Joy is a customer loyalty platform for Shopify merchants that helps businesses increase customer retention through points-based rewards programs and social engagement features. The software enables e-commerce stores to reduce acquisition costs by focusing on repeat purchases from existing customers rather than constantly acquiring new ones. Joy primarily serves mid-market Shopify merchants, particularly in beauty, fitness, and lifestyle verticals. The platform targets businesses on Shopify Advanced or Plus plans who want to optimize customer acquisition costs and build predictable revenue streams through enhanced customer relationships. The platform addresses rising advertising costs and platform dependency by helping merchants create direct customer relationships. Joy transforms acquisition-heavy strategies into retention-focused approaches through meaningful customer touchpoints and engagement opportunities. Key Features and Capabilities: • Meaningful Loyalty Programs: Instagram integration, social sharing rewards, user-generated content campaigns, and milestone celebrations • Flexible Rewards System: Points earning through purchases, reviews, social actions, and referrals with redemption options including discounts and exclusive products • VIP Tier Management: Automated customer segmentation with exclusive benefits and personalized experiences based on spending levels • Analytics Dashboard: ROI tracking, customer lifetime value optimization, and program performance insights • Native Integrations: Seamless Shopify compatibility with email marketing platforms and social media APIs Joy specializes in beauty and fitness markets, offering pre-configured campaigns and industry-specific best practices that create pull-factor marketing where customers actively engage with brands.