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Make Reviews & Product Details

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Make Reviews FAQs

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Last updated: Nov 04, 2026

What is Make, and what problem is it built to solve?

Make is a visual workflow automation platform that connects different applications and helps automate repetitive work across them. Users build workflows to move information between tools and coordinate multi-step processes without handling every step manually.

What languages does Make support?

Make supports 1 language: English.

What company sizes and industries is Make the best fit for?

Make’s strongest reviewer-reported fit is among small businesses, with mid-market companies also represented. The industries with the clearest presence span marketing, software and IT, consulting, and retail.
  • Company size: Small businesses are the most represented segment, with mid-market teams also appearing.
  • Industries: Marketing and advertising, computer software and IT services, consulting, and retail are recurring areas of use.

How long does it take to implement Make across a team?

Make can be quick to put into use for straightforward workflows, while more involved scenarios may take longer to configure and refine. Reported go-live times most often fall within the first month, with other timelines also appearing.
Time to go live Relative frequency
Under 1 month Most common
Under 1 day Also frequently reported
1–3 months Also reported
3–6 months Less commonly reported

What customer support options does Make provide, and how do users find the overall support experience?

Make’s support experience is mixed: users describe helpful, responsive assistance, but others encounter slow replies or difficulty getting an issue resolved. Support-channel details are not specified here.

What is the experience like for teams switching to Make from another tool?

Switching to Make is often driven by a need for more flexible, complex workflows, broader connections between tools, or lower costs. Zapier is the most commonly named prior platform, alongside other automation tools; users describe gaining more control over multi-step scenarios and integrations, though Make can take time to learn and configure.

What tools and platforms does Make integrate with, and how do these integrations help users get more value from the product?

Make offers 101 integrations, giving teams ways to connect common business applications and bring their data into automated workflows.
  • AI and language models: Claude, ChatGPT, and OpenAI.
  • Productivity and collaboration: Google Workspace, Google Sheets, and Slack.
  • E-commerce and websites: Shopify, WooCommerce, and WordPress.
  • Messaging and social platforms: WhatsApp Business Platform, Telegram Bot, and Facebook.
  • CRM and sales: HubSpot Sales Hub, Pipedrive, and Zoho CRM.
In day-to-day use, these connections let teams pass information between systems, automate handoffs and follow-ups, and add AI steps to existing workflows instead of moving data manually.

What features or capabilities could make Make even more useful?

Make could be more useful with clearer guidance for building and troubleshooting workflows, better ways to test scenarios, and more visibility into usage costs.
  • Make error messages more actionable, with clearer explanations of what failed and how to fix it.
  • Add testing tools that let users replay runs or use sample data without repeatedly consuming credits.
  • Show projected credit use and provide clearer warnings when usage is rising quickly.
  • Improve scenario organization and reuse, including easier ways to manage complex workflows and versions.
  • Provide more guided, dependable AI assistance for creating and debugging scenarios.

How useful do Make users find its AI features in everyday use?

AI is useful in Make when it helps users create workflows or adds classification, summarization, and content-generation steps to an existing process. Users describe AI assistance as a time-saver for scenario building and everyday automation, while experiences with Make’s own assistant are mixed: it can help, but may produce unreliable results or require adjustments and checking.

Make Reviews (475)

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Reviews

Make Reviews (475)

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4.6
475 reviews

What do users say?

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Abhishek A.
AA
Abhishek A.
Software Engineer
Enterprise (> 1000 emp.)
"Intuitive Drag-and-Drop Builder Makes Complex Workflows Easy"
4.5/5
What do you like best about Make?

I really love the highly intuitive visual drag-and-drop builder. It makes it simple to set up complex, multi-step workflows without needing to write any custom code, and the whole process feels straightforward and easy to manage. Review collected by and hosted on G2.com.

What do you dislike about Make?

The initial learning curve can feel quite steep for beginners, especially compared to simpler automation tools. It takes time to get comfortable with the more complex parts, like error handling and data mapping, and to really master how they work. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello Abhishek,

It's amazing to hear that you've had a pleasant experience with our visual drag-and-drop canvas. We're glad that you were able to make the complex scenarios work.

