# Top 10 Guideline Alternatives & Competitors
**Average Rating:** 4.5/5
**Total Number of Reviews:** 1,156
Guideline is not the only option for 401(k) Software. Explore other competing options and alternatives. 401(k) Software is a widely used technology, and many people are seeking top rated, reliable software solutions with ai image-to-text. Other important factors to consider when researching alternatives to Guideline include user interface and customer service. The best overall Guideline alternative is Human Interest. Other similar apps like Guideline are Betterment at Work, 401GO, ForUsAll, and Ubiquity Retirement. Guideline alternatives can be found in [401(k) Software](https://www.g2.com/categories/401-k) but may also be in [Investment Portfolio Management Software](https://www.g2.com/categories/investment-portfolio-management).


## Best Paid & Free Alternatives to Guideline
  - [Human Interest](https://www.g2.com/products/human-interest/reviews)
  - [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
  - [401GO](https://www.g2.com/products/401go/reviews)
  - [ForUsAll](https://www.g2.com/products/forusall/reviews)
  - [Ubiquity Retirement](https://www.g2.com/products/ubiquity-retirement/reviews)
  - [Vestwell](https://www.g2.com/products/vestwell/reviews)
  - [Transamerica Retirement Solutions](https://www.g2.com/products/transamerica-retirement-solutions/reviews)
  - [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews)
  - [Slavic 401k](https://www.g2.com/products/slavic-401k/reviews)
  - [AB401k](https://www.g2.com/products/ab401k/reviews)

## Top 10 Alternatives to Guideline Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Guideline stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Marketing and Advertising, and Construction, and find the best product for your business.


  ### 1. [Human Interest](https://www.g2.com/products/human-interest/reviews)
By Human Interest, Inc.
**Average Rating:** 4.3/5
**Total Reviews:** 2,422
Human Interest makes it easy to offer a 401(k). With automated administration and built-in investment advising, we make it affordable to help your employees plan for their futures.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Human Interest](https://www.g2.com/compare/guideline-vs-human-interest)
**Compare Human Interest with other alternatives:**
- [Human Interest vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-human-interest)
- [Human Interest vs 401GO](https://www.g2.com/compare/401go-vs-human-interest)
- [Human Interest vs ForUsAll](https://www.g2.com/compare/forusall-vs-human-interest)
- [Human Interest vs Ubiquity Retirement](https://www.g2.com/compare/human-interest-vs-ubiquity-retirement)
- [Human Interest vs Vestwell](https://www.g2.com/compare/human-interest-vs-vestwell)
- [Human Interest vs Transamerica Retirement Solutions](https://www.g2.com/compare/human-interest-vs-transamerica-retirement-solutions)
- [Human Interest vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-human-interest)
- [Human Interest vs Slavic 401k](https://www.g2.com/compare/human-interest-vs-slavic-401k)
- [Human Interest vs AB401k](https://www.g2.com/compare/ab401k-vs-human-interest)

  ### 2. [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
By Betterment
**Average Rating:** 4.3/5
**Total Reviews:** 707
Your business is built to grow—and so is our 401(k) plan. It’s easy to manage, supports your long-term strategy, and provides proactive guidance at every step, keeping your plan running smoothly and staying compliant. Give your employees access to an easy-to-use, powerful solution for investing and retirement savings—featuring expert-built portfolios, personalized financial guidance, external account linking, and a suite of complementary tools to build wealth. All accessible through our mobile app. And with $21+ Billion in retirement AUM, we’re a partner your business can rely on. Discover a better way to 401(k) today.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-guideline)
**Compare Betterment at Work with other alternatives:**
- [Betterment at Work vs Human Interest](https://www.g2.com/compare/betterment-at-work-vs-human-interest)
- [Betterment at Work vs 401GO](https://www.g2.com/compare/401go-vs-betterment-at-work)
- [Betterment at Work vs ForUsAll](https://www.g2.com/compare/betterment-at-work-vs-forusall)
- [Betterment at Work vs Ubiquity Retirement](https://www.g2.com/compare/betterment-at-work-vs-ubiquity-retirement)
- [Betterment at Work vs Vestwell](https://www.g2.com/compare/betterment-at-work-vs-vestwell)
- [Betterment at Work vs Transamerica Retirement Solutions](https://www.g2.com/compare/betterment-at-work-vs-transamerica-retirement-solutions)
- [Betterment at Work vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-betterment-at-work)
- [Betterment at Work vs Slavic 401k](https://www.g2.com/compare/betterment-at-work-vs-slavic-401k)
- [Betterment at Work vs AB401k](https://www.g2.com/compare/ab401k-vs-betterment-at-work)

