needing more extensive tracking and analysis. Additionally, while Moz Pro does offer competitor analysis, I find it less comprehensive compared to other tools like Ahrefs or SEMrush, especially when it comes to backlink analysis and deeper insights into competitor strategies. **What problems is Moz Pro solving and how is that benefiting you?** Keyword research and optimization recs, website audits, on-going rank tracking **Official Response from Miro Mustonen:** > Thank you for your thoughtful review and for being a long-time user of Moz Pro, Adrienne! We’re thrilled that you appreciate the intuitive interface and the continuous improvements we make to the platform. We understand your concerns regarding the limitations of the lower-tier plans and the depth of competitor analysis. Your feedback is invaluable, and we're always working to enhance our offerings to better meet the needs of our users. ### 16. Great Platform for Really Deep Diving Into Your Digital Search Presence! **Rating:** 5.0/5.0 stars **Reviewed by:** Anne-Marie P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** The keyword location options within MOZ have been very helpful for us in figuring out which surrounding towns we have a dominant search presence in, and which towns we can improve our presense in. The on-page recommendations for optimizations help us improve the searchability of our website to gain more visibility, especially in the towns we are targeting. **What do you dislike about Moz Pro?** There are not many things in particular that I dislike about MOZ but I definitely wish I had the option to analyze more competitors' performance than just three! I also struggled a little bit with the accuracy of SERP features (MOZ dashboard saying we were not showing up for certain searches when we actually were, etc.) but I just got the email about the new SERP update and I'm excited to see how it works! Additionally, I wish it were a little bit easier to see keyword suggestions and trending searches but I usually just pull those from Google Search Console. **What problems is Moz Pro solving and how is that benefiting you?** MOZ Pro helps us solve the problem of optimizing our web pages with suggestions and insights. It also allows us to really look into our presense within our surrounding areas so we can use this to strategize new campaigns. **Official Response from Miro Mustonen:** > Thanks for the detailed review, Anne-Marie! We're delighted to hear that Moz Pro has been instrumental in helping you dive deep into your digital search presence. It's great to know that our keyword location options and on-page optimization recommendations have been beneficial for improving your search visibility, especially in targeted towns. We appreciate your constructive feedback on the limitations you faced. While we currently limit competitor analysis to three, we'll consider expanding this feature in the future. We're also aware of the challenges with SERP feature accuracy and are excited for you to experience the improvements in our latest update. Regarding keyword suggestions and trending searches, your input is valuable, we recently updated our Keyword Suggestions feature and we aim to enhance these features further. ### 17. Well Rounded SEO Tool **Rating:** 4.0/5.0 stars **Reviewed by:** 👾 Jara M. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** Moz has the tool kit to cover a wide array of digital marketing needs, from rankings and traffic to competitor analysis it's nice to have all the data in one place. The rank tracking is accurate while I do wish the report ran more frequently. The platform provides good visibility into changes over time and alerts to drops in rankings or technical site issues. Moz is where I spend my Monday mornings reviewing reports and reviewing results. The resources Moz offers for training are unmatched with some of the best SEO training materials in the industry it's easy to train staff and get newer marketers up to speed. Having used Moz off and on for over 10 years it's a tool I come back to time and again as a trusted quality source of truth for digital marketing. **What do you dislike about Moz Pro?** I'd love to see more customization in the technical monitoring components and expansion of the writing assistant tools something SEM Rush does very well. **What problems is Moz Pro solving and how is that benefiting you?** Monitoring and reporting search ranking, traffic volume and website quality signals. **Official Response from Miro Mustonen:** > Thank you for your detailed feedback on Moz Pro, Jara! We’re happy to hear that you find our toolkit comprehensive and useful for your digital marketing needs. It’s great to know that our rank tracking, visibility into changes over time, and alerts for rankings and site issues are valuable to you. We also appreciate your kind words about our training resources. Regarding your suggestions, we understand the desire for more customization in technical monitoring and an expansion of our writing assistant tools. We’re always looking to improve, and your insights are valuable in guiding our development. Thank you for being a loyal user for over a decade. ### 18. Easy to use for a beginner. Powerful enough for an expert. **Rating:** 4.5/5.0 stars **Reviewed by:** Kristi B. | Marketing Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** When I upgraded to Moz Pro, I ran an audit on our site for the the first time in quite awhile. It was incredibly insightful. We made many fixes and put a plan together for fixes and improvements. I would not have known about the issues if it weren't for Moz Pro. Plus, very easy to connect with my site. **What do you dislike about Moz Pro?** I'd like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it ore often - frequency of use matters. **What problems is Moz Pro solving and how is that benefiting you?