# Litmus Reviews **Vendor:** Validity Inc **Category:** [Email Testing Software](https://www.g2.com/categories/email-testing) **Average Rating:** 4.6/5.0 **Total Reviews:** 447 ## About Litmus Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. ## Litmus Pros & Cons **What users like:** - Users appreciate the **ease of use** of Litmus, highlighting its user-friendly interface and streamlined collaboration features. (45 reviews) - Users value the **dynamic previews and seamless coding** in Litmus, greatly enhancing their email testing and design experience. (43 reviews) - Users value the **wide range of features** in Litmus, which enhance their email marketing efficiency and effectiveness. (43 reviews) - Users love Litmus for its **dynamic previews across devices** , enhancing email visualization and ensuring accurate rendering. (29 reviews) - Users appreciate the **user-friendly interface** and features like direct emailing and mobile previews on Litmus. (26 reviews) - Email Campaigns (24 reviews) - Analytics (23 reviews) - Helpful (23 reviews) - Email Testing (22 reviews) - Email Tracking (21 reviews) **What users dislike:** - Users experience **slow performance** with Litmus, particularly when rendering email previews and updating code changes. (11 reviews) - Users find **missing features** like template sharing and an undo button hinder efficiency and usability in Litmus. (10 reviews) - Users express concerns over **email client settings rigidity** and inconsistent rendering results, complicating email creation and edits. (9 reviews) - Users find the **default email client settings rigid** , which complicates the customization and previewing of emails. (9 reviews) - Users find Litmus to be **expensive** , particularly for small teams needing features locked behind higher pricing tiers. (9 reviews) - Technical Issues (8 reviews) - Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews) - Slow Loading (7 reviews) - Error Handling (6 reviews) - Inaccurate Previews (6 reviews) ## Litmus Reviews ### 1. Don't trust them / my experience **Rating:** 0.0/5.0 stars **Reviewed by:** Evan K. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Litmus?** Nothing, they dropped the package I liked **What do you dislike about Litmus?** They dropped their self-service package with only 1 month's warning and no migration path except for to upgrade to their (unaffordable) enterprise package. I also didn't even realize they did this because they sent the email from their marketing domain, which I have under my email filters (rich, for an email company!) Do not trust these guys. Support is just an AI robot that tells you to buy the enterprise package. Absolute joke. **What problems is Litmus solving and how is that benefiting you?** Nothing now. We used it to test email designs ### 2. Litmus Boosts Email Marketing Precision and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Litmus?** Litmus has become an essential tool in my email marketing workflow. What I appreciate most is how it removes the guesswork from email testing, allowing me to preview exactly how my campaigns will appear across all devices and inboxes before hitting send. The platform’s comprehensive preview capabilities and in-depth troubleshooting tools give me confidence that my emails will render perfectly and avoid spam filters, which is crucial for maintaining high engagement rates. Beyond just visual accuracy, Litmus helps safeguard my brand’s reputation by ensuring deliverability and consistent performance. For any professional serious about email marketing precision, Litmus is a reliable, powerful solution that truly elevates the quality and effectiveness of every campaign. **What do you dislike about Litmus?** One aspect that could be enhanced is the reporting functionality. Simplifying these features would make them more intuitive and allow for easier customization to suit the varying needs of different teams. Additionally, enabling quicker integration with a broader selection of marketing platforms would help streamline workflows even more. **What problems is Litmus solving and how is that benefiting you?** Litmus solves the challenge of unpredictable email rendering and deliverability by offering a powerful set of testing tools and detailed analytics. It lets me preview how emails will look on different devices and email clients, which helps catch any design or technical issues before sending. This way, I can fix problems like broken links, missing images, or coding errors early on. By doing this, Litmus helps reduce the chance of emails ending up in spam or not displaying properly. That means more people actually see the emails as intended, leading to higher open and click rates. Overall, using Litmus improves the user experience and helps get a better return on investment from email campaigns by making them more effective and reliable. **Official Response from Danielle Contin:** > Hi Grecia, Thank you so much for sharing such a detailed and thoughtful review! We’re thrilled to hear that Litmus has become an essential part of your email marketing workflow and that our testing, preview, and troubleshooting tools are helping you send confidently and maintain strong engagement. Knowing that Litmus supports both your brand reputation and overall campaign precision means a lot to us. We also appreciate your insights on reporting and integrations. Feedback like yours helps guide our roadmap, and simplifying reporting and expanding integrations are both areas our product team continues to evaluate. Thank you again for taking the time to share your experience. We're grateful to support your email marketing success, and we're here to continue making your workflow even smoother and more impactful! ### 3. Collaboration Made Easy, Minor Pin Issue Aside **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Litmus?** I appreciate that Litmus allows me to share email content with people who may not have a Litmus license. I also value the feature that lets me highlight specific areas and indicate exactly where I suggest making edits within the content. **What do you dislike about Litmus?** This is a minor issue, but I would prefer if a pin or comment could stay attached to the specific item it refers to. For instance, when commenting on an image, if the creator moves that image, the pin currently stays in its original position rather than moving with the image. I’m not sure if it’s technically possible to change this, but it’s a small concern compared to everything else Litmus provides. **What problems is Litmus solving and how is that benefiting you?** Litmus has made collaborating with others incredibly easy. Before we started using Litmus, our team relied on countless emails, which often led to confusion and messages getting crossed. Now, with Litmus, our workflow is much smoother. I would be truly disappointed if we ever lost access to this tool. **Official Response from Danielle Contin:** > Thank you for taking the time to share such thoughtful feedback! We’re delighted to hear that Litmus has made collaboration smoother for your team, especially by reducing the confusion that comes with email-based reviews. It’s great to know that features like sharing with non-licensed users and pinpointing suggested edits are making a meaningful difference in your workflow. We also appreciate you calling out the issue with comment pins not moving when an element is repositioned. While it’s a small detail, feedback like this helps us continue improving the platform in ways that matter to users. We’ve shared your note with our product team for consideration in future enhancements. Thanks again for your kind words — we’re thrilled to be a valuable part of your process! ### 4. Great for Email Testing, but Pricing Could Be Friendlier **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Litmus?** Litmus is an incredibly powerful tool for anyone working in email marketing. I really like how it allows me to preview emails across dozens of devices and email clients before sending. The design insights and spam testing features save a lot of time and reduce the risk of errors. The analytics are also very useful, especially when tracking engagement and performance at a granular level. **What do you dislike about Litmus?** The main drawback is the price — it can be quite expensive, especially for small teams or businesses. Some features feel like they should be included in the lower-tier plans but are only available at higher price points. The interface, while clean, could also be a bit faster when switching between previews. **What problems is Litmus solving and how is that benefiting you?** Litmus helps me ensure that every email campaign looks perfect across different devices and inboxes. It reduces the risk of broken designs, formatting issues, or emails landing in spam. This gives me more confidence in the campaigns I send and improves overall deliverability and engagement. ### 5. Makes QAing Emails so Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey M. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Litmus?** Litmus has made my role at work so much easier! It has been a breeze to check emails on all different platforms on one website. I used to have to send emails from the ESP to all different email addresses and check them from my phone, tablet, and desktop. With Litmus, I have saved so much time. I also love the fact that our clients can make corrections directly in the email, letting us know what to change or fix. It's also very easy to send emails directly from the ESP to Litmus to check for spam issues! **What do you dislike about Litmus?** We sometimes have issues where the code doesn't update the changes, but they are seen in the previews. This can be frustrating when there is a tight turnaround on a deadline, and we have to go back and forth between the two previews to see what hasn't been changed. **What problems is Litmus solving and how is that benefiting you?** Litmus is solving the problem of checking the emails to make sure they look great across providers and platforms. Before Litmus, we had to do this manually and it just took forever. Litmus has saved me hours of time allowing me to test emails on different providers and platforms directly on Litmus! **Official Response from Becca Gage:** > Hi Kelsey, Thank you for sharing your experience with Litmus! I'm sorry to hear you've had some issues with the code not updating, we completely understand how that would be frustrating. If you are still experiencing this issue, please feel free to reach out to our support team at hello@litmus.com, they are always here to help. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 6. Amazing way to stay ahead of the game! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa F. | Senior Consultant, Relationship Marketing and Communications, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Litmus?** As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use. Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work. One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available. Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable. Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. **What do you dislike about Litmus?** As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. **What problems is Litmus solving and how is that benefiting you?** As an email proofer, Litmus is a game-changer. It makes sure emails look great on all devices and speeds up testing with handy previews and analytics. They're always updating with cool new features, and the community is super helpful. It's made my job way easier and my emails way better. A must-have! **Official Response from Becca Gage:** > Hi Melissa, Thank you for your glowing review! We're delighted to hear that Litmus has significantly improved your efficiency and the quality of your work as an email proofer. We understand the challenge you've faced with collapsing and searching through archives and folders, and we're committed to finding solutions to enhance your experience, I'll pass this feedback along to our product team. We're grateful for your support and recommendation, and we look forward to continuing to provide you with innovative features and a supportive community. -Becca Gage, Customer Marketing at Litmus ### 7. Easy plug and play testing with your defined selection of email clients to test **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Digital Platform Engagement Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Litmus?** The length view allows you to view all your email client tests at once and zoom your browser in with full resolution. This allows me to eyeball and complete visual design/layout QA within 2 minutes, instead of opening each individual email-client test result to verify. **What do you dislike about Litmus?** There is no automatic email folder sorting. So it can just become a big running list. **What problems is Litmus solving and how is that benefiting you?** Litmus enables us to confidently send out all our marketing campaigns by allowing us to visually-check individual emails before we send them out. ### 8. Email template development and testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Litmus?** One of the main upsides of using Litmus is the dynamic preview that is updated as and when we code, also the previews from different devices which helps to understand the rendering in various email clients and devices. Also the Litmus personalize pro which helps build reusable content blocks with ease. **What do you dislike about Litmus?** Some downsides I have faced is the platform is a little slow sometimes and it takes a longer time to load previews and sometimes throws "page not responding" error. **What problems is Litmus solving and how is that benefiting you?** Litmus is majorly solving the issue to test mail templates in various devices by instead offering all device previews in one place. Also it helps in solving the problem of hosting assets we use in our email templates as litmus does that for us. ### 9. Litmus - an industry verb **Rating:** 5.0/5.0 stars **Reviewed by:** Kirk K. | Email Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Litmus?** I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're going to need a platform that shows you how your work looks on a bunch of platforms. Litmus is the best. The ability to quickly share preview sets to stakeholders is great too. **What do you dislike about Litmus?