Microsoft Clarity Features

Collects user information (location, IP address, email, etc.).

Search sessions by keywords or IP address.

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Records web visitor sessions

Tracks and monitors web visitor behavior

Segments collected data on predetermined criteria

Receive data and information in real time

Process of dividing customers into groups based on common characteristics

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Visualize locations on a map

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Shows where users' cursors move while navigating a website

Collect and analyze traffic data about website visitors

A report showing what actions customers perform

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and document all activities across devices, networks, and other systems

Superimposing two or more images

Track visitors and purpose of visits

Tracks metrics that provide insight into how a user interacts with any interface or product

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Analyze and gain insights into data in real-time

Visualize and analyze customer experience across all touchpoints and channels

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search and filter data across systems to locate required information by entering keywords or certain criteria

Use AI to generate content in the form of text, images, videos, etc.

Track visitors'/audience's responses across web pages and other optimized content

Alter the layout and content of reports

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

System alerts about the need to escalate an issue or request

Mapping model in which the network map is organized and visualized as a tree-like structure

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Capture what is happening on a computer screen

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Gauge satisfaction and receive information for improvement and success

Track and analyze information regarding website visitors

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Sample files or documents that could be customized as needed or used as is

Track and analyse user behavior within a system or network

Pre-designed layouts that can be customized to match preferences and requirements

Application programming interface that allows for integration with other systems/databases

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Caters to sales teams

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software

Access software remotely via mobile devices

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Identifies poorly performing or problematic areas of a web page

Overlays heatmaps on top of existing web pages

Optimizes to gather insight about mobile web browser visitors

Contextualizes web visitor behavior beyond pure data points and statistics

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Method of analysis that visualizes the series of events that lead towards a defined goal.

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Tracks sessions where users encountered errors and bugs.

Offers insights into relationships between user information and user behavior.

Leave notes on sessions and bugs.

Tracks where users are clicking on a web page.

Tracks mouse movement over a web page.

See where users experience the most difficulty on a web page.

Works across multiple software systems or databases