  ### 3. [401GO](https://www.g2.com/products/401go/reviews)
By 401GO
**Average Rating:** 4.8/5
**Total Reviews:** 156
401GO makes retirement plans simple to manage and affordable for businesses of all size. We make 401k administration easy and efficient with our automated and comprehensive platform. Everything from record keeping, notifications, compliance, testing and day to day administration are all automated so businesses owners and administrators can focus on running their company while still providing an amazing retirement benefit that will attract and retain top talent. While most 401(k) plans involve many different service providers, we are fully integrated. We are the administrator, the record-keeper and the the plan fiduciary. With 401GO, you have one point of contact for everything related to your 401(k). Not only is this easier, it costs less too, since we've replaced hundreds of manual processes with an efficient automated tech-based solution. Our pricing is simple and straight-forward with no hidden fees. Our simple low price includes everything from compliance, testing, filing requirements and we even acquire an ERISA fidelity bond for businesses that need them, at no extra cost; something other providers leave up to the company to pay for and figure out.


Reviewers say compared to Guideline, 401GO is:
- More expensive
- Better at support
- Easier to do business with
Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs 401GO](https://www.g2.com/compare/401go-vs-guideline)
**Compare 401GO with other alternatives:**
- [401GO vs Human Interest](https://www.g2.com/compare/401go-vs-human-interest)
- [401GO vs Betterment at Work](https://www.g2.com/compare/401go-vs-betterment-at-work)
- [401GO vs ForUsAll](https://www.g2.com/compare/401go-vs-forusall)
- [401GO vs Ubiquity Retirement](https://www.g2.com/compare/401go-vs-ubiquity-retirement)
- [401GO vs Vestwell](https://www.g2.com/compare/401go-vs-vestwell)
- [401GO vs Transamerica Retirement Solutions](https://www.g2.com/compare/401go-vs-transamerica-retirement-solutions)
- [401GO vs Betterment Advisor Solutions](https://www.g2.com/compare/401go-vs-betterment-advisor-solutions)
- [401GO vs Slavic 401k](https://www.g2.com/compare/401go-vs-slavic-401k)
- [401GO vs AB401k](https://www.g2.com/compare/401go-vs-ab401k)

  ### 4. [ForUsAll](https://www.g2.com/products/forusall/reviews)
By ForUsAll
**Average Rating:** 3.9/5
**Total Reviews:** 21
ForUsAll is a 401(k) advisor platform for small and medium sized businesses. We combine automated retirement plan administration, regulatory compliance, investment management, and personalized employee communications with high-touch advisory services, reducing the work and increasing the benefits to sponsors and their employees.


Reviewers say compared to Guideline, ForUsAll is:
- Easier to set up
Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs ForUsAll](https://www.g2.com/compare/forusall-vs-guideline)
**Compare ForUsAll with other alternatives:**
- [ForUsAll vs Human Interest](https://www.g2.com/compare/forusall-vs-human-interest)
- [ForUsAll vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-forusall)
- [ForUsAll vs 401GO](https://www.g2.com/compare/401go-vs-forusall)
- [ForUsAll vs Ubiquity Retirement](https://www.g2.com/compare/forusall-vs-ubiquity-retirement)
- [ForUsAll vs Vestwell](https://www.g2.com/compare/forusall-vs-vestwell)
- [ForUsAll vs Transamerica Retirement Solutions](https://www.g2.com/compare/forusall-vs-transamerica-retirement-solutions)
- [ForUsAll vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-forusall)
- [ForUsAll vs Slavic 401k](https://www.g2.com/compare/forusall-vs-slavic-401k)
- [ForUsAll vs AB401k](https://www.g2.com/compare/ab401k-vs-forusall)

  ### 5. [Ubiquity Retirement](https://www.g2.com/products/ubiquity-retirement/reviews)
By Ubiquity Retirement + Savings
**Average Rating:** 4.2/5
**Total Reviews:** 57
Ubiquity Retirement + Savings is dedicated to making sure your small business 401(k) plan is tailored to meet your retirement goals. Our mission is to empower small businesses and their employees to create a more secure financial future and peace of mind, by leveraging technology with affordable, easy-to-administer retirement solutions, and world-class customer support.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Ubiquity Retirement](https://www.g2.com/compare/guideline-vs-ubiquity-retirement)
**Compare Ubiquity Retirement with other alternatives:**
- [Ubiquity Retirement vs Human Interest](https://www.g2.com/compare/human-interest-vs-ubiquity-retirement)
- [Ubiquity Retirement vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-ubiquity-retirement)
- [Ubiquity Retirement vs 401GO](https://www.g2.com/compare/401go-vs-ubiquity-retirement)
- [Ubiquity Retirement vs ForUsAll](https://www.g2.com/compare/forusall-vs-ubiquity-retirement)
- [Ubiquity Retirement vs Vestwell](https://www.g2.com/compare/ubiquity-retirement-vs-vestwell)
- [Ubiquity Retirement vs Transamerica Retirement Solutions](https://www.g2.com/compare/transamerica-retirement-solutions-vs-ubiquity-retirement)
- [Ubiquity Retirement vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-ubiquity-retirement)
- [Ubiquity Retirement vs Slavic 401k](https://www.g2.com/compare/slavic-401k-vs-ubiquity-retirement)
- [Ubiquity Retirement vs AB401k](https://www.g2.com/compare/ab401k-vs-ubiquity-retirement)

  ### 6. [Vestwell](https://www.g2.com/products/vestwell/reviews)
By Vestwell
**Average Rating:** 3.3/5
**Total Reviews:** 9
Vestwell is an entirely new kind of digital retirement platform transforming the way plans are offered and administered for the benefit of advisors, employers, and employees alike.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Vestwell](https://www.g2.com/compare/guideline-vs-vestwell)
**Compare Vestwell with other alternatives:**
- [Vestwell vs Human Interest](https://www.g2.com/compare/human-interest-vs-vestwell)
- [Vestwell vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-vestwell)
- [Vestwell vs 401GO](https://www.g2.com/compare/401go-vs-vestwell)
- [Vestwell vs ForUsAll](https://www.g2.com/compare/forusall-vs-vestwell)
- [Vestwell vs Ubiquity Retirement](https://www.g2.com/compare/ubiquity-retirement-vs-vestwell)
- [Vestwell vs Transamerica Retirement Solutions](https://www.g2.com/compare/transamerica-retirement-solutions-vs-vestwell)
- [Vestwell vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-vestwell)
- [Vestwell vs Slavic 401k](https://www.g2.com/compare/slavic-401k-vs-vestwell)
- [Vestwell vs AB401k](https://www.g2.com/compare/ab401k-vs-vestwell)

  ### 7. [Transamerica Retirement Solutions](https://www.g2.com/products/transamerica-retirement-solutions/reviews)
By Transamerica
**Average Rating:** 4.4/5
**Total Reviews:** 5
Transamerica provides customized retirement plans.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Transamerica Retirement Solutions](https://www.g2.com/compare/guideline-vs-transamerica-retirement-solutions)
**Compare Transamerica Retirement Solutions with other alternatives:**
- [Transamerica Retirement Solutions vs Human Interest](https://www.g2.com/compare/human-interest-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs 401GO](https://www.g2.com/compare/401go-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs ForUsAll](https://www.g2.com/compare/forusall-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs Ubiquity Retirement](https://www.g2.com/compare/transamerica-retirement-solutions-vs-ubiquity-retirement)
- [Transamerica Retirement Solutions vs Vestwell](https://www.g2.com/compare/transamerica-retirement-solutions-vs-vestwell)
- [Transamerica Retirement Solutions vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs Slavic 401k](https://www.g2.com/compare/slavic-401k-vs-transamerica-retirement-solutions)
- [Transamerica Retirement Solutions vs AB401k](https://www.g2.com/compare/ab401k-vs-transamerica-retirement-solutions)

  ### 8. [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews)
By Betterment
**Average Rating:** 4.4/5
**Total Reviews:** 64
Betterment Advisor Solutions is the all-in-one custodial platform purpose-built for independent RIAs, helping you serve more clients, more efficiently, across investing, retirement, and cash.


Reviewers say compared to Guideline, Betterment Advisor Solutions is:
- Easier to set up
Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-guideline)
**Compare Betterment Advisor Solutions with other alternatives:**
- [Betterment Advisor Solutions vs Human Interest](https://www.g2.com/compare/betterment-advisor-solutions-vs-human-interest)
- [Betterment Advisor Solutions vs Betterment at Work](https://www.g2.com/compare/betterment-advisor-solutions-vs-betterment-at-work)
- [Betterment Advisor Solutions vs 401GO](https://www.g2.com/compare/401go-vs-betterment-advisor-solutions)
- [Betterment Advisor Solutions vs ForUsAll](https://www.g2.com/compare/betterment-advisor-solutions-vs-forusall)
- [Betterment Advisor Solutions vs Ubiquity Retirement](https://www.g2.com/compare/betterment-advisor-solutions-vs-ubiquity-retirement)
- [Betterment Advisor Solutions vs Vestwell](https://www.g2.com/compare/betterment-advisor-solutions-vs-vestwell)
- [Betterment Advisor Solutions vs Transamerica Retirement Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-transamerica-retirement-solutions)
- [Betterment Advisor Solutions vs Slavic 401k](https://www.g2.com/compare/betterment-advisor-solutions-vs-slavic-401k)
- [Betterment Advisor Solutions vs AB401k](https://www.g2.com/compare/ab401k-vs-betterment-advisor-solutions)

  ### 9. [Slavic 401k](https://www.g2.com/products/slavic-401k/reviews)
By slavic401k
**Average Rating:** 1.9/5
**Total Reviews:** 4
Slavic401k is an innovation leader in retirement plan services. We are among the fastest growing 401(k) providers in the U.S.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs Slavic 401k](https://www.g2.com/compare/guideline-vs-slavic-401k)
**Compare Slavic 401k with other alternatives:**
- [Slavic 401k vs Human Interest](https://www.g2.com/compare/human-interest-vs-slavic-401k)
- [Slavic 401k vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-slavic-401k)
- [Slavic 401k vs 401GO](https://www.g2.com/compare/401go-vs-slavic-401k)
- [Slavic 401k vs ForUsAll](https://www.g2.com/compare/forusall-vs-slavic-401k)
- [Slavic 401k vs Ubiquity Retirement](https://www.g2.com/compare/slavic-401k-vs-ubiquity-retirement)
- [Slavic 401k vs Vestwell](https://www.g2.com/compare/slavic-401k-vs-vestwell)
- [Slavic 401k vs Transamerica Retirement Solutions](https://www.g2.com/compare/slavic-401k-vs-transamerica-retirement-solutions)
- [Slavic 401k vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-slavic-401k)
- [Slavic 401k vs AB401k](https://www.g2.com/compare/ab401k-vs-slavic-401k)

  ### 10. [AB401k](https://www.g2.com/products/ab401k/reviews)
By AB401k
America's Best 401k solves the primary problem that exists with the majority of existing 401k plans. It is our mission to rescue 401k plan participants from high, unnecessary, and unreasonable fees, and help secure a more comfortable retirement for you and your employees.


Categories in common with Guideline: [401(k)](https://www.g2.com/categories/401-k)

**Compare:** [Guideline vs AB401k](https://www.g2.com/compare/ab401k-vs-guideline)
**Compare AB401k with other alternatives:**
- [AB401k vs Human Interest](https://www.g2.com/compare/ab401k-vs-human-interest)
- [AB401k vs Betterment at Work](https://www.g2.com/compare/ab401k-vs-betterment-at-work)
- [AB401k vs 401GO](https://www.g2.com/compare/401go-vs-ab401k)
- [AB401k vs ForUsAll](https://www.g2.com/compare/ab401k-vs-forusall)
- [AB401k vs Ubiquity Retirement](https://www.g2.com/compare/ab401k-vs-ubiquity-retirement)
- [AB401k vs Vestwell](https://www.g2.com/compare/ab401k-vs-vestwell)
- [AB401k vs Transamerica Retirement Solutions](https://www.g2.com/compare/ab401k-vs-transamerica-retirement-solutions)
- [AB401k vs Betterment Advisor Solutions](https://www.g2.com/compare/ab401k-vs-betterment-advisor-solutions)
- [AB401k vs Slavic 401k](https://www.g2.com/compare/ab401k-vs-slavic-401k)


---
## Guideline Alternatives FAQs

### How does Guideline compare to Human Interest?

According to G2 data, [Guideline](https://www.g2.com/products/guideline/reviews) holds a slight advantage over [Human Interest](https://www.g2.com/products/human-interest/reviews) across key usability dimensions. Guideline scores 9.3 in Ease of Admin compared to Human Interest's 8.9, a 0.4-point lead, and 9.3 in Usability versus Human Interest's 8.9, a 0.4-point difference. It also leads in Setup Ease (9.2 vs 8.8) and Doing Business With (9.1 vs 8.8). Guideline's customer support scores 8.7, surpassing Human Interest's 8.3 by 0.4 points. Both platforms have strong average ratings, with Guideline at 4.5/5 from 1,154 reviews and Human Interest at 4.3/5 from 2,358 reviews. Sentiment analysis reveals that Guideline users frequently praise its Ease of Use (171 mentions), Easy Setup (130), Customer Support (88), and Payroll Integration (63). Human Interest users also highlight Easy Setup (266 mentions), Ease of Use (242), Customer Support (152), and Payroll Integration (113). However, Human Interest has more mentions of Poor Customer Support (85) compared to Guideline's 16, indicating relatively higher customer service satisfaction for Guideline. Both platforms report Limited Investment Options as a common con (Guideline: 19 mentions; Human Interest: 16).



### What are the best alternatives to Guideline?

The best alternatives to Guideline include [Human Interest](https://www.g2.com/products/human-interest/reviews) (4.3/5 stars, 2358 reviews), [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews) (4.3/5 stars, 546 reviews), and [401GO](https://www.g2.com/products/401go/reviews) (4.8/5 stars, 151 reviews). Human Interest is favored for its ease of use, seamless payroll integrations, and strong customer support. Betterment at Work stands out for its comprehensive financial wellness tools, advanced portfolio management, and seamless payroll integrations with over 350 providers. 401GO excels in providing an all-in-one integrated platform with recordkeeping, plan administration, and fiduciary services at a straightforward pricing model, along with excellent customer support and ease of setup.



### What features do alternatives offer that Guideline does not?

Guideline lacks advanced investment options such as crypto exposure and a wider variety of ETFs, including target date funds with automatic glide path reallocation. It also does not provide integrated financial wellness tools like high-yield savings accounts or student loan matching features. Additionally, Guideline's reporting dashboard offers limited customization and flexibility compared to alternatives. Some alternatives offer more comprehensive compliance and fiduciary services bundled at no extra cost, including ERISA fidelity bonds and 3(16)/3(38) fiduciary coverage. Betterment at Work provides advanced automated portfolio management features such as tax loss harvesting, automatic rebalancing, and proactive eligibility tracking that Guideline does not offer.



### Which 401(k) tools do reviewers recommend instead of Guideline?

Reviewers recommend [Human Interest](https://www.g2.com/products/human-interest/reviews) for its straightforward setup, affordability, and strong integration with payroll systems like QuickBooks and Gusto. [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews) is highly recommended for its modern user interface, automated compliance and fiduciary services, and robust financial wellness features that increase employee engagement and participation. [401GO](https://www.g2.com/products/401go/reviews) is praised for its simplicity, excellent customer service, and comprehensive all-in-one platform that reduces administrative burden and costs for small to medium businesses. These tools are preferred over Guideline especially when advanced investment options, enhanced automation, and fiduciary coverage are priorities.



### Why do users choose Human Interest over Guideline?

Users choose [Human Interest](https://www.g2.com/products/human-interest/reviews) over Guideline primarily for its strong focus on small business needs and seamless payroll integrations, especially with providers like Gusto, Rippling, and Paycor. Human Interest is praised for its straightforward setup (266 mentions) and automation that reduces administrative burden, making it ideal for businesses with minimal HR resources. Many users appreciate its affordability and the ease with which employees can manage their accounts independently. Human Interest's customer support, while sometimes noted as slower or bot-driven, is also recognized for being personal and helpful when reached, with 152 mentions of positive support experiences. The platform's emphasis on automation and simplicity appeals to small businesses seeking a low-maintenance 401(k) solution. Additionally, Human Interest offers features like auto-enrollment and auto-increase that users find valuable. Switching reasons include better integration with payroll providers, lower fees, and more personalized support compared to legacy providers. Some users also cite Human Interest's modern, user-friendly interface and educational resources as key factors in their choice. Overall, Human Interest is favored for its tailored approach to small business retirement plans and ease of use that minimizes administrative overhead.




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