Marvia Features
Social Management (11)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Social Functionality (1)
Social Functionality
Product functionality for social advertising.
Campaign Management (15)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Platform (28)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Customizable brand guidelines
Allows users to create brand guidelines at a company level, channel level, and campaign level.
Collaboration
Provides collaboration tools to allow teams to share and comment on assets.
Templates
Provides premade organization templates to help users organize and structure their brand assets.
Interface and Performance (6)
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Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
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Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
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Search
Able to search and filter assets by keywords and metadata.
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File Preview
Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Asset Management (8)
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File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
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Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
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Images
The software is optimized to load, preview, search and edit image media files.
Administration (13)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
CMS Integration
Integration with content management software
Document Management
Store, manage, and track all electronic documents in a centralized location
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Metadata Management
Collect and maintain structured information that describes data or content
Video Management
Store and manage online video content
File Management
Create, save, and store files
Configurable Workflow
Configure existing workflows to meet your organization's needs
Platform Basics (3)
Lead Management
Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.
Content Management
Allows channel partners to create co-branded or locally customized content from centrally managed templates.
Group and User Management
Ability to assign groups and users different levels of access depending on the role of those groups and users.
Campaign Execution (5)
Email Marketing
Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.
Search Marketing
Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities.
Web Syndication Management
Ability to distribute and showcase your product and solutions via your channel partners’ websites.
Social Media Management
Ability for partners to schedule and manage content across social media channels.
Events
Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.).
Reporting (3)
Campaign Performance
Provides visibility into marketing campaign performance to then optimize strategy moving forward.
Partner Performance
Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.
Fund Tracking
Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed.
Content & Collaboration (7)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Editing (7)
Photo editing
Offers image editing capabilities.
Resizing
Provides image and video resizing tools.
Video editing
Offers video editing capabilties.
Integration with editing tools
Integrates with external image and/or video editing tools.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Image Editing
Edit, touch up, and convert images for publishing
Search (4)
Filtering
Provides filters to help search for assets.
Pinned search
Allows users to save a specific search result at the top of the search results page.
Auto tagging
Auto-tags assets based on AI detected descriptive markers.
Suggested search
Provides users with suggestions for related or similar keywords to help refine search queries.
Permissions (3)
Content expiration
Sets expiration dates on assets after which they can no longer be accessed or used
Asset permissions
Provides permissions controls to manage who can access and/or edit assets.
Access requests
Allows users to request access to assets.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Secure Email Gateway (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Brand Asset Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Resource Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Activity Planning
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (142)
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Metadata Management
Collect and maintain structured information that describes data or content
Digital Asset Management
Manage digital assets
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Change Management
Track and monitor efficient handling of all changes/transitions
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Multiple Output Formats
Create content in various formats, such as print, PDF, HTML and more
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Real-Time Data
Receive data and information in real time
Artwork Management
Creation, approval, versioning, and distribution of visual assets and designs
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
File Management
Create, save, and store files
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Fulfillment Distribution
Access a central warehouse of data and files for efficient and controlled distribution of assets
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Content Library
Centralized repository to store content and assets
Version Control
Track revisions and updates made to files and navigate between different versions
Workflow Management
Create, design and manage workflows for repetitive tasks
Brand Tracking
Monitor social media posts or web that mention a particular brand
Data Import/Export
Import and export data to and from software applications
Content Scheduling
Plan to upload and publish specific content on social media platforms, screens etc.
Customizable Branding
Add customized logos and colors to align with company branding
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Single Sign On
Allow users to access multiple services after entering their login credentials once
Reputation Management
Monitor and manage customers' perceptions about a business, product, or service
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
API
Application programming interface that allows for integration with other systems/databases
Commenting/Notes
Leave comments and notes on documents for others to view
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Storytelling
Ability to present data insights in the form of a story to the audience
Content Publishing Options
Facilitates online authoring and publishing of the content
Document Classification
Assign categories, labels, tags, or attributes to documents for organization, search and storage
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
File Conversion
Convert files to a different format
Mobile App
Access the system via a mobile application
API
Application programming interface that allows for integration with other systems/databases
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Asset Sharing
Share access to files and assets with individuals
Automatic Transcription
Use AI to convert voice into text automatically
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Asset Library
Collection of all assets in the system
Video Support
Supports various video file formats
File Transfer
Move files across different systems or networks
Asset Categorization
Organize assets into folders and subfolders or tag assets based on a custom file hierarchy
Image Recognition
Ability of software to identify an image among other data
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Customizable Branding
Add customized logos and colors to align with company branding
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Watermarking
Add a digital mark to show ownership of an image, video, document, etc.
Commenting/Notes
Leave comments and notes on documents for others to view
Natural Language Processing
Process and analyze human language in text or audio form
Document Storage
Store and organize documents in a centralized system
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Version Control
Track revisions and updates made to files and navigate between different versions
Image Library
Store and manage images
API
Application programming interface that allows for integration with other systems/databases
Metadata Management
Collect and maintain structured information that describes data or content
Real-Time Reporting
Active reporting of data and metrics
Commenting/Notes
Leave comments and notes on documents for others to view
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Approval Workflow
Route documents and other data through one or more stakeholders for review and approval
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Budgeting/Forecasting
Create budgets based on historical data and future projections
File Management
Create, save, and store files
Marketing Calendar
See past and upcoming campaigns and communications in a calendar view
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Status Tracking
Track the status over time for a request, process, asset, or transaction
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Resource Management
Process of planning, scheduling and executing the optimal and effective use of human capital across projects
Customizable Reports
Alter the layout and content of reports
Version Control
Track revisions and updates made to files and navigate between different versions
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Document Storage
Store and organize documents in a centralized system
Task Scheduling
Track and manage the scheduling of tasks
Workflow Management
Create, design and manage workflows for repetitive tasks
Social Promotion
Market event via social media tools
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Analytics
Track and interpret campaign performance metrics
Dashboard Creation
Creation and customization of dashboards
Task Management
Create, manage and track all task activities and progression
Project Templates
Pre-designed project plans that can be customized
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Single Sign On
Allow users to access multiple services after entering their login credentials once
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Digital Asset Management
Manage digital assets
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Document Management
Store, manage, and track all electronic documents in a centralized location
Configurable Workflow
Configure existing workflows to meet your organization's needs
Expense Management
Plan, pay and track business related expenses.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Customizable Branding
Add customized logos and colors to align with company branding
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Asset Lifecycle Management
Manage assets throughout their lifecycle to optimize profit
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