** Site status, fixes, keeping the site clean and developing keywords. **Official Response from Miro Mustonen:** > Thanks for the review, Kristi! We’re glad to hear that Moz Pro has provided valuable insights for your site audit and improvements. Your suggestion for more video training sessions is noted, and we’ll consider it as we continue to enhance our resources. ### 19. Moz Has Saved Our Multi-Location Business So Much Time! **Rating:** 5.0/5.0 stars **Reviewed by:** Erica K. | Digital & Communications Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** Moz makes it easy to track and monitor your performance across many different touchpoints, including rankings, competitive analysis, page score, domain authority, and more. **What do you dislike about Moz Pro?** There isn't much we don't like. I believe there could be more on-page training to help optimize our use of certain tools that we are likely under-utilizing. **What problems is Moz Pro solving and how is that benefiting you?** As a multi-location franchise brand that utilizes subdomain websites, we have A LOT of data we need to track in various geographical region. Moz makes it easy to keep our finger on the pulse when it comes to ranking performance. **Official Response from Miro Mustonen:** > Thanks for your thoughtful review, Erica! We're happy that Moz Pro has been a valuable asset in managing and tracking performance across your multi-location franchise brand. It's great that you're finding it easy to monitor rankings, competitive analysis, page scores, and domain authority across your various touchpoints. We appreciate your feedback regarding on-page training, we'll keep this in mind as we continue improving our resources and training materials. ### 20. A Staple in my Marketing Stack **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Executive Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz Pro is simple, powerful, and easy to use. In my 15+ year marketing career, I've used it in every role and company I've worked for. **What do you dislike about Moz Pro?** Moz Pro lacks a bit of depth compared to other tools I've used, such as SEMRush and Screaming Frog, but as an all-in-one tool, it's my go-to. **What problems is Moz Pro solving and how is that benefiting you?** Moz helps me understand where my business ranks for high value keywords and phrases, as well as gives me insights into what topics to create content on to improve our site's visibility across the major search engines. **Official Response from Miro Mustonen:** > Thanks for your review, Ryan! We're thrilled that Moz Pro has been a staple in your marketing toolkit throughout your career. While we aim to be a powerful all-in-one solution, we appreciate your feedback on depth and will continue to work on enhancing our platform. We're glad Moz Pro is helping you with keyword ranking and content insights—thanks for being a loyal user! ### 21. Don't Fly Blind **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Moz Pro?** Without a tool like Moz Pro, I'd be flying blind in terms of our SEO. There is still some trial and error to maximizing SEO using Moz Pro but I can't imagine how listless I'd be without it? Also, it helps me save time. I am constantly moving from one marketing objective to another throughout the week and Moz helps me make the most of the little time I have to focus on SEO. I love being able to show the boss and board impressive KPIs using Moz data. There is also a lot of instructional support. **What do you dislike about Moz Pro?** Yes, Moz is a time-saver but wow, the rabbit holes. Not really a flaw, it's just the nature of the tool. **What problems is Moz Pro solving and how is that benefiting you?** Tracking keyword ranking is my primary use. **Official Response from Miro Mustonen:** > Thank you for sharing your positive experience with Moz Pro. We're thrilled to hear that the tool has become an essential part of your SEO strategy, helping you navigate through various marketing objectives and saving you valuable time. We understand that the wealth of data can sometimes lead down rabbit holes, but we're here to assist. If you ever need guidance or have questions about optimizing your SEO strategy, feel free to reach out to our support (hep@moz.com) or consult our instructional resources. ### 22. My most used and loved tool because it makes me look smart **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Moz Pro?** I've been using Moz for YEARS and love its easy report creating and sending, quick and simple to set up a site to track (important for a busy solo consultant) , makes me look smart with its competitor research. I use most the most out of all my tools and even kept it during my maternity leave **What do you dislike about Moz Pro?** Limited South African specific data - eg competitor keyword data for research etc. No geo specific pricing parity - our South African currency fluctuates so much against the dollar and is really weak which make this a VERY expensive investment for a small business **What problems is Moz Pro solving and how is that benefiting you?** Providing top notch SEO consultancy to my clients through: site audits, keyword research, link research , ongoing tracking and reporting **Official Response from Miro Mustonen:** > Thanks for being a loyal Moz Pro user over the years! We’re thrilled that Moz Pro has been your go-to tool to deliver top-notch SEO consultancy to your clients. We understand the challenges with accessing South African-specific data and the pricing concerns due to currency fluctuations. Your feedback is invaluable, and we’ll continue to explore ways to make Moz Pro even more accessible and relevant to all our users. ### 23. Moz Pro is one of the most comprehensive and user-friendly platforms out there **Rating:** 5.0/5.0 stars **Reviewed by:** Brianna A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** The keyword research tool is particularly impressive, providing detailed keyword suggestions along with useful metrics like search volume and keyword difficulty. This has been invaluable in refining my SEO strategies. It automatically crawls your site, identifying issues that could be affecting your search engine ranking, such as duplicate content, missing titles, or broken links. The insights provided are actionable and clear, making it easy to prioritize and address website issues. **What do you dislike about Moz Pro?** The pricing can be a bit steep for small businesses or solo practitioners, especially when compared to some other tools with similar functionalities. Also, while it provides a vast amount of data, the interface can occasionally feel overwhelming to new users. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro addresses several key SEO challenges, such as keyword optimization, site health monitoring, and competitive analysis. **Official Response from Miro Mustonen:** > Thanks for the wonderful review, Brianna! We're happy to hear that you find Moz Pro comprehensive and user-friendly. It's great to know that the keyword research tool and site crawling features are proving invaluable for your SEO strategies, providing detailed suggestions and actionable insights. We understand that pricing can be a challenge for small businesses and solo practitioners, and we're always striving to offer the best value. We also appreciate your feedback on the interface and are continuously working to improve user experience. We're glad Moz Pro is effectively addressing your SEO challenges, from keyword optimization to site health monitoring and competitive analysis. ### 24. Helpful for guiding a creative SEO strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia G. | Freelance Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** Moz's user-friendly interface is helpful for building and maintaining an effective SEO strategy. The personalized feedback for what we can be doing next and keyword research tools are especially useful. **What do you dislike about Moz Pro?** The data Moz is working with doesn't always seem accurate — you're working with best-guesses on Google's algorithm, so it makes sense, but YMMV on different keywords, etc. I think it's a good tool to use in conjunction with Google Search Console, etc., but on its own you're working in a vacuum. **What problems is Moz Pro solving and how is that benefiting you?** Prioritizing keywords to build content around and keywords to maintain SEO on. The page optimizationt tracker is especially helpful for figuring out what keywords are actually delivering value and which ones may not be as important to maintain SERP rankings on over time. **Official Response from Miro Mustonen:** > Thanks for the review, Olivia! We're happy to hear that you find our platform helpful for guiding your SEO strategy, especially with personalized feedback and keyword research tools. We appreciate your feedback regarding the data accuracy. We're continuously working to improve the accuracy of our data sources and provide the most reliable insights to our users. It's great to know that Moz Pro is helping you prioritize keywords for content creation and maintain SEO rankings effectively. ### 25. Great marriage between powerful analytics and affordable price point **Rating:** 5.0/5.0 stars **Reviewed by:** Logan J. | Web Developer, College of Arts and Sciences, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** It's a terrific combination of features that I find both more affordable and easier to use than competitors such as SemRush. This is especially the case when it comes to setting up keywords across different locations, and if you want to expand certain quotes (such as number of keywords or number of campaigns) without upgrading to the next major tier, they make it very easy for you to do that. Customer support is responsive as well. **What do you dislike about Moz Pro?** It took me some time to figure out how to set up custom reports, and setting up Moz Local isn't as intuitive as I would like, but support was able to help me with both of htese. **What problems is Moz Pro solving and how is that benefiting you?** Tracking Google rankings, analyzing issues with technical SEO, competitor analysis **Official Response from Miro Mustonen:** > Thanks for the wonderful review, Logan! We're thrilled to hear that you find Moz Pro to be a powerful yet affordable solution, especially for setting up keywords across different locations. We're also glad our add-ons and responsive customer support have been beneficial for you. We appreciate your feedback on custom reports and Moz Local setup. We're continuously working to improve the intuitiveness of our tools, and your insights help us make those improvements. It's great to know that Moz Pro is effectively aiding you in tracking Google rankings, analyzing technical SEO issues, and conducting competitor analysis. ### 26. A good overview of site stats and health **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel E. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** My favorite feature for Moz Pro is the link research tool. It is beneficial to know how a page is doing and to see the authority of the domains we are linking to. **What do you dislike about Moz Pro?** The keyword tracking for Bing is problematic. There are discrepincies between the overview list and the keyword SERP analysis findings. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps me to analyze backlinks and competitor data for rankings to see a snapshot of where my customers are at. **Official Response from Miro Mustonen:** > Thanks for your feedback, Rachel! We're excited that you find the link research tool valuable for site stats and authority. If you need any assistance, feel free to reach out. ### 27. An absolute must-have resource for serious SEO! **Rating:** 5.0/5.0 stars **Reviewed by:** John P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Moz Pro?** For any developer who is serious about Search Engine Optimization, Moz Pro is essential! It provides multiple resources like Domain Authority, Page Authority and Linking Domains that help evaluate the health of a client's website. The link analysis feature give me a competitive edge and allows me to plan a course of action. Without Moz Pro, I would be flying blind. I use these tools daily and really appreciate the easy access to actionable intelligence. The information I get is timely and makes my strategies easy to integrate. Customer support is really good and helps me implement my plans. **What do you dislike about Moz Pro?** Frankly, I would like to get fewer promotional emails. **What problems is Moz Pro solving and how is that benefiting you?** Understanding what my clients' competitors are doing in terms of keywords and linking strategies. **Official Response from Miro Mustonen:** > Thanks for the great review, John! We're happy to hear that you find Moz Pro essential for serious SEO work, and that tools like Domain Authority, Page Authority, and Linking Domains are valuable in evaluating your clients' website health. It's fantastic to know that our link analysis feature gives you a competitive edge and helps you plan effective strategies. We appreciate your positive feedback on our customer support and are glad that the actionable intelligence provided by Moz Pro makes your strategies easier to implement. As for promotional emails, you can change your email preference through the link at the bottom of each email. Hope that helps. ### 28. MOZ has sincere value for SEOs **Rating:** 4.0/5.0 stars **Reviewed by:** Chase O. | SEO straregist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** There are stats that I can get in Moz that I can't anywhere else, and they are easy to get to, understand and share with clients. I use it almost everyday to see how client's websites are doing, where I can make recommendations for them to look at sooner rather than later and have the data to back it up. **What do you dislike about Moz Pro?** On Page Grader could be so much more useful instead of generic; the info is helpful, but it could be so much more and doesn't have to be centered around a keyword. **What problems is Moz Pro solving and how is that benefiting you?** It gives me another metric and data points to share with clients to help back up the need to have SEO and where we can and have been successful. **Official Response from Miro Mustonen:** > Thanks for the great review, Chase! We're glad to hear that you find our unique stats easy to access, understand, and share with clients, and that you rely on Moz Pro daily to monitor and improve your clients' websites. We appreciate your feedback on the On-Page Grader and will consider it as we continue to enhance our tools. It's great to know that Moz Pro helps you provide valuable metrics and data points to demonstrate the importance and success of SEO efforts to your clients. ### 29. Good insights, but UX could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Moz Pro?** The history and industry expertise is definitely still a benefit for me-- there is a lot of features and it's easy to find where to locate keyword data quickly. I also like all of the explainers/videos/blog info that is tied to the features. **What do you dislike about Moz Pro?** Doesn't have a lot of the features of its competitors, or it does, and the UX is so clunky I didn't realize that they have it. Overall it feels a little outdated and sometimes it's hard to find things, like the download/export option and certain features. **What problems is Moz Pro solving and how is that benefiting you?** find data on keyword search volume, find content ideas, look at competitors and any issues our site has **Official Response from Miro Mustonen:** > Thanks for sharing your feedback! We’re glad to hear that you find value in our insights, features, and the educational resources available. We understand that the user experience can impact how effectively you use these tools. We want to let you know that we are actively working on updating our UI and UX to make Moz Pro even more intuitive and user-friendly. ### 30. Great for keyword research **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Moz Pro?** I love the keyword featues in Moz Pro. I use it to find suggestions for kewyords to rank for, and evidence on if our site would be able to rank for a specific keyword based on the difficulty. **What do you dislike about Moz Pro?** I feel like there are a lot of features in included we don't need. I wish there was a way to pick and choose the features we want and pay only for what we use. Also, I feel like some of the features don't work well for smaller companies (e.g. competitior research). **What problems is Moz Pro solving and how is that benefiting you?** Finding keyword suggestions that we know we should be able to rank for, so saves us time. **Official Response from Miro Mustonen:** > Thanks for your review! We're glad to hear that Moz Pro's keyword features have been instrumental in helping you find the right keywords to target and save time in the process. We appreciate your feedback on the features you don’t use and understand that different businesses have different needs. We’re always looking for ways to improve and tailor our offerings, so your suggestion about customizable feature options is very valuable. ### 31. Helpful SEO Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey S. | Director of Brand Activation, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Moz Pro?