It provides data on the companies that are currently visiting your website and the content that they are looking at. Review collected by and hosted on G2.com.
The quality of the data is not very precise, some examples are:
- Companies name might not be accurate. It mixes companies with similar names. Example Sogetti and Soget.
- Location of large companies is not appropriate. An example: companies based in France can be referred in Spain.
- The company size of the companies does not represent the real size.
- Sometimes the content referred as visited does not match with the visitors activity.
User interface is not very friendly, and along with the issues in the quality of the data, leads to a large amount of time invested without necessarily providing useful information.
I think they should try to improve the existing user interface. Some suggestions are:
- In the "Account Selection" section, while looking for details of the visitors, when we click on the name of the company it would great if instead of opening a new page, the information could be shown as a drop-down menu. Why? Because if you don't find the information that you are looking for you are forced to come back to the beginning of the list of companies. It means that all the time that you have spent scrolling down to look for specific companies is lost and you have to restart from zero your search.
Another option, once you have check the details of the company, you can come back to exact point of your search instead of having to come back to the beginning of your list.
- Again, in the "Account Selection" section, when you have the full list of visitors, you could a column with symbols that show you the activity performed by the visitor. You can add symbols for website visits, ads clicks and email opened. By doing that, we will be able to easily vIsualise if the visitor has opened an email. No need to click or open the account section when you are looking for emails of the visitors.
- It would be great if in the "page viewed" section, the date of visits could be shown.
- It would be good if all the companies with opportunities ("Sales Pipeline") could be tracked, so we can follow their engagement in the marketing activities. Review collected by and hosted on G2.com.
Dear G2Crowd user,
Thank you for your feedback. We`re always thrilled to reflect on customer feedback for the continued development of our software.
Relating to your data quality concern, as our data is updated frequently, any irregularities you see are likely to originate from the account`s side. Nevertheless, we`re concentrating the efforts of our data engineers in 2017 at upgrading Azalead`s knowledge of large accounts (this includes further improved mapping of subsidiary information such as location and size). Please don`t hesitate to use the Report Button inside Azalead to highlight any information you suspect to be inexact, and our data team will investigate your query swiftly.
Regarding the Account Selection section, we have a number of enhancements scheduled for the next few weeks. However, our developers will take a very close look at the suggestions you`ve raised here to see if they should have a place in the next round of updates.
As for the Sales Pipeline, tracking the accounts depends on the data supplied by your CRM. If you`re a paying customer, please speak with your Customer Success Manager. Once you provide them with some details, I am confident they will identify and solve the issue.
Lastly, we are praised for being the best at what we do at the global level so I would like to strongly encourage you to use our ABM platform to engage with your international Target Accounts.
I hope you enjoy the rest of your experience with Azalead!