** If it was more intuitive to narrrow down previews to just one or two problem browsers so that I'm not going through the previews quite as quickly would be great, Also the Salesforce plug-in is so limited as to be pointless. But overall, until someone does better, Litmus rules. **What problems is Litmus solving and how is that benefiting you?** Consistency across browsers and the cause of hair loss de jour Dark Mode. **Official Response from Becca Gage:** > Hi Kirk, Thank you for being a long-time user of Litmus! We're glad to hear that you find our platform to be the best for testing! Check out this help article about setting up testing profiles - I think it might be what you're looking for to narrow down your preview lists http://help.litmus.com/article/227-change-your-default-email-clients-list and then as far as the limitations you're finding with the Salesforce integration, our team would be happy to review the in-depth capabilities on a call with you if you're interested! Just reach out to hello@litmus.com if you want to set up a demo/training. Thanks Kirk! -Becca Gage, Customer Marketing Manager at Litmus ### 10. Easy to use, reliable platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory C. | CRM Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Litmus?** Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic coding into the platform to use in our system. Haven't used customer support that much but it is helpful when needed. I use this tool daily, and don't know what I would do without it. Highly recommend! **What do you dislike about Litmus?** Can't think of anything that I don't like. **What problems is Litmus solving and how is that benefiting you?** Litmus is our go-to solution for creating accurate and dynamic email content. Whether we're using snippets or editing templates, it's a super easy, fast-to-learn tool that makes coding a breeze. It highlights when a part of the code is incorrect, making it efficient to catch and fix any errors. **Official Response from Becca Gage:** > Hi Gregory, We're happy to hear that Litmus is meeting your email creation needs. Thank you for your recommendation and positive feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 11. Reliable, quick and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Lifecycle Marketing Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. **What do you dislike about Litmus?** The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. **What problems is Litmus solving and how is that benefiting you?** Litmus is helping solve a few problems: 1. How do we create content that renders at time of open 2. How do we test our emails across a wide variety of platforms and devices to make sure that our designs are optimized for all of our audience 3. When we come across a problem, how can we experiment with our HTML coding without inadvertently breaking the design already in our email marketing platform. ### 12. Litmus is My Go To Email Testing Program **Rating:** 5.0/5.0 stars **Reviewed by:** Paige Y. | Senior Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Litmus?** I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. **What do you dislike about Litmus?** There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. **What problems is Litmus solving and how is that benefiting you?** Litmus solves the issue and addresses the need to optimize one email for multiple email clients and devices. It benefits me because it keeps my creative organized, efficient, and gives my team a space for everyine to review. **Official Response from Becca Gage:** > Hi Paige, We're glad to hear that you find Litmus to be your go-to email testing program! We appreciate your feedback about the email previews and ADA compliance checks. We apologize for any render issues you have experienced, and we are constantly working to improve our platform to provide a better user experience. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 13. Somewhat expensive but consistent and effective email marketing platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Litmus?** Excellent reporting and feedback dashboard. Makes it easy to track and show ROI to clients. **What do you dislike about Litmus?** High initial cost for low volume clients. Occasional bugs in later build client reporting. **What problems is Litmus solving and how is that benefiting you?** Streamlining email marketing, providing metric and feedback on campaign results. Works with dev/QA to visualize email output in various browsers/clients. **Official Response from Danielle Contin:** > Thank you for taking the time to share your feedback! We’re glad to hear that Litmus’ reporting and feedback dashboards are helping you clearly track performance and demonstrate ROI to your clients. It’s great to know the platform is supporting both your marketing workflow and collaboration with dev/QA teams. We also appreciate your candid notes on pricing for low-volume clients and the occasional reporting bugs in newer builds. We’ll make sure the product team is aware of this feedback so they can continue strengthening reliability and evaluating where improvements can be made. Thank you again for your thoughtful review—and for trusting Litmus to help deliver consistent, effective email marketing results. We're committed to continuing to enhance the platform for you and your clients. ### 14. Litmus is fantastic—sleek, accessible, fun, and packed with learning opportunities! **Rating:** 4.5/5.0 stars **Reviewed by:** Anya S. | Front End Web, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** 1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian. 2. The interface is intuitive and user friendly. 3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :) 4. Last but not the least, customer support seems to be friendly and fast. **What do you dislike about Litmus?** 1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates. 2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often. 3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. **What problems is Litmus solving and how is that benefiting you?** - Preview emails in various email clients - Content personalization - Email marketing education ### 15. Leveraging Litmus **Rating:** 4.5/5.0 stars **Reviewed by:** Ma. Cleta C. | Digital Marketing Lead, Mechanical or Industrial Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Litmus?** What I like about Litmus is its capability to address and support their customers in all aspects of their marketing requirements. May it be, email design, building, testing, review and approvals, spam testing, and analytics. Our email templates, modules and brand colors are stored in Litmus. We design and build emails in Litmus and sync them to our ESP. With our ESP being directly integrated to Litmus, we don't always have to go back and forth on email testing. Emails can be reviewed without leaving ESP instance. Analytics are superb, it gives us data how our subscribers are engaging on our campaigns, what email clients and devices they use to read our emails. This whole set of data give us a full view on how to approach and improve our email marketing program. It is really worth the investment. Litmus is always there to support their customers' success. **What do you dislike about Litmus?