[ Keen.io Reviews ](https://www.g2.com/products/keen-io/reviews) [ Keen.io Reviews ](https://www.g2.com/products/keen-io/reviews) # Keen.io Features ##### ## Reports (5) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Show More ##### ## Self Service (3) Calculated Fields Using formulas based on existing data elements, users can create and calculate new field values. Data Column Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Discovery Users can drill down and explore data to discover new insights. Show More ##### ## Building Reports (4) Data Transformation Converts data formats of source data into the format required for the reporting system without mistakes. Data Modeling Ability to (re)structure data in a manner that allows extracting insights fast and accurate. WYSIWYG Report Design Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Show More ##### ## Marketing Operations (4) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Product Analytics (8) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More [ ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/00a7703e6a71de71cbf5e8a83a1a4eeb/contentful.svg "Contentful") Sponsored Contentful 4.3/5 (326) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Looker](https://images.g2crowd.com/uploads/product/hd_favicon/562cc527c501f42dc01cb43ff3d79dab/looker.svg "Looker") Looker 4.4/5 (1,583) ](https://www.g2.com/products/looker/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,864) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") Sisense 4.2/5 (985) ](https://www.g2.com/products/sisense/reviews) [ View All Alternatives ](https://www.g2.com/products/keen-io/competitors/alternatives) Keen.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5 (2,938) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-keen-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_824508426f6324680a9a86f0d411e394/looker.png "Product Avatar Image") Looker 4.4/5 (1,647) [ Compare Now ](https://www.g2.com/compare/keen-io-vs-looker) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c0fd017395df53ba96d2a991dd6ff03a/sisense.png "Product Avatar Image") Sisense 4.2/5 (1,062) [ Compare Now ](https://www.g2.com/compare/keen-io-vs-sisense) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Product Analytics ](https://www.g2.com/categories/product-analytics)[ Embedded Business Intelligence ](https://www.g2.com/categories/embedded-business-intelligence) [ Stream Analytics ](https://www.g2.com/categories/stream-analytics) Show More ##### Explore More [ Best performance management software for small tech startups ](https://www.g2.com/discussions/what-s-the-best-performance-management-software-for-small-tech-startups)[ User Research Tools ](https://www.g2.com/discussions/which-user-research-tools-are-helping-your-team-right-now)[ Best rated EOR platforms for software companies ](https://www.g2.com/discussions/what-s-the-best-rated-eor-platform-for-software-companies) [ Medium of Exchange ](https://www.g2.com/glossary/medium-of-exchange-definition)[ Most user-friendly bot platform for sales automation ](https://www.g2.com/discussions/most-user-friendly-bot-platform-for-sales-automation)[ Best CPaaS system for mobile development ](https://www.g2.com/discussions/best-cpaas-system-for-mobile-development) Show More [ Best performance management software for small tech startups ](https://www.g2.com/discussions/what-s-the-best-performance-management-software-for-small-tech-startups)[ User Research Tools ](https://www.g2.com/discussions/which-user-research-tools-are-helping-your-team-right-now)[ Best rated EOR platforms for software companies ](https://www.g2.com/discussions/what-s-the-best-rated-eor-platform-for-software-companies) [ Medium of Exchange ](https://www.g2.com/glossary/medium-of-exchange-definition)[ Most user-friendly bot platform for sales automation ](https://www.g2.com/discussions/most-user-friendly-bot-platform-for-sales-automation)[ Best CPaaS system for mobile development ](https://www.g2.com/discussions/best-cpaas-system-for-mobile-development)