MindRacer is a sales consulting firm that helps founder-led companies in the marketing industry ($5M-$50M revenue) build the commercial infrastructure that removes the founder as the primary rainmaker.
We work exclusively with companies in and servicing the Marketing Industry. Marketing technology companies, Agencies such as SEO/GEO firms, content businesses, and other managed services providers—US-based companies with recurring revenue models where the founder is stuck closing every deal.
Our clients have typically spent $50K-$300K on failed sales hires and are caught in a repeating pattern: promising hire, 6-9 months of underperformance, departure. The problem isn't finding better salespeople—it's the absence of transferable systems.
We diagnose first through our X-Ray Diagnostic (3 weeks), then build the revenue infrastructure through Progress to Profit (90-180 days).
We create documented sales processes, hiring frameworks, onboarding systems, and revenue operating models that make sales repeatable without the founder.
Founded by Dan Morris, who has 20 years in sales leadership, worked with 100+ CEOs, and experienced founder burnout firsthand as a CEO before breaking through and building ContentLead, a marketing agency with 200 clients, and fully replacing himself enabling him to exit the firm.
We're project-based (not retainers), transfer capability (not create dependency), and work only with companies ready to build systems, not just hire again.