** Our company has a number of sub-accounts. Hopefully a feature on how to share templates, snippets and partials between sub-accounts would be a great ease of use. Right now, when there is a need to update on one template, I have to manually make changes on affected sub-accounts. Copying of snippets between sub-accounts will be great too. **What problems is Litmus solving and how is that benefiting you?** Manual testing - Before Litmus, we do our testing by using two phones (Android, IOS), an Ipad, and a desktop. It was a manual way of testing our emails on limited devices and email clients. We were not considerate how email renderings have affected email engagement. Litmus served as our eye-opener. It was a 360-degree change in our email marketing program. **Official Response from Becca Gage:** > Hi there, It's great to hear that Litmus has helped address the manual testing challenges you were facing, and that it has significantly improved your email marketing program! We're dedicated to providing solutions that benefit our customers, and we're thrilled to hear about the positive impact Litmus has had for your team. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 16. Use this every day **Rating:** 5.0/5.0 stars **Reviewed by:** Ross C. | Email Producer, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Litmus?** Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! **What do you dislike about Litmus?** Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. **What problems is Litmus solving and how is that benefiting you?** Litmus is an excellent tool for email testing and optimization, simplifying the process of checking how emails appear on various devices and clients, and saving valuable time. **Official Response from Becca Gage:** > Hi Ross, Thank you for your feedback! We're glad to hear that you find our analytics features helpful for improving engagement and that you find the tool valuable for email testing and optimization. We'll look into the occasional false results and see if there is something that needs to be, or has been resolved relating to that. Thanks for bringing this to our attention.' Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 17. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Adriana P. | Lifecycle account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2024 **What do you like best about Litmus?** This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource. Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications. In reality, this is an invaluable complement to the email marketing strategy of any company. **What do you dislike about Litmus?** Occasional Image Loading Issues At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. **What problems is Litmus solving and how is that benefiting you?** email creative display **Official Response from Becca Gage:** > Hi Adriana, Thank you for sharing your experience with Litmus! We're glad to hear that the tool helps identify coding errors and ensures accurate visualization of how users receive communications. We'll continue to work on improving the image loading issues to provide a more seamless experience. Thanks! Becca, Customer Marketing Manager at Litmus ### 18. Still the best way to test your emails! **Rating:** 4.5/5.0 stars **Reviewed by:** Saul A. | Editorial & Graphic Design Expert II, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** Litmus gives you various email clients to test your emails on. It's easy to use and has improved over time adding features like Litmus Personalize or Email Guardian. **What do you dislike about Litmus?** Not sure if i missed it, but I would like a way to filter the results to show only specific clients. **What problems is Litmus solving and how is that benefiting you?** Not sure your email will work for everyone? Litmus gives you peace of mind on this issue. This is the best way to ensure that your emails will not only look the right way for your branding but also comply with accessibility standards. ### 19. Most complete and easy to use email tools **Rating:** 4.5/5.0 stars **Reviewed by:** Asep R. | email marketing developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Litmus?** Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email. The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool **What do you dislike about Litmus?** important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. **What problems is Litmus solving and how is that benefiting you?** The preview email on each email client and also spam checker. Litmus give me convenience to check the email on every email client, and solve the spam score ### 20. Wonderful tool for Email testing for your enterprise **Rating:** 4.5/5.0 stars **Reviewed by:** Alok N. | Senior Associate - Projects, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Litmus?** Overall, i like all the features of litmus such as Review matrix, We can visualize our emails easily for almost all the email clients, Sharing of emails to approver for approval on design and content etc. In my company we are mainly using Litmus to test our email againt all the review matrix and sharing the emails with approver for approval. And ofcousre, easy to integrate with Salesforce marketing cloud and even we can preview our email in sfmc itself agaist various email clients. So easy to use :) **What do you dislike about Litmus?** Let's say if any email is not fully responsive of geeting break for some of the email client then tools should also provide the suggestion how we can improve that email or where is the exact issue because of that it is breaking for some of the email client like any version of outlook. **What problems is Litmus solving and how is that benefiting you?** Providing functionality to preview the email for almost all type of devices or screen and email clients. Sharing and collecting feedback on the emails from approver or marketer. ### 21. As the name says.. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Litmus?** Challenges were good and random, Litmus test includes both objective as well as programming skills as the name says "Litmus". Users can very easily understand the usage of the application as the implementation was very clean and neat, feature rich application. Customer support was also available just in case of a need. Frequency of attempts were monthly once, upon failure. **What do you dislike about Litmus?** Nothing dislikes. Probably, publishing the answers and solutions to the challenges faced during the test can help add more value. **What problems is Litmus solving and how is that benefiting you?** Helped in calibration of users on programming language. ### 22. One Platform for complete the Email Development , QA, And reports **Rating:** 3.5/5.0 stars **Reviewed by:** Kranthi S. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Litmus?