Kuli is an influencer marketing platform built around an AI agent that analyzes creator content at depth. The agent watches and evaluates video content across Instagram, TikTok, and YouTube — understanding tone, topics, cultural context, and brand alignment rather than relying on follower counts and engagement metrics.
Kuli's AI agent watches the content and analyzes what creators actually produce, not just who follows them. It evaluates thousands of videos in parallel, surfacing insights that would take human teams weeks to compile manually.
Beyond discovery, Kuli manages the full campaign workflow: outreach, content review, approvals, and performance tracking, replacing spreadsheets, email threads, and disconnected tools with a unified workspace.
The agent learns each brand's context over time, making recommendations progressively more relevant.
Key capabilities:
- AI agent for content analysis: Deep evaluation of creator videos across Instagram (posts and stories), TikTok, and YouTube (long form and shorts) for tone, topics, cultural fit, and brand alignment
- AI agent for creator discovery: Find creators based on content relevance, not just demographic filters and vanity metrics. Frame your own words, and be as precise as you want.
- Brand safety monitoring: Automated scanning of full content history for potentially problematic content with personalised filters
- End-to-end campaign management: Work with Kuli to automate personalized outreach, negotiations, approvals, deliverables, and reporting all through the chat. Ask deep dive questions on your campaign performance and run analyses on campaign posts to identify insights.
- Compounding brand context: The agent learns preferences and performance patterns to improve over time
Who uses Kuli:
Marketing teams, brand managers, and agencies managing creator partnerships for multiple clients. Teams using Kuli run 3x more campaigns with the same resources.
How is Kuli different from other influencer platforms?
Traditional tools match brands to creators using static metrics. Kuli's agent analyzes actual content and evaluates what creators say and show, not just their follower counts. Kuli works on the sideline and keeps watch on your campaign and competitors to ping you with insights.
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Kuli CommunityLanguages Supported
Arabic, Danish, German, Greek, English, Finnish, French, Irish, Hebrew, Hindi, Italian, Norwegian, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Overview by
Michael Hodara
