The analytical tools are top notch and really helpful for reporting. I also really like the design and layout of the software. It is colorful and intuitive. The price is also not terrible given all the updates they do and the new AI integrations. My favorite part is the core of the software which is the calendar aspect. I use that to help me organize my posting schedule. Review collected by and hosted on G2.com.

I still feel like scheduling videos/reels is clunky and awkward, mostly because there is no in-app editing feature. I edit all my videos on my phone so it is cumbersome to have to email the video to myself, download it on my computer, and then upload it to Hootsuite's interface that (in video regard) feels outdated for uploading a quality reel. I wish your phone app was designed differently and you could use all the desktop features on it. I end up manually posting my videos or scheduling them in the Facebook or Instagram app because it is just more straightforward, I can use trending audios directly and I know my video will post exactly how it should. I also would love a more robust search function in the software so I can search for posts I've done using a keyword instead of scrolling through everything. Kind of like a searchable archive. Review collected by and hosted on G2.com.

I like Hootsuite’s data analysis and reports. I use them for my mid-year and end-of-year reports, and I can compare data with the same period in previous years. I find the calendar helpful for drafting posts, especially since it’s the first thing I see when I log in. I also find it helpful when Hootsuite recommends national or international days. I like that I can post across LinkedIn, Facebook, and Instagram, and that other people on my team can access the account and see upcoming drafts. Setup was pretty easy, and support was super helpful when I had trouble connecting our social accounts. Review collected by and hosted on G2.com.

I really don’t like tagging in captions across channels. LinkedIn tagging never works for me, even when the person has a LinkedIn account, so I have to go into LinkedIn after posting and tag them manually. I wish Hootsuite had an AI feature that could tag people or organizations mentioned in a caption. Hootsuite is also kind of expensive, and it took me a hot minute to figure out how to connect our social accounts. Review collected by and hosted on G2.com.

I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. Pricing has not been an issue to our leadership team, and the ease of scheduling everything ahead of time makes the price very worth it. I was not at the company when we were initially onboarded and I do not use the AI tools on Hootsuite, so I don't have anything to say there. Review collected by and hosted on G2.com.

I don't find the AI tools on Hootsuite to be particularly helpful or useful. The "enhance with wisdom" feature has never been used on my end. Additionally, there is a small interface bug I believe? Every time I click "schedule" on a post, I am taken back to the "Drafts" section, when I was trying to just do everything from the calendar view. Definitely not a huge deal and I still love to use Hootsuite, it just takes away some of the ease of use, especially when I'm in a good workflow. It's just one extra step to getting all of my posts scheduled for the week. Review collected by and hosted on G2.com.

I use Hootsuite for all of my social media needs and I love it! It allows me to post to multiple platforms at the same time, and I absolutely love that I can program my posts ahead of time, taking the stress out of worrying about timelines and meeting deadlines. Hootsuite is super user-friendly, and I've never had any issues with it. My favorite tool is the planner, which lets me plan my social media posts weeks in advance and I love that it recommends the best times for me to post. The initial setup was super easy too. Review collected by and hosted on G2.com.

For some reason Hootsuite always disconnects to my Instagram account. Its not fun. I've tried to reconnect it, it says it's reconnected but then its not. Review collected by and hosted on G2.com.

I appreciate how Hootsuite makes it easy to do daily posts by allowing me to schedule them with the planner, which saves me more time than I can even imagine. I love the convenience it offers and the ongoing upgrades that assist me in generating ideas. The ease of responding to messages, likes, or clicks is incredibly helpful. Additionally, when my marketing brain is fried due to other responsibilities at the company, Hootsuite helps me with this part of my job. The initial setup was easy, and I've been using it for 2-3 years now. Review collected by and hosted on G2.com.

I could use more training on some of the newer features I haven't even explored yet due to allowing the time. Overall training when you sign up would be nice. Even videos. Review collected by and hosted on G2.com.

Hootsuite has truly been a game changer for my business when it comes to managing social media. The platform streamlines the process of scheduling posts across multiple accounts, saving me valuable time each day. It allows me to plan my content in advance, ensuring that I can maintain a consistent and professional online presence without feeling overwhelmed.

The analytics feature is another highlight—Hootsuite gives me the ability to track engagement, which helps me understand what content resonates most with my audience. This insight has been invaluable for tweaking my strategy and ensuring I'm always hitting the mark.

Overall, Hootsuite has been instrumental in optimizing my social media efforts. It’s user-friendly, efficient, and has made staying organized a breeze. I highly recommend it to any business looking to enhance its social media management! Review collected by and hosted on G2.com.

My only real complaint is the cost. I do think it's a little expensive, especially for a smaller business. That being said, I use it regularly, and the amount of time it saves me makes it worth having. Review collected by and hosted on G2.com.

It's very easy and user-friendly to schedule posts on all social media channels at once. I like the fact that you can adjust the size of a graphic on "Your post" and it adjusts it automatically for each channel. Like the fact that I can tag people in the caption of the posts and add hashtags and emojis as I see fit. Love that they offer non-profit discount rates. Review collected by and hosted on G2.com.

I don’t like that Instagram mentions only become linked once the post is published; I wish they could be linked while I’m scheduling the post. Also, when I post on Instagram natively, I can add up to 20 pics and include a mix of photos and videos, but in Hootsuite I’m only able to select 10 pictures. Similar complaints with other channels. The analytics are not the best. Hootsuite analytics gives me very different numbers than what Meta Business Suite provides me for Instagram and Facebook engagement. Review collected by and hosted on G2.com.

Scheduling when to post for the township is much easier with this platform. It keeps everything organized and fast, and being free and efficient makes planning simple. The AI support also makes the whole process feel very supported. Review collected by and hosted on G2.com.

I really like the Hootsuite website because it makes managing social media accounts much easier and more organized. I like how you can manage multiple social media platforms in one place instead of having to switch between different apps. The ability to schedule posts ahead of time is also very helpful because it saves time and makes planning content easier. I find the website useful, especially for businesses or organizations that post regularly. However, I do think there are a few areas that could be improved. Some of the features can be confusing at first, and it may take some time for new users to learn how everything works. I also think the layout could be a little simpler to make certain tools easier to find. Another improvement would be offering more features in the free version. Overall, I think Hootsuite is a great website with many useful features, but a few small changes could make it even better. Review collected by and hosted on G2.com.

I like being able to schedule content across all the most popular social platforms. The inbox is also a big plus, since it lets me respond to comments and engage from one place. The in-depth, thorough analytics are really helpful as well. I also appreciate the ability to promote posts on Meta and LinkedIn, and to give team members different levels of access depending on their role. Review collected by and hosted on G2.com.

While I appreciate the effort to keep things fresh, I’m not a big fan of the new interface. It’s taking me some time to get used to it. I stuck with the old version for as long as I could, but eventually I was forced to switch to the new interface. Even now, it’s still a challenge to find the things I use regularly, which makes the experience frustrating and time-consuming. Review collected by and hosted on G2.com.

I manage social media for multiple locations, and Hootsuite makes my job easier and saves me a lot of time. I can create a post once, schedule it, and publish it to Facebook and Instagram at the same time, so I don’t have to jump between platforms or duplicate my work. Planning and scheduling posts in advance helps me stay organized, keep a consistent social media presence, and focus on other marketing priorities. It has simplified my day-to-day workload, and the initial setup was perfect. Review collected by and hosted on G2.com.

I’d like to be able to upload more than 15 photos at a time. When I upload 15, I have to physically count the photos in my file before I can upload the next 15, which takes time. Review collected by and hosted on G2.com.