--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7409 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7409 scale: '5' date_modified: '2026-08-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,409 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. We completely automated our monthly publishing calendar **Rating:** 4.5/5.0 stars **Reviewed by:** Eugeniusz R. | Brand Communications Specialist, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2026 **What do you like best about Hootsuite?** The centralized dashboard is a gamechanger for our coordination of multiple active campaigns across digital channels at the same time, and monitoring brand mentions. Our marketing team can upload and schedule content for weeks in advance with the utmost accuracy through its bulk scheduling feature. The detailed visual calendar shows our publish schedule and makes it easy for collaboration in content creation. **What do you dislike about Hootsuite?** The existing user interface is quite outdated and lags in some respects when receiving large numbers of incoming mention. Over the last few years, prices are skyrocketed leading to the platform's financial limiting of smaller companies and growing agencies. Reporting module has restrictive restriction on layout customization and needs expensive add-ons for advanced metric filtering. **What problems is Hootsuite solving and how is that benefiting you?** It allows you to post updates in social media without having to log into each account to do so, or to see how much response you get from your community. It brings together different types of audience in one convenient inbox, thus making it very efficient to respond to your customer's inquiries. Teams can run intricately planned cross channel marketing campaigns from a single point to ensure consistent brand messaging. ### 2. Intuitive Calendar Scheduling That Saves Hours Every Week **Rating:** 5.0/5.0 stars **Reviewed by:** Stephania V. | Creador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Hootsuite?** I love being able to schedule weeks of content for all my platforms in one go. The calendar view is very intuitive and it saves me hours of manual work every week. It just keeps my workflow organized. **What do you dislike about Hootsuite?** Sometimes the interface feels a bit heavy and slow to load, especially when switching between different accounts. Also, navigating the analytics section can be a bit confusing and takes some time to get used to. **What problems is Hootsuite solving and how is that benefiting you?** Before, I used to struggle to post consistently because I had to do it manually every day. Now, I can plan and schedule a whole month of content in a couple of days. It gives me peace of mind and frees up my schedule. ### 3. Good for managing multiple brands **Rating:** 4.5/5.0 stars **Reviewed by:** Ganpat S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Hootsuite?** I love Hootsuite's bulk scheduling feature. I run mostly dropshipping ecommerce brands along with my agency, HOOX (previously Mashcape), so being able to sit down, plan a week or more of content, and just upload everything at once really helps. I'm not logging in every day just to push posts , which saves a lot of time. **What do you dislike about Hootsuite?** Pricing is where it starts to feel a bit tight. It's fine in the beginning, but once you need more than the basics, especially for team use, the cost jumps pretty quickly. It feels like you hit that ceiling sooner than expected. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the chaos of managing multiple dropshipping brand pages and client accounts at the same time. earlier, I was constantly switching between platforms trying to keep things consistent. Now I batch everything and let it run in the background. It keeps things moving without needing constant attention. ### 4. Would love to see improved video posting resolution. **Rating:** 4.5/5.0 stars **Reviewed by:** Heather F. | Director of Marketing And Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Hootsuite?** The ability to manage and schedule content for multiple social media accounts in one place is what I like best. The content calendar gives a clear overview of upcoming posts, makes it easy to adjust the schedule, and helps keep campaigns organized across different brands and platforms. **What do you dislike about Hootsuite?** What I dislike most is that videos sometimes lose quality and appear blurry after being published through Hootsuite. This can be frustrating, especially when the original file is high resolution and the content is meant to look polished. Improving video upload and publishing quality would make the platform much more reliable. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media accounts and brands across different platforms. It allows us to schedule content in advance, view everything in one calendar, and keep campaigns organized without constantly switching between accounts. This saves time, improves consistency, and makes it easier to maintain a steady posting schedule. ### 5. Easy UI, but limited YouTube/Instagram scheduling features **Rating:** 2.5/5.0 stars **Reviewed by:** Alyx B. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Hootsuite?** I like that the social platforms my organization uses are integrated and available for scheduling and analytics/reporting, with minimal gaps in my ability to schedule vs post manually. The UI/UX is relatively easy to navigate, although managing access across teams can be confusing. **What do you dislike about Hootsuite?** There are some features that are not possible to schedule, and some features that Hootsuite doesn't have that other scheduling tools do that would be helpful. For example, the ability to schedule Youtube content feels really limited. I also wish there were more Instagram features available, like music. I am neutral towards the AI Intelligence features and don't really use them or see them helping my team's social performance. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves a problem of time/availability and makes it way more convenient to publish social content by mostly eliminating the need to publish every post manually and live. ### 6. Flexible Calendar View Makes Scheduling and Rescheduling a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah T. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like the flexibility of viewing the calendar and the ease of moving/rescheduling posts. This allows me the freedom to use creativity to see the bigger picture and scheduling process. I love the AI features that allow me to fine tune my captions and also see areas of improvement. Thee price is really good compared to other platforms. The support is helpful and easy to work with. Overall, the app performs exactly how it should, loads in a timely manner, and posts seamlessly. **What do you dislike about Hootsuite?** It does not overly integrate with other applications and all platforms. For example, it does not integrate with TikTok which is something that I am posting on frequently. **What problems is Hootsuite solving and how is that benefiting you?** It solves the problem of having to post every day and also provides analytics that are helpful in one place and allows me to see what is working well and what needs improvement. ### 7. Easy-to-Understand Dashboard Metrics and Engagement Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Hootsuite?