# Top 10 Gartner Alternatives & Competitors **Average Rating:** 4.0/5 **Total Number of Reviews:** 87 Looking for alternatives or competitors to Gartner? Other important factors to consider when researching alternatives to Gartner include ease of use and reliability. The best overall Gartner alternative is G2 Marketing Solutions. Other similar apps like Gartner are Forrester, IDC, GigaOM, and Experts Exchange. Gartner alternatives can be found in [Technology Research Services](https://www.g2.com/categories/technology-research-services) but may also be in [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) or [Market Research Companies](https://www.g2.com/categories/market-research-services). ## Best Paid & Free Alternatives to Gartner - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - [Forrester](https://www.g2.com/products/forrester/reviews) - [IDC](https://www.g2.com/products/idc/reviews) - [GigaOM](https://www.g2.com/products/gigaom/reviews) - [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) - [Ovum](https://www.g2.com/products/ovum/reviews) - [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) - [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) - [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) - [SparkToro](https://www.g2.com/products/sparktoro/reviews) ## Top 10 Alternatives to Gartner Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Gartner stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Hospital & Health Care, and E-Learning, and find the best product for your business. ### 1. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) By G2 **Average Rating:** 4.6/5 **Total Reviews:** 5,534 G2 Marketing Solutions is a buyer intelligence and demand generation platform that enables businesses to reach and engage software buyers who are actively researching solutions. Built on G2’s marketplace, which attracts millions of buyers each year, the platform provides access to verified reviews, buyer activity data, and insights into how customers evaluate products, categories, and competitors. The platform includes capabilities such as Buyer Intent data, product profiles, review collection, and market intelligence to help organizations identify in-market accounts, improve visibility, and support go-to-market strategies. By leveraging real-time buyer behavior signals and integrating with sales and marketing tools, businesses can prioritize outreach, align with buyer readiness, and drive more efficient pipeline generation. Reviewers say compared to Gartner, G2 Marketing Solutions is: - Better at support - More usable - Easier to do business with Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-gartner) **Compare G2 Marketing Solutions with other alternatives:** - [G2 Marketing Solutions vs Forrester](https://www.g2.com/compare/forrester-vs-g2) - [G2 Marketing Solutions vs IDC](https://www.g2.com/compare/g2-vs-idc) - [G2 Marketing Solutions vs GigaOM](https://www.g2.com/compare/g2-vs-gigaom) - [G2 Marketing Solutions vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-g2) - [G2 Marketing Solutions vs Ovum](https://www.g2.com/compare/g2-vs-ovum) - [G2 Marketing Solutions vs Olive](https://www.g2.com/compare/g2-vs-olive-technologies-olive) - [G2 Marketing Solutions vs Nucleus Research](https://www.g2.com/compare/g2-vs-nucleus-research) - [G2 Marketing Solutions vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-g2) - [G2 Marketing Solutions vs SparkToro](https://www.g2.com/compare/g2-vs-sparktoro) ### 2. [Forrester](https://www.g2.com/products/forrester/reviews) By Forrester **Average Rating:** 4.3/5 **Total Reviews:** 38 Forrester provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. Reviewers say compared to Gartner, Forrester is: - Better at support - Better at meeting requirements - Easier to do business with Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Forrester](https://www.g2.com/compare/forrester-vs-gartner) **Compare Forrester with other alternatives:** - [Forrester vs G2 Marketing Solutions](https://www.g2.com/compare/forrester-vs-g2) - [Forrester vs IDC](https://www.g2.com/compare/forrester-vs-idc) - [Forrester vs GigaOM](https://www.g2.com/compare/forrester-vs-gigaom) - [Forrester vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-forrester) - [Forrester vs Ovum](https://www.g2.com/compare/forrester-vs-ovum) - [Forrester vs Olive](https://www.g2.com/compare/forrester-vs-olive-technologies-olive) - [Forrester vs Nucleus Research](https://www.g2.com/compare/forrester-vs-nucleus-research) - [Forrester vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-forrester) - [Forrester vs SparkToro](https://www.g2.com/compare/forrester-vs-sparktoro) ### 3. [IDC](https://www.g2.com/products/idc/reviews) By IDC **Average Rating:** 4.5/5 **Total Reviews:** 24 IDC provides market intelligence, advisory services, and events for the IT, telecom, and consumer technology markets. Reviewers say compared to Gartner, IDC is: - More usable - Better at meeting requirements - Better at support Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs IDC](https://www.g2.com/compare/gartner-vs-idc) **Compare IDC with other alternatives:** - [IDC vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-idc) - [IDC vs Forrester](https://www.g2.com/compare/forrester-vs-idc) - [IDC vs GigaOM](https://www.g2.com/compare/gigaom-vs-idc) - [IDC vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-idc) - [IDC vs Ovum](https://www.g2.com/compare/idc-vs-ovum) - [IDC vs Olive](https://www.g2.com/compare/idc-vs-olive-technologies-olive) - [IDC vs Nucleus Research](https://www.g2.com/compare/idc-vs-nucleus-research) - [IDC vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-idc) - [IDC vs SparkToro](https://www.g2.com/compare/idc-vs-sparktoro) ### 4. [GigaOM](https://www.g2.com/products/gigaom/reviews) By GigaOM **Average Rating:** 3.9/5 **Total Reviews:** 11 GigaOM delivers breaking news and in-depth analysis on the business of technology. We investigate trends, examine emerging business models & profile startups. Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs GigaOM](https://www.g2.com/compare/gartner-vs-gigaom) **Compare GigaOM with other alternatives:** - [GigaOM vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-gigaom) - [GigaOM vs Forrester](https://www.g2.com/compare/forrester-vs-gigaom) - [GigaOM vs IDC](https://www.g2.com/compare/gigaom-vs-idc) - [GigaOM vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-gigaom) - [GigaOM vs Ovum](https://www.g2.com/compare/gigaom-vs-ovum) - [GigaOM vs Olive](https://www.g2.com/compare/gigaom-vs-olive-technologies-olive) - [GigaOM vs Nucleus Research](https://www.g2.com/compare/gigaom-vs-nucleus-research) - [GigaOM vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-gigaom) - [GigaOM vs SparkToro](https://www.g2.com/compare/gigaom-vs-sparktoro) ### 5. [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) By Experts Exchange **Average Rating:** 4.1/5 **Total Reviews:** 34 Experts Exchange is the tech professional’s trusted, on-demand resource for solving difficult problems, making informed decisions, and delivering excellent solutions. Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-gartner) **Compare Experts Exchange with other alternatives:** - [Experts Exchange vs G2 Marketing Solutions](https://www.g2.com/compare/experts-exchange-vs-g2) - [Experts Exchange vs Forrester](https://www.g2.com/compare/experts-exchange-vs-forrester) - [Experts Exchange vs IDC](https://www.g2.com/compare/experts-exchange-vs-idc) - [Experts Exchange vs GigaOM](https://www.g2.com/compare/experts-exchange-vs-gigaom) - [Experts Exchange vs Ovum](https://www.g2.com/compare/experts-exchange-vs-ovum) - [Experts Exchange vs Olive](https://www.g2.com/compare/experts-exchange-vs-olive-technologies-olive) - [Experts Exchange vs Nucleus Research](https://www.g2.com/compare/experts-exchange-vs-nucleus-research) - [Experts Exchange vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-experts-exchange) - [Experts Exchange vs SparkToro](https://www.g2.com/compare/experts-exchange-vs-sparktoro) ### 6. [Ovum](https://www.g2.com/products/ovum/reviews) By Informa PLC **Average Rating:** 4.0/5 **Total Reviews:** 1 Ovum is a market-leading research and consulting business focused on converging IT, telecoms and media markets. We create business advantage for our customers by providing actionable insight to support their decisions. Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Ovum](https://www.g2.com/compare/gartner-vs-ovum) **Compare Ovum with other alternatives:** - [Ovum vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-ovum) - [Ovum vs Forrester](https://www.g2.com/compare/forrester-vs-ovum) - [Ovum vs IDC](https://www.g2.com/compare/idc-vs-ovum) - [Ovum vs GigaOM](https://www.g2.com/compare/gigaom-vs-ovum) - [Ovum vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-ovum) - [Ovum vs Olive](https://www.g2.com/compare/olive-technologies-olive-vs-ovum) - [Ovum vs Nucleus Research](https://www.g2.com/compare/nucleus-research-vs-ovum) - [Ovum vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-ovum) - [Ovum vs SparkToro](https://www.g2.com/compare/ovum-vs-sparktoro) ### 7. [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) By Olive Technologies **Average Rating:** 4.4/5 **Total Reviews:** 57 The first cloud-based technology evaluation platform created for teams to collaborate on and streamline digital transformation, Olive takes the best practices of digital transformation, shortens the process, and puts it all in one platform allowing you to make better decisions, faster. Reviewers say compared to Gartner, Olive is: - Better at support - Slower to reach roi - Easier to do business with Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Olive](https://www.g2.com/compare/gartner-vs-olive-technologies-olive) **Compare Olive with other alternatives:** - [Olive vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-olive-technologies-olive) - [Olive vs Forrester](https://www.g2.com/compare/forrester-vs-olive-technologies-olive) - [Olive vs IDC](https://www.g2.com/compare/idc-vs-olive-technologies-olive) - [Olive vs GigaOM](https://www.g2.com/compare/gigaom-vs-olive-technologies-olive) - [Olive vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-olive-technologies-olive) - [Olive vs Ovum](https://www.g2.com/compare/olive-technologies-olive-vs-ovum) - [Olive vs Nucleus Research](https://www.g2.com/compare/nucleus-research-vs-olive-technologies-olive) - [Olive vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-olive-technologies-olive) - [Olive vs SparkToro](https://www.g2.com/compare/olive-technologies-olive-vs-sparktoro) ### 8. [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) By Nucleus Research **Average Rating:** 2.5/5 **Total Reviews:** 2 Nucleus Research is the only provider of case-based technology research. We deliver the insight, benchmarks, and facts that allow our clients to make the right technology decisions, every day. Our research approach builds on in-depth assessments of actual deployments allowing our analysts to provide technology advice built on real-world outcomes. Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Nucleus Research](https://www.g2.com/compare/gartner-vs-nucleus-research) **Compare Nucleus Research with other alternatives:** - [Nucleus Research vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-nucleus-research) - [Nucleus Research vs Forrester](https://www.g2.com/compare/forrester-vs-nucleus-research) - [Nucleus Research vs IDC](https://www.g2.com/compare/idc-vs-nucleus-research) - [Nucleus Research vs GigaOM](https://www.g2.com/compare/gigaom-vs-nucleus-research) - [Nucleus Research vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-nucleus-research) - [Nucleus Research vs Ovum](https://www.g2.com/compare/nucleus-research-vs-ovum) - [Nucleus Research vs Olive](https://www.g2.com/compare/nucleus-research-vs-olive-technologies-olive) - [Nucleus Research vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-nucleus-research) - [Nucleus Research vs SparkToro](https://www.g2.com/compare/nucleus-research-vs-sparktoro) ### 9. [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) By Aberdeen Group **Average Rating:** 3.5/5 **Total Reviews:** 1 Insightful research content. Across 16 business disciplines. Informing better business decisions. All at your fingertips. Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-gartner) **Compare Aberdeen Research with other alternatives:** - [Aberdeen Research vs G2 Marketing Solutions](https://www.g2.com/compare/aberdeen-research-vs-g2) - [Aberdeen Research vs Forrester](https://www.g2.com/compare/aberdeen-research-vs-forrester) - [Aberdeen Research vs IDC](https://www.g2.com/compare/aberdeen-research-vs-idc) - [Aberdeen Research vs GigaOM](https://www.g2.com/compare/aberdeen-research-vs-gigaom) - [Aberdeen Research vs Experts Exchange](https://www.g2.com/compare/aberdeen-research-vs-experts-exchange) - [Aberdeen Research vs Ovum](https://www.g2.com/compare/aberdeen-research-vs-ovum) - [Aberdeen Research vs Olive](https://www.g2.com/compare/aberdeen-research-vs-olive-technologies-olive) - [Aberdeen Research vs Nucleus Research](https://www.g2.com/compare/aberdeen-research-vs-nucleus-research) - [Aberdeen Research vs SparkToro](https://www.g2.com/compare/aberdeen-research-vs-sparktoro) ### 10. [SparkToro](https://www.g2.com/products/sparktoro/reviews) By SparkToro **Average Rating:** 4.5/5 **Total Reviews:** 12 Instantly discover what your audience reads, watches, listens-to, and follows Reviewers say compared to Gartner, SparkToro is: - More usable Categories in common with Gartner: [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Compare:** [Gartner vs SparkToro](https://www.g2.com/compare/gartner-vs-sparktoro) **Compare SparkToro with other alternatives:** - [SparkToro vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-sparktoro) - [SparkToro vs Forrester](https://www.g2.com/compare/forrester-vs-sparktoro) - [SparkToro vs IDC](https://www.g2.com/compare/idc-vs-sparktoro) - [SparkToro vs GigaOM](https://www.g2.com/compare/gigaom-vs-sparktoro) - [SparkToro vs Experts Exchange](https://www.g2.com/compare/experts-exchange-vs-sparktoro) - [SparkToro vs Ovum](https://www.g2.com/compare/ovum-vs-sparktoro) - [SparkToro vs Olive](https://www.g2.com/compare/olive-technologies-olive-vs-sparktoro) - [SparkToro vs Nucleus Research](https://www.g2.com/compare/nucleus-research-vs-sparktoro) - [SparkToro vs Aberdeen Research](https://www.g2.com/compare/aberdeen-research-vs-sparktoro) --- ## Gartner Alternatives FAQs ### Which Technology Research Services tools do reviewers recommend instead of Gartner? Reviewers recommend [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) for its ease of use (472 mentions), helpful customer support (300 mentions), authentic and genuine user reviews (207 mentions), and strong buyer intent data that aids in identifying in-market accounts and improving pipeline generation. [Forrester](https://www.g2.com/products/forrester/reviews) is praised for its thorough, insightful, and reliable research with actionable recommendations and strong analyst support. [IDC](https://www.g2.com/products/idc/reviews) is valued for its detailed, reliable market intelligence, user-friendly platform, and unlimited analyst advisory hours. [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) is recommended for streamlining RFP creation, AI-driven collaboration, and workflow automation that reduces time and errors in software selection processes. [SparkToro](https://www.g2.com/products/sparktoro/reviews) is favored for its intuitive audience intelligence tools that simplify market research and help identify target audiences effectively. These alternatives offer advantages in usability, support, real-time buyer insights, and collaborative features that complement or exceed Gartner's offerings. ### How does Gartner compare to G2 Marketing Solutions? According to G2 data, [Gartner](https://www.g2.com/products/gartner/reviews) has an average rating of 4.0/5 from 87 reviews, whereas [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) holds a higher average rating of 4.6/5 based on 5,519 reviews, indicating stronger overall user satisfaction for G2 Marketing Solutions. In dimension scores, G2 Marketing Solutions leads Gartner by 0.6 points in Better at Meeting Requirements (9.1 vs 8.5), 0.7 points in More Usable (9.2 vs 8.5), 0.2 points in Easier to Set Up (9.0 vs 8.8), 0.1 points in Easier to Administer (8.9 vs 8.8), 1.2 points in Better at Support (9.2 vs 8.0), and 0.7 points in Easier to Do Business With (9.1 vs 8.4). This consistent lead across all rated dimensions reflects G2 Marketing Solutions' superior usability, support, and business engagement experience compared to Gartner. Sentiment analysis shows Gartner's pros focus on authenticity and depth of insights, while cons highlight expense and limited accessibility. G2 Marketing Solutions' pros emphasize ease of use (472 mentions), helpfulness (351 mentions), strong customer support (300 mentions), and authentic user reviews (207 mentions). Cons for G2 include review issues (166 mentions), expense (80 mentions), and perceived biased reviews (70 mentions). Overall, G2 Marketing Solutions offers a more user-friendly, supportive, and highly rated platform with a significantly larger review base, while Gartner is recognized for its credible research but is noted for higher costs and access limitations. ### Why do users choose G2 Marketing Solutions over Gartner? Users choose [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) over Gartner primarily due to its superior usability and support, as reflected in G2's 9.2 rating for Better at Support compared to Gartner's 8.0, and a 9.2 rating for More Usable versus Gartner's 8.5. With 472 mentions of ease of use and 300 mentions of strong customer support, G2 Marketing Solutions provides a more accessible and user-friendly experience. The platform's extensive and authentic user reviews (207 mentions) offer practical insights that help buyers make informed decisions quickly. Additionally, G2 Marketing Solutions excels in helping companies build credibility and generate leads through verified reviews and buyer intent data, with 111 mentions of lead generation and 159 mentions of trust. The platform's integration capabilities and actionable insights enable marketing and sales teams to target high-intent buyers effectively. While some users note the expense and occasional review quality concerns, the overall value in streamlined workflows, comprehensive data, and proactive support drives preference for G2 Marketing Solutions over Gartner, especially for organizations seeking a scalable, data-driven marketing solution with a large, engaged user community. ### What are the best alternatives to Gartner? The best alternatives to Gartner in Technology Research Services according to G2 user reviews include [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) with a 4.6-star rating from 5,519 reviews, [Forrester](https://www.g2.com/products/forrester/reviews) rated 4.3 stars from 38 reviews, and [IDC](https://www.g2.com/products/idc/reviews) with a 4.5-star rating from 24 reviews. Other notable alternatives are [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) (4.4 stars, 57 reviews) and [SparkToro](https://www.g2.com/products/sparktoro/reviews) (4.5 stars, 12 reviews). ## Explore Articles - [Which tool is best for location-based market expansion planning?](https://www.g2.com/discussions/which-tool-is-best-for-location-based-market-expansion-planning) - [Digital Marketing Services in London](https://www.g2.com/categories/digital-marketing/locations/greater-london-england-gb) - [Most recommended demo automation tool for SaaS companies](https://www.g2.com/discussions/most-recommended-demo-automation-tool-for-saas-companies) - [What are the best energy management platforms for facilities reducing consumption across multi-site operations?](https://www.g2.com/discussions/what-are-the-best-energy-management-platforms-for-facilities-reducing-consumption-across-multi-site-operations) - [Which session replay software is most reliable for app developers](https://www.g2.com/discussions/which-session-replay-software-do-app-developers-trust-most) - [Which HCM software integrates with recruiting tools?](https://www.g2.com/discussions/which-hcm-software-integrates-with-recruiting-tools) ## Spotlight Categories - [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) - [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)