Thank you for sharing your thoughts on our learning curve. We absolutely understand that learning a new tool and skill can be difficult; that's exactly why we developed our Make Academy platform, filled with courses to learn the concepts and use cases.

Thanks for the feedback,

Vendy from the Make Team

Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Simple automation for a busy CX team"
4.5/5
What do you like best about Make?

Make lets us connect Gorgias, Slack, Klaviyo and Claude without needing a developer. As a small customer experience team, we’ve built our own workflows: a morning brief and an end-of-day summary posted to Slack, an alert when a ticket mentions a possible product safety concern, and a stale-tracking alert for delayed orders. The visual builder makes it easy to see how data moves between apps. Routers, data stores and the HTTP module have given us the flexibility to handle things the native integrations don’t cover. Being able to add an AI step, for example to check whether a ticket is a genuine safety concern before alerting the team, has been especially useful. Review collected by and hosted on G2.com.

What do you dislike about Make?

There’s a learning curve once scenarios get more complex. Working with API responses, mapping nested data and debugging errors takes some patience, and the error messages aren’t always clear about what went wrong. It’s also easy to lose track of operations and credit usage when a scenario runs frequently, so we’ve had to be thoughtful about scheduling and filters to keep usage under control. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello,

We’re glad to hear that Make is helping your team automate daily summaries and surface safety and delivery concerns without needing a developer. Your feedback about debugging complex scenarios and keeping operations in check is valuable and exactly what helps us understand the needs of our users.

Thanks for taking the time to write such a detailed review!

Vendy from the Make Team

Víctor S.
VS
Víctor S.
Equipo de marketing
Small-Business (50 or fewer emp.)
"Fast and Stable Visual Automation, Though Mapping JSON Requires Practice"
5/5
What do you like best about Make?

I like Make's scenario-based visual interface because it allows me to connect WhatsApp, AI models, and databases like Google Sheets without writing code. I can set up webhooks and logical routers in minutes and connect tools in real-time. Make saves me hours of manual work each week and allows me to launch projects faster without relying on programmers. I also value the stability of the webhooks and automatic error handling: I can process hundreds of simultaneous records via WhatsApp without fear of the system collapsing. The initial setup was quick and intuitive; creating the account, authenticating the applications, and connecting the first webhook took only a few minutes. Its operational stability and speed make up for the effort. Review collected by and hosted on G2.com.

What do you dislike about Make?

At first, I find the learning curve somewhat steep for mapping complex data structures, such as nested JSON files. I also think the error messages could be clearer and more precise: instead of just showing technical codes, they could include a direct link to the solution in the documentation. Interactive templates would help me learn to map JSON. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Verified User in Consumer Electronics
Small-Business (50 or fewer emp.)
"Powerful Claude-Driven Automations with Make and Vast Integrations"
5/5
What do you like best about Make?

I love how I can access make through my claude chat. claude can create automations, run them for me, schedule them for me. it increases my capabilities greatly. The UI is useful, although maybe a bit too simplified for complicated things like AI. The integrations are useful and vast, I can pretty much access anything I want. The pricing is fine I guess, I can't complain too much about it. Make hasn't failed me yet, but I don't like how I can't upload new scenarios to make through my claude past a certain file size, it has performed okay other than that though. I haven't needed any help from support yet. The onboarding was okay, I did the verification program and it helped me learn the basics, but I feel like I was stumbling around until I figured out that I could have claude make everything for me. Review collected by and hosted on G2.com.

What do you dislike about Make?

The fact that there's a file size limit to uploading scenarios from the Claude chat. I'm not able to create as elaborate scenarios as I want to, and I have to end up making a lot of small scenarios instead. It's not the end of the world, but it would save time and add simplicity. Also, I don't like how Claude has to rewrite the entire scenario if I want to make one small update. It feels like a waste of time and credits for both sides. I should be able to update the scenarios module by module through Claude. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello,

Thank you for sharing your thoughtful feedback! We’re thrilled that Make’s integrations and Claude automations are helping you streamline marketing and get more done in less time.