** As an agency, I'm able to easily adjust the pricing depending on how many clients I have signed up for SEO services at any time. **What do you dislike about Moz Pro?** I do wish it was more direct as to what updates I needed to do and in what order. **What problems is Moz Pro solving and how is that benefiting you?** It allows me a top level view of our SEO ranking and the ability to download CSV files of things like all broken links at one go. **Official Response from Miro Mustonen:** > Thanks for the review, Stacey! We're thrilled to hear that the flexibility in pricing aligns well with your agency needs. We hear your feedback about wanting more direct guidance on updates. Your input is valuable, and we're working on ways to enhance the user experience. We're glad Moz Pro is offering you a top-level view of SEO rankings and enabling efficient tasks like downloading CSV files for broken links. If you ever have questions or need support you can reach us by email at help@moz.com. ### 32. I am a long-time fan of Moz, and its above avervrrage UX and UI -makes a big difference. **Rating:** 4.5/5.0 stars **Reviewed by:** Maricka B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Moz Pro?** I am a long-time fan of Moz, I use it for benchmark reports SEO wise. Most has always had a superior User Interface and User experience and for me, this is critical because it's important the marketing team are all on the same page. We can easily benchmark ourselves against competitors, and unlike other SEO platforms there are not a load of hidden and extra costs. **What do you dislike about Moz Pro?** While there are no hidden costs, there is some functionality in other areas ie. social that is better in competitors products. **What problems is Moz Pro solving and how is that benefiting you?** Identifying where we stand with indirect or direct competition, it also acts as an important measure that helps us review the success or failure of SEO, PPC and/or Social/Content Marketing activity. **Official Response from Miro Mustonen:** > Thanks for the review, Maricka! We're thrilled that the user-friendly interface and seamless experience are crucial for your marketing team's collaboration. Benchmarking against competitors is valuable, and we appreciate your insights. Thanks for relying on Moz Pro for measuring the success of your marketing activities. If you have suggestions or questions, feel free to reach out by email at help@moz.com. ### 33. Easy to Use for All Business Sizes **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria B. | Office Manager, Client Relations & Digital Media Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Moz Pro?** I love how you can set templates for different tools and allow for custom reports to be sent. **What do you dislike about Moz Pro?** I wish there were intor to Moz Pro courses. I searched for them but couldn't find it. I know there are still many tools we probably are not utlizing correctly. **What problems is Moz Pro solving and how is that benefiting you?** We do alot of competitor research to mirror local competition and MOZ Pro helps that in everyway. **Official Response from Miro Mustonen:** > Thanks for the great review, Victoria! We're glad you find the customizable templates and reports helpful for your business. We understand that navigating all the features can be a challenge, we offer multiple courses through Moz Academy that can help you get started. If you need any help with utilizing Moz Pro's tools or have any questions, feel free to reach out—our support team is here to assist you! ### 34. A great tool for monitoring your digital footprint **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** We use Moz Pro to monitor keywords, competitors, and domain authority. It's super easy to use and is a way of measuring something that's traditionally been very difficult to quantify. They are always adding new tools and there is a wealth of insights to be gained from taking a deep dive, especially into their keyword tools. I also love the campaign monitoring to keep track of SEO-impacting errors that are affecting my site. Without Moz, these errors accumulate invisibly which can affect SEO. **What do you dislike about Moz Pro?** I wish there was a function to look back in time further to see what the keywords and domain authority were historically so I don't have to spend so much time measuring and recording, **What problems is Moz Pro solving and how is that benefiting you?** I now can quantify the positive effects our contnet creation efforts have for clients' digital footprints. I can alert them of errors and if they make bad decisions with their websites, I can clearly show them the impact of those decisions (such as cutting down on the amount of content). **Official Response from Miro Mustonen:** > Thanks for the wonderful review! We're thrilled to hear that Moz Pro has been instrumental in monitoring your digital footprint, especially with keywords, competitors, and domain authority. It's fantastic that you find our platform easy to use and valuable in quantifying SEO metrics. We appreciate your feedback about the historical data functionality. Your suggestion is noted, and we are always looking for ways to improve our tools to better serve our users. If you have any more ideas or need assistance, please don't hesitate to reach out. ### 35. Moz Definitely! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** One of the biggest benefits is its robust keyword research/analysis capabilities. You can learn your competitors keyword strategy and identify high performing words/rankings. I also like that they can trouble shoot your SEO tactics, by auditing and pointing out SEO issues. **What do you dislike about Moz Pro?