The G2 on Hootsuite

Hootsuite Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find the interface intuitive and easy to navigate, helping them manage daily work with minimal effort. (771 mentions)

Users like the easy, flexible scheduling that lets them plan posts ahead and automate publishing, saving time and manual effort. (625 mentions)

Users like managing multiple social accounts and channels from one centralized dashboard, keeping their work and content together. (609 mentions)

Users appreciate extensive analytics and clear performance insights that help them track engagement and refine content. (492 mentions)

Users like how scheduling and managing social media saves time and reduces manual work across platforms. (444 mentions)

Users say subscription costs are high, especially for small businesses and when adding accounts or seats. (346 mentions)

Users say analytics lack depth and useful metrics, offer limited customization, and can be hard to understand or incomplete. (194 mentions)

Users say social accounts disconnect unexpectedly, disrupting scheduled posts and requiring tedious reconnection. (134 mentions)

Users find advanced features locked behind higher-priced plans or paid add-ons, limiting access to analytics, collaboration, and other capabilities. (131 mentions)

Users find tagging people, brands, and accounts difficult, unreliable, or limited, especially across social platforms. (126 mentions)

5 Pros or Advantages of Hootsuite

1. Intuitive Daily Use

Users find the interface intuitive and easy to navigate, helping them manage daily work with minimal effort.

See 771 mentions

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Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Easy Social Scheduling, but Confusing Names"

What do you like about Hootsuite?

I like Hootsuite's simplicity and scheduling tools for social media. The initial setup was easy.

Loz C.

Small-Business (50 or fewer emp.)

5.0/5

"Smooth Cross-Posting Makes Multi-Account Scheduling Easy"

What do you like about Hootsuite?

I find Hootsuite makes it much easier to plan content ahead because I don’t have to keep switching between social media accounts and apps. I love bein

2. Schedule Posts Ahead

Users like the easy, flexible scheduling that lets them plan posts ahead and automate publishing, saving time and manual effort.

See 625 mentions

See Related User Reviews

Taylor L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Scheduling and Clear Calendar Views, Though Analytics Can Confuse"

What do you like about Hootsuite?

We use Hootsuite to write and schedule our social media content. Scheduling posts in advance makes it easier to focus on other tasks or take vacation.

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Great Scheduling and Analytics, but First-Comment Scheduling Is Missing"

What do you like about Hootsuite?

I really like the ability to schedule months in advance as well as the calendar view allowing me to see the month laid out. I also like the analytics.

3. Manage Multiple Accounts Together

Users like managing multiple social accounts and channels from one centralized dashboard, keeping their work and content together.

See 609 mentions

See Related User Reviews

Taylor L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Scheduling and Clear Calendar Views, Though Analytics Can Confuse"

What do you like about Hootsuite?

We use Hootsuite to write and schedule our social media content. Scheduling posts in advance makes it easier to focus on other tasks or take vacation.

Loz C.

Small-Business (50 or fewer emp.)

5.0/5

"Smooth Cross-Posting Makes Multi-Account Scheduling Easy"

What do you like about Hootsuite?

I find Hootsuite makes it much easier to plan content ahead because I don’t have to keep switching between social media accounts and apps. I love bein

4. Track Engagement Metrics

Users appreciate extensive analytics and clear performance insights that help them track engagement and refine content.

See 492 mentions

See Related User Reviews

Taylor L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Scheduling and Clear Calendar Views, Though Analytics Can Confuse"

What do you like about Hootsuite?

We use Hootsuite to write and schedule our social media content. Scheduling posts in advance makes it easier to focus on other tasks or take vacation.

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Great Scheduling and Analytics, but First-Comment Scheduling Is Missing"

What do you like about Hootsuite?

I really like the ability to schedule months in advance as well as the calendar view allowing me to see the month laid out. I also like the analytics.

5. Cuts Manual Posting Time

Users like how scheduling and managing social media saves time and reduces manual work across platforms.