We appreciate your notes about scenario file-size limits and updating modules individually, this feedback is very valuable. Please feel free to log it to our Idea Exchange board so our team can work with it further.

Thank you for your support,

Vendy from the Make Team

Verified User in Consulting
UC
Verified User in Consulting
Small-Business (50 or fewer emp.)
"Very Flexible + visual Tool for Complex Automations"
4/5
What do you like best about Make?

What I like best about Make is the flexibility. We use it for quite complex workflows involving Google Sheets, Google Drive, APIs, AI and external services, while still keeping the logic visible and understandable.

The visual approach is very useful, but at same time it has enough technical depth for filters, routers, aggregators, variables and more complex data transformations. The recent ChatGPT integration is also very promising because it can inspect scenarios, module configurations and dynamic options directly, reducing a lot the need to check everything manually in Make interface. Review collected by and hosted on G2.com.

What do you dislike about Make?

The main downside is that the learning curve becomes quite high when scenarios are not simple anymore.

Some modules have dynamic outputs that you cannot know completely before real data passes through them, so mapping complex workflows can require several iterations. We had this especially with webhooks, CSV files, Apify datasets and aggregators.

Also, there are still some actions that need manual intervention in Make interface or in the external service. Better visibility of dynamic output schemas before runtime would make complex scenario development much easier. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello,

It’s great to hear that Make is helping you connect APIs, process files, enrich data, and bring AI into repeatable operational workflows. We also appreciate your candid notes about mapping dynamic outputs and the extra iterations some integrations require. We’re continually working to make complex scenario building more intuitive, and your examples are helpful.

Thank you for sharing your thoughts with us,

Vendy from the Make Team

K G.
KG
K G.
Small-Business (50 or fewer emp.)
"Powerful Visual Automation, but Troubleshooting Takes Work"
5/5
What do you like best about Make?

I like that Make takes a lot off my plate by connecting my tools and automating things. I use the visual workflow builder to filter, schedule, and connect to Airtable and AI, and seeing each step makes the process easy to understand. Filters help me control what happens and when, while scheduling keeps repetitive tasks running without me having to remember to start them. These features save time and make my content creation and social media workflows more consistent. I also found the initial setup fairly easy. Review collected by and hosted on G2.com.

What do you dislike about Make?

I find the learning curve steep, especially when an automation fails and the error message doesn’t clearly explain how to fix it. Connecting accounts and mapping data between tools take more trial and error than I’d like. I’d like clearer troubleshooting, with plain-language error messages that show what went wrong, which step caused it, and what to check next, plus examples of the correct setup, especially for data mapping. A guided setup checklist that checks connections and required fields before I run a workflow would also help. I’d also like to estimate credit usage before testing, see a monthly projection based on my schedule and expected volume, identify which steps use the most credits, and know whether checking for new activity costs credits when there’s nothing to process. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello,

It’s great to hear that Make is saving you time by connecting Airtable, AI, and your social media workflows. We appreciate your candid feedback about unclear errors, account setup, data mapping, and credit visibility. Your ideas for guided checks and clearer usage estimates are valuable as we continue improving the experience.

Thank you for choosing Make,

Vendy from the Make Team

Rafael S.
RS
Rafael S.
SW QA Team Leader
Small-Business (50 or fewer emp.)
Originally submitted 7/19/2022
"Powerful and Easy Integrations, with a Grid to Improve"
5/5
What do you like best about Make?

I use Make as an integration layer for many of my clients. I like that it connects systems that don't communicate with each other and allows me to integrate AI, scale operations, and keep automations manageable, maintainable, and modifiable as the business grows. I also connect AI agents with Make tools to create virtual employees who perform tasks that are then approved by people. I find the graphical interface unbeatable and very good, and the number of tools available allows me to create serious automations. Make is very versatile and easy to use for my engineers; compared to Zapier and n8n, I find it more flexible, user-friendly, and even more powerful. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Make?

I feel that the Grid somewhat disrupts the Make interface and could be improved. I would like to be able to export the configuration, receive optimization recommendations, and have a lighter interface, as I find it very heavy. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy, Reliable Automations with Make.com at a Reasonable Price"
4.5/5
What do you like best about Make?

What I really like about Make.com is how easy it is to use. I can build automations relatively quickly and connect a wide range of different applications. The platform is constantly evolving, which gives me greater confidence in its long-term future. I've been using Make.com for quite a few years now, and it has never let me down - performance is good and many problems you can solve with online help guides. Pricing is reasonable. BTW, Make has its own AI Assistant. Review collected by and hosted on G2.com.

What do you dislike about Make?

Make.com doesn't always keep up with changes to third-party APIs, and not all API methods are supported. However, this isn't a major issue. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hi there,

Thank you for sharing your experience with us! We’re glad Make has helped you build reliable automations, connect your favorite tools, and bring language models into your workflows. We appreciate your feedback about third-party API updates and support, and we’re happy to hear you find the platform easy to use and reasonably priced.

Thanks again and good luck with building,

Vendy from the Make Team

Rene J.
RJ
Rene J.
Service Desk Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy and Quick Automation that Saves Time"
5/5
What do you like best about Make?

Make helps me save time with features that my clients often request, such as automating frequent chat responses and connecting it with AI; this makes it work better for me. It is very easy to use and user-friendly, and I don't find it complex. I can connect flows, ask the guide how to create scenarios, and create one from scratch or modify it, which makes the technical part easier. I can also import or export JSON files and add or modify the modules I need; connecting other modules is easy for me. The initial setup was super fast, and I didn't need much information: my profile and the available options from the start were sufficient. I always recommend Make and give it a 10. Review collected by and hosted on G2.com.

What do you dislike about Make?

Perhaps, I would like to be able to create a complex scenario, like a voice call center, which could be a success for my business. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hey Rene,

Thank you for the fantastic review and recommendation! We’re glad Make is helping you save time with AI-powered chat automation and that building and connecting scenarios feels easy. A voice call center sounds like an exciting idea, we're looking forward to seeing what you come up with.

Thanks again,

Vendy from the Make Team

Freddie H.
FH
Freddie H.
Founder & CEO
Small-Business (50 or fewer emp.)
"Bring Your Ideas to Life Without Coding"
5/5
What do you like best about Make?

I find Make user-friendly and pretty simple to understand. I’m new to tech and don’t know how to code, but Make lets me build my product and bring my idea to market without coding it from scratch. It’s a smart system, and I can use it without doing the learning first, though I’m sure I’d learn more if I did. I like the integrations because they help me build the product well, and the pricing seems fair and works for the kind of scalable, profitable business I want to build. Setup was very easy, even though there was a learning curve. If you have no coding experience, I’d give it a 10. Review collected by and hosted on G2.com.

What do you dislike about Make?

I sometimes didn’t understand Make’s limitations, but I’ve learned as I go. I chose to dive straight in without studying the system beforehand, and I haven’t found any issues with it yet. Review collected by and hosted on G2.com.

Response from Marketing Ops Make of Make

Hello Freddie,

Thank you for sharing your experience with us! Great to hear that you've decided to try out automation even though you don't have much experience with coding! It’s great to hear you’ve found the setup approachable, the integrations useful, and the pricing a good fit for your goals.

I'd recommend you check out Make Academy, our free learning resource with courses focused on different concepts and capabilities of Make, it's going to make your life much easier.

Wishing you every success as you build and grow your product!

Vendy from the Make Team

Questions about Make? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Dovidio M.
DM
Dovidio MONACO
•
Last activity 2 days ago

How are you using Make with ChatGPT for content generation and integrations?

MD
MR DARREN CAMPBELL
•
Last activity 1 day ago

How are you using Make to reduce repetitive admin work as your business grows?

Pricing Options

Pricing provided by Make.

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Free

Core

Starting at $9.00
Per Month

Pro

Starting at $16.00
Per Month
Make Comparisons
Make Features
Real-Time Integration
API Designer
Flow Designer
Monitoring & Notification
Routing And Orchestration
Data Mapping
Data Encryption
Security Standards
Communication Protocol
Managed File Transfers