** I like the dashboard to view the metrics. I think it is easier for me to understand what is working and what isn't based on the engagement and the way the system analyzes it. **What do you dislike about Hootsuite?** I wish that I could add more accounts without the additional costs. I am sad that I am paying a lot for a plan that won't even let me use the ai feature. **What problems is Hootsuite solving and how is that benefiting you?** It helps me schedule out the posts so that I donn't have to manually do it individually for each account which is cumbersome in and of itself which does suck. ### 8. Handy Multi-Platform Dashboard, Saves Time for Multi-location Team **Rating:** 3.0/5.0 stars **Reviewed by:** Adeline F. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Hootsuite?** I appreciate the ability to integrate multiple platforms into one view so I don't have to log in and out between dashboards. The system is relatively easy to navigate but not the best. It generally works well. Pricing is fair for the level of usefulness. I have not needed to engage with a support team as the tool generally works smoothly. **What do you dislike about Hootsuite?** Too many popup notifications about disconnected feeds, or come-ons to try new features. I just want to use the tool. I know there's an AI helper called OWLGPT, and I have not experimented with it yet. **What problems is Hootsuite solving and how is that benefiting you?** We have 10 rooftops and use almost all the traditional social networks at every single one. Very cumbersome! I appreciate being able to see everything in one place. It also allows us to compare metrics quickly, and track competitors in one place. ### 9. Keeps Client Social Media Organized with a Great Visual Calendar **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita K. | Founder, Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Hootsuite?** I run a small marketing agency Social Nugget based in Canada. Hootsuite helps me keep all my client accounts organized. I use it daily to schedule, plan and keep track of social media content. Canva integration and visual calendar is my favorite. **What do you dislike about Hootsuite?** Hootsuite is a solid tool for social media management, especially for social media agencies. But their pricing plans feels challenging for small agency. **What problems is Hootsuite solving and how is that benefiting you?** When I started my agency I use to store bookmarks in browser and go one by one on every social media sites to manage accounts. And with this approach managing several client accounts felt scattered. Now everything is in one place, which makes managing accounts easy and organized. It keep client switch smoothly. Saves time and efforts. ### 10. Stellar Training Program Makes Getting Started Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Rheanna B. | Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** The training program is stellar! When using a new program it can always feel overwhelming, but if the training program is good you're in decent shape. **What do you dislike about Hootsuite?** I wish that the Hootsuite Academy was a little more prominently displayed, even if its a temporary display in your first six months. I also wish that some of the displays were more streamlined for a one person team. That's a struggle I seem to find with more scheduling platforms. They are always targeting to large multi-person teams and that can be really overwhelming for smaller teams. **What problems is Hootsuite solving and how is that benefiting you?** We wanted to a way to create an easy to use and operate Employee Advocacy program and hootsuite is creating that for me. Its been really easy to upload content and add people so far. ### 11. All-in-One Social Dashboard That Makes Multi-Brand Management Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha A. | Social Media Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Hootsuite?** I manage social media for multiple eCommerce brands at a small agency Social Butter Consultancy. Hootsuite keeps everything in one dashboard. I just schedule post, track performance and monitor conversation in real time across all accounts without switching between sites. Content calendar and conversation tracking/listening tools make my every day job easy. **What do you dislike about Hootsuite?** There is nothing much to dislike. But sometime I've run into occasional publishing errors and account connection issues. That is frustrating when managing time sensitive posts. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite made my work life in easy mode. It simplifies managing multiple client accounts at once. Everything is centralized, so I spend less time on manual tasks and more time on strategy and content creation. Our small agency is growing with it. ### 12. Monthly Planning Made Easy with Smart Posting Insights and Canva Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie R. | Treatment Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Hootsuite?** Being able to plan for the month and see the content laid out at a glance. The information on when best to post. Suggestions of useful days to prompt content creation. Integration with Canva. **What do you dislike about Hootsuite?** Pricing - I use the account as part of my employment but looked in to using it for my self employment but it was unaffordable as a micro influencer/ugc account. **What problems is Hootsuite solving and how is that benefiting you?** Makes my content planning and creating more efficient and streamlined. Schedules posts easily and cross platform posting has been a big help. Ability to have a team member login to Hootsuite rather than giving them direct access to the passwords for the Instagram/Facebook gives better security. ### 13. Hootsuite Makes Multi-Platform Scheduling Fast and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Abdul R. | Employer Engagement Executive, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the ability to manage multiple social media accounts from a single dashboard. It makes scheduling posts across different platforms quick and efficient, saving a significant amount of time compared to posting manually. I also find the content calendar useful for planning campaigns in advance, and the analytics provide clear insights into engagement and performance, helping improve social media strategy. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that some of the more advanced features, such as detailed analytics and higher user limits, are only available on the more expensive plans. The interface can also feel a bit overwhelming for new users due to the number of features and dashboards available. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media accounts across different platforms in one place. Instead of logging into each social network separately, I can schedule posts, monitor engagement, respond to messages, and track performance from a single dashboard. This saves time, improves consistency in content publishing, and makes it easier to measure results and optimize social media campaigns. As a result, I can be more productive and focus on creating effective content rather than managing multiple platforms manually. ### 14. All-in-One Social Media Management That Streamlines Scheduling, Analytics, and Teamwork **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | UX Writer, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how it centralizes all social media management into one intuitive platform. It makes scheduling, monitoring, and analyzing content across multiple channels incredibly efficient. I especially appreciate its user-friendly interface, the ability to collaborate with teams, and the insights it provides to optimize performance. It really helps streamline workflows and save time while maintaining consistency in social media strategies. **What do you dislike about Hootsuite?