I am a huge fan of the way the social calendar is laid out. Everything is labeled and easy to understand. If I make a mistake when scheduling a given social post, it is easy to adjust and change things! I also love the ability to tag and invite people to collaborate on Instagram posts within the software instead of going to Instagram itself. Review collected by and hosted on G2.com.

The mobile app is not quite as functional as the desktop version. There isn't a specific aspect of the mobile app that I think needs to be changed or adjusted but the overall UI experience isn't as enjoyable as the desktop. The fact all your social accounts are still available and integrated, and all information transfers over, is super helpful! Maybe adding a walkthrough feature or a more easily accessible help feature using the improving Hootsuite AI could make workflows easier to navigate on the platform. Review collected by and hosted on G2.com.

I like how Hootsuite makes managing multiple social media platforms much more organized and efficient. Having the ability to schedule posts, manage content calendars, and monitor different accounts all in one place saves time and makes it easier to maintain a consistent posting schedule. I also appreciate being able to see everything at a glance rather than constantly switching between platforms. Review collected by and hosted on G2.com.

Some features feel a little limited, especially when it comes to platform-specific functionality. For example, certain actions like boosting posts or accessing more advanced engagement features still require going directly into Meta. The interface can also feel a bit cluttered at times, and some features aren't as intuitive as they could be. Review collected by and hosted on G2.com.

I really like being able to post across multiple platforms, with the flexibility to adjust the content for every platform at once or tweak each one individually. I also appreciate the suggested posting times, which are based on previous user activity. Review collected by and hosted on G2.com.

I am not a fan of the AI tool: there is no way to turn it off; when I click on a holiday listed on a calendar date, 9 times out 10 I am doing so to see the full name of the holiday (not always visible on my view), however an AI caption is automatically generated from that click.

Additionally, the media library is bulky, not user-friendly, and is hard to get rid of once it's opened up. Review collected by and hosted on G2.com.

A great easy to use system that has all our socials and analytics in one place! Hootsuite is superb at offering recommendations ding times for our posts to help boost engagement. Review collected by and hosted on G2.com.

Hootsuite is a powerful and reliable pioneer in social media management, but it definitely has a few major downsides depending on your scale and budget. The biggest hurdle is the pricing—starting around $99 a month for basic plans is a tough pill to swallow for freelancers, small agencies, or local businesses, especially when competitors offer similar scheduling tools for much less. Their billing and annual contract structures can also feel pretty unforgiving if you're not careful during sign-up.

On the product side, the dashboard is robust, but it's starting to show its age; the multi-column streams can feel cluttered and overwhelming to navigate day-to-day. You also hit paywalls pretty quickly if you need advanced analytics, social listening, or competitor insights, as those features are locked behind high-tier plans. It’s solid for enterprise teams that need heavy collaboration controls, but for everyday users, the value proposition can be hard to justify. Review collected by and hosted on G2.com.

The integration with Canva has been a game changer, and I love the hashtag suggestions. Additionally, the suggested times for posting has really helped to determine the best times to reach my audience. Review collected by and hosted on G2.com.

I do wish that the reporting features were more robust. Like allowing me to get into more detail about what was counted as a click as they often do not match what my tracking links will show was a click. I'd also like the ability to A/B test or something so I can determine better what content is working and what isn't. Review collected by and hosted on G2.com.

What I like most about Hootsuite is the ability to manage multiple social media accounts from one central platform. The content calendar is particularly useful, as it allows me to plan, schedule and visualise upcoming posts across different channels, saving time and keeping our content organised.

I also find the analytics and reporting features valuable for tracking performance, understanding audience engagement and identifying which content performs best. Being able to schedule content in advance has made managing multiple accounts much more efficient, allowing me to focus more time on content creation and strategy rather than day-to-day posting. Review collected by and hosted on G2.com.

One of the main frustrations with Hootsuite is the limitations when scheduling certain types of content, particularly Instagram Stories and Reels. Some features, such as adding music or interactive elements, aren't always available directly through the platform, meaning I still need to publish some content manually. This can disrupt the workflow when managing multiple accounts. I also find that the platform can occasionally be slow, and the analytics could offer more detailed insights into content performance. Review collected by and hosted on G2.com.

My company has been using Hootsuite since I started with them, and it has consistently stood out for its pricing and for keeping the product simple enough for anyone to use. I really like the convenience of scheduling all of my social posts in one application. Since we post on almost all social media websites, it’s a huge help that Hootsuite makes it easy to integrate all of our social media accounts in one place, so I’m not constantly going back and forth between accounts.

Even when I can’t think of a caption for a post, their OwlyGPT makes it easy not only to generate a caption, but also to generate hashtags based on goals like more reach or impressions. Another big plus is customer support: I don’t have to jump through hoops to reach their customer service team, and they’re prompt and can answer any of my questions quickly. Overall, I can trust it to post my content reliably without worrying about anything bouncing. Review collected by and hosted on G2.com.

My only complaint is that I wish the Analytics tab were easier to navigate. It feels like there’s too much information packed into one area, which makes it harder to quickly find the specific details I need. Review collected by and hosted on G2.com.

The main thing I like about Hootsuite is having everything in one place. I manage social media across several healthcare publishing and education brands, as well as individual campaigns, so there can be a lot of different accounts and content to keep track of at once.

I use the planner and scheduling tools pretty much every day. Being able to schedule across Facebook, LinkedIn, Instagram and X, then see everything together in the calendar, makes my workload much easier to manage. It is particularly useful when I am scheduling several weeks of content in advance and means I don't have to constantly switch between platforms. I have found it reliable even when I have quite a lot of content scheduled across different brands at the same time.

The analytics and reporting are also a big benefit for me. I use these to look at reach, engagement, follower growth and content performance, and I have used Hootsuite reports when reviewing the performance of our different brands and planning our wider social strategy. It saves a lot of time compared with pulling everything together manually from each platform.

There are still a few limitations. For example, some Facebook Group activity still has to be managed separately and I have sometimes found tagging accounts across different platforms a little inconsistent. However, for the amount I use it and the time it saves me, I think it provides good value. My company pays for our account, but as someone using it regularly I can definitely see the ROI in having one platform to manage everything rather than doing it all manually.

I haven't made as much use of Hootsuite's newer AI features as I probably could yet. I have been watching some of their webinars around AI, social trends and advertising to learn more about what is available, and it is something I would like to explore more within my workflow.

Overall, it is probably the combination of scheduling, reporting and being able to manage so many different accounts in one place that I value most. Review collected by and hosted on G2.com.

The main downside for me is that it doesn't completely replace using the individual social platforms. There are still certain things I need to go into Facebook, LinkedIn or Instagram directly to do, particularly when it comes to things like Facebook Groups or tagging certain accounts. Tagging can sometimes be inconsistent between platforms, so I normally double-check posts where this is important.

When you are managing quite a few different accounts, even small limitations like this can add extra steps to the workflow. It would be great if there was even more consistency between what you can do in Hootsuite and what you can do natively on each platform.

I also think there are probably features within Hootsuite that I am not making the most of yet, particularly some of the newer AI tools. There is a lot available and they do provide webinars and training around newer features, but finding the time during a working day to attend live sessions isn't always easy. More short, practical training showing how specific features could fit into an everyday social media workflow would be really useful.

Overall though, these are relatively small frustrations compared with how much I use the platform. Review collected by and hosted on G2.com.

I like that I can publish one piece of content to several connected social media accounts at once instead of going through each platform. I especially like being able to add the first comment to specific Instagram posts while I schedule them, rather than adding it manually after they’re published. I also like being able to schedule stories. The analytics and reports show me what content is working, and I like that Hootsuite suggests timeframes that may work best for the audience I already have. Setup went smoothly, and I don’t recall having any problems connecting our social media accounts. I often suggest Hootsuite to clients, and I love that they like it too. Review collected by and hosted on G2.com.

I wish I could add more than 10 slides to a carousel in Hootsuite, since I can add up to 20 or more manually on Instagram. I’d also like to choose mainstream music for Instagram stories in Hootsuite. Right now, I add the audio manually, AirDrop it to my MacBook, and then upload it to Hootsuite. Review collected by and hosted on G2.com.

After using Hootsuite for over five years and testing several competing platforms, it remains head and shoulders above the rest. The user interface is exceptionally intuitive, streamlining our daily scheduling and cross-channel management without unnecessary friction. Beyond day-to-day publishing, the analytics are robust and genuinely actionable, giving us clear visibility into audience engagement across all our channels in one place. On top of the product's performance, Hootsuite’s nonprofit discount is invaluable for our team—it makes enterprise-level social management accessible on our budget, allowing us to stretch our resources and focus directly on enacting our mission. Review collected by and hosted on G2.com.

Honestly, after five years of consistent daily use and testing multiple alternatives, we truly have no downsides or complaints to report. The platform has been exceptionally reliable and smooth for our team. The only occasional friction points we’ve ever run into over the years stem from external social network API changes rather than Hootsuite itself, and their system adapts seamlessly. For our day-to-day workflow and nonprofit mission, it continues to check every single box. Review collected by and hosted on G2.com.