Diagnose. Predict. Prescribe. Luster helps go-to-market teams prevent revenue-impacting mistakes by diagnosing reps' skill gaps, predicting where they’ll surface in sales conversations, and prescribing personalized enablement before it’s too late. Powered by AI-driven practice, real-time call insights and prescriptive coaching plans, Luster delivers the precision today’s GTM teams need to outperform — boosting rep confidence, accelerating ramp time, increasing conversion rates and reducing costly mistakes. How Luster Works Step 1: Proficiency Mapping Luster uses your company’s call recordings, playbooks, and past data, Luster begins by mapping the proficiency of your entire GTM team, down to the specific skills that are most critical for your business. This is custom-built based on your roles (BDRs, AEs, AMs, CSMs, etc.) and the KPIs that matter most. Step 2: Calendar Intelligence & Prediction PEARL, Luster’s proprietary discourse AI, scans upcoming meetings and proactively flags likely performance gaps. Reps receive customized practice sessions scheduled directly on their calendar, along with refresher material, tailored to the calls they’re about to have and the skill gaps Luster has identified. Step 3: Practice & Feedback Reps train in hyper-realistic, AI-powered simulations that mirror real-world conversations. After each session, reps receive feedback with scores and specific insights into the skills they used and where improvement is needed. Reps can re-practice as needed (every session is different), allowing them to go into calls confident and ready. Step 4: Actionable Coaching & ROI Enablement and sales leaders get real-time dashboards allowing them visibility into team-wide and individual proficiency maps, call history, and skill progression. Managers can use this in one-on-ones to create personalized coaching plans that actually move the needle. Managers even receive notifications of calls they should attend, based on potential revenue erosion due to a reps measured gap. Helping middle managers be effective is key! What Makes Luster Different Predictive Enablement™ – Luster’s proprietary Predictive Enablement™ technology transforms training from reactive to proactive, helping GTM teams avoid revenue-impacting mistakes altogether. Custom Skill Proficiency Engine – Luster creates a custom-tailored skill engine for your team using real calls and assets, giving you a clear view of current capabilities and gaps. Real-Time Enablement Embedded in Workflow – Training isn’t just available, it’s scheduled. Luster integrates with each rep’s calendar and surfaces relevant practice based on who they’re about to speak with. Clear, Quantifiable Insights – Track performance at the individual skill level, understand proficiency across roles, and tie training to outcomes with data you can actually use. Built for Salespeople, by Salespeople – Unlike typical AI companies led by product developers or engineers, Luster’s leadership team consists of highly skilled sales executives who have been end users themselves. This ensures that the product truly meets the needs of sales professionals.