# Amplitude Analytics vs Keen.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing a clear and intuitive dashboard, which helps users easily track events and analyze user actions. This clarity is enhanced by their use of AI tools, making it a strong choice for businesses looking to streamline web traffic analysis.
- **Users say** that Keen.io offers a robust platform for data streaming and visualization, with well-documented APIs that make it easy to integrate into both internal and end-user projects. Reviewers appreciate its reliability, noting that they have not experienced any outages.
- **Reviewers mention** that Amplitude Analytics stands out for its extensive feature set, including user profiles, segmentation, and A/B testing capabilities. This versatility allows businesses to conduct detailed analyses and make informed decisions based on user behavior.
- **According to verified reviews** , Keen.io is particularly favored by small businesses, with users highlighting its ease of use and setup. However, it has fewer recent reviews compared to Amplitude, which may indicate a smaller user base or less frequent updates.
- **Users report** that while both platforms are user-friendly, Amplitude Analytics has a slight edge in administrative ease, making it easier for teams to manage and analyze data without extensive technical knowledge.
- **Reviewers note** that Keen.io has received high praise for its quality of support, with users feeling that the platform has been a good partner in their business endeavors. In contrast, while Amplitude's support is solid, some users feel it could be improved to match the level of Keen.io.



| | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,879 | 12 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Small-Business (75.0% of reviews) | 
| **Entry Level Price** | Free | $0/mo | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### Keen.io

**Not enough data**

---
## Ratings Comparison
| Rating | Amplitude Analytics | Keen.io | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2122 reviews) | 8.5 (12 reviews) | 
  | **Ease of Use** | 8.3 (2140 reviews) | 8.1 (12 reviews) | 
  | **Ease of Setup** | 8.0 (968 reviews) | 7.7 (5 reviews) | 
  | **Ease of Admin** | 8.4 (641 reviews) | 8.0 (5 reviews) | 
  | **Quality of Support** | 8.4 (1625 reviews) | 9.1 (11 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 9.3 (5 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1943 reviews) | 8.1 (12 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Keen.io

#### Entry-Level Pricing

Plan: Free 

Price: $0/mo

Description: Unlimited event streaming and full-featured access for 30 days, then free plan event limits forever.

Key Features:
- 1,000 events
- 100 queries
- Unlimited visualizations

[Browse all 3 editions](https://www.g2.com/products/keen-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Keen.io** | 7.7/10 | 10 |

#### Reports

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Reports Interface** | Not enough data | 7.4 (7 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 6.9 (6 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 7.8 (10 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.3 (5 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (8 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 
| **Collaboration / Workflow** | Not enough data | Feature Not Available | 
| **Automodeling** | Not enough data | Feature Not Available | 

#### Advanced Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Keen.io** | 7.7/10 | 10 |

#### Reports

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Reports Interface** | Not enough data | 7.4 (7 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 6.9 (6 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 7.8 (10 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.3 (5 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (8 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 
| **Collaboration / Workflow** | Not enough data | Feature Not Available | 
| **Automodeling** | Not enough data | Feature Not Available | 

#### Building Reports

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1022 |
| **Keen.io** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | Not enough data | 
| **Engagement** | 8.5 (688 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (721 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.8 (723 reviews) | Not enough data | 
| **Retention** | 8.2 (667 reviews) | Not enough data | 
| **Return** | 8.1 (627 reviews) | Not enough data | 
| **Conversions** | 8.9 (699 reviews) | Not enough data | 
| **Funnels** | 8.9 (719 reviews) | Not enough data | 

#### Reporting

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | Not enough data | 
| **Trending** | 8.3 (614 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Not enough data | 
| **Segmentation** | 8.6 (687 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (565 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (574 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | Not enough data | 

#### Other

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | Not enough data | 
| **Site Search Reporting** | 7.7 (489 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (536 reviews) | Not enough data | 
| **E-Commerce** | 7.8 (430 reviews) | Not enough data | 
| **Promotional Messages** | 7.3 (391 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | Not enough data | 
| **QA Testing** | 8.0 (539 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (705 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Keen.io** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | 8.3 (663 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (651 reviews) | Not enough data | 
| **Dashboard** | 8.6 (794 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1438 |
| **Keen.io** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1245 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1192 reviews) | Not enough data | 
| **Funnels** | 8.8 (1275 reviews) | Not enough data | 
| **Alerts** | 7.1 (831 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Not enough data | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | 7.7 (939 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (179 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (171 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.8 (11 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.7 (10 reviews) | Not enough data | 
| **Funnels** | 9.9 (26 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Keen.io** | N/A | N/A |

#### Marketing Operations

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Keen.io** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Amplitude Analytics (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Keen.io (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Keen.io | 
|---|---|---|
| **Small-Business** | 31.8% | 75.0% | 
| **Mid-Market** | 47.0% | 25.0% | 
| **Enterprise** | 21.2% | 0% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Keen.io

- **Computer Software:** 41.7%
- **Marketing and Advertising:** 16.7%
- **Information Technology and Services:** 16.7%
- **Internet:** 8.3%
- **Food & Beverages:** 8.3%
- **Financial Services:** 8.3%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1336 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6824 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)

### Alternatives to Keen.io

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1336 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (590 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Keen.io

- Title: [Skeezy billing practices?](https://www.g2.com/discussions/27254-skeezy-billing-practices) — 1 comment, 2 upvotes
  > **Top comment:** "I had a similar experience, unfortunately. I ultimately never got a refund but was given a window to migrate my data off and cancel my account without..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-keen-io)