Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence. Purpose-built for modern physical product teams, Highlight combines a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics to deliver high-impact insights with unmatched quality. From early-stage concepts and prototypes to in-market product renovation, our end-to-end platform supports every phase of the product innovation lifecycle—enabling teams to act quickly and bring winning products to market with confidence. Highlight’s solution allows global and emerging CPG brands to efficiently test and launch new physical products, including food and beverages, beauty and personal care, and products for kids and pets. Our platform streamlines every step—from recruiting the right consumers to collecting real-time data—making it easy to initiate tests and see actionable insights within days of launch. Trusted by top-tier brands like Nestlé, P&G, and Estée Lauder, our clients use Highlight to: - Evaluate early product concepts and formulations -Conduct blind comparisons against competitors -Benchmark existing products for deeper category understanding At our core, Highlight exists to help teams build better products—for people and the planet. With logistics handled, a user-friendly dashboard, and insights that drive results, Highlight is redefining how brands test, iterate, and win in the physical product space.