Top-rated platforms for programmatic account-based advertising

Looking at data on the account-based advertising software category page, 6sense, Demandbase, and Terminus stand out as highly rated platforms for programmatic ABM campaigns. These solutions combine intent data, AI-driven targeting, and multi-channel execution to deliver personalized ads to enterprise accounts at scale. See below for my top software list.

1. 6sense Revenue AI – is a predictive ABM platform that leverages buyer intent data and AI to identify in-market accounts. It enables teams to launch programmatic ad campaigns across display, social, and web while connecting engagement metrics back to pipeline and revenue.
2. Demandbase One – offers advanced programmatic ad targeting with deep analytics and personalization. It allows marketers to serve relevant ads to decision-makers and buying committees while integrating seamlessly with CRM and sales tools for full-funnel alignment.
3. Terminus ABM Platform – provides programmatic ad targeting alongside channels like email, chat, and web personalization. Its account-level insights help sales and marketing teams orchestrate personalized, multi-channel campaigns for high-value accounts.
4. Madison Logic – specializes in enterprise-level programmatic ABM campaigns, including display, LinkedIn, and content syndication. It’s particularly strong for global B2B companies that want to engage buying committees across multiple regions.
5. RollWorks – is designed for mid-market companies that want programmatic ABM without enterprise complexity. It delivers account-based ads across display and social channels, backed by firmographic, technographic, and intent data.
6. pharosIQ – is an enterprise-grade ABM platform focused on programmatic, intent-driven advertising at scale. It supports localized campaigns across multiple regions and integrates with major CRMs for account-level reporting.
7. Foundry ABM – combines programmatic advertising with orchestration tools like web personalization and sales activation. It’s a good choice for teams that want ad targeting tightly aligned with broader ABM campaigns.
8. Metadata.io – automates programmatic ABM campaign execution by testing creative and audience combinations across multiple platforms. It’s built to maximize ROI and reduce manual ad management.
9. Jabmo – focuses on programmatic ABM for manufacturing, healthcare, and life sciences industries. It enables account targeting across display, LinkedIn, and email with strong analytics for tracking engagement at the buying-group level.
10. Kwanzoo – offers lightweight programmatic ABM campaigns with account targeting, retargeting, and analytics. It’s a fit for teams that want simpler programmatic capabilities without committing to a heavy platform.

What do you think? Based on your experiences, are there other programmatic ABM platforms worth considering? I’d love to hear what the G2 community recommends for running high-impact account-based advertising campaigns.