** Litmus is a user-friendly tool that simplifies email creation and maintenance. Its ability to centralize components and preview emails across various providers is invaluable. I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. The seamless integration with CRM platforms allows for efficient testing directly within my workflow, significantly streamlining my email production process. **What do you dislike about Litmus?** Need to improve the process of email builder. Currently components building fine but while building email. it's enable only content edits. But we need features like paddings modification, bg color chnages ... etc **What problems is Litmus solving and how is that benefiting you?** I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. ### 23. A great tool for the email QA process! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** Litmus is simple to use and quick to send a test email and see results across many different email providers. I like the options of being able to show or block images, see emails in dark mode and all the different mobile provider options. The tool is helpful in suggesting edits for accessibility, subject lines and broken links. I like the integrations with email automation platforms so that I can run tests directly in the software that I'm sending the email. A great tool for the email QA process! **What do you dislike about Litmus?** The new personalization pieces are really interesting, but the plan that we have doesn't have enough impressions to support the volume of email we send and unfortunately it's not in our budget to increase costs at this time. **What problems is Litmus solving and how is that benefiting you?** Being able to easily test emails across many different email providers and platforms saves me time in the email testing and QA process. ### 24. Litmus good solution but costly compared to other solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Litmus?** Support is quick to reply and knowledgeable. Good selection of email clients to test with, the clients are kept up to date compared to EOA. It's easy to use. **What do you dislike about Litmus?** The cost tiers force you into a higher bracket that one would otherwise want, the reasoning of additional features does not warrant the increased step cost. **What problems is Litmus solving and how is that benefiting you?** Custom template building and testing. ### 25. Great product to ensure brand consistency in our coms **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel L. | CRM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2025 **What do you like best about Litmus?** Litmus is a great tool that allow us to review how our coms will display for our customer in all the possible combination of email account and device. Its great to ensure brand consistency and to safeguard that our highly personalised messages always display correctly **What do you dislike about Litmus?** I would love Litmus to help us navigate issues with media queries to better debug responsive design issues **What problems is Litmus solving and how is that benefiting you?** Brand consistency across all our coms and brands **Official Response from Becca Gage:** > Hi Gabriel, We're thrilled to hear that Litmus is helping you ensure brand consistency and display your messages correctly across different email accounts and devices. We appreciate your feedback about wanting more support with media queries for responsive design, I will let our team know of your request to consider for future enhancements. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 26. I can't imagine doing email marketing without it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** I love Litmus! It is the best for email marketing rendering. With the importance of visual appeal and the complexity of templates, there's a lot of potential variability between email clients. Litmus has you covered. I've needed to use over 70 previews per email on some projects. The analytics feature is good to help understand where your focus should be. They set up adds a few minutes per email. **What do you dislike about Litmus?** You do have to eyeball each preview, it would be nice if they auto-flag emails that don't look like the proof and where the variation is. Can the checklist and approval link to Workfront? **What problems is Litmus solving and how is that benefiting you?** Emails look different in different combinations of client and hardware. This lets you see all the reasonable variations. ### 27. A tool for who loves details **Rating:** 5.0/5.0 stars **Reviewed by:** Daniele S. | Student Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Litmus?** It's a very intuitive and powerful tool, and it empowers me to work on the details of my emails. Email Guardian is a great new functionality as well. **What do you dislike about Litmus?** It takes too long time to run the tests (unless you have the more premium plan). **What problems is Litmus solving and how is that benefiting you?** The system allows me to test the emails I want to send in multiple clients, and keep them track in case something brakes on my automated journeys. **Official Response from Becca Gage:** > Hi Daniele, We're glad to hear that you find Litmus intuitive and powerful, and that Email Guardian is a valuable feature for you. If you ever have an issue with testing taking longer than expected or anything else please feel free to let our support team know so we can look into it: hello@litmus.com Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 28. Could not do my job without it! Litmus is a industry leader for a reason. **Rating:** 5.0/5.0 stars **Reviewed by:** Margaret O. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Litmus?** Litmus email previews are game changer for me in my role. It alleviates a lot of the pressure of email marketing by being able to review as my renders of my emails as possible. Email Guardian makes me feel secure knowing that if there are any updates for clients or mobile changes, I will be updated and can review 'always on' emails. **What do you dislike about Litmus?** I have been using the Analytics tab for the past couple months and it's not very inutitive to use. The resources around the topic are helpful but it's still complicated and hard to get the most out of that tool. **What problems is Litmus solving and how is that benefiting you?** Litmus enables my team to review all renders in an efficient manner. The QA section is a final checklist for our email templates and a great source to learn more about how our emails are accessible for all users. Litmus resources and tool tips have also helped me gain more confidence in a ever changing and complcated email world. The beta for AI has also been super helpful for copy testing for subject lines! ### 29. Litmus is a game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Francisco A. | CRM Developer Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Litmus?** I love how on Litmus you can view all of the different devices available to see how emails show up differently. **What do you dislike about Litmus?** There really isn't much to dislike about Litmus. It's a tool that has helped me elevate my development of emails. **What problems is Litmus solving and how is that benefiting you?