Foundry ABM Reviews & Product Details

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Seller

Foundry

Discussions

Foundry ABM Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Grace Howard

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

View More Pricing Information

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User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.

Company size — Mid-market: The most prominent size segment.
Company size — Small business: Also represented among positive reviewers.
Company size — Enterprise: Also represented among positive reviewers.
Industry — Computer software: A prominent industry group.
Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also common
3–6 months	Less common
6–12 months	Occasional
Less than 1 day	Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.

CRM: Salesforce, HubSpot, and Microsoft Dynamics.
Marketing automation: Marketo, Pardot, and Eloqua.
Analytics: Google Analytics.
Intent data: Bombora.

These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.

Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
Improve integrations: Make data syncing and integration configuration more reliable and flexible.

G2 reviews are authentic and verified.

Here's how.

Sandro Roberto L.

Auxiliar Administrativo

Mid-Market (51-1000 emp.)

Originally submitted 9/16/2021

"Triblio makes account analysis easier and more consistent in understanding what your customer wants"

5/5

What do you like best about Foundry ABM?

Ease of use, accurate and consistent reporting of accounts, real-time analytics to know what your customer is looking for. Allows the collected data to be accessed from anywhere and multiple platforms Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

At the moment, nothing discredits or causes difficulties in its use Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

The tool has allowed the organization to know what needs to be done to attract our customers, in addition to mapping out when we have greater access, greater interaction with our networks and our website. We save a lot by having accurate information on what we should spend and what to do to improve communication with our customers Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

1/6/2022

"A good place to start, but will need a more advanced technology investment over time"

3/5

What do you like best about Foundry ABM?

Triblio is a fairly straightforward platform and is relatively easy to set up. If you are just beginning your ABM strategy and want to experiment with ad targeting and account-specific intent signals, triblio is a great place to start. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

It is a bit of a clunky system and the reporting is sub-par. If you are trying to move to a robust ABM strategy that goes beyond just marketing, you may want to look at alternative options. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/21/2021

"Great ABM Orchestration Platform"

4.5/5

What do you like best about Foundry ABM?

Triblio is a powerful ABM platform for marketers looking for a comprehensive tool to help them reach their prospects. The integrations and the ability to provide customized experiences for prospects through smart pages and website personalization set them apart from the rest. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Like many SaaS software companies, the demo provided quite a few up-and-coming capabilities instead of capabilities that you receive out of the box. Review collected by and hosted on G2.com.

Jenny S.

Senior Marketing Manager

Mid-Market (51-1000 emp.)

7/30/2021

"Great complete ABM platform"

4/5

What do you like best about Foundry ABM?

The onboarding process and ongoing customer support are excellent. The data and level of granularity that we can get to is extremely valuable and running campaigns is really easy and simple to set up and continuously optimize. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I wish there was more documentation so I could troubleshoot and solve problems without involving customer support. The UI could be improved but does not take away from how great the platform is. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/13/2021

"Poor UX and UI - Not For Advanced Marketers"

2/5

What do you like best about Foundry ABM?

Easy for beginners to use without much training or exposure to digital marketing platforms. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Triblio reports were impossible to pull in bulk or in a way to manipulate and pivot on your own. All of the relevant data lives within deep linked pages and cannot be looked at it at once. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Triblio does not have a robust QA process internally, and their internal communications processes when something goes wrong leaves a lot to be desired. Our support when things went wrong was ultimately why we left Triblio. There are a lot of other ABM platforms that are more accessible and visually pleasing that will give you the reporting you need and enable you to execute the strategy you desire within this price range. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

ABM Marketing - we were able to launch our account-based marketing strategy. Review collected by and hosted on G2.com.

Verified User in Management Consulting

Small-Business (50 or fewer emp.)

12/15/2021

"Marketing made easy"

4/5

What do you like best about Foundry ABM?

The visual editor makes my life way easier, I feel like a ton of platforms don't utilize this and make it easy to understand what I'm trying to change. Their platform is pretty diverse with how many features they offer for marketing Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I think at a first glance, I feel like a general user could be overwhelmed? Maybe adding filters for me to personalize what I want to see everyday would help make it less cluttered Review collected by and hosted on G2.com.

Sam M.

Director of Marketing

Mid-Market (51-1000 emp.)

7/27/2021

"Robust, Supportive & Flexible"

4.5/5

What do you like best about Foundry ABM?

The software is highly configurable to your company's particular use case and the Triblio team is incredibly supportive in helping you achieve your goals! Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The user interface can be clunky to work with and sometimes requires a CSM to make edits for you on the back end. However, I know the UI improvement project is on their roadmap and is currently a big initiative. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/30/2021

"Great ABM Platform"

4/5

What do you like best about Foundry ABM?

Trilbio is very easy to use. I'm able to set up audience groups for ads with filters that either come from Trilbio, Hubspot or Salesforce, allowing me to get super targeted...something that I couldn't do with other platforms. We also love the web personalization and the WYSIWYG editor is so easy to use. Finally, the metrics are really helpful, and we love how we can set up MQAs and easily see what accounts are engaging with our website. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Sometimes lists don't sync as quickly as I'd like them to, but that is a small inconvenience. Great platform overall. Review collected by and hosted on G2.com.

Ruhi S.

Design Engineer - Production

Enterprise (> 1000 emp.)

9/14/2021

"Ahh. Loving this! TRIBLIO REVIEW!!!!"

4/5

What do you like best about Foundry ABM?

I really enjoy the freedom and control that comes with handling a large number of campaigns. I can have the ability to handle anything on a campaign basis. All of the different creatives, landing sites, audience lists, budget, when and where the campaign runs, and so on. I love the features that it has to offer Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

So far, I haven't discovered any drawbacks. The site is simple to use and navigate. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

7/29/2021

"Go above and beyond to make the solution work for you"

4/5

What do you like best about Foundry ABM?

Triblio's custom orchestration capabilities provide a lot of automation that takes lots of manual work out of BDR's and the Marketing team's hands. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

You are stuck using only Bombora intent data, which you need to stack the topics to make them relevant or meaningful to your business. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

If you decide to do a custom orchestration, be patient with the time it takes to get it up and running and the kinks worked out. Once it is working it is worth it but it does take some time. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We have replaced our BDR's team's manual upload of random contacts to contacts automatically added via a custom orchestration which is selected based on account intent and buying signals. Review collected by and hosted on G2.com.