flexibility and willingness, commitment to continuous improvement Review collected by and hosted on G2.com.

There is nothing in particular that we strongly dislike. As the platform is continuously evolving and introducing new features, it can sometimes take a little time to become familiar with updates and changes. However, we see this more as a natural consequence of their ongoing innovation and improvement. Review collected by and hosted on G2.com.

What I like most about Manago AI is its audience segmentation and marketing automation capabilities. They make it much easier to build targeted campaigns. We can create segments based on customer behavior and purchase history, which helps us deliver more relevant communication.

I also like the intuitive campaign builder and the ability to automate customer journeys, saving a significant amount of manual work.

The platform is continuously improving with new features, and the support team has always been responsive whenever we've needed help. Review collected by and hosted on G2.com.

Some areas of the platform could still be improved, and we regularly share our feedback and suggestions with the Manago AI team. We appreciate that many of these improvements are continuously addressed. Review collected by and hosted on G2.com.

What I like most about Manago AI is how advanced and comprehensive the platform is. It helps us manage email campaigns, automation, analytics, and many other marketing activities from one place.

One of its biggest advantages is the wide range of tools available. Some of the most useful features are not always obvious at first, and I discovered many of them gradually while working with the platform. The more I use Manago AI, the more possibilities I see for improving our marketing processes.

I also really appreciate the Agentic AI features. They make it much easier to analyze campaigns, understand performance, identify potential areas for improvement, and get answers to questions at every stage of the process. Instead of only showing data, the AI helps interpret it and supports better decision-making.

Overall, Manago AI feels like a very powerful platform that combines automation, analytics, campaign management, and AI assistance in one ecosystem, which makes everyday marketing work much more efficient. Review collected by and hosted on G2.com.

At first, Manago AI can feel quite complex and advanced because there are so many features, tools, and possibilities available in one platform. It takes some time to understand how everything works and how to use the different functions effectively.

However, once you become familiar with the platform, it becomes much easier to navigate. Over time, many of these tools become an essential part of everyday marketing work, and after getting used to them, it is actually difficult to imagine working without them.

So for me, the main challenge is the initial learning curve, but it quickly turns into one of the platform’s strengths. Review collected by and hosted on G2.com.

What I value most is the intuitive newsletter builder - it's clean but still packed with features, so you can put together polished campaigns quickly. A good sign of how easy it is to use: a non-technical colleague picked up the platform without any trouble, even though I'm the one from IT who handles it day to day. The integration with our store works well and unifies customer data into a single profile, and whenever an issue comes up, support helps resolve it quickly. Automations and mailings run reliably and handle our sending volumes without problems. For the range of features you get, it's been a solid investment that has saved us a lot of manual work. The AI-based send-time optimization is also useful, helping pick the best moment to send a newsletter. On top of that, the Polish-language support and direct contact with our account manager genuinely make onboarding and everyday work easier. Review collected by and hosted on G2.com.

With such a feature-rich platform, the interface can feel a bit overwhelming at first, and some of the more advanced configurations aren't always intuitive - it takes a bit of time to find your way around everything. A few settings could be more self-explanatory, so at the start it helps to lean on the support team. Once you get familiar with it, though, it becomes much easier. Review collected by and hosted on G2.com.

I appreciate Manago AI's prompt-driven content drafting, especially for our multi-client agency workload. It's really helpful for building copy for our Q3 webinar nurture series by allowing us to quickly create multiple email variants for different B2B audience segments. The interface is approachable for our non-technical marketers, enabling us to generate structured drafts instantly and save our team hours of baseline writing work. It helps us tailor rough content for different B2B buyer groups and provides a solid head start when juggling overlapping client campaign deadlines. Review collected by and hosted on G2.com.

Manago AI often produces generic, one-size-fits-all copy that misses the nuance needed for niche B2B industries. Several generated drafts during our Q3 webinar campaign included vague claims that didn't align with our clients' specific product positioning. It also doesn't have built-in brand style profile presets, so without a dedicated IT staff, we have to spend extra time rewriting, fact-checking, and aligning each output with client standards. This adds manual overhead, especially while managing multiple urgent client deliverables. Setting up custom prompt templates tailored for our B2B work was tricky, requiring trial-and-error since we lacked technical support for workspace configuration. Review collected by and hosted on G2.com.

Advanced Audience Segmentation: Users highly value the ability to build a 360-degree customer profile. The platform makes it easy to create targeted segments based on real-time behavior, purchase history, and transactional data.

​Intuitive Campaign Builders: The drag-and-drop newsletter and workflow builders are frequently praised for being clean and feature-packed. Marketing teams can easily create automated, multi-channel journeys (email, SMS, web push, pop-ups) without needing IT assistance.

​AI-Powered Features: Tools like AI-based send-time optimization, dynamic product recommendations, and intelligent audience clustering help streamline analysis and take the guesswork out of campaign delivery.

​Top-Tier Customer Support: Exceptional customer service is one of the most mentioned pros. Users report that the support team is fast, knowledgeable, and highly effective at resolving issues or guiding them through complex integrations.

​Lightweight Integration: Specifically for eCommerce, users note that the integration (like the Shopify connector) syncs external events—such as carts and purchases—seamlessly without bloating the website's code. Review collected by and hosted on G2.com.

Steep Learning Curve: Because the platform is packed with advanced features, many users report that it can be overwhelming and complex to set up, especially for beginners or smaller teams. Unlocking the tool's full potential often requires time, training, and sometimes technical knowledge.

​Pricing Transparency and Contracts: Manago AI lacks transparent, public pricing (requiring a custom quote), and the Total Cost of Ownership (TCO) can run high once implementation and scaling are factored in. Some users also express frustration over being locked into lengthy (e.g., two-year) contracts.

​Dated UI/UX in Certain Modules: While the campaign builders are generally liked, users note that some of the platform's overall functionalities and interfaces can feel dated or clunky. For example, setting up specific automations like SMS campaigns isn't always intuitive.

​Reporting Limitations: A common piece of feedback is that the reporting and tracking side of the platform could be improved. Users sometimes find the reporting modules inflexible and desire easier ways to extract specific data insights.

​AI Localization Issues: While the AI features are a strong selling point, some international users report that AI-generated outputs (such as those from the AI Sidekick tool) can sometimes feel unnatural or lack contextual accuracy in certain local languages/markets, requiring further refinement. Review collected by and hosted on G2.com.

What I like most about SALESmanago is that it is a very intuitive platform and quite easy to use and implement. The analytics, the creation of flows, and the automated flows with predefined templates make the work much easier, making it quite simple to create a flow from scratch. Additionally, the creation of emails and campaigns is also quite simple and the experience is very intuitive. These are the features I like most about the platform. Review collected by and hosted on G2.com.

The customer service solution of SALESmanago has room for improvement, especially in loading time and traceability. There are times when the loading of information is a bit slow, which impacts when an agent is attending to a customer. Review collected by and hosted on G2.com.

In our opinion, the greatest strength of Sales Manager is its team of specialists and account managers, who efficiently guided us through the integration and onboarding process. Crucially for our business, our account manager is fully committed to helping us fulfill special requests, often under tight deadlines.

Another plus is the continuous development, including the addition of AI-based solutions, webinars, and training. Overall, we rate Sales Manago as a comprehensive tool for marketing automation and customer communication, offering a wide range of capabilities and technical support. Review collected by and hosted on G2.com.

From a technical standpoint, the system certainly meets the expectations of the e-commerce industry; however, in our gambling industry, it requires a few tweaks and workarounds to effectively analyze customer behavior and run campaigns for them based on that data. Review collected by and hosted on G2.com.

SALESmanago is a powerful automation engine that effortlessly handles massive databases and complex custom integrations. Its advanced analytics allow us to monitor real-time behaviour and replace guesswork with facts.

This, combined with an efficient reporting module, enables us to reach diverse customer segments with professional-grade technical personalization. Review collected by and hosted on G2.com.

The primary challenge is the steep learning curve required to fully master its advanced features and custom integration capabilities. While the platform is powerful, the sheer volume of data and options can initially lead to "information noise" if not managed by an experienced team. Additionally, the interface, though functional, requires a high level of technical proficiency to navigate efficiently when building complex, multi-segment workflows. Review collected by and hosted on G2.com.

SALESmanago stands out as a powerful and flexible Marketing Automation platform that has evolved significantly over the years. It combines customer data management with advanced automation features, making it a strong solution for eCommerce and omnichannel strategies.

One of its key strengths is the ability to centralize data from multiple sources and use it to create highly personalized marketing campaigns. The platform offers a wide range of tools—from email marketing and behavioral targeting to AI-driven product recommendations—which allow for a more tailored customer experience.

Another positive aspect is its continuous development. New features and improvements are released regularly, showing a clear commitment to innovation and staying aligned with market needs. Review collected by and hosted on G2.com.

While SALESmanago is feature-rich, some areas of the platform can feel complex, especially for new users. The learning curve can be a bit steep when trying to fully leverage all available functionalities. Review collected by and hosted on G2.com.