See 444 mentions

See Related User Reviews

Taylor L.

Small-Business (50 or fewer emp.)

4.5/5

"Easy Scheduling and Clear Calendar Views, Though Analytics Can Confuse"

What do you like about Hootsuite?

We use Hootsuite to write and schedule our social media content. Scheduling posts in advance makes it easier to focus on other tasks or take vacation.

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Save Time with Easy, Multi-Platform Social Scheduling"

What do you like about Hootsuite?

I like that I can schedule posts ahead of time across multiple platforms at once, so I don’t have to be on social in the moment and can interact with

5 Cons or Disadvantages of Hootsuite

1. High Subscription Costs

Users say subscription costs are high, especially for small businesses and when adding accounts or seats.

See 346 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Multi-Account Social Media Management in One Place"

What do you dislike about Hootsuite?

What I dislike most about Hootsuite is its pricing, especially when managing multiple social media accounts. While the platform offers great tools, so

oliver d.

Small-Business (50 or fewer emp.)

5.0/5

"All-in-One Social Management That Keeps Scheduling and Analytics Simple"

What do you dislike about Hootsuite?

The main downside is that it can feel a bit clunky at times, especially when you’re managing a lot of accounts or trying to move quickly. The UI isn’t

2. Limited Report Detail

Users say analytics lack depth and useful metrics, offer limited customization, and can be hard to understand or incomplete.

See 194 mentions

See Related User Reviews

oliver d.

Small-Business (50 or fewer emp.)

5.0/5

"All-in-One Social Management That Keeps Scheduling and Analytics Simple"

What do you dislike about Hootsuite?

The main downside is that it can feel a bit clunky at times, especially when you’re managing a lot of accounts or trying to move quickly. The UI isn’t

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Quick, Great-Value Dashboard That Fits Our Social Channels Perfectly"

What do you dislike about Hootsuite?

There isn't much that I actively dislike about Hootsuite. I do wish the portal gave me a better experience for creating content with multiple pieces o

3. Social Accounts Disconnect

Users say social accounts disconnect unexpectedly, disrupting scheduled posts and requiring tedious reconnection.

See 134 mentions

See Related User Reviews

Jasmine W.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Social Scheduling, with Helpful AI and Occasional Glitches"

What do you dislike about Hootsuite?

Sometimes Hootsuite randomly disconnects my social media accounts, especially LinkedIn. I can reconnect them, but it’s a little tedious, and sometimes

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Easy Post Scheduling and Cross-Platform Duplication That Saves Time"

What do you dislike about Hootsuite?

Not all of the social channels we use are on Hootsuite (I.E Bluesky and Supernova) so we still have to do some manual posting and scheduling of conten

4. Advanced Features Paywalled

Users find advanced features locked behind higher-priced plans or paid add-ons, limiting access to analytics, collaboration, and other capabilities.

See 131 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Effortless Multi-Account Social Media Management in One Place"

What do you dislike about Hootsuite?

What I dislike most about Hootsuite is its pricing, especially when managing multiple social media accounts. While the platform offers great tools, so

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Organized, Streamlined Social Media Management in One Place"

What do you dislike about Hootsuite?

What I don’t like about Hootsuite is that it can feel a little overwhelming when there’s too much going on in the dashboard. Some features that seem p

5. Limited Social Tagging

Users find tagging people, brands, and accounts difficult, unreliable, or limited, especially across social platforms.

See 126 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Great Multi-Platform Scheduling, But LinkedIn Tagging and Drafts Need Work"

What do you dislike about Hootsuite?

Tagging businesses/ individuals, especially on LinkedIn can be a challenge. Additionally, the drafts feature is pretty clunky. It isn't as simple as i

Daniela S.

Mid-Market (51-1000 emp.)

5.0/5

"Reliable Social Tracking, Custom Reports, and Helpful AI Features"

What do you dislike about Hootsuite?

Certain native features, such as tagging individuals on specific networks, are restricted or missing due to third-party API limitations. Accounts also

Hootsuite Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Hootsuite, and what problem is it built to solve?

Hootsuite is social media management software for brands and organizations that need to build and maintain relationships with audiences across social networks and one-to-one messaging channels. Its focus includes social insights, employee advocacy, social selling, and social customer care.

What languages does Hootsuite support?

Hootsuite supports 7 languages: Arabic, English, French, German, and Italian, and others.

What company sizes and industries is Hootsuite the best fit for?

Hootsuite is used across small-business, mid-market, and enterprise organizations, with reviewer-reported use spanning several industries. The most visible clusters include:

Company size: Small businesses, mid-market organizations, and enterprises.
Industries: Marketing and advertising, information technology and software, and higher education and nonprofit organizations.

How long does it take to implement Hootsuite across a team?

Teams most often report getting Hootsuite live in under a month, though setup can take longer when workflows are more involved.

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Less common
3–6 months	Occasional
6–12 months or longer	Uncommon

What customer support options does Hootsuite provide, and how do users find the overall support experience?

Support spans self-service resources and direct help through email, chat, and phone, including 24/7 live-rep support. The experience is mixed: users value responsive, helpful assistance, while others find responses slow or support difficult to reach.

What is the experience like for teams switching to Hootsuite from another tool?

Switching from social management tools such as Sprout Social, Buffer, Zoho Social, and Agorapulse has been driven by the need to bring scheduling, account management, engagement, and reporting into one workflow. The move can make collaboration, approvals, and multi-account publishing easier, especially when the previous setup felt manual or lacked the needed capabilities.

What tools and platforms does Hootsuite integrate with, and how do these integrations help users get more value from the product?

Hootsuite offers 50 integrations, connecting social publishing with creative, AI, CRM, service, and analytics tools.

Social networks: Facebook, Instagram for Business, TikTok, and X.
Creative and AI: Canva, Adobe Express, Claude, and ChatGPT.
CRM, customer service, and analytics: Salesforce Sales Cloud, HubSpot Marketing Hub, Zendesk for Customer Service, and Google Analytics.

These connections can bring content assets and drafting tools into publishing workflows, or link social activity with CRM, service, and reporting work, reducing the need to switch between tools.

What features or capabilities could make Hootsuite even more useful?

Hootsuite could be more useful with improvements that make reporting more flexible and publishing workflows more complete. The recurring requests center on:

Deeper, more customizable analytics with clearer platform-specific metrics and reporting.
Broader support for platform-specific formats and actions, including Stories, Reels, threads, tagging, and media options.
More flexible recurring scheduling, bulk editing, and changes to scheduled posts.
Simpler navigation and smoother approval, permissions, and account-management workflows.

How useful do Hootsuite users find its AI features in everyday use?

Hootsuite’s AI is most useful as a starting point for content and analysis, but the experience varies by team and use case. Users describe using it for:

Drafting and refining captions or copy.
Generating content ideas and hashtag suggestions.
Summarizing or interpreting performance data and social conversations.

These tools can save time and help overcome a blank page, but suggestions may feel generic or miss a brand’s voice, so users often review and edit the results.

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Aishwarya G.

Social Media Manager and Designer

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/12/2026

"Clean workflow with Canva integration and time zone scheduling in Hootsuite"

4.5/5

What do you like best about Hootsuite?

I handle social media and design for Ad Vantage Dubai from my home country India, and my biggest priority is staying organized and hitting deadlines. What I love most is how clean workflow is. I just build carousels in Canva, pull them straight into Hootsuite and adapt sizing for Instagram and LinkedIn without dozens of files to my laptop. Time zone scheduling is another plus point for me. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My biggest annoyance as a designer is that there is no visual 9-grid preview for Instagram. Our many clients care a lot about feed aesthetics, and I need to see how property flyers, video thumbnails and carousels sit next to each other before they go live. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite made our messy workflow clean. Before Hootsuite, clients would drop video clips and last minute copy edit across WhatsApp chats or Google drive shares, and figuring out which graphic was the final version was super stressful. Now our clients can review all scheduled visual drafts days in advance. It completely stopped asset mix-ups, killed duplicate posts and gave me back nearly a full workday every week. :) Review collected by and hosted on G2.com.

Tandi H.

Education Coordinator

Small-Business (50 or fewer emp.)

Originally submitted 1/28/2025

"So Easy to Schedule Social Media Posts - A Great Time Saver!"

4/5

What do you like best about Hootsuite?

Hootsuite is a very user-friendly platform. I am able to schedule out weeks of content in advance over multiple platforms, which takes a lot of burden off of keeping up with social media. The platform has a lot of features to maximize the posting process. I appreciate the engagement score to see how my posts are doing with my customer base. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only downside is when the social media platforms get disconnected and I have to repost. However, Hootsuite is great about notifying me that there is an issue with my scheduled posts. Review collected by and hosted on G2.com.

Sebastian H.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

10/6/2026

"A Convenient All-in-One Tool for Social Media Management"

5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is how easy it makes managing multiple social media accounts from one place. The scheduling tools are very convenient, the dashboard is intuitive, and it saves a lot of time when planning and publishing content across different platforms. I also like having analytics and performance insights available in the same tool, which makes it easier to track results and improve our social media strategy. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I dislike about Hootsuite is that the platform can sometimes feel a bit overwhelming, especially when working with several accounts and features at once. Some tools and reporting options also take time to learn, and certain advanced features are only available on higher-priced plans. Overall, it is a useful platform, but the user experience and pricing could be more flexible. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps solve the challenge of managing multiple social media accounts efficiently. Instead of switching between different platforms, we can schedule, publish, monitor, and review content from one place. This saves time, makes content planning more organized, and helps the team stay consistent with posting. The reporting and analytics features also make it easier to understand performance and adjust our social media strategy based on results. Review collected by and hosted on G2.com.

Jovan J.

social media executive

Alternative Dispute Resolution

Small-Business (50 or fewer emp.)

Originally submitted 9/29/2026

"Centralizes Social Media Management, Needs Better Reporting"

4.5/5

What do you like best about Hootsuite?

I use Hootsuite to manage customer messages and respond to inquiries on Facebook and Instagram. I like how it brings Facebook and Instagram together and helps me handle a large number of messages efficiently, allowing me to sort them from first to last or vice versa. I appreciate features like tags, topics, reports, and the option to plan posts. The initial setup was really easy and didn't require IT support. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One area that could be improved is managing a high volume of customer conversations. When many messages come in at the same time, it can sometimes be difficult to quickly identify, organize, and prioritize conversations that require immediate attention. The platform could also provide more flexible pricing options for different team sizes and clearer tools for measuring the direct ROI of social media customer service activities. In addition, the AI capabilities could be more advanced for customer service, particularly for conversation categorization, prioritization, summarization, and suggested responses. These improvements would help teams manage conversations more efficiently and demonstrate the value of their social media support operations. Review collected by and hosted on G2.com.

Swati C.

Human Resources Manager

Mid-Market (51-1000 emp.)

Originally submitted 9/30/2026

"Essential for Reporting and Scheduling"

5/5

What do you like best about Hootsuite?

I really appreciate Hootsuite for its powerful analysis and reporting capabilities. These features are crucial for me when it comes to generating reports and analyzing performance. I also find the scheduling functionality to be quite beneficial as it helps me serve my clients more effectively. The initial setup of Hootsuite was easy, which was a pleasant surprise. Overall, I'm quite satisfied with Hootsuite's offerings and would rate it a 10 on the likelihood to recommend it to a friend or colleague. Love the UI/UX. My performance has got better and the pricing is not bad. AI I haven't used much. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I can't connect only Instagram without Facebook, which is a bit frustrating. They should let us connect it without Facebook, that's a major problem I have faced. Review collected by and hosted on G2.com.

Calli A.

Social Media Content Specialist

Small-Business (50 or fewer emp.)

9/30/2026

"Intuitive, Powerful Hootsuite Platform That Streamlines Social and Insights"

5/5

What do you like best about Hootsuite?

It's incredibly intuitive. Very happy with the platform features and performance. Perch and Analytics I use the most. I also love Streams under Nest for staying on top of mentions for clients. It makes it incredibly easy to engage with relevant mentions and build brand engagement. The recent mcp integrations have been wonderful in streamlining processes. The internal AI tools have been great. I've loved wisdom for reviewing performance and gaining insights but also for copy, alt text, hashtags, and more. Onboarding was a breeze with our rep. We were set up in no time. Though Hootsuite is an investment it's proven to be helpful in so many ways for our clients. The listening tool is great for research and providing valuable information. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My only constructive feedback would be the calendar sharing for reviewing posts. Currently, we can only share 1 week at a time. I would love to be able to share a custom calendar view for clients so they can preview all posts in Hootsuite rather than keeping that step in Figma. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite cut the scheduling process time in half. It also is much easier to use than Meta. Revising posts in Meta is clunky and time consuming. It's a breeze in Hootsuite. The analytics are robust and having them all in one nice looking report is lovely. Adding that I can pull insights to review from wisdom has been an incredible time saver and a great feature. The integrations with Claude, etc. also allow us to streamline our workflow. With Hootsuite there is an unbelievable amount of time saved. The ability to up the quality of work and quality of reporting has been great. There's also greater ease of communication and an overall ease of doing the job. Review collected by and hosted on G2.com.

Daisy Y.

Marketing Executive

Small-Business (50 or fewer emp.)

11/3/2026

"Easy to Use Multi-Channel Posting with Helpful Suggested Timings"

5/5

What do you like best about Hootsuite?

It’s very easy to use. It covers multiple channels and makes it simple to switch between them without any hassle. Adding photos, videos, and GIFs is straightforward, and the suggested timings feature is quite helpful. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There’s been a recent change that makes it harder to reorder the media that goes alongside the text in a post. It’s not a huge issue, but it’s definitely not ideal. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It makes it incredibly easy to complete an essential, but very manual, task for me: submitting our company presence on social media. The software lets me manoeuvre between platforms smoothly so I can compare the text and add the right tagging for each one. It saves me at least two hours a day on the posting I need to do every working day. Thank you! Review collected by and hosted on G2.com.

Alyssa P.

Senior Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/23/2026

"Great for managing multiple client accounts, but plan limits and disconnects are annoying"

4/5

What do you like best about Hootsuite?

Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that. Review collected by and hosted on G2.com.

Kaylyn C.

Marketing Manager

Small-Business (50 or fewer emp.)

Originally submitted 3/31/2025

"Hootsuite is a must have for anyone managing multiple pages"

4.5/5

What do you like best about Hootsuite?

Some of my favorite things about Hootsuite are how user-friendly the app is, the inbox tool and how it can be easily filtered, and how custom you can make the reporting. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Something I am not a fan of is when posting different size photos on Instagram, Hootsuite will add black borders to the photos. This is not shown in the post preview but it is something I have encountered after posting and have to go through the platform and edit or delete the post all together. Review collected by and hosted on G2.com.

Karen F.

Social Media Manager

Mid-Market (51-1000 emp.)

Originally submitted 3/20/2025

"I have used Hootsuite in several companies now and always recommend it"

5/5

What do you like best about Hootsuite?

It is so easy to use. I use it across all my jobs- in-house and freelance. I really like all of the handy tips for posts. The Dashboard is very useful, although it has taken me a while to get used to some recent changes. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes the Streams format changes without me asking it to! And I can never get the Compact view to work. There have been a few recent changes where the name has changed to bird-related words, so it has taken a while to get used to it all. Review collected by and hosted on G2.com.