Ipiphany by Touchpoint Group is a New Zealand–based AI feedback analytics platform that helps organisations understand why customers feel the way they do. Touchpoint Group has over 20 years of experience in enterprise CX and analytics, serving banks, insurers, telcos, and utilities across New Zealand, Australia, the UK, and North America. Ipiphany automatically analyses millions of customer comments from surveys, app reviews, complaints, and other feedback sources. It uses natural-language processing (NLP) and machine-learning models to identify themes, detect sentiment, and rank the root causes behind satisfaction, churn, and app ratings. Teams use Ipiphany to replace manual tagging with instant, explainable insights. The platform highlights key drivers of CX issues, connects every result to verbatim evidence, and allows users to ask questions in plain English - saving weeks of analysis time and helping teams focus on action, not data wrangling.