** Moz is more entry level/better for those who are busy, managing multiple projects/sites/roles/responsibilities. For expert SEOs/marketers that require a lot of data and pulling out actionable insights, another tool might be more appropriate. **What problems is Moz Pro solving and how is that benefiting you?** Our organic traffic was stagnant, we used Moz, fixed a few technical issue and optimized some content and saw a 35% lift in organic traffic in 60 days **Official Response from Miro Mustonen:** > Thank you for the great review! We’re excited that Moz Pro’s keyword research and SEO audit features have been instrumental in your strategy. It’s great you’ve seen such a significant lift in organic traffic! ### 36. Great SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Brian J. | Director of Operations, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Moz Pro?** Pretty easy to naviagate the site and read the results. **What do you dislike about Moz Pro?** The page crawls take longer to update data you've corrected, which makes it looks like the issue/error wasn't corrected. **What problems is Moz Pro solving and how is that benefiting you?** We're checking, identifying, and correcting SEO issues to make sure our site is fully optimized gor all search engines. **Official Response from Miro Mustonen:** > Thanks for the review, Brian! We're happy that you find Moz Pro easy to navigate and helpful for identifying and correcting SEO issues. Regarding the page crawl updates, we understand how important it is to see your changes reflected quickly. We’re continuously working to enhance the speed and efficiency of our crawls to provide more timely insights. ### 37. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan T. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** The ranking section is great for keyword tracking and viewing where you stand with competitors. **What do you dislike about Moz Pro?** The crawlers have issues crawling sites sometimes where I notice otheres tools like SEMrush don't have that issue. **What problems is Moz Pro solving and how is that benefiting you?** Keyword rankings are the number one thing it helps with. I can see how well changes are performing and where changes need to be made. **Official Response from Miro Mustonen:** > Thanks for the positive review, Ryan! We’re glad to hear that the ranking section in Moz Pro has been valuable for tracking your keywords and competitors. We appreciate your feedback on the crawler issues and are continuously working to improve our tools. ### 38. For Digital PR purposes, Moz is a key tool in my toolbox **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew O. | Sr. Media relations manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** I love the ability to check domain authority scores and compare keyword rankings on SERPs. The ability to compare to competitors is especially important when evaluating the performance of a report we promoted compared to a similar report promoted by others. I use the tool regularly. **What do you dislike about Moz Pro?** I wish the tool offered a historical view of domain authority scores and keyword SERP rankings. If I could go back in time and see the progress we made, that would make it easier to show results progressively over time. **What problems is Moz Pro solving and how is that benefiting you?** Moz Pro helps me evaluate our link building strategies and helps me establish benchmarks for KPIs with competitor analysis. **Official Response from Miro Mustonen:** > Thanks for the wonderful review, Matthew! We're happy to hear that Moz Pro plays a key role in your digital PR efforts, especially with checking domain authority scores, comparing keyword rankings on SERPs, and evaluating competitor performance. It's great to know that you find these features valuable for your regular use. We appreciate your feedback about the need for a historical view of domain authority scores and keyword rankings. We understand how beneficial it would be to track progress over time and demonstrate continuous improvement. It's fantastic to know that Moz Pro helps you evaluate link-building strategies and set benchmarks for KPIs with competitor analysis. Thanks for relying on Moz Pro to support your digital PR activities. ### 39. Moz tracks what you tell it to **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Moz Pro?** It's easy enough to use and the customer service team is usually helpful. **What do you dislike about Moz Pro?** If you're tracking a large number of keywords you will see an inflation of impressions in GSC once a week when the campaign updates. It's a little frustrating sometimes having to distinguish between Moz's searches and actual customers. Their estimated ranking for keywords I'm tracking is sometimes very far from where my users (verifiably) find my pages on the SERP. **What problems is Moz Pro solving and how is that benefiting you?** It's nice to see a high level overview of the keywords that currently mean the most to our org. **Official Response from Miro Mustonen:** > Thanks for the review! We're happy to hear that you find Moz Pro easy to use and appreciate our helpful customer service team. Thanks for your feedback on keyword rankings. Your insights are valuable to the team. We're pleased that Moz Pro provides a helpful overview of the keywords important to your organization. ### 40. Keeping Our SEO On Top **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley C. | Creative Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** We love Moz Pro for all our SEO needs! It really has helped us keep our rankings on top and a better insight to analytics. **What do you dislike about Moz Pro?