** It's mainly solving dark mode issues with email across a wide variety of email clients. **Official Response from Becca Gage:** > Hi Francisco, We're delighted to hear that Litmus has been beneficial in addressing dark mode issues and providing a comprehensive view of email rendering. Thank you for your feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 30. Best resource for previews **Rating:** 5.0/5.0 stars **Reviewed by:** Diana O. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Litmus?** I can choose which previews I want to see. The personalized snippets are great. **What do you dislike about Litmus?** The cost can get high when adding additional features. **What problems is Litmus solving and how is that benefiting you?** I don't write HTML, so having the code pre-written is a huge advantage for me. **Official Response from Becca Gage:** > Hi Diana, We're thrilled to hear that you find value in the testing capabilities and personalization templates. We understand your concern about cost and are continuously working to provide competitive pricing while delivering top-notch features. Thank you for your feedback. Thanks! Becca Gage, Customer Marketing Manager at Litmus ### 31. Lifesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Raquel G. | Email Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Litmus?** As a long time email developer, Litmus saves me over and over again. Gone are the days of having to test multiple test emails to endless testing accounts. Litmus brings all of the QA process together with a number of features and allows me to spot areas of concern instantly. Their platform - and Previews and QA tool - is reliable and gives me peace of mind that my code is secure and working across as many platforms as possible. The Proof tool allows me to share with clients and Analytics just adds to making my job easier. Integration with Salesforce Marketing Cloud has made Litmus become integral to my work. **What do you dislike about Litmus?** I don't use the Builder tool a lot - mainly because I'm a coder who uses other platforms for this. **What problems is Litmus solving and how is that benefiting you?** Litmus allows me to test my code and spot errors with the Previews and QA tool. I can then share my work with clients via the Proof tool which provides an easy platofrms to collect all client feedback needed for email design. ### 32. Need It, Love It, Will Always Use It **Rating:** 5.0/5.0 stars **Reviewed by:** maggie b. | email marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Litmus?** I work with a lot of HTML from other marketing departments at other companies and I need to ensure the email presentation they think they're sending out will look correct across multiple email platforms and devices -- because we're sending those emails out to our owned audience on their behalf. Litmus makes it simple to quality check everything, I love the clear line by line access/ability to troubleshoot everyone's different coding styles, and having visuals in different email platforms (that I don't personally have) to show our clients how and where the errors are presenting is fantastic. I like being able to save snippets of code, and being able to see how emails look in different color settings. **What do you dislike about Litmus?** I wish there was an undo button. Sometimes I accidently a button I didn't mean to and I have no idea where or how I did that -- all I know is that I've messed something up -- and there not being an "undo" option means often having to start all over. I also don't like the errors that Litmus cannot see. Its hard to explain because there's really no reason for it. There have been multiple instances of having the green light on the email in every possible way and I still have a very different reality in my own email inbox, or a client shares screenshots of errors they still see too. Those situtions leave me editing blindly or completely redesigning the layout. This has happened enough times now that I know I can't trust the Litmus results 100% of the time, but 95% of the time is still definately enough to keep it a mainstay in my daily used tool box. **What problems is Litmus solving and how is that benefiting you?** Please refer to my first answer on the product rating page. I use Litmus to quality check and edit HTML files from our many outside partners. ### 33. Excellence in email testing **Rating:** 5.0/5.0 stars **Reviewed by:** Al L. | Email Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Litmus?** The email builder is amazing. I love the workflow that Litmus has created with snippets and partials. It's really easy to build an email quickly in their builder. The templates are really easy to use too. **What do you dislike about Litmus?** I wish the analytics were more meaningful. I get some great overall typical analytics, but I wish there were some deeper insights I can draw from each send. **What problems is Litmus solving and how is that benefiting you?** The Litmus extension for Chrome / Edge is a life saver! I use it so frequently to test issues with email code. It's really beneficial for my every day toolkit. ### 34. Easy way to test emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Litmus?** - Easy way to test how our emails from Marketing Cloud display on other browsers, platforms, etc. - Very simple to send a test message and see all environments at once. -Clear way to identify mistakes/code errors **What do you dislike about Litmus?** -Wish we could customize our test email address. It's hard to remember -Sometimes it still doesn't replicate environments accurately. My coworkers will have different results on screen than what Litmus tests. **What problems is Litmus solving and how is that benefiting you?** Our emails go to audiences on all platforms, and we want to be sure every potential donor has the same experience. By being able to accurately test, we can identify and resolve mistakes so that regardless of if it's opened in Outlook or Gmail, it acts and behaves exactly as we expect. ### 35. A Must have for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Donnell d. | Digital Marketing Specialist - Email Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Litmus?** Proofing is essential to our workflow, and the extra analytics that we can get using Litmus is very helpful. Their support team is also top tier! **What do you dislike about Litmus?** Can be a little overwhelming for new users. **What problems is Litmus solving and how is that benefiting you?** It has helped imrpove our proofing workflow, making it easier for stakeholders to view proofs, make comments **Official Response from Becca Gage:** > Hi Donnell, Thank you for sharing your positive experience with Litmus! We're glad to hear that the extra analytics and proofing capabilities have been beneficial for your workflow. We understand that the platform can be overwhelming for new users, and we're constantly working on providing resources and support to make the onboarding process smoother for everyone. A couple of great places to start are https://www.litmus.com/getting-started and Litmus Academy if you haven't checked it out already! Thanks! Becca Gage, Customer Marketing at Litmus ### 36. Litmus is a great tool for email marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Luly S. | Marketing Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Litmus?** I like the visibility it gives email marketers for how their emails perform, the multiple ways of testing content and display as well as the different features like polling, calendars and other that you can include **What do you dislike about Litmus?** That some languages like with special characters are not supported when using some of the features **What problems is Litmus solving and how is that benefiting you?** Allows our team to see our content in multiple devices, domains and ensure that it will perform well, comply with ada and show where we can improve **Official Response from Becca Gage:** > Hi Luly, Thanks for leaving us a review! We're so happy to hear you are finding value in the email analytics, testing and QA and personalization capabilities! We also appreciate your feedback about special characters in different languages, I will let our team know so they can look into it. -Becca Gage, Customer Marketing Manager at Litmus ### 37. Easy to find bugs and test all the common device variations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Litmus?** We use Litmus to test marketing emails before sending them. Especially when we're using a new design or template, although we send nearly every email to Litmus before sending it to our marketing list officially. It would be nearly impossible for us to test the email against every common device variation including dark mode without this tool and we often find small bugs that can make a big difference. **What do you dislike about Litmus?** I don't like having to be conscious of the preview limit, although this isn't usually a problem. **What problems is Litmus solving and how is that benefiting you?** Litmus helps us make sure the emails appear how we want them to, especially on dark mode and troublesome devices/email clients. ### 38. Great for Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Denise G. | Email marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** Our organization enjoys the ease of the platform and resources provided. Allows us to fill in the blanks other platforms may miss. **What do you dislike about Litmus?** I wish litmus had more options for cross platform compatibilities. **What problems is Litmus solving and how is that benefiting you?** Personalization and multi-device view ### 39. easy to use and very helpful **Rating:** 4.5/5.0 stars **Reviewed by:** soph V. | digital engagement specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Litmus?** it;s very user friendly and easy to use with a lot of nice and usedful features with a lot of information you can use to improve your email design and performances, the rendering tools and great as well as the analytics about inbox placement **What do you dislike about Litmus?** maybe have an esier way to get training to go further in using the platform **What problems is Litmus solving and how is that benefiting you?** make sure the rendering of email on all platforms and ESP is great, looking up spams and deliverability ### 40. Great experience, love the use of Email Previews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Litmus?** With so many changes always being made to email standards, Litmus makes it easy to check our code and designs with all the different browsers and email clients efficiently and quickly! **What do you dislike about Litmus?** I honestly haven't found many faults at all! **What problems is Litmus solving and how is that benefiting you?** With so many changes always being made to email standards, Litmus makes it easy to check our code and designs with all the different browsers and email clients efficiently and quickly! **Official Response from Becca Gage:** > Hi there, Thank you for sharing your positive experience with Litmus! We're glad to hear that you find our platform helpful in navigating the changes in email standards and efficiently checking your code and designs. We appreciate your support! Thanks! -Becca Gage, Customer Marketing at Litmus ### 41. Litmus delivers for rendering proff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Litmus?** Litmus does a good job displaying rendering across operating systems. **What do you dislike about Litmus?** System can be a bit slow sometimes when waiting for an email import. **What problems is Litmus solving and how is that benefiting you?** We can evaluate what an email will look like before we actually send it. **Official Response from Becca Gage:** > Hi there, Thank you for your review and for highlighting the benefits of using Litmus to evaluate email rendering. And thank you for the feedback about the response time of email imports, we're committed to addressing any performance issues, to ensure a smoother experience for our users. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 42. Best tool for marketers who want to increase their engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Litmus?** LITMUS is very useful tool to view how my email will look on different client devices along with a detailed analysis of all email components **What do you dislike about Litmus?** Adding LITMUS analytics code and related process can be sometimes tricky for a non-technical user **What problems is Litmus solving and how is that benefiting you?** Making overall email testing and review process easy. Also improves collaboration with the team. **Official Response from Becca Gage:** > Hi there, It's great to hear that Litmus is making your email testing and review process easier and improving collaboration with your team. Thanks for leaving this feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 43. Awesome e-mail preview, insights & testing - to see what our customer see **Rating:** 4.5/5.0 stars **Reviewed by:** Simon H. | Business process Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Litmus?** Currently using Litmus almost 3 years, it's so helpful to get the preview from an e-mail for different e-mail providers like Gmail, Outlook etc. showing it in different browsers. That helps us to review & test the mail before we sent them out to our customers - to see what they will see. Secondly, I like the insights for preparing an e-mail campaign since Litmus test all the stuff like subject line, preview text, links so I see at one point where I have to do some adjustments. Also the e-mail builder, the snippets and custom stuff for e-mail templates helps us to create the best out of an e-mail - everything is on hand and saved for repeating blocks like the e-mail footer. The integration to our sending system works as expected and save us much time. **What do you dislike about Litmus?** For now, I didn't use the new feature of AI and the 'e-mail guardian' that monitors your mailing and helping you by creating subject lines and content. But it seems powerful and I have to explore this soon. **What problems is Litmus solving and how is that benefiting you?** I really like the preview feature to see at a glance the preview of the e-mail for different providers and browser. Therefore I do not have to test this on my own which save us a lot of time! Also the e-mail testing for all the stuff around the e-mail like subject and preview text is helpful for us to check everything before it goes out to our customers. ### 44. Pleasant experience so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Verbina K. | Campaign Analyst 1, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Litmus?** The fact that we can preview how the campaigns would display gives us an idea to work better. **What do you dislike about Litmus?** Sometimes the devices show a different result. And we will have to properly refresh it to get the correct result. **What problems is Litmus solving and how is that benefiting you?** The fact that we can preview the campaign before deployment. ### 45. Really helpful tool for organizing email template builds **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Litmus?** I particularly love being able to leverage Litmus's feature of partials and snippets, as part of a larger email design template library for my clients. It's super simple to do and drives efficiency and accuracy. The tool is great to not only build emails in HTML but is valuable with the ability to preview and test across devices and ISPs all within one platform. Overall it's such a valuable tool in my stack and well worth investing in. **What do you dislike about Litmus?** When it detects breaks in code, or code that isn't "closed" it would be really helpful for AI to come in during the QA process to provide suggestions for the HTML code that is missing or should be used to remedy these issues that are detected. **What problems is Litmus solving and how is that benefiting you?** Great tool for building emails and testing for email rendering across all email clients and devices. ### 46. Extremely Useful and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Chintan G. | Front-end developer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Litmus?** I am really happy about the feature on litmus and also how user friendly it is. **What do you dislike about Litmus?** Sometimes the performance is not as great it is slow to respond **What problems is Litmus solving and how is that benefiting you?** Multi device verification **Official Response from Becca Gage:** > Hi Chintan, Thanks for taking the time to review Litmus! We appreciate your feedback, and I will escalate the issue you noted with the slow performance to our team to look into. -Becca Gage, Customer Marketing Manager at Litmus ### 47. Helpful for email marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** Fairly easy to start using the features and access data/insights **What do you dislike about Litmus?** Not really a ton of downsides, besides it being another platform to log in to and pull data from **What problems is Litmus solving and how is that benefiting you?** Easily being able to visually QA emails in different inbox types ### 48. Litmus in Aeromexico's day to day operations **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Fernando P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Litmus?** Litmus in Aeromexico's day to day operations Litmus has become a fundamental tool in Aeromexico's email operations, it is very helpful that the platform is so user friendly and so easy to use to test emails on the different devices that the platform offers: Builder (It is one of the tools I use the most within Litmus). The loading speed is immediate The selection of devices in a simple way Having preloaded lists with different clients and devices The code error detector is wonderful Sending test emails is very helpful Generating previews of emails helps for team approvals. Templetes Templates with basic structure help us a lot to make a shell even though they are limited. Customize It is a tool that has us very excited and we hope to have more content to reference and implement it in our emails. **What do you dislike about Litmus?** Builder In particular I am a person who works at night and I have noticed that the platform undergoes productive updates at night, it is not something that bothers me, but it would be great a notice within the platform that confirms the update. Design I wish there were many more templates to help us create shells for emails, plus I see an opportunity for improvement which would be to have charging templates as reallygoodemails.com does. I do not use the modules within design, they are complex to use, it would be great if there were default modules to take them as a reference and start creating new ones. **What problems is Litmus solving and how is that benefiting you?** Mainly the device display problems is where litmus is very helpful, as well as generating previews of the emails before sending a test is very helpful. ### 49. All-in-one email sidekick **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Litmus?** Litmus is easy to use, with very little barrier to entry, and packs a punch - especially in the reporting area via the pixel. Robust tracking. **What do you dislike about Litmus?** There are limits to how many opens we can track; but this is the same for all competitors. Litmus is generous with limits which helps with testing. **What problems is Litmus solving and how is that benefiting you?** Definitely tracking, helping us make data-driven decisions. Email deliverability and sender reputation. ### 50. Great for email previews! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Litmus?** We get great use out of Litmus for previewing emails in various inboxes and on various devices. It's especially great when trialling new email templates! **What do you dislike about Litmus?** There should be an option to increase preview limits without upgrading to another package (significantly pricer for features we won't use). **What problems is Litmus solving and how is that benefiting you?** Our emails tend to appear differently in different servers, particulally in outlook. This allows us to access all of these servers quickly and in one place. ## Litmus Discussions - [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment - [View Litmus pricing details and edition comparison](https://www.g2.com/products/litmus/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+06%3A11%3A56+-0500&secure%5Bsession_id%5D=5623d5f9-05f2-4d7b-91c6-5a95b1a0bee8&secure%5Btoken%5D=163690f6dfb5f97f3eb566f440210926017064a4dd755ba308e6a6ad2bfe8a2a&format=llm_user) ## Litmus Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ## Litmus Features **Email Marketing** - Email and Mobile Preview - Building and Personalizing Emails - Manage Email Deliverability - Multi-user Account **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - Deliverability Testing - Design Testing **Analytics** - Open Rates **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Marketing** - Security Compliance **Edit** - Pre-Made - Build **Platform Data** - Performance - Dashboard - Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Integration APIs - Breadth of Partner Applications - CRM Integration ## Top Litmus Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,432 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,657 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,092 reviews)