If you can afford to advertise to everybody in your target audience, you don't need Herdify. If you can’t, you can optimise media campaigns by harnessing behavioural science and AI Herdify is a software platform that provides marketers with an audience solution that finds people most likely to respond to advertising and most likely to stay a customer for longer. Our software has been expertly developed, over the last 15 years, to identify the audiences being most influenced right now, by real people, in the real world. These brand specific insights allow you to target people who will most likely respond to your advertising and those who will become your best customers.