Keen.io Features
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Additional Functionality (198)
Event Marketing
Plan marketing campaigns for events
Social Promotion
Market event via social media tools
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Import/Export
Import and export data to and from software applications
Lead Generation
Manage the process of attracting and converting business prospects into leads
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Customizable Forms
Customize contracts and forms to collect specific information
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Email Templates
Pre-made examples and templates for emails
Web Forms
Web form that allows users to enter data that is sent and processed for different reasons
Lead Capture
Automatically identify and save contact information of potential customers
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Reporting
Active reporting of data and metrics
Campaign Planning
Plan and strategize marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Autoresponders
Create and automatically send premade copy in response to customer messages
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Email Marketing
Create and send email blasts/campaigns
API
Application programming interface that allows for integration with other systems/databases
Customizable Fields
Customize data fields to support various needs and use cases
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Data Visualization
Graphical representation of data
Ad hoc Reporting
Generate one-off reports that meet information requirements
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Source Connectors
Connect to big data sources
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
KPI Monitoring
Tracking the status of previously identified performance measurements
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multiple Data Sources
Allows users to manage data from a number of sources
Data Migration
Move from one database to another, or upgrade the version of database software being used
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Data Quality Control
Establish guidelines about how much and what kind of data can be stored in the repository
Data Profiling
Examines, analyzes, and organizes data to create relevant summaries or graphs.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Connectors
Connect to big data sources
Audit Trail
A record of all activities within the system, including user access, changes made, etc.
Data Verification
Process of checking different types of data for accuracy to avoid errors or inconsistencies
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Deduplication
Data compression technique for eliminating duplicate copies of repeating data
Visualization
Graphical representation of data or processes
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Data Import/Export
Import and export data to and from software applications
API
Application programming interface that allows for integration with other systems/databases
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Data Visualization
Graphical representation of data
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Version Control
Track revisions and updates made to files and navigate between different versions
KPI Monitoring
Tracking the status of previously identified performance measurements
Secure Data Storage
Securely stores data to prevent data loss or breaches
Multiple Data Sources
Allows users to manage data from a number of sources
Data Visualization
Graphical representation of data
Single Sign On
Allow users to access multiple services after entering their login credentials once
Natural Language Search
Ability to interact with the application using human languages such as English
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Ad hoc Reporting
Generate one-off reports that meet information requirements
Activity Tracking
Track and document all activities across devices, networks, and other systems
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Customizable Branding
Add customized logos and colors to align with company branding
Data Aggregation
Collect, process and structure data from multiple sources for further analysis
Dashboard Creation
Creation and customization of dashboards
Data Connectors
Connect to big data sources
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
API
Application programming interface that allows for integration with other systems/databases
Forecasting
Form predictions based on past and present data/trends
Interactive Elements
Various components within a system including buttons, clickable icons, hover effects, and more
Single Page View
Display aggregated data points on one page for a bird's eye view assessment
Data Import/Export
Import and export data to and from software applications
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Workflow Management
Create, design and manage workflows for repetitive tasks
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Functions/Calculations
Perform various mathematical calculations using the data
Historical Reporting
Information, data and reports that are being tracked over time
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Visual Discovery
Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.
Real-Time Updates
Receive system updates as soon as any changes are made
Real-Time Reporting
Active reporting of data and metrics
Data Mapping
Track the management and flow of data throughout the organization
Relational Display
Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
OLAP
Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data
Ad hoc Query
One-off queries made on an as-needed basis
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Compliance Tracking
Track and report regulatory data to either internal management or external stakeholders
Real-Time Reporting
Active reporting of data and metrics
Statistical Simulation
Assess the performance of a method by picking a random sample from a normal distribution
Forecasting
Form predictions based on past and present data/trends
Neural Network Modeling
A classification and/or predictive modeling technique used for data analysis
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Data Connectors
Connect to big data sources
Customizable Reports
Alter the layout and content of reports
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Self Service Data Preparation
Access, combine, transform, and store data without the help of an IT department
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Transformation
Translate EDI formats into data suitable for use with company applications.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Association Discovery
Machine learning method, based on rules, to find interesting relationships between variables in large databases
Ad hoc Reporting
Generate one-off reports that meet information requirements
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Customization
Create labels for products that contain required information such as colors, sizes, dates, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Data Clustering
Clustering or grouping objects based on data similarities
Data Import/Export
Import and export data to and from software applications
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
File Storage
Store and access documents, forms, and photos in one centralized place
Decision Tree
Support tool that enables users to progress through a series of steps to solve a problem
Multiple Scoring Models
Create multiple models or equations for generating scores
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Session Recording
Record active support and chat sessions for auditing and training
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Visualization
Graphical representation of data
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Interactive Reports
Edit and personalize data view as needed
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Mobile Reporting
Access reports on mobile devices
Data Mapping
Track the management and flow of data throughout the organization
Multiple Data Sources
Allows users to manage data from a number of sources
Forecasting
Form predictions based on past and present data/trends
Customizable Branding
Add customized logos and colors to align with company branding
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Customization
Create labels for products that contain required information such as colors, sizes, dates, etc.
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Real-Time Analytics
Analyze and gain insights into data in real-time
Workflow Management
Create, design and manage workflows for repetitive tasks
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Ad hoc Query
One-off queries made on an as-needed basis
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Application Development
Build unique software tools based on your specific requirements
Real-Time Reporting
Active reporting of data and metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Geographic Maps
Visualize locations on a map
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Self-service Analytics
Generate reports on your own without IT involvement
Ad hoc Analysis
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Integration into Third Party Applications
Embed/link applications into third party software so it can be accessed within a third party system
Ad hoc Reporting
Generate one-off reports that meet information requirements
Visual Workflow Management
Create, design, and visually represent processes within the software
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Single Sign On
Allow users to access multiple services after entering their login credentials once
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Predictive Analytics
Predict future data based on historical data sets
Data Visualization
Graphical representation of data
Data Connectors
Connect to big data sources
Benchmarking
Compare key metrics for the business against prominent players in the industry
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Streaming Analytics
Monitor and visualize trends across live data streams
Mobile Access
Access software remotely via mobile devices
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Dashboard Creation
Creation and customization of dashboards
Building Reports (8)
Data Transformation
Converts data formats of source data into the format required for the reporting system without mistakes.
Data Modeling
Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
WYSIWYG Report Design
Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Real-Time Data
Receive data and information in real time
Real-Time Data
Receive data and information in real time
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Visualization (7)
Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Formats
Allows one to create and export visualization into various formats (PNG, JPEG, etc.)
Mobile Dashboards
View and present dashboard on mobile devices
Public Dashboards
Publish dashboard publicly on various platforms
Private Dashboards
Share dashboard screen within private user groups
Agentic AI - Product Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Machine Learning
Enable businesses to implement machine learning algorithms on business data such as sales and revenue
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Updates (9)
Historical Snapshots
Ability to track historical data.
Real-Time Updating
Track metrics in real time with consistent and frequent updates.
Historical Snapshots
Ability to track historical data.
Real-Time Updating
Track metrics in real time with consistent and frequent updates.
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Customizable Reports
Alter the layout and content of reports
Predictive Analytics
Predict future data based on historical data sets
Data Management
Ability to handle large datasets
Real-Time Data
Receive data and information in real time
Product Analytics (9)
Account-Level Analytics
Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products.
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Security (2)
Data Governance
Encompasses of policies, principles and qualities to promote access to accurate and certified master data.
Data Masking
Helps mask or hide critical information to prevent unauthorized access.
Self Service (7)
Calculated Fields
Using formulas based on existing data elements, users can create and calculate new field values.
Data Column Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Discovery
Users can drill down and explore data to discover new insights.
Natural Language Search
Ability to interact with the application using human languages such as English
Visual Discovery
Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.
Data Blending
Merge data from multiple sources to a single data set
Data Blending
Merge data from multiple sources to a single data set
Administration (6)
Quality Control
Data quality consists of deduplication, cleansing, and appending your marketing database.
Data Sampling
Allows users to select samples of data for defined procedures.
Collaboration
Share data across your organization.
Multiple Data Sources
Allows users to manage data from a number of sources
Real-Time Data
Receive data and information in real time
Statistical Process Control
Statistical methods to assist with and maintain quality control of processes
Functionality (5)
Multi-Domain
Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing.
Match & Merge
Matches master data records and merges them into a single accurate record across source systems.
Relationship Mapping
Shows relationships between records and entries, defined in a repository model.
User Interface
Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions.
Data Mapping
Track the management and flow of data throughout the organization
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.
Reports (17)
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
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Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Customizable Reports
Alter the layout and content of reports
Marketing Reports
Reports specific to marketing and associated campaigns
Sales Reports
Reports specific to sales analysis for trends and strategies
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Interactive Reports
Edit and personalize data view as needed
Customizable Reports
Alter the layout and content of reports
Customizable Reports
Alter the layout and content of reports
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Dashboard
Alter the layout and content of dashboards
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Share Reports
Receive email reports and notifications regarding metrics.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
Capabilities (10)
Data Visualization
Communicate complex information clearly and effectively through advanced graphical techniques.
Survival Analysis
Supports evaluation of durations, events, and reliability in relation to statistical analysis
Risk Data Attributes
Identify risk data attributes such as description, category, owner, or hierarchy.
Cost Analysis
Tools to analyze financial data in order to gain usable insights.
Multivariate Analysis
Analysis of data sets that contain more than one variable
What-if Analysis
Provides varying estimates based on different scenarios
Statistical Analysis
Apply statistical/mathematical models to sets of data
Bayesian Analysis
A statistical method, based on Bayesian inference, that expresses unknown parameters as probability statements
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Regression Analysis
Analysis to understand which of the independent variables are related to the dependent variable
Methodology (3)
ANOVA Support
Supports analysis of variance (ANOVA) to determine observed variance.
Regression
Supports various regression methods such as ordinary least squares (OLS), weighted least squares (WLS), or generalized linear model (GLM).
Time Series Analysis
Supports the analysis of time series data for predictive analytics and exploratory analysis.
Management (10)
Hierarchy Management
Captures and manages data hierarchy and definitions.
Reference Data Management
Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems.
Data Lineage
Helps understand the origination and route of data along with the transformations happening across various domains.
Metadata Management
Provides context and information for data assets stored across domains and ensures adherence to established policies and processes.
Real-Time Data
Receive data and information in real time
Workflow Management
Create, design and manage workflows for repetitive tasks
Process Management
Catalog Management
Create and manage digital catalog of products/services with their details, specifications, and price
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Collaboration (3)
Sharing
Provides the ability to easily share visualizations.
Co-Editing
Allows multiple users to edit and create visualizations together.
Devices
Has the ability to edit visualization across devices and device types (e.g. computer and phone).
Agentic AI - Marketing Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Marketing Operations (23)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Multi-Channel Data Collection
Collect information from multiple sources
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Keyword Tracking
Track and monitor a specific set of keywords
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Campaign Tracking
Track the performance of marketing campaigns across multiple channels.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Tag Management
Generate or append custom campaign parameters to URLs
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Email Management
Manage, store and organize emails within the system or via third-party apps
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Activity (14)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Multi-Campaign
Manage multiple campaigns in one system
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Customizable Reports
Alter the layout and content of reports