** Honestly, there’s nothing I dislike about Hootsuite. It’s an incredibly complete and well-rounded platform that covers all my needs for social media management. From scheduling to analytics and team collaboration, everything works seamlessly and efficiently. It’s a very reliable tool that consistently delivers a great experience. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of centralizing all my social media accounts in one place, which makes managing multiple platforms much more efficient. It allows me to schedule content, monitor engagement, and track performance without switching between apps. This saves me time, improves organization, and helps me maintain a more consistent and strategic presence across all my channels. ### 15. Easy Planning and Cross-Posting With Flexible Post Tweaks **Rating:** 4.5/5.0 stars **Reviewed by:** Holly L. | Community Engagement and Social Media Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** It’s easy to use. I like being able to plan and cross-post while still tweaking each post so it feels a little more unique for each social media app. I also appreciate that I can tag people during the planning stage, so I don’t have to go back in and do it live. **What do you dislike about Hootsuite?** I wish I could choose the still thumbnail image on all videos so I can post reels more easily. You recently fixed the other thing I liked least—adding alt text to Instagram. NOW YOU CAN! **What problems is Hootsuite solving and how is that benefiting you?** I work for a nonprofit with a very low budget. Your discount helps me be able to afford a professional product. I appreciate alt text being offered and then being able to adjust it. Accessibility is critically important to our social media as a disability-led nonprofit. ### 16. Fast, Easy Social Scheduling and Saving Time for You **Rating:** 5.0/5.0 stars **Reviewed by:** Emese K. | Head of Production, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Hootsuite?** It's fast and easy to connect the different social media platforms with Hootsuite, easy and straightforward to plan content, then to follow up how each post succeeds. **What do you dislike about Hootsuite?** I only dislike the price. For a single user, who is not a wealthy company, it is too much. I understand there are different offers, but as I am making about 2000 dollars per month in total from my social media clients, I simply can't afford paying that much. So I keep asking my clients to get the trial vesrion...and use that for a month with each of my small clients:) **What problems is Hootsuite solving and how is that benefiting you?** It saves me a lot of time, especially that I have small social media clients, who don't pay more than 200-600 dollars per month. So I need to be time efficient, and Hootsuite is a perfect tool for that. ### 17. All-in-One Social Management with Scheduling and Analytics That Deliver **Rating:** 4.5/5.0 stars **Reviewed by:** Payal A. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Hootsuite?** Everything in one tool. We're across Instagram, Linkedin and Facebook daily at Wisdom Marketing, and Hootsuite helps to manage that chaos. I batch schedule at the start of each week and calendar view helps me spot gaps and fix captions without losing track. Analytics is very useful too. Posts I was confident about flopped, random carousels took off. Analytics reports showed us why. **What do you dislike about Hootsuite?** Pricing jumps between plans are noticeable and some advanced features of listening section required addon plan subscription. Nothing deal breaking just feel it include in team plan. **What problems is Hootsuite solving and how is that benefiting you?** It replaced scattered tabs, manual checks, work and constant platform switching with one organized workflow. We post more consistently, respond faster, and plan without last minute scrambling. less noise better work. And also manage clients accounts. ### 18. Decent scheduler, laggy interface **Rating:** 4.5/5.0 stars **Reviewed by:** Vivienne D. | Social Media Strategist, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2026 **What do you like best about Hootsuite?** Automated multi platform scheduling functions well into our two completely different regional social accounts. The incoming message filtering configuration is effective in separating out customer-related messages from brand-related messages. The ability to upload media contents to the unified content library via bulk upload means that significant manual effort is saved every week. **What do you dislike about Hootsuite?** In enterprise mode, it can take a few minutes to display the engagement dashboard with custom reports. Team management panel access permissions have input lag. Cropping a high resolution vertical image with the inbuilt image editing feature keeps failing. **What problems is Hootsuite solving and how is that benefiting you?** We had difficulty keeping our publication schedules stable with the widely dispersed global clientele. This new centralised interface allows campaigns to be distributed without having to log into individual profiles. Our creative team won't be using old marketing materials with centralized asset management. ### 19. Brings Better Control to Social Media Posting Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh J. | Consultant Gynecologist and Medical Educator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Hootsuite?** In my routine work, I regularly share women’s health awareness and pregnancy related posts on LinkedIn and Twitter. What I like most about Hootsuite is the ability to schedule posts in advance, especially when I plan weekly health topics like antenatal care, menstrual health, and patient awareness updates. Managing multiple social media accounts from one dashboard saves time, as I don’t need to log in separately to each platform. I also use the calendar view to plan posts for different days of the week, which helps me maintain consistency even during busy hospital hours. **What do you dislike about Hootsuite?** One small point I noticed is that when managing multiple scheduled posts, the dashboard can take a few seconds to load at times. It is not a major issue, but during busy hours even small delays are noticeable. Apart from this, the platform works well for regular posting, and once everything is set up, it runs smoothly in daily use. **What problems is Hootsuite solving and how is that benefiting you?