Knit is an End-to-End Insights Platform combining the power of Quant + Video to help brands better understand this next generation of consumers. From foundational research on this generation to concept testing your marketing or product ideas, Knit has the panel, methodologies, analysis tools, and team to help you win with Gen Z. Knit’s end-to-end insights solution starts with our panel, giving you on-demand access to over 1M Gen Z consumers available for custom segmentation to meet your exact sample requirements. Our approach harnesses the power of Quant + Video so that you get the "what" and the "why" within one data set. We support 100+ quantitative question varieties, while our 30-90 second Voice of Consumer video responses provide you with 6x the data of traditional qualitative methods. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility.