--- title: Heap by Contentsquare Reviews meta\_title: 'Heap by Contentsquare Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1097 reviews by the users' company size, role or industry to find out how Heap by Contentsquare works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1097 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools ---

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# Heap by Contentsquare Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Heap by Contentsquare but has limited features.  
  
Are you part of the Heap by Contentsquare team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it.

* * *

Seller
[Contentsquare](https://www.g2.com/sellers/contentsquare)
Discussions
[Heap by Contentsquare Community](https://www.g2.com/products/heap-by-contentsquare/discuss)
Languages Supported

English

Solution Type

All-in-One

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## Typical Contract Price

Pricing provided by BetterCloud and others.

$$k - $$k

Per Year

[Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fheap-by-contentsquare%2Freviews%3Fpage%3D5)

## User Insights

Average based on 1097 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Year

[Log in to unlock pricing and user insights](/login)

## Heap by Contentsquare Integrations
(2)

What do users say about integrations?

Integration information sourced from real user reviews.

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Brevo Marketing Platform

](https://www.g2.com/products/brevo-marketing-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Snowflake

](https://www.g2.com/products/snowflake/reviews)

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 ![Murat M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Murat M.")
MM

Murat M.

Co-Founder/CEO

Small-Business (50 or fewer emp.)

2/25/2023

"Great product analytics"

4.5/5

What do you like best about Heap by Contentsquare?

We trialled a number of tools trying to find something that would be able to be used without needing our Head of Insights to generate reports.

Heap was the easiest tool out there, we were able to onboard each team (product, marketing etc) and help them become self-sufficient for reporting.

Also we didn't have to keep asking devs to add tags! Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

Heap is getting better at this but helping highlight patterns across different reports and events.

This isn't unique to Heap, but sometimes for a non-data pro, it can be hard to understand if you are tracking across the right events.

Hopefully AI can just work backwards from goal and work everything out :) Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

We wanted to democratise insights and stop having everything be requested through one person (Head of Insights).

Since then, we've got everyone using Heap, including customer teams to track health metrics, marketing and even sales Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

GF

Gabriella F.

Mid-Market (51-1000 emp.)

2/21/2023

"Simple to use, broad scope of functionality"

4/5

What do you like best about Heap by Contentsquare?

I love how easy it is to create a dashboard that's accessible for my entire team to review results of certain tools/products. Additionally, Heap makes it easy to surface quick data points as well as more in-depth analysis. It's great I can add quick descriptions so other folx can easily understand what they're looking at and the biggest takeaways. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

I dislike that Heap caches so much – sometimes the tool can get really slow due to this. Also, I wish I could see event data for specific events while building out dashboards. I usually need to have two tabs open -- one where I'm searching the entire repository of events, and another where I'm building my current chart. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Heap is solving the problem of hosting all product analytics in a single space where all product-facing team members can easily access ad hoc. Heap's ease of use allows folx on the product team to quickly surface important data and results. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Vanessa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanessa G.")
VG

Vanessa G.

Mid-Market (51-1000 emp.)

2/21/2023

"Product Manager"

5/5

What do you like best about Heap by Contentsquare?

This product is best in class in combining auto-captured events + custom API events. If I need more client-side events, the visual labeling tool is convenient. I don't need to bother a developer to defined these events for me. I can't imagine life without it. Additionally, building reports is so easy and intuitive. I can build reports in less than a minute if I know where to look.

Heap has built a library of integrations that make it a breeze to accomplish any product task. For example, we're segmenting users based on action and then sending it to Iterable which then sends out a campaign for these users. Heap can also integrate with your AB testing tools which helps you further analyze your customer's behaviors. Powerful stuff. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

If you don't structure your custom API events, then Heap won't read it correctly. You need all your event properties at a top level structure, it hates nested json objects. In addition to custom API events, Heap Events has a confusing structure. There's properties only available at an Heap event level versus a user level versus a property level. This makes it hard to find the properties you need when building reports. Unless you know what you're looking for, it's a pain to create reports without this knowledge.

Categorization is also confusing with Heap. You have different category rules based on charts, events, segments and dashboards. I can't add Paths to dashboards, which is a missed opportunity.

Lastly, and this is not Heap's fault, but if you're a company instrumenting Heap into your products, you need to do a lot more work in instrumenting Heap and your events correctly. If you don't have a good analytics plan or structure in place, you will struggle with using Heap. Heap is only as good as the data you input into it. This is something we are working with as well. Heap has done a good job with helping us with the instrumentation, but it felt very surface-level. We learned a lot along the way that we wish we had known in the beginning.

When we started evaluating it, it was cheaper than the other comparable tools available in the market. But it's getting just as expensive as the industry leaders out there like Amplitude. If you're a startup, it's going to be a bit out of reach. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Helps give insights into customer behavior within the product. Very helpful in understanding why users are not converting specific parts of the product, which allows us to deep dive further with customer interviews or surveys to validate the issues we saw in the funnel. I also use it to understand impact if there is an outage or a bug affecting our users by checking the trends of events. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![William M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William M.")
WM

William M.

Enterprise (\> 1000 emp.)

2/21/2023

"Effective data visualization tool with strong self-serve experience"

4/5

What do you like best about Heap by Contentsquare?

Pros:

- Analysis types are purpose-built for product analytics (vs general data display), so it's normally twice as easy using Heap to get the right display or analysis type (eg conversion funnel, user journey) versus using another all-purpose analytics tool

- Self-serve component is very handy, and saves tons of development time/cost

- Customer support is fantastic Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

- Some aspects of self-serve can be buggy, but it's not often I run into this

- Running large queries, especially exporting data for further anlaysis/customization can be very slow, even not load at times

- Some of the presets of display are not highly configurable (eg if you wanted to compare a more nuanced data point, like the ratio of one thing, to the ratio of another, it's not possible in a single step) Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

User / product analytics - determining the right course of action based on the usage of a tool, and discovery of opportunities / pain points based on user science insights Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jonah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonah S.")
JS

Jonah S.

Product Manager

Mid-Market (51-1000 emp.)

2/21/2023

"The ultimate heatmap and user journey software"

4.5/5

What do you like best about Heap by Contentsquare?

Heap has a very extensive and robust UI that enables you to dive deep into the data about how your users use your applications. The heat map and user journey features will allow you to see insights that are very hard to capture and visualize compared to other data anlytics and visualization software. Heap takes much of the hard work required to centralize and visualize the data and provides critical insights into what product decisions you should make for your upcoming sprints. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

The biggest downside to Heap is its steep learning curve. Enabling users to access such powerful features requires extensive education on utilizing Heap's features. I would prefer if Heap was more user-friendly from the getgo but the company has designed a whole website portal called "Heap University" that tries its best to offset these issues and provide extensive educational resources to its users. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Heap is helping our team get critical insights into what features users use and new feature releases' adoption rates. Heap helped our team make a pivotal decision to remove a feature occupying vital real estate on our menu bar, which was a very successful decision that led to better user retention. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Luke G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luke G.")
LG

Luke G.

Commercial Director

Small-Business (50 or fewer emp.)

10/25/2023

"Great platform, good UX and very helpful team"

5/5

What do you like best about Heap by Contentsquare?

Team is always available to help. It's the best platform for marketeers as you can retrospectively apply events and tracking and it will have all past data versus GA where tracking only begins after implementing a change Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

It's expensive and quite unflexible for us as a seasonal businesses. As we get larger i think this becomes less of an issue Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

UX design, web analytics Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media")
AB

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

12/11/2023

"Fantastic Product Analytics Software"

4.5/5

What do you like best about Heap by Contentsquare?

Very extensive and helpful insights that brings business value to our product development decisions. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

Steep learning curve to use effectively. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Learning how to better educate its users so that users can fully utilize the power of Heap. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

RS

Rozh S.

Mid-Market (51-1000 emp.)

2/22/2023

"Great tool for easy setup"

3.5/5

What do you like best about Heap by Contentsquare?

That its relatively easy to setup event definitions through the Visualizer.

Has a good user experience. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

Not intuitive enough for deep analysis of funnels and journeys. It's difficult for me to understand what's happening between two points in a flow and to determine what the cause for drop-off rates may be. I would like to see the percentage of usage for each field in a form. Important metrics are success rate, engagement time, and drop-off rate.

Another issue is not having surveys and feedback widgets on the platform. So I have to rely on other tools to provide that functionality. It would be good to have it in one place so I can link it to the same user database.

Would be great to have user onboarding flows too and links to knowledge bases. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Understanding the users behaviours and usage of our platform. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Lee G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee G.")
LG

Lee G.

Global Product Lead @ Unity Labs

Enterprise (\> 1000 emp.)

2/21/2023

"Heap for Product Managers"

5/5

What do you like best about Heap by Contentsquare?

As a product owner, I've always believed in the "if you build it, you should measure it" approach. We've tried many analytics platforms, but having all your data in one place and giving product managers the tools to create dashboards, funnels, and views of their data is very important. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

Understanding how to link Heap to other incumbent analytics platforms. As we transition all of our analytics to Heap, we still need to be able to access data in our current platform and need to connect. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

We have three audiences, our internal team, including executives who need to know how our customers are using our platform. Second, our platform team needs to understand how the platform is performing. Finally, we have the app developers who need to know how their app is performing. Heap helps us with all three audiences. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jordan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan S.")
JS

Jordan S.

Mid-Market (51-1000 emp.)

2/23/2023

"6 months into Heap, has not drove value for product analytics team yet"

0.5/5

What do you like best about Heap by Contentsquare?

Auto capture and snapshotting are very cool in theory, but they don't work all the time. The implementation was not done perfectly in onboarding, so tagging roadblocks and limitations constantly come up. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

Extremely challenging to natively tag a complex site with microsites, clients, etc. involved in the product funnel. iOS and Android app tagging are not straightforward, and most end users of Heap can't figure out how to do it, even with documentation and video instruction. Segment integration doesn't work seamlessly. The lack of support from Heap reps (specifically in the form of workshops, examples using our data, walk-throughs, q&a has been pretty terrible. We had one session right when onboarding to walk us through the tool, but nothing since. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

Basic funnel and conversion rates on web and product discovery and research using click-through funnels. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Heap by Contentsquare? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Heap by Contentsquare
](https://www.g2.com/products/heap-by-contentsquare/discussions/new)

GU

Guest User

What is Heap used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-heap-used-for)

 ![Allison K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison K.")
AK

Allison Kelly
•
Last activity almost 5 years ago

What is the best visualization I can use to track the conversion rate from free trial to paid subscription?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription)

[
View all Discussions
](https://www.g2.com/products/heap-by-contentsquare/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

16 months

### Average Discount

10%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/heap-by-contentsquare/pricing)

## How much does Heap by Contentsquare cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 15 purchases.

Get Price Estimate

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##### 
##### Heap by Contentsquare Features

Metrics

Sessions - Digital Analytics

Engagement

Standard Event Tracking

Reporting

Real-Time Reporting

Retroactive Reporting

Segmentation

Other

User Data

Administration

Performance and Reliability

User, Role, and Access Management

[
View More Features
](https://www.g2.com/products/heap-by-contentsquare/features)

##### Categories on G2

[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Product Analytics](https://www.g2.com/categories/product-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)

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