** I can't say that there's very much of anything I don't like about Moz Pro. **What problems is Moz Pro solving and how is that benefiting you?** It's solving Google ranking problems and allowing us to rank above competitors. **Official Response from Miro Mustonen:** > Thank you so much for the positive feedback, Ashley! We're happy to hear that Moz Pro has been instrumental in maintaining your top rankings and providing valuable insights. If there’s anything specific you’d like to see improved or any new features you’d find helpful, feel free to let us know. We're here to help you stay ahead! ### 41. We don't know what we'd do without MOZ! **Rating:** 5.0/5.0 stars **Reviewed by:** Janell F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Moz Pro?** MOZ has helped our company optimize our SEO and our website which has in turn increased our search visibility and has brought us more leads. The detailed reporting, suggestions, competitive research, etc. is invaluable to us. **What do you dislike about Moz Pro?** Nothing! We really love everything about it. **What problems is Moz Pro solving and how is that benefiting you?** Giving us a leg up on our competition. **Official Response from Miro Mustonen:** > Thank you for your fantastic review, Janell! We're thrilled to hear that Moz Pro has been instrumental in optimizing your SEO and increasing your search visibility. It's great to know that our detailed reporting, suggestions, and competitive research have been invaluable to your success. ### 42. Simple to use, provides valuable insights **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Moz Pro?** The fact that even the fairly uninitiated can use it easily and get to grips quickly **What do you dislike about Moz Pro?** It is hard to think of too much to be honest, some previous web skill is useful I suppose but you might expect that **What problems is Moz Pro solving and how is that benefiting you?** Keyword resrach, which to us is vital as a new brabd **Official Response from Miro Mustonen:** > Thanks for your review, David! We're glad to hear that Moz Pro is easy to use and provides the valuable insights you need, especially for keyword research as you build your brand. ### 43. Best SEO software out there **Rating:** 5.0/5.0 stars **Reviewed by:** Michal M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Moz Pro?** I've been using MOZ for nearly 10 years now and I have to say that this is by far the best SEO software. I use it for SEO for my ongoing clients but also for research for new clients who want either PPC or SEO services. It has good research tools **What do you dislike about Moz Pro?** I wish it had more tools for ppc research and prediction **What problems is Moz Pro solving and how is that benefiting you?** It has a good follow up tool that enables me to show my clients their search positions, and it has a good page grading tool that enables me to optimize specific pages for specific search terms **Official Response from Miro Mustonen:** > We truly appreciate your loyalty and feedback on your nearly 10 years of using Moz Pro, Michal! It's fantastic to hear that you consider it the best SEO software, and we're honored to be part of your ongoing client projects and research efforts. We're glad you find value in our research tools, and your suggestion about more tools for PPC research and prediction is duly noted. We're always working on enhancing our features, and user input like yours is invaluable in guiding these improvements. It's great to know that Moz Pro is solving specific challenges for you, especially with the follow-up tool for showing clients their search positions and the page grading tool for optimizing specific pages. We're committed to providing tools that make your SEO tasks more efficient and effective. ### 44. Fantastic tool, helping you grow your traffic! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Head of Marketing: Digital, Research & Analytics and Sponsorship, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Moz Pro?** The level of insights given, and a user friendly interface. Hugely helpful for us - we use it every day! **What do you dislike about Moz Pro?** Honestly, there's nothing wrong with Moz - it's the perfect platform for us! **What problems is Moz Pro solving and how is that benefiting you?** Helping us fix critical issues on our website, and also helping us identify new keywords to target! **Official Response from Miro Mustonen:** > Thank you so much for your kind words, Ashley! We’re excited to hear that Moz Pro's insights and user-friendly interface are making a positive impact on your traffic growth. It's great to know we're helping you address critical issues and discover new keywords. ### 45. Data is what drives good websites!! **Rating:** 4.5/5.0 stars **Reviewed by:** dav m. | organic marketing expert, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** I like building campaigns and using the keyword comparisons. I use data from MOZ with all of my clients to build their organic SEO. **What do you dislike about Moz Pro?** hmmmm - maybe I can add zip codes ongoing to campaigns instead of having to create new ones **What problems is Moz Pro solving and how is that benefiting you?** identifying competitors and evaluating specific landing pages **Official Response from Miro Mustonen:** > Thank you for the great review, Dav! We’re thrilled to hear that Moz Pro’s campaign-building and keyword comparison features are valuable for your SEO work. It’s fantastic that Moz Pro helps you with competitor identification and landing page evaluation. ### 46. Helpful in Tracking Marketing Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Marmi L. | Content & Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Moz Pro?** It has helpful tools and data points which helps my team track and analyse our SEO strategy. **What do you dislike about Moz Pro?** It's not completely integrated into GA4 and has limited competitor tracking. **What problems is Moz Pro solving and how is that benefiting you?** Tracking keywords and rankings for multiple websites for different countries. **Official Response from Miro Mustonen:** > Thanks for the review, Marmi! We're happy to hear that Moz Pro’s tools and data points are helping your team effectively track and analyze your SEO strategies. We understand the importance of GA4 integration and more extensive competitor tracking, and we’re always working to improve our platform. It’s great to know Moz Pro is supporting your efforts in managing keyword rankings across multiple websites and countries. ### 47. Easily Manage SEO of Multiple Sites **Rating:** 4.0/5.0 stars **Reviewed by:** Kacie H. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Moz Pro?** I manage 11 websites, and using Moz makes it easy to get a quick snapshot overview of SEO performance while affording the ability to dig deeper when necessary. **What do you dislike about Moz Pro?** I don't have any complaints about Moz at this time. **What problems is Moz Pro solving and how is that benefiting you?** Tracking keyword performance across multiple company websites. **Official Response from Miro Mustonen:** > Thanks for sharing your experience, Kacie! It's fantastic to hear that Moz Pro has made it easier for you to manage the SEO performance of multiple websites. ### 48. Moz Pro For The Pros **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew M. | Project Manager & Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Fast, clear, gives good breakdowns and is offered at a great price comparing to other tools in the industry. **What do you dislike about Moz Pro?** when you have a big team, it can get expensive quick because you have to pay per seat. **What problems is Moz Pro solving and how is that benefiting you?** gives us a great breakdown for anchors, and backlink profiles **Official Response from Miro Mustonen:** > Thank you for your feedback, Andrew! We're thrilled to hear that you find Moz Pro fast, clear, and valuable compared to other tools in the industry. We understand that costs can add up with a larger team, and we appreciate your input. It’s great to know that Moz Pro is helping you with detailed breakdowns for anchors and backlink profiles. ### 49. MOZ is a Great Tool for SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Kara H. | Web Designer, SEO, Digital Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Moz Pro?** Moz Pro helps me the most with SEO research for my client's competitors. It provides me with great reports to send my clients that are better than other platforms I've seen. Keyword tracking is beneficial to help me rank client websites. **What do you dislike about Moz Pro?** I think the costs are higher than I'd like to pay and the platform could use some more tools and data where it is lacking compared to other similar services. **What problems is Moz Pro solving and how is that benefiting you?** It provides me with great reports for emailing clients. It helps with my SEO research with competitors and keywords. **Official Response from Miro Mustonen:** > Thanks for the great review, Kara! We're thrilled to hear that Moz Pro has been instrumental in your SEO research and in providing valuable reports for your clients. It's great to know that our keyword tracking features are helping you rank client websites effectively. We understand that cost is a significant consideration, and we continuously strive to offer the best value for the features provided. We're also committed to improving our platform and adding more tools and data to ensure we meet your needs and stay competitive with other services. ### 50. Quality SEO Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Christine L. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moz Pro?** Moz allows us to report regularly on meaningful metrics. **What do you dislike about Moz Pro?** Some of the metrics aren't as useful, such as internal and external follow and no follow links. **What problems is Moz Pro solving and how is that benefiting you?** It gives us deeper analytics than Google alone and more insights into how we compare to competitors. **Official Response from Miro Mustonen:** > Thank you for the positive review, Christine! We're happy to hear that Moz Pro helps with reporting meaningful metrics and provides valuable insights beyond Google. We appreciate your feedback on follow and no follow links. Thanks for sharing how Moz Pro benefits your analysis and competitive comparisons! ## Moz Pro Discussions - [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) - 1 comment, 1 upvote - [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) - 3 comments, 1 upvote - [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) - 2 comments - [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) - 1 comment - [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) - 2 comments - [View Moz Pro pricing details and edition comparison](https://www.g2.com/products/moz-pro/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+15%3A57%3A44+-0500&secure%5Bsession_id%5D=04778085-8826-4467-b33b-d6becf6df7c6&secure%5Btoken%5D=cca6ff29e5ee2dcffc2e3f4446ebaa97ef1602bf362942529eec457dbf7143a8&format=llm_user) ## Moz Pro Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## Moz Pro Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - Technical SEO **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Moz Pro Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,496 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews)