# What PR analytics tools track when competitors are getting press coverage so your team knows when to push harder or when to sit tight?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Question for the PR analytics software reviewers and researchers as this one's less about the tracking and more about the judgment call. Which PR analytics tools help you track when a competitor gets press coverage so you can decide whether to pitch your story harder or sit tight until the noise dies down?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The four names in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/pr-analytics"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/pr-analytics">PR analytics</a> category that come up most for competitor tracking are <strong>Meltwater</strong>, <strong>Agility PR Solutions</strong>, <strong>Muck Rack</strong>, and <strong>Notified</strong>. </p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews"><strong>Meltwater</strong></a>: best known for share-of-voice benchmarking at scale: competitors compared across regions, topics, and channels, with an AI layer that flags competitor activity spikes. Does that layer actually tell you when a spike <em>matters</em>, or does it stay a volume chart?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agility-pr-solutions/reviews"><strong>Agility PR Solutions</strong></a>: best known for comparative dashboards and pre-built SOV charts, plus managed competitive-analysis reports. For those who know this tool: does it stay self-served, or you end up leaning on the managed side?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/muck-rack/reviews"><strong>Muck Rack</strong></a>: best known for pairing competitor tracking with media relations. Its trend reports calculate share of voice automatically, and you see which journalists wrote the competitor's coverage. Does the auto-SOV hold up when competitor names are ambiguous?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/notified-pr-platform/reviews"><strong>Notified</strong></a>: best known for building competitive benchmarking into the same platform as distribution and its newsroom. Is the benchmarking deep enough to skip a dedicated analytics tool?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What I'd love from people: does your answer change depending on position, i.e. you’re a market leader defending share of voice versus a challenger hunting for the gap a competitor's coverage just opened?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 27 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d separate competitor monitoring into two jobs: measuring who is winning attention, and understanding whether that attention creates an opening or makes the moment too crowded.&lt;/p&gt;

##### Comment Metadata
- Posted at: 25 days ago
- Author title: Marketing Executive





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