** Earlier, posting health awareness content separately on LinkedIn and Twitter took extra time, and sometimes I missed posting during busy working hours. Planning posts manually each day was not always practical. With Hootsuite, I now prepare and schedule posts in advance, usually for a few days or a full week at a time. This helps me share educational health content on time without affecting my routine work. It has made posting more consistent and saves effort in daily social media management. ### 20. Streamlines Social Media Management, But Needs Better Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Tré K. | Creative Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage and streamline social media platform analytics and the content calendar, which really helps in organizing tasks. Hootsuite streamlines our content calendar, making it easy for post creation and approvals. I like that I can post once on multiple channels at the same time, which makes it easy when trying to target certain audiences at a specific time. It ensures the content is adjusted properly for each channel selected. The initial setup of Hootsuite was simple and straightforward. **What do you dislike about Hootsuite?** Hootsuite could be a little more intuitive with post customization like tagging, cover selection, and scheduling comments. There's no way to set a cover image for reels and videos sometimes. Adding locations can be tricky as Hootsuite only allows locations to be set for specific properties, not cities. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media analytics and streamline our content calendar for easy post creation and approval. It allows me to post across multiple channels, ensuring content is tailored for each audience. ### 21. Hootsuite Keeps Social Scheduling and Conversations in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka C. | Social Media Content Strategist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** I work at a SaaS company Excellent WebWorld, and managing social media platforms was messy. Hootsuite helps keep everything in one tool. Scheduling is easy, and inbox makes it simple to manage all conversations without switching social sites. I also use streams to track what people are talking about in SaaS and AI space, because we serve in those industries, which helps me for content ideas. **What do you dislike about Hootsuite?** Social listening feature is great but it only give basic data in team plan for more better insight need to upgrade separately. I don't like just wishing they should include in team plan. **What problems is Hootsuite solving and how is that benefiting you?** It reduces the day to day chaos of managing multiple social media sites. I just plan, schedule and engage from one tool, which helps me stay consistent. Over time, that consistency has helped us build more authority in our space. ### 22. Whiteboard Makes Multi-Account Posting Simple and Organized **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Hootsuite?** I really like being able to post to multiple accounts at the same time, but the Whiteboard is definitely my favorite part—I love it. Being able to write my posts, keep track of where they are in the process, and see everything all in one place, it is a fantastic idea. **What do you dislike about Hootsuite?** The only issue I can think of is when using the Whiteboard, I want to be able to re-order the columns. I have Brainstorm, In-Progress, Ready, Approved and Scheduled. The scheduled then becomes a reference for that particular month, so I can quickly see what was posted and when, so I am not repeating posts. The problem is that I cannot keep the most recent month next to the other columns, all new columns get added to the right. By no means is this a deal-breaker, but more of an inconvenience. **What problems is Hootsuite solving and how is that benefiting you?** The main issue Hootsuite is solving for me is the ability to post to both LinkedIn and Facebook at the same time from one location, after all, it is the same information, why do all the work twice, this simplifies the process making my job easier and more efficient. ### 23. Easy Scheduling and Clear Social Calendar for Our Non-Profit **Rating:** 4.5/5.0 stars **Reviewed by:** Khya F. | Senior Marketing Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** Hootsuite is very easy to use. It's helpful to schedule all socials we use with our non-profit and see the calendar as a whole. I haven't had any issues with posting or seeing stats after the fact. I would recommend using for creating and posting. **What do you dislike about Hootsuite?** I have no issues with the platform itself. As we only use 3 months of the year, I do struggle each year to get back on and pay the charity rate. Once that is set though support is great, the price is fair, and the integrations with FB and Instagram work great. **What problems is Hootsuite solving and how is that benefiting you?** Hoosuite is saving time by scheduling and planning all posts to keep track of what is launching when. It saves last minute reviews of what we alredy posted. ### 24. Extremely Helpful Concept, Extremely Frustrating Drawbacks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2026 **What do you like best about Hootsuite?** The most helpful feature of Hootsuite is that it makes the scheduling of social media posts so much easier. Being able to post to Instagram, Facebook, Twitter, etc from one website instead of having to visit all of them to schedule posts is a great time saver. It also lets me "set up" my posts even further by scheduling first comments on Instagram and adding locations and tags. It's a very complete experience and makes me feel like my job is writing and not scheduling! **What do you dislike about Hootsuite?** Hootsuite is good at informing users of the limitations and requirements of specific social media websites but not good at actually aiding users in following those requirements. For example, Hootsuite will offer to "size down" an image to make it fit Bluesky's 1GB requirement and then will actually size it down to 1.05GB or something similar, so that I then have to manually size down the image myself and the tool is generally useless. I've also experienced this with hex code issues on video - it tells you the issue but doesn't provide native to the site tools to fix it, which adds a workload to me - exactly the thing I am trying to avoid using Hootsuite. I also have generally not found the AI tools helpful and it does not seem possible to turn them off or scale down their appearance on the screen to focus on what I want my Hootsuite dashboard to look like. The mobile app is also extremely poorly performing and often glitches when I try to edit posts or reschedule them, to the point that I barely bother using it because it is so useless. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite takes a lot of the guesswork out of posting by providing us with metrics on when the best time to post is. It also takes a lot of the manual work out of actually scheduling posts by providing a cross-platform scheduling ability. Essentially, the problem Hootsuite solves is the issues of when grunt work/repetitive work takes more time out of a communications professional's day than actually communicating does. ### 25. Easy Scheduling and Clear Performance Insights with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Bailee N. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love that I can schedule our social media posts months in advance and not have to worry about any posting issues when the time comes. It’s super easy to use, and I also love being able to see how our posts are performing. **What do you dislike about Hootsuite?** There isn’t much I dislike about Hootsuite. My main issue is that I use it through the company I work for, and I have trouble logging into platforms like LinkedIn, TikTok, and YouTube using our business accounts rather than my personal ones. It does not allow me to log in without it being my personal. **What problems is Hootsuite solving and how is that benefiting you?** Just being able to schedule all posts in advance is a huge help. We post multiple times a week, and on every holiday as well, so it makes it much easier to stay on top of all our social media posts. ### 26. User-Friendly Platform That Streamlines Multi-Channel Social Media Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Hootsuite?** I really like the platform because it is very user-friendly and intuitive, which makes it easy to navigate and manage tasks efficiently. It also helps streamline workflows and saves a lot of time when handling multiple social media channels in one place. **What do you dislike about Hootsuite?** One thing I don’t particularly like is that the platform becomes noticeably slower when using the composer with a large number of channels selected. In those cases, the loading time increases significantly and it can sometimes freeze or even interrupt the process. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media channels efficiently by centralising content planning, scheduling and monitoring in one platform. This significantly simplifies workflows and saves time, as it removes the need to switch between different platforms. For me, this is particularly beneficial because it allows for more organised planning and easier coordination of content across markets. It also improves visibility over scheduled posts and overall campaign consistency. ### 27. Simple Scheduling and Monthly Planning That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Mike P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2026 **What do you like best about Hootsuite?** Scheduling posts and planning the content for the month. I love hootsuite coz its simple to use. it helps me save time and efforts for daily activities **What do you dislike about Hootsuite?** UI/UX is very helpful. Ease of use, integrations etc work well. The pricing is good too and performance is great. I am able to integrate AI tools thats the best. I dont dislike nything **What problems is Hootsuite solving and how is that benefiting you?** Define workflows, planning, scheduling and report making. all the analytics work very well. I have been with thgis company for quite sometime and i am happy ### 28. Easy Multi-Channel Video Publishing from the Hootsuite Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly W. | Social Media Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** The fact You can upload your completed animated video files (MP4, MOV) to the Hootsuite Dashboard to publish them to multiple social channels at once makes it easier. **What do you dislike about Hootsuite?** Many features that competitors offer for free or cheap—such as deep analytics, asset libraries, and approval workflows—require upgrading to their expensive Business or Enterprise tiers. **What problems is Hootsuite solving and how is that benefiting you?** It provides a central dashboard to draft one post and schedule it across TikTok, Instagram, YouTube, X, and LinkedIn all at once, weeks in advance.The Benefit: Time freedom You can spend one afternoon scheduling a month's worth of animation clips, allowing you to focus the rest of the month entirely on creating art instead of worrying about daily posting. ### 29. It's very helpful for staying organized **Rating:** 4.0/5.0 stars **Reviewed by:** Marion L. | Social Media Manager, Music, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2026 **What do you like best about Hootsuite?** I enjoy the fact that all my social posts are centralized in Hootsuite, rather than having to switch between apps during the day. The calendar view offers a better view of what's scheduled and helps identify holes in the schedule before they do. Probably the most used feature is scheduling posts ahead of time. It is also very useful when more than one person is required to view posts before they are taken out. **What do you dislike about Hootsuite?** The user interface is somewhat cluttered at times particularly when I'm just trying to do something simple. Some elements appear to be buried under menus, so a bit of a click to get where I want. Also, I believe that the cost might seem steep if you're a small company or utilizing a single account. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social media posts so that I don't have to manually post everything. It saves time because I can do batches of work, and get posts ready for other channels in one go. It also helps maintain a regular posting schedule rather than it being random. The best thing about it for me is that I feel more organized and not as rushed. ### 30. Hootsuite: Clear Social Calendar and Effortless Scheduling **Rating:** 4.0/5.0 stars **Reviewed by:** Brianne D. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Hootsuite?** My favorite feature of Hootsuite is the easy visibility to my social calendar with Hootsuites scheduling tools. I am able to quickly see what days I need to add or remove content. **What do you dislike about Hootsuite?** I wish that I could use Hootsuite to post to a personal Instagram account. In my Hootsuite plan I can only post to a business Instagram account. This would be helpful for me. **What problems is Hootsuite solving and how is that benefiting you?** I often need help planning what days to run content and making sure that different teams who are posting content aren't overlapping. Hootsuite gives all team members a view to ensure we are streamlined in our content planning. ### 31. Easy-to-Navigate Interface with Powerful Cross-Platform Reporting Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Paulina C. | Social Strategist , Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I love the interface—it’s very easy to navigate. It’s been really helpful for consolidating all our engagement across seven platforms, and I also appreciate the reporting capabilities and the ability to find insights across all our dealer channels. **What do you dislike about Hootsuite?** When it comes to identifying a dealer’s login status and whether an account is inactive, I wish there were a way for us to check that on our end. I also wish there were an easier way to extract all of our tagged items from the inbox (for example, all of our questions). **What problems is Hootsuite solving and how is that benefiting you?** It’s helped us organize all our dealers in one place, give them access to a robust content library, and improve reporting across our social channels as well as our inbox and messages. ### 32. All-in-One Planning that Simplifies Managing Multiple Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Sandor C. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about Hootsuite?** I really like the planning function and the AI hashtags. I enjoy how I can integrate all the platforms I am handling. Very useful to keep them all in one place and see them all in one place. **What do you dislike about Hootsuite?** It is too pricey. A small busness cannot afford this pricing. It keeps logging off, the constant verification need is annoying. I think this is unnecessary. **What problems is Hootsuite solving and how is that benefiting you?** Postng on multiple social media platforms all at once, it saves a lot of time for me. Scheduling posts in advance for multiple platforms. Checking the results all at once. ### 33. Hootsuite: Innovative Social Media Connections with a Strong, Inclusive Culture **Rating:** 5.0/5.0 stars **Reviewed by:** Beste T. | Part Time Brand Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. **What do you dislike about Hootsuite?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. **What problems is Hootsuite solving and how is that benefiting you?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. ### 34. Reliable service like many others **Rating:** 1.5/5.0 stars **Reviewed by:** Flaminia F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Hootsuite?** We have been using it for years and I appreciated the sharing with webinars, events and reports on general use of social that they provided. Sometimes it has been inspiring and anyway very useful to orient own strategies, tho these reports are public, so no loss when changing provider **What do you dislike about Hootsuite?** We decided to quit it and change onto another provider because: the fees are extremely high compared to similar providers and infact we foudna better one saving 3/4 of the investment. Hootsuite stay in a position of champions but we have great service and results for much less and with great service output. **What problems is Hootsuite solving and how is that benefiting you?** Certainly, like all other providers, they help you plan the publishing, but it's not a distinguishing requisite. As said above, it's interesting the way Hootsuite reports the experiences they have in social media management that can inspire ### 35. Best-in-Class Platform That Beat Other Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca K. | Training & Communications Coordinator/Event Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Hootsuite?** the features to make scheduling easier than most other platforms. we are concerned about the cost, especially of add ons and have tried to test out other platforms but HS has the market on features! **What do you dislike about Hootsuite?** The cost. We are a very small company and it is hard to budget for this. Also, in the past year there have been quite a few posts that were not sent out even though they were scheduled correctly. If it weren't for those two things, this would have received a 10. **What problems is Hootsuite solving and how is that benefiting you?** Multi-platform posting and tagging are the two biggest. I really, really hate that you took away streams though. As a manager, it was so easy to use streams to see what was scheduled at a glance versus having to use the calendar/planner. ### 36. Time-Saving Platform Consolidation with Easy Sharing and Cross-Platform Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Danny M. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Hootsuite?** Consolidation of platforms is the primary reason. it's also much easier to share than meta scheduler in case posts need amends or approval. It's allowed us to add platforms we didnt bother with (i.e youtub eand TikTok) purely because time saving. Cross platform reporting saves loads of time and pricing is reasonable. Wouldn't change anything. **What do you dislike about Hootsuite?** It was mildly annoying linking a facvebook page that a previous employee had claimed using a different account, but help/support online got me through it. **What problems is Hootsuite solving and how is that benefiting you?** It's all about time saving. Social has been a bit of a thorn in our side, but now it's much more efficient. Plus since the user that's actually posting is relatively inexperienced, i can jump in and double check everthing is on brand. ### 37. Removed Photo Reordering Feature and other problems **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** After using it for months, I'm finding less things I like about Hootsuite. It has been a downhill experience. What I still like about it, is that I can create tags for my posts and it's easy to pull metrics. **What do you dislike about Hootsuite?** I dislike that you took away the feature to rearrange photos uploaded in the draft post. I now have to upload the pictures one-by-one. And if someone wants them in a different order, I then need to go in and delete the photos and re-upload. Why did you get rid of this feature? You also keep changing analytics. We created our own template, but twice now, we have gotten "this metric is no longer supported ..." which is annoying. Our accounts keep disconnecting! Especially BlueSky. Tagging people on LinkedIn posts and Facebook can be super difficult. We usually have to wait until after we made the post, go into the platform and edit the post to tag the correct people. Your OwlAi bot is not that helpful. I rather use ChatGPT or Copilot. It has better outcomes. You should spend more time fixing and expanding on the features I listed above and be less worried about your ai bot. The support answers aren't great for my specific questions. And I couldn't find the help button at all. I don't think we are getting our moneys worth. **What problems is Hootsuite solving and how is that benefiting you?** With the tagging feature on posts, it's easier to track which posts we are doing for our different programs and compare them. It's also really quick to pull analytics. ### 38. Hootsuite made multi-channel management a dream for a multi-brand company! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth J. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Hootsuite?** The cross-posting, editing and customization of content for a multi-brand company like ours became hassle-free and organized with Hootsuite. The ease of integrating different brand portfolios into a single platform simplified campaign implementation. With the AI integrations in content creation and 'Listening' powered by Talkwalker, the potential of the platform doubled, making it my go to for everyday market research, SEO edits and content polishing. Special shoutout to the enterprise account support teams (customer support and tech) for always resolving and troubleshooting any problems I run into within a couple of hours. I have been using Hootsuite every workday for the past 2 years and I cannot suggest a better platform that does it all! **What do you dislike about Hootsuite?** Even though Listening has been amazing for general topics, it would be amazing to have it perform better, pulling in specific data for niche markets like equestrian products or auto detailing. **What problems is Hootsuite solving and how is that benefiting you?** We are a company with 5+ brands and 15+ digital channels. Hootsuite solved the biggest organizational hurdle of having all these channels on a single platform. It made cross-channel posting and tracking simple and straightforward. The capability of having different HootBios for our different brands was a game changer. ### 39. Convenient Social Scheduling and Multi-Account Posting Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Josh W. | Overnight Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2026 **What do you like best about Hootsuite?** Scheduling social media content is very convenient, as is being able to post that content to multiple accounts simultaneously but also be able to customise **What do you dislike about Hootsuite?** One of the least helpful/frustrating things about Hootsuite is the calendar which is not particularly user-friendly. It can be hard to see, at a glance, all of your scheduled content across multiple accounts **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows us to manage multiple social media accounts and plan our content across social media feeds, targeting certain audiences and times of the day ### 40. Time-Saving All-in-One Dashboard for Scheduling Across Multiple Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Islam F. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Hootsuite?** The all-in-one dashboard that lets me manage and schedule posts across multiple social media platforms from a single place. It saves me so much time compared to jumping between native apps. **What do you dislike about Hootsuite?** The main thing I dislike about Hootsuite is the pricing, it feels quite expensive, especially for the standard plan that will mainly be used by small businesses or solo creators. The interface can also feel cluttered, outdated, and overwhelming at times, with a learning curve compared to more modern, streamlined tools. Some features (like advanced analytics or certain platform integrations) feel limited or require add-ons, and support response times can be slow. **What problems is Hootsuite solving and how is that benefiting you?** It made social media efforts more organized, strategic, and efficient. posting more consistently, responding faster to audience, and having better insights to grow reach. ### 41. Hootsuite Makes Social Media Support and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Juan E. | Director of Escalations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Hootsuite?** I really like how easy Hootsuite is to use—it makes managing multiple social accounts feel simple and organized instead of overwhelming. The interface is clean, and scheduling posts takes just a few clicks. The reporting is another big plus; it gives clear, useful insights that help me understand what’s working and where I can improve, without having to dig through complicated data. **What do you dislike about Hootsuite?** Nothing to be honest, compared to the previous tool that we had, this meets all our needs. From the easy inbox use to monitor all our channels to the Analytics area for our daily reporting. **What problems is Hootsuite solving and how is that benefiting you?** I love how easy Hootsuite is to use—it makes managing multiple social accounts feel simple and organized. Scheduling posts is quick and straightforward, and the reporting is especially helpful. It provides clear insights that make it easy to see what’s working and where I can improve without getting overwhelmed by data. ### 42. Organized, Streamlined Social Media Management in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is how it keeps everything organized without making social media management feel overwhelming. Being able to see multiple accounts and upcoming content in one place saves me a lot of time throughout the week. The platform helps me post consistently and in a streamlined way. **What do you dislike about Hootsuite?** What I don’t like about Hootsuite is that it can feel a little overwhelming when there’s too much going on in the dashboard. Some features that seem pretty basic are only available on the more expensive plans. Every now and then I find myself clicking around longer than I should just to get where I need to go. It’s useful, but it’s not always the most intuitive platform to navigate. Sometimes it feels like it could be a lot simpler for everyday use. **What problems is Hootsuite solving and how is that benefiting you?** What I like most about Hootsuite is that it saves me a ton of time. I can plan out my social media posts for the week or month, get everything scheduled, and then move on to other things. It lets me spend more time creating content instead of worrying about posting every day. I like knowing everything is taken care of and running in the background. It just makes managing social media a lot easier and less stressful. ### 43. Multi-Channel Scheduling for Marketing Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2026 **What do you like best about Hootsuite?** Easy to schedule a post. It takes just a few seconds to upload content and post on multiple channels. It's easy to use in a bigger marketing team, where multiple people can work in one platform. **What do you dislike about Hootsuite?** The user interface isn’t great when it comes to metrics. It feels clunky and outdated. I wish it were easier to pull monthly reports and quickly see, on a one-page summary, what went well, what didn’t go well, and what I could do to perform better in the following month or week. **What problems is Hootsuite solving and how is that benefiting you?** It helps me schedule posts, create posts and then track how that post is doing. The calendar feature is also great to see when a post went out earlier in the week. ### 44. Simple Reporting That Makes Proving ROI Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Katie H. | Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Hootsuite?** Reporting is simple and straightforward. You can always find what you're looking for to prove ROI with specific reports for each social platform. The setup makes approving posts seamless. The AI suggestions are also very helpful with our monthly reporting meetings. **What do you dislike about Hootsuite?** When we had a dedicated account manager, I felt like we were consistently learning and uncovering new ways to use the platform. With less engagement from our current account manager, it feels like we may be missing out on opportunities and features that could benefit our team. **What problems is Hootsuite solving and how is that benefiting you?** We have saved a lot of time in our approval process by implementing Hootsuite and integrating all of our social channels and team members into the platform. ### 45. Time-Saving Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Macy T. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts, and it really helps with time management by making the scheduling process more efficient. I love the reporting and competitive analysis features. They make it easier to see what performs well and understand what my customer base wants to see. They also provide insights into how we are doing compared to other companies in our industry. Setting up Hootsuite was so easy, which was great. **What do you dislike about Hootsuite?** I don't know if it's just me, but sometimes there is a lag when opening Hootsuite. So maybe faster online speed. Quicker response time, quicker website open. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts, which saves time on time management and reporting. It makes it easier to see what performs well and gauge our performance compared to other companies. ### 46. Centralizes Social Management, Analytics & Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Pranisha . | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Hootsuite?** I like using Hootsuite to schedule posts, monitor social channels, and track engagement across multiple platforms in one place. It helps me streamline social media work by centralizing scheduling, approvals, and monitoring, so I don't have to juggle multiple platforms separately. I like that it lets me manage all social accounts in one dashboard and schedule everything efficiently. I also like the built-in analytics, which make it easy to see what's performing well without exporting data or switching tools. The setup was straightforward, and connecting accounts and configuring workflows took only a short time. **What do you dislike about Hootsuite?** The mobile app can feel slow at times and bulk editing or rescheduling posts is not as smooth as it could be. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts, monitor social channels, and track engagement across platforms. It streamlines social media work by centralizing scheduling, approvals, and monitoring, so I don't have to juggle multiple platforms. ### 47. Effortless Multi-Platform Scheduling for Animated and Static Content **Rating:** 4.0/5.0 stars **Reviewed by:** Misti M. | Account Manager and Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2026 **What do you like best about Hootsuite?** I like being able to schedule multiple platforms at the same time. I also like being able to schedule both animated and static content, including reels. **What do you dislike about Hootsuite?** I do not like that there are no longer streams for each individual business. It makes it more difficult to check what is scheduled, especially when you are a business that schedules for a lot of clients. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me schedule multiple platforms for my clients in a minimal amount of time. It takes way too long to schedule through each individual platform. ### 48. Makes my work easier, just wish it was more affordable **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha L. | Social Media Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I use Hootsuite while working at Skaly, and it honestly helps me keep things getting too messy. Since we're a small agency, I'm usually handling a few clients at once. I like that I can posts in advance and see everything in one calendar. It just makes my day feel more sorted. **What do you dislike about Hootsuite?** One thing I've noticed over time is the pricing. It used to feel more flexible earlier, but now it gets expensive when we start adding more profiles. For a small agency like ours, that adds up quickly. **What problems is Hootsuite solving and how is that benefiting you?** At Skaly, we don't have a big team, so staying organized matters a lot. This helps me manage content for different clients without missing posts. It saves me time on posting, so i can focus more on ideas, shoots, and making better content instead of just managing everything. ### 49. Simplifies Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Malcolm G. | Customer Engagement Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I like that Hootsuite is very easy to use and it has a great calendar of holidays. The tools that help me modify and customize my posts without leaving the drafting page are very useful. I'm able to post multiple versions of a social media post across various platforms at the same time, which saves me many hours of work per year. I also like being able to schedule my posts in advance. It simplifies my work by allowing me to create different versions of a post for various platforms without switching tabs or applications. It even suggests popular hashtags and helps make posts concise for platforms with limited character counts. The initial setup was pretty simple, only requiring me to sign into my socials and approve permissions. Overall, I find these features really valuable for managing social media for my nonprofit foundation. **What do you dislike about Hootsuite?** Sometimes the platforms become disconnected without warning and setup on some platforms like Bluesky can be a little wonky. In the event of downtime for one of the platforms it manages, it doesn't let me know outright that it can't connect because the platform is having an issue. As an example, if Facebook is down, it would be nice for Hootsuite to let me know that it can't connect because Facebook is having an outage. I've seen it do that on occasion, but it is inconsistent. I typically use Canva to draft posts, but I haven't found the integration to be very intuitive with Hootsuite, so those platforms live individually. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage multiple social media platforms, posting varied content simultaneously. It saves me hours of work and offers easy customization of posts. Scheduling in advance and an intuitive holiday calendar enhance the experience, without switching between tabs. ### 50. Hootsuite’s been such a good planner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Hootsuite?** Hootsuite's customized "Recommended Time to Post" feature is a solid addition to any social media workflow. It takes the guesswork out of scheduling by analyzing your specific audience's activity patterns and delivering personalized guidance on when your posts are most likely to land. Rather than relying on generic best-practice time slots, it tailors recommendations to your unique account data, making it a genuinely useful tool for improving reach and engagement over time. **What do you dislike about Hootsuite?** One notable limitation is the inability to pre-schedule collaborative posts on Instagram, as well as Instagram Stories. This can be a real friction point for teams and brand partnerships that rely on coordinated, time-sensitive content. Having to manually post these in real time disrupts workflow efficiency, especially when managing multiple accounts or working across different time zones. For social media managers who depend on a fully scheduled content calendar, this gap means collaborative and Story content still requires a separate, hands-on process that the platform hasn't yet been able to automate. **What problems is Hootsuite solving and how is that benefiting you?** The recommended time-to-post feature has still been a huge help for our team. Rather than relying on guesswork or generic advice, it gives us data-driven guidance tailored to our specific audience, making it so much easier to schedule content with confidence. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+03%3A24%3A10+-0500&secure%5Bsession_id%5D=9b7a3c84-dfb8-4ffc-b115-0172156a5234&secure%5Btoken%5D=97c86044191773ed02c08e3c834c4b176cfd5351831300b1bd6d9cacda4b268f&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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[Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Hootsuite Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - 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Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Platform Interoperability** - Close Ecosystem API **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection - Natural Language Processing - Simulation and Scenario Generation **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Social Functionality** - Social Functionality **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Hootsuite Alternatives - [Vista Social](https://www.g2.com/products/vista-social/reviews) - 4.8/5.0 (1,122 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) - 4.5/5.0 (4,498 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,806 reviews)