MarcomCentral Features

Interface and Performance (5)

Import/Export: Based on 32 MarcomCentral reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface: Based on 35 MarcomCentral reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search: Based on 34 MarcomCentral reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.
File Preview: Based on 33 MarcomCentral reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.
Analytics: Provides insights into the performance of digital content across its entire lifecycle.

File Types: Based on 38 MarcomCentral reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.
Metadata: Based on 24 MarcomCentral reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation: Based on 25 MarcomCentral reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning: Based on 35 MarcomCentral reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.
Expiration: Based on 18 MarcomCentral reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark: Based on 12 MarcomCentral reviews and verified by the G2 Product R&D team. Apply visual watermarks to images and video.
Digital Rights Management: Based on 14 MarcomCentral reviews and verified by the G2 Product R&D team. Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines: Houses an organization's brand guidelines in a centralized location within the digital asset management platform

Video: Based on 17 MarcomCentral reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.
Audio: Based on 14 MarcomCentral reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.
Images: Based on 33 MarcomCentral reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.

Workflow Management: Based on 27 MarcomCentral reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management: Based on 36 MarcomCentral reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal: Based on 35 MarcomCentral reviews and verified by the G2 Product R&D team. Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software: Based on 25 MarcomCentral reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software: Based on 18 MarcomCentral reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Content Import: As reported in 18 MarcomCentral reviews. Ability to import sales and marketing collateral built outside of the solution
Content Creation: As reported in 16 MarcomCentral reviews. Provides capabilities for building unique sales and marketing content within the product.
Templates: Based on 19 MarcomCentral reviews. Provides pre-built templates for fast and simple content creation.
Advanced Search: Able to easily search, locate, and retrieve relevant content. 16 reviewers of MarcomCentral have provided feedback on this feature.
Content Storage: Based on 19 MarcomCentral reviews. Provides the ability to store and organize content.

Reporting: Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l This feature was mentioned in 17 MarcomCentral reviews.
Alerts: Based on 12 MarcomCentral reviews. Sends a notification when a prospect engages or interacts with content.
Account-Based Engagement: Tracks the level of engagement for a specific account based on the presented content. This feature was mentioned in 11 MarcomCentral reviews.
Content Utilization: Based on 14 MarcomCentral reviews. Tracks how frequently a particular piece of content is being used and monitors its effectiveness.

Sales Training: Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.
Sales Coaching: Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.
Sales Onboarding: Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.

Cross-Functional Alignment: Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way
AI and Automation: Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments
End-to-End Customer Journey Insights: Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth