# What identity resolution tools connect well with Salesforce and HubSpot so the unified customer data actually flows into the CRM without manual data mapping?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you're looking at what identity resolution tools connect well with Salesforce and HubSpot so the unified customer data actually flows into the CRM without manual data mapping, here are the options that reviewers in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/identity-resolution"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/identity-resolution">identity resolution</a> category bring up most for CRM integration, with their G2 ratings from the review sample:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews"><strong>Salesforce Data 360</strong></a> (4.5 out of 5, 81 reviews): Best for teams already inside Salesforce; reviewers say the identity resolution unifies records and the results land natively in the Salesforce tools, so there's less manual reconciliation.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hightouch/reviews"><strong>Hightouch</strong></a> (4.3 out of 5, 14 reviews): Best for warehouse-to-CRM sync; reviewers call the source and destination setup very simple and use it to push resolved data from the data lake into the CRM without manual exports.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/tealium-customer-data-hub/reviews"><strong>Tealium Customer Data Hub</strong></a> (4.4 out of 5, 34 reviews): Best for real-time signals into Salesforce; reviewers mention wiring it into their databases, tag manager, and Salesforce instances to keep profiles current.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zeotap-cdp/reviews"><strong>Zeotap CDP</strong></a> (4.3 out of 5, 37 reviews): Best for teams bridging CRM and media; reviewers highlight ingesting site, CRM, and media data and syncing audiences back out.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fullcontact/reviews"><strong>FullContact</strong></a> (4.3 out of 5, 83 reviews): Best for enrichment feeding the CRM; reviewers like the API and standard auth patterns for tying enriched contact data into their CRM.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which of these actually flowed into your CRM cleanly, and how much field mapping did you still end up owning after go-live? And has anyone connected one to HubSpot specifically rather than Salesforce?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;If you&#39;re already in Salesforce, Data 360 resolves and lands profiles natively, so there&#39;s little manual reconciliation inside that stack. For HubSpot or a warehouse-first setup, a reverse-ETL layer like Hightouch is the cleaner path.&lt;/p&gt;

##### Comment Metadata
- Posted at: 18 days ago
- Author title: Marketer





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