Marvia Features

Reports on the performance of social media posts and campaigns.

Allows the creation, management, and scheduling of content to be shared across social media channels.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Centrally manages social media content and conversations across multiple social channels.

Provides features for managing and optimizing paid advertisements across social channels.

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Monitor hashtags, their trends, and analytics across all social media platforms

Product functionality for social advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Allows users to create brand guidelines at a company level, channel level, and campaign level.

Provides collaboration tools to allow teams to share and comment on assets.

Provides premade organization templates to help users organize and structure their brand assets.

Import and export large media files or folders into or from the database quickly and efficiently.

Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Able to search and filter assets by keywords and metadata.

Able to easily preview large image files and video storyboards.

Provides insights into the performance of digital content across its entire lifecycle.

Software supports a wide range of file types.

Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Automatically or manually convert files into different sizes or file types within the DAM system.

Keep track of incrementally changing versions of the same asset.

Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Apply visual watermarks to images and video.

Manage the licensing and copyright information for assets within the DAM system.

Houses an organization's brand guidelines in a centralized location within the digital asset management platform

The software is optimized to load, preview, search and edit video media files.

The software is optimized to load, preview, search and edit audio media files.

The software is optimized to load, preview, search and edit image media files.

Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink.

Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.

Allows channel partners to create co-branded or locally customized content from centrally managed templates.

Ability to assign groups and users different levels of access depending on the role of those groups and users.

Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.

Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities.

Ability to distribute and showcase your product and solutions via your channel partners’ websites.

Ability for partners to schedule and manage content across social media channels.

Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.).

Provides visibility into marketing campaign performance to then optimize strategy moving forward.

Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.

Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed.

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Allows users to upload and publish brand content from a shared library.

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Allows administrators to assign permissions for different users or teams to access certain platform features.

Provides features for creating or editing social media assets.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.

Create content plans or calendars for multiple users and schedule content in advance.

Offers image editing capabilities.

Provides image and video resizing tools.

Offers video editing capabilties.

Integrates with external image and/or video editing tools.

Provides filters to help search for assets.

Allows users to save a specific search result at the top of the search results page.

Auto-tags assets based on AI detected descriptive markers.

Provides users with suggestions for related or similar keywords to help refine search queries.

Sets expiration dates on assets after which they can no longer be accessed or used

Provides permissions controls to manage who can access and/or edit assets.

Allows users to request access to assets.

Ability to publish content either from the source it was created or through a third party.

Create and publication of content for social media platforms.

Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt.

Anticipates needs and offers